The Binda Group is an Italian
watch
A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...
,
jewellery
Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...
,
leather
Leather is a strong, flexible and durable material obtained from the tanning (leather), tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffal ...
accessories
corporate group
A corporate group, company group or business group, also formally known as a group of companies, is a collection of parent and subsidiary corporations that function as a single economic entity through a common source of control. These types of gr ...
founded by
Innocente Binda in 1906, headquartered in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
and headed by brothers Marcello and
Simone Binda, grandsons of the founder.
Organization
The company owns subsidiaries in eight countries. Binda's three main business units are watches, jewellery and leather. It produces and distributes its own brands, including several companies. The group also licences watch and jewellery brands from
Dolce & Gabbana
Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
with brands
D&G Time and
D&G Jewels, from
Moschino
Moschino () is an Italian Luxury goods, luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, Camp (style), campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories.
Moschino's ...
with brands
Moschino CheapAndChic and
Love Moschino, from
Ducati Corse
Ducati Corse () is the racing division of Ducati Motor Holding S.p.A., Ducati Motor Holding.
Organization
The company is split into four departments with 100+ employees working for the Ducati Corse, almost 10% of the Ducati Motor Holding S.p. ...
and from
Nike
Nike often refers to:
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
* Nike (mythology), a Greek goddess who personifies victory
Nike may also refer to:
People
* Nike (name), a surname and feminine giv ...
. In 1997, Binda acquired the distribution rights to
Seiko
, commonly known as Seiko ( , ), is a Japanese maker of watches, clocks, electronic devices, and semiconductors. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world's first commercial quartz wristwatch in 1969.
Seiko is ...
and
Lorus for the Italian market.
Binda operates in more than 70 markets with approximately 400 employees worldwide, and ended 2007 with consolidated revenues of
€
The euro sign () is the currency sign used for the euro, the official currency of the eurozone. The design was presented to the public by the European Commission on 12 December 1996. It consists of a stylized letter E (or epsilon), crossed by t ...
297 million and sales of approximately 5 million pieces. Its watches include those made in the Far East, retailing under $100 (75 euros), Swiss-made ones, averaging about $1,400 (1,000 euros), and complicated tourbillon watches, retailing above $184,000 (130,000 euros).
[{{cite web , title=Binda Acquires Geneva Watch Group , url=http://www.jckonline.com/article/CA6594587.html , publisher=Jewelers' Circular Keystone , date=2008-09-10 , url-status=dead , archiveurl=https://web.archive.org/web/20081201121522/http://www.jckonline.com/article/CA6594587.html , archivedate=2008-12-01 ]
Breil Milano’s two brand ambassadors are Oscar-winning actress
Charlize Theron
Charlize Theron ( ; ; born 7 August 1975) is a South African and American actress and producer. One of the world's highest-paid actresses, she is the recipient of various accolades, including an Academy Award and a Golden Globe Award. In 201 ...
and film actor
Edward Norton
Edward Harrison Norton (born August 18, 1969) is an American actor, producer, director, and screenwriter. After graduating from Yale College in 1991 with a degree in history, he worked for a few months in Japan before moving to New York City ...
.
Subsidiaries
The following companies are wholly owned subsidiaries of Binda Group:
*
Breil (company)
Breil is an Italian luxury company of Binda Group. Its products include watches, jewels, eyewear, fragrances, and leather accessories.
History
This brand started in Milan in 1939, named after a Swiss municipality. In 1942, the first Breil wri ...
,
*
Vetta (company),
*
Wyler Genève,
*
Hip Hop (company),
*
Chronotech,
*
Freestyle California,
*
Think Big Jewels,
*
Feelo.
External links
Binda Group
References
Manufacturing companies established in 1906
Watchmaking conglomerates
Manufacturing companies based in Milan
Watch manufacturing companies of Italy
Italian brands
Design companies established in 1906
Italian companies established in 1906