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Big in Japan is an expression that can describe
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
(especially North American or European) musical groups who achieve success in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
, but not necessarily in other parts of the world. However, the expression is commonly used ironically to mean successful in a limited, potentially comical, oddly specific or possibly unverifiable way.


Original usage

The phrase began to appear in several major Japanese foreign-rock magazines, especially ''Music Life'' magazine, in the late 1970s, and in most cases, the "big in Japan" artists became popular in Japan due to being featured by ''Music Life''. The concept predated the phrase;
Neil Sedaka Neil Sedaka (; born March 13, 1939) is an American singer, songwriter and pianist. Since his music career began in 1957, he has sold millions of records worldwide and has written or co-written over 500 songs for himself and other artists, collabo ...
made it big in Japan with " One Way Ticket" before breaking through in his native United States. Sedaka noted that
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
, the biggest rock star in America in the late 1950s, never left North America/Hawaii (in part because his agent
Colonel Tom Parker Colonel Thomas Andrew Parker (born Andreas Cornelis van Kuijk; June 26, 1909 January 21, 1997) was a Dutch people, Dutch talent manager and concert promoter, best known as the manager of Elvis Presley. Parker was born in the Netherlands and Il ...
lived in the U.S. illegally), and this opened opportunities in foreign markets such as Japan for more obscure artists such as Sedaka to gain a foothold there.
Jimmy Osmond James Arthur Osmond (born April 16, 1963) is an American singer and businessman. He is the youngest member of the sibling musical group the Osmonds. As a solo artist, Osmond has accumulated six RIAA certification, gold records, one RIAA certific ...
, typically a side show to his older brothers
The Osmonds The Osmonds were an American family music group who reached the height of their fame in the early to mid-1970s. The group had its best-known configurations as a quartet (billed the Osmond Brothers) and a quintet (the Osmonds). The group has c ...
in North America and Europe, cut several tracks in Japanese and received several gold records for his recordings.
The Human Beinz The Human Beinz ( ) is an American rock band from Youngstown, Ohio. Originally known as The Premiers, the band initially featured John Richard "Dick" Belley (vocals, guitar), Joe "Ting" Markulin (vocals, guitar), Mel Pachuta (vocals, bass), and G ...
,
one-hit wonder A one-hit wonder is any entity that achieves mainstream popularity, often for only one piece of work, and becomes known among the general public solely for that momentary success. The term is most commonly used in regard to music performers with ...
s in their native United States, scored two number one hit singles in Japan. In the summer of 1977,
The Runaways The Runaways were an American rock band who recorded and performed from 1975 to 1979. Formed in 1975 in Los Angeles, the band released four studio albums and one live album during its run. Among their best-known songs are " Cherry Bomb", " Holl ...
, who struggled to make a mark in America, were the fourth most popular imported musical act in Japan, just behind
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
and
Led Zeppelin Led Zeppelin were an English rock music, rock band formed in London in 1968. The band comprised vocalist Robert Plant, guitarist Jimmy Page, bassist-keyboardist John Paul Jones (musician), John Paul Jones and drummer John Bonham. With a he ...
. Irish musical group
The Nolans The Nolans were an Anglo-Irish girl group formed in Blackpool in 1974, originally known as the Nolan Sisters. They changed their name to The Nolans in 1980. Between 1979 and 1982, they enjoyed a string of hit singles, including ''I'm in the M ...
, who were virtually unknown in North America, sold over 12 million records in Japan, outselling The Beatles,
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
,
Adele Adele Laurie Blue Adkins (; born 5 May 1988) is an English singer-songwriter. Regarded as a British cultural icon, icon, she is known for her mezzo-soprano vocals and sentimental songwriting. List of awards and nominations received by Adele, ...
, and
Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
combined. They also became the first international act to have all of their releases hit No. 1 in the country, as well as the first to hit No. 1 on both the Japanese domestic and international charts. American singer-songwriter
Billie Hughes Billie Keith Hughes (April 4, 1948 – July 3, 1998) was an American singer, recording artist, songwriter, musician, and record producer. He is best known for his successful artist career in Japan, lead vocalist of his band Lazarus and his coll ...
recorded the 1991 song " Welcome to the Edge" for the soap opera '' Santa Barbara'', but in Japan, the single became a No. 1 hit, selling over 500,000 copies and receiving Quadruple Platinum certification by the
RIAJ The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include prom ...
. In the late 20th century, notable "big in Japan" artists included several
