Cartoonito, formerly Boomerang, is a children's television channel owned by the EMEA division of

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...

that operates in

Central and Eastern Europe Central and Eastern Europe is a geopolitical term encompassing the countries in Baltic region, Northeast Europe (primarily the Baltic states, Baltics), Central Europe (primarily the Visegrád Group), Eastern Europe, and Southeast Europe (primaril ...

and CIS and formerly

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

History

As part of Boomerang (2011–2023)

On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centred on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries. The TV channel was partially broadcast in Russian. Since 1 October 2013, the channel has been completely dubbed into Russian. Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and Belgium, and got a localized Dutch feed between 2 February 2015 and 2017. Since 2017 the CEE feed is available in the Netherlands and Belgium. On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio. On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes. Since 10 November 2020, Boomerang has received a Czech licence (RRTV) in order to ensure the continuation of legal broadcasting in the European Union in accordance with the EU Directive on Audiovisual Media Services (AVMSD) and the law on the single market after the UK leaves the European Union. Since the Czech Republic has minimum broadcasting rules, it was chosen for licensing purposes in the EU. Broadcasting centre of the TV channel is still located in London. On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel sub-feed for Bulgarian television advertisement commercials, currently available only on Bulsatcom and A1 Bulgaria. On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track. Due to the

Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...

, on 9 March 2022,

WarnerMedia Warner Media, LLC (Trade name, doing business as WarnerMedia) was an American multinational corporation, multinational mass media and show business, entertainment conglomerate (company), conglomerate owned by AT&T. It was headquartered at the 30 ...

closed the channel in Russian territories, along with

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

As Cartoonito (2023–present)

Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish language, Spanish suffix " ...

began as programming block in 2011 targeting preschoolers. It aired weekday mornings and afternoons until 2014, when all Cartoonito programming merged into Boomerang's schedule. On 8 August 2022, it was announced that Cartoonito would be returning to Boomerang CEE as part of the brand's 2021 relaunch. The block officially returned on 1 September 2022, airing from 8am to 2pm CEST. On 4 January 2023, it was announced that Boomerang CEE would fully rebrand into a dedicated Cartoonito channel on 18 March 2023. After the decisions, the Czech regulator (RRTV) chose to stop airing the channel in Latvia and changed to the Scandinavian version of Cartoonito, on 17 April 2023 (officially 1 May 2023), but it has long been removed from the cable operator's register in Latvia, in December 2021, because it has not been used by any TV provider in recent years.

References

External links

German Official Site
{{Navboxes, list= {{Television in the Czech Republic {{Television in Germany {{Television in Hungary {{Television in the Netherlands {{Television in Bulgaria {{Television in Poland {{Television in Romania {{Television in Ukraine {{Television in Estonia

History

As part of Boomerang (2011–2023)

As Cartoonito (2023–present)

See also

References

External links