stadium rock Arena rock (also known as stadium rock, pomp rock or corporate rock) is a style of rock music that became mainstream in the 1970s. It typically involves radio-friendly rock music that was designed to be played for large audiences. As hard rock ...
bands from the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
metal A metal () is a material that, when polished or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, electricity and thermal conductivity, heat relatively well. These properties are all associated wit ...
artists from Northern European countries such as
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
,
Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...
, and especially
Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
and
Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
(e.g. the rock band
Hanoi Rocks Hanoi Rocks were a Finnish Rock music, rock band formed in 1979. They were the first Finnish band to chart in the UK and they were also popular in Japan. By 1984, the band was considered to be on the verge of an international breakthrough when ...
),
eurobeat Eurobeat refers to two styles of dance music that originated in Europe: one is a British variant of Italian Eurodisco-influencedAng, Ien & Morley, David (2005). "Cultural Studies: Volume 3, Issue 2". ''Routledge''. pgs. 171, 173, 170. . "Eurorec ...
artists from
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
and especially
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
, and UK rock artists. Some bands have used their popularity in Japan as a springboard to break into other markets. Notably, the
power pop Power pop (also typeset as powerpop) is a subgenre of rock music and form of pop rock based on the early music of bands such as the Who, the Beatles, the Beach Boys, and the Byrds. It typically incorporates melodic hooks, vocal harmonies, ...
group
Cheap Trick Cheap Trick is an American rock band formed in Rockford, Illinois in 1970 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. Their work bridged elements of '60s pop rock, guitar pop, '70s har ...
, which had been known as the "American Beatles" in Japan for their appeal, achieved widespread success with their
multi-platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
live album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), vinyl (record), audio tape (like 8-track or cassette), or digital. Albums of recorded sound were developed in the early 20th centur ...
''
Cheap Trick at Budokan ''Cheap Trick at Budokan'' (or simply ''At Budokan'') is the first live album by American rock band Cheap Trick, and their best-selling recording. Recorded at the Nippon Budokan in Tokyo, the album was first released in Japan on October 8, 1978 ...
''. The band had previously struggled to break into the mainstream American market with their earlier albums. Furthermore, like Cheap Trick, some bands have lost their "big in Japan" reputations after gaining popularity in their respective homelands. The most notable example is
Bon Jovi Bon Jovi is an American Rock music, rock band formed in Sayreville, New Jersey in 1983. The band consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarists John Shanks and Phil X, percussionist Everett Bradley ...
. For example,
Scorpions Scorpions are predatory arachnids of the Order (biology), order Scorpiones. They have eight legs and are easily recognized by a pair of Chela (organ), grasping pincers and a narrow, segmented tail, often carried in a characteristic forward cur ...
initially had only limited success in Europe and the United States, yet were "Big in Japan", as evidenced by their 1978 tour of the country and the double live album '' Tokyo Tapes''. Another example is
The Ventures The Ventures are an American instrumental rock band formed in Tacoma, Washington, in 1958, by Don Wilson (musician), Don Wilson and Bob Bogle. The band, which was a quartet for most of its existence, helped to popularize the electric guitar acro ...
, a band formed in 1958 and touring Japan each year since 1965, having logged over 2,000 concerts there by 2006. McGraw-Hill International. , . pp. 152-154 "Being 'Big in Japan' turned into a positive sign of their closeness to the hearts of Japanese people, with the band embedded in national and local rock cultures." Swedish band
The Spotnicks The Spotnicks were an instrumental rock band (music), group from Sweden that formed in 1961. They were known for wearing "space suit" costumes on stage (theatre), stage and for their innovative electronic guitar sound. They released 43 albums. Hi ...
toured Japan in 1966 after their song "Karelia" topped the Japanese charts the year prior, with hardly any promotion by the band. Around this time, the band's popularity in Europe had been waning due to changing musical tastes, particularly in their home country where they had relatively few hits, none of them topping the charts. They went on a few more tours there in the late '60s and occasionally toured there in the '70s, '80s and for the last time in 1998. While their popularity in Japan is small compared to The Ventures, "Karelia" is considered a classic song. The phrase was used as the name of a UK punk band active from 1977 to 1982 (whose name inspired the title of a 1984 hit single by new wave band Alphaville) and was the name of the lead track on the Grammy-winning 1999 album ''
Mule Variations ''Mule Variations'' is the thirteenth studio album by American musician Tom Waits, released on April 16, 1999, on the ANTI- label. It was Waits' first studio album in six years, following ''The Black Rider'' (1993). The album was backed by an ex ...
'' by
Tom Waits Thomas Alan Waits (born December 7, 1949) is an American musician, composer, songwriter, and actor. His lyrics often focus on society's underworld and are delivered in his trademark deep, gravelly voice. He began in the American folk music, fo ...
. The
mockumentary A mockumentary (a portmanteau of ''mock'' and ''documentary'') is a type of film or television show depicting fictional events, but presented as a Documentary film, documentary. Mockumentaries are often used to analyze or comment on current event ...
'' This Is Spinal Tap'' parodies this phenomenon when the band schedules a Japanese tour after discovering that their single "Sex Farm" is inexplicably selling very well there. American band
Mountain A mountain is an elevated portion of the Earth's crust, generally with steep sides that show significant exposed bedrock. Although definitions vary, a mountain may differ from a plateau in having a limited summit area, and is usually higher t ...
reformed for a successful tour of Japan in 1973. A live album titled ''
Twin Peaks ''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...
'' was released in 1974. Mountain bass player and vocalist
Felix Pappalardi Felix Albert Pappalardi Jr. (December 30, 1939 – April 17, 1983) was an American music producer, songwriter, vocalist, and bass violin, bassist. He is best known as the bassist and co-lead vocalist of the band Mountain (band), Mountain, whose ...
then worked with the Japanese band
Creation Creation or The Creation or Creations, may refer to: Arts and entertainment Film * ''Creation'' (1922 film), a British silent drama * ''Creation'' (unfinished film), 1931 * ''Creation'' (2009 film), about Charles Darwin Literature * ''Creation ...
in 1976. Oasis consistently toured Japan during all their world tours, drawing larger crowds than in the United States or most regions outside Europe. The band's popularity in Japan was significant enough that they filmed the music video for their song 'Acquiesce' with an all-Japanese cast portraying band members
Noel Noel or Noël may refer to: Christmas * , French for Christmas * Noel is another name for a Christmas carol Places * Noel, Missouri, United States, a city *Noel, Nova Scotia, Canada, a community *Noel Park, a suburb in Greater London, Engla ...
and
Liam Liam is a short form of the Germanic name William, or its Irish variant Uilliam. Etymology The original name was a merging of two Old German elements: ''willa'' ("will" or "resolution"); and ''helma'' ("helmet"). The juxtaposition of these ...
. After leaving
Megadeth Megadeth is an American thrash metal band formed in Los Angeles in 1983 by vocalist and guitarist Dave Mustaine. Known for their technically complex guitar work and musicianship, Megadeth is one of the "big four" of American thrash metal—alo ...
, guitarist
Marty Friedman (born December 8, 1962) is an American guitarist, best known for his tenure as the lead guitarist of thrash metal band Megadeth from 1990 to 2000. He is also known for playing alongside Jason Becker in Cacophony from 1986 until 1989, as well ...
moved to Japan in 2003. There, he became a household name, with more than 600 TV appearances in 11 years and becoming a highly sought-after live and studio guitarist. The American progressive metal band
Symphony X Symphony X is an American progressive metal band from Middletown, New Jersey. Founded in 1994, the band consists of guitarist Michael Romeo, keyboardist Michael Pinnella, drummer Jason Rullo, lead vocalist Russell Allen and bassist Michael ...
built their early career in Japan, after signing a record contract with a now defunct Japanese company, Zero Corporation. They have since achieved success both internationally and in their home country. Western artists have also made tributes to their Japanese fans, acknowledging and owning their "big in Japan" status: in 2014, Canadian singer-songwriter
Avril Lavigne Avril Ramona Lavigne ( ; ; born September 27, 1984) is a Canadian singer and songwriter. She is a key musician in popularizing pop-punk music, as she paved the way for female-driven, punk-influenced pop music in the early 2000s. List of awa ...
released the single "Hello Kitty", a
J-pop J-pop (often stylized in all caps; an abbreviated form of "Japanese popular music"), natively known simply as , is the name for a form of popular music that entered the musical mainstream of Japan in the 1990s. Modern J-pop has its roots in trad ...
,
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken ...
, and
electronic dance music Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
track which referenced the eponymous
Sanrio is a Japanese entertainment company. It designs, licenses, and manufactures products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and Fashion accessory, a ...
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
and character. The song and its music video, featuring references to Japanese culture as an act of gratitude for her fanbase in the country, was positively received in Japan, despite accusations of cultural appropriation by Western commentators.


Other usages

"Big in Japan" has also been used in sports, for instance, to describe
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
players who join Japanese clubs at the end of their careers, such as
Daryl Spencer Daryl Dean Spencer (July 13, 1928 – January 2, 2017) was an American professional baseball player and infielder who played shortstop, second base and third base in Major League Baseball between and for the New York / San Francisco Giants, ...
. Professional wrestler
Stan Hansen John Stanley Hansen II (born August 29, 1949), best known as Stan "the Lariat" Hansen, is an American retired professional wrestler. Hansen is known for his stiff wrestling style, which he attributed to his poor eyesight, and for his gimmick a ...
, who had a modest career in North America, became one of the nation's most notorious ''
gaijin is a Japanese word for foreigners and non-Japanese citizens in Japan, specifically being applied to foreigners of non-Japanese ethnicity and those from the Japanese diaspora who are not Japanese citizens. The word is composed of two kanji: a ...
s'' in the Japanese professional wrestling scene, having become the first foreigner to defeat
Antonio Inoki (born ; 20 February 1943 – 1 October 2022) was a Japanese professional wrestler, Glossary of professional wrestling terms#school, professional wrestling trainer, martial arts, martial artist, politician, and Promoter (entertainment), promot ...
and
Giant Baba , best known by his ring name , was a Japanese professional wrestler, promoter, and professional baseball player. He is best known as a co-founder of All Japan Pro Wrestling (AJPW), a promotion he founded in 1972 along with Mitsuo Momota ...
. The phrase also applies to films and other media. The 1984 film ''
Streets of Fire ''Streets of Fire'' is a 1984 American action crime neo-noir film directed by Walter Hill, from a screenplay by Hill and Larry Gross. Described on the poster and in the opening credits as "A Rock & Roll Fable", the film combines elements of ...
'' was a box office bomb in the U.S., but it was a massive hit in Japan and won the Best Foreign Language Film award at the 1985 Kinema Junpo Awards. The film also influenced cyberpunk anime such as ''
Megazone 23 is a Japanese animated mecha cyberpunk film series created by Noboru Ishiguro, written by Hiroyuki Hoshiyama and Emu Arii, and directed by Ishiguro, Ichiro Itano, Kenichi Yatagai, and Shinji Aramaki. The three-part original video anima ...
'' and ''
Bubblegum Crisis is a 1987-1991 Japanese cyberpunk original video animation (OVA) series produced by Youmex and animated by Anime International Company, AIC and Artmic. The series involves the adventures of the Knight Sabers, an all-female group of Mercenar ...
''. "Big in Japan" has also been used to describe the popularity of the
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it is the successor to the succes ...
, which saw huge popularity in its home region of Japan, but struggled elsewhere.


"Small in Japan"

The derivative phrase "small in Japan", originally used for
AC/DC AC/DC are an Australian rock band formed in Sydney in 1973. Their music has been variously described as hard rock, blues rock and Heavy metal music, heavy metal, although the band calls it simply "rock and roll". They are cited as a formativ ...
, has been used since the early 1980s. In general, a small-in-Japan artist holds significant popularity in the Western world (in most cases the United States), and visits Japan many times for self-promotion, yet is almost unknown and unsuccessful in Japan despite being heavily featured by Japanese music media. An example of an internationally famous artist who is not well known in Japan is
Adele Adele Laurie Blue Adkins (; born 5 May 1988) is an English singer-songwriter. Regarded as a British cultural icon, icon, she is known for her mezzo-soprano vocals and sentimental songwriting. List of awards and nominations received by Adele, ...
. In Japanese culture, the phrase "small in Japan" is also used to describe Japanese celebrities who are unknown, unsuccessful or "forgotten" in Japan but making their ways outside Japan. The phrase has been used to refer to musicians such as
Dir En Grey Dir En Grey (stylized as DIR EN GREY and previously as Dir en grey) is a Japanese Heavy metal music, heavy metal band formed in February 1997 and currently signed to Firewall Div., a sub-division of Free-Will. With a consistent lineup of guitari ...
,
fashion model A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model. Modelling ("modeling" in American English) entails using one's body to represent someone ...
s such as
Ai Tominaga is a Japanese model and actress. She has been described as one of the first Asian models to walk European catwalks, but there were models such as Sayoko Yamaguchi who walked the runways in the 1970s and 1980s. Career She has appeared on the ...
and
Tao Okamoto , known professionally as Tao, is a Japanese actress and Model (person), model, who is, alongside Ai Tominaga and Hiroko Matsumoto, one of the biggest models from Japan. In 2009, she was one of the faces of Polo Ralph Lauren, Ralph Lauren. She ma ...
, and
Miss Universe Miss Universe is an annual international major beauty pageant that is run by a Thailand and Mexican-based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stree ...
contestants from Japan, most of whom are former unsuccessful fashion models, including
Kurara Chibana is a Japanese TV correspondent and beauty pageant titleholder who was crowned Miss Universe Japan 2006 and competed at Miss Universe 2006 where she finished as the first runner-up. Miss Universe 2006 Chibana participated in Miss Universe 2006 ...
and
Riyo Mori (born December 24, 1986) is a Japanese actress, dancer, model and beauty queen who was crowned Miss Universe 2007 in Mexico City. Personal life An only child, Riyo Mori began dancing at the age of 4. She studied at Quinte Ballet School and gra ...
.Artistic Jam : "Big in Japan"
Retrieved 2010-07-14
Despite breaking box office records worldwide, the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on List of Marvel Cinematic Universe films, a series of superhero films produced by Marvel Studios. The films are based on characters that appe ...
has struggled to perform well in Japan due to demographic incompatibilities such as character age or brand recognition, as Japanese moviegoers are more drawn into youth-oriented films such as the ''Harry Potter'' series or more established franchises such as ''
Star Wars ''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
'', '' Mission: Impossible'', or ''
Pirates of the Caribbean ''Pirates of the Caribbean'' is a Disney media franchise encompassing numerous theme park rides, a series of films, and spin-off novels, as well as a number of related video games and other media publications. The franchise originated with Wa ...
''. In one exceptional case, ''Digital Arts'' magazine has used the phrase to describe the
Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
, a
video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home video game console, home consoles, which are generally ...
that was a success all over the world except in Japan.Xbox sales 'small in Japan'
Retrieved 2007-07-11


See also

*
Exceptionalism Exceptionalism is the perception or belief that a species, country, society, institution, movement, individual, or time period is "wiktionary:exceptional, exceptional" (i.e., unusual or extraordinary). The term carries the implication, whether or ...
*
Galápagos syndrome is a term of Japanese origin used in business studies to refer to an isolated development branch of a globally available product. The term is used as an analogy to a part of Charles Darwin's ''On the Origin of Species''. Darwin encountered in ...
*
Occidentalism Occidentalism refers to a discipline that discusses the Western world (the Occident). In this context the West becomes the object, while the East is the subject. The West in the context of Occidentalism does not refer to the West in a geographical ...
*
Pizza effect In religious studies and sociology, the pizza effect is the phenomenon of elements of a nation's or people's culture being transformed or at least more fully embraced elsewhere, then re-exported to their culture of origin, or the way in which a c ...
* World famous in New Zealand *
Sixto Rodriguez Sixto Diaz Rodríguez (July 10, 1942 – August 8, 2023), mononymously known as Rodríguez, was an American musician from Detroit, Michigan. Though his career was initially met with little fanfare in the United States, he found success in Sou ...


Explanatory notes


References


External links

*
Not-so-Big in Japan: Western Pop Music in the Japanese Market
. ''Popular Music''; Vol. 14, No. 2 (May 1995), pp. 203–225,
Cambridge University Press Cambridge University Press was the university press of the University of Cambridge. Granted a letters patent by King Henry VIII in 1534, it was the oldest university press in the world. Cambridge University Press merged with Cambridge Assessme ...
{{DEFAULTSORT:Big In Japan 1970s neologisms Culture of Japan English phrases Music industry