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Betclic is a French
online gambling Online gambling (also known as iGaming or iGambling) is any kind of gambling conducted on the internet. This includes virtual poker, casinos, and sports betting. The first online gambling venue opened to the general public was ticketing for th ...
company founded by Eric Moncada and Nicolas Béraud in 2005 that offers
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
,
online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of ...
, and
online poker Online poker is the game of poker played over the Internet. It has been partly responsible for a huge increase in the number of poker players worldwide. Christiansen Capital Advisors stated online poker revenues grew from $82.7 million in 2001 t ...
. The business is divided into two divisions: France and International. French operations are headquartered in
Bordeaux Bordeaux ( ; ; Gascon language, Gascon ; ) is a city on the river Garonne in the Gironde Departments of France, department, southwestern France. A port city, it is the capital of the Nouvelle-Aquitaine region, as well as the Prefectures in F ...
, while their International business operates from
Malta Malta, officially the Republic of Malta, is an island country in Southern Europe located in the Mediterranean Sea, between Sicily and North Africa. It consists of an archipelago south of Italy, east of Tunisia, and north of Libya. The two ...
.


History

Betclic was created in London by Eric Moncada and Nicolas Béraud in 2005 with a single employee and an investment of 3 million
euro The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...
s. In 2008 Mangas Gaming bought a 75% share of Betclic from its owner for 50 million euros, with
SBM A Magellanic spiral galaxy is a spiral galaxy with only one Spiral galaxy#Spiral arms, spiral arm. Magellanic spiral galaxies are classified as the type Sm (with sub-categories SAm, SBm, SABm); the prototype galaxy and namesake for Magellanic spi ...
buying a 50% share in the company the following year in 2009. In 2010 it was announced that Betclic held 35–40% of the market share in France, being the largest betting company in the country, holding 36% of the market in 2013. During
Euro 2012 The 2012 UEFA European Football Championship, commonly referred to as UEFA Euro 2012 or simply Euro 2012, was the 14th European Championship for men's national football teams organised by UEFA. The final tournament, held between 8 June and 1 ...
, Betclic saw 2 million bets being placed over the sporting competition, seeing a profit made over that time of 12 million euros. On 31 May 2016, Betclic merged with online poker company, Everest Poker. In October 2016, they moved their London and Paris offices to Bordeaux. In September 2018, Betclic acquired a licence to operate in Poland. In 2019, the Betclic Group withdrew from the UK online gambling market due to "low performance".


Sports sponsorships

Betclic's first sporting sponsorship was with
Olympique Lyonnais Olympique Lyonnais (), commonly referred to as simply Lyon () or OL, is a French professional association football, football club based in Lyon, Auvergne-Rhône-Alpes, France. With origins dating back to 1899, they were founded in 1950 and p ...
in 2009, appearing in the shirts for the 2010–11 season. From 2010 to 2012, Betclic was the shirt sponsor for both
Olympique de Marseille Olympique de Marseille (, ; , ), also known simply as Marseille, or by the abbreviation OM (, ), is a French professional Association football, football club based in Marseille which competes in Ligue 1, the French football league system, top f ...
and
Juventus Juventus Football Club (; from , ), commonly known as Juventus or colloquially as Juve (), is an Italian professional Association football, football List of football clubs in Italy, club based in Turin, Piedmont, who compete in Serie A, the ...
. In 2018 they announced a partnership with rugby club
Union Bordeaux Bègles Union Bordeaux Bègles (; ) is a French professional rugby union team playing in the Top 14, the first level of the country's professional league system. They earned their Top 14 place by winning the promotion playoffs that followed the 2010â ...
. With the new licence to operate in Poland obtained in 2018, Betclic announced shirt sponsorship deals with Polish football champions
Piast Gliwice Gliwicki Klub Sportowy Piast Gliwice () is a Polish professional football club based in Gliwice. In the 2018–19 season, Piast won its first Polish championship. As of 2025–26, it competes in the Ekstraklasa, Poland's top division. Histo ...
and
Polish Cup The Polish Cup in Association football, football ( ) is an annual Single-elimination tournament, knockout football competition for Polish football club (association football), football clubs, held continuously since 1950, and is the second most i ...
winners
Lechia Gdańsk Lechia Gdańsk () is a Polish football (soccer), football club based in Gdańsk. As of the 2025–26 Ekstraklasa, 2025–26 season, they compete in the Ekstraklasa. The club was founded in 1945 by people Polish population transfers (1944–1946 ...
in the summer of 2019. The Piast sponsorship was to appear on the front of the shirt, with the Lechia sponsorship to appear beneath the player numbers on the back of the shirt. In 2019, Betclic signed a shirt sponsorship deal with the French Volleyball Federation (FFVolley) ahead of the 2019 European Volleyball Championship. In 2020, the
Ligue de Football Professionnel The (, ''Professional Football League''), commonly known as the LFP, is a French governing body that runs the major professional football leagues in France and Monaco. It was founded in 1944 and serves under the authority of the French Footba ...
announced that it would be partnering with Betclic for the 2020/2021 and following three seasons. As part of the partnership Betclic are to become the official sports betting platform for Ligue 1 Uber Eats and Ligue 2 BKT. In April 2021, Betclic was announced as the official sports betting partner of French rugby union's
Top 14 The Top 14 () is a professional rugby union club competition that is played in France. Created in 1892, the Top 14 is at the top of the national league system operated by the National Rugby League (France), France National Rugby League, also ...
league. Betclic secured a three-season deal set to run until 2024. In June 2021, Betclic signed a three-season deal with the Ligue national de basket (LNB). The French men's first division championship will be named the "Betclic Élite" as part of the sponsorship. The sponsorship was extended to the Portuguese women's basketball league in October 2021. In August 2021, it was reported that Betclic had signed a deal with the
French Football Federation The French Football Federation ( FFF and 3F; or Triple F; , ) is the governing body of football in France. It was formed in 1919 and is based in the capital, Paris. The FFF is a founding member of FIFA and is responsible for overseeing all aspec ...
(FFF) that would see the company named as an official partner. The five-year deal covers the French football seasons until the 2026 World Cup and is estimated to be worth between €5 million and €8 million. From the 2023-24 season, Betclic will be the presenting sponsor of the Portuguese
Primeira Liga The Primeira Liga (), also known as Liga Portugal Betclic for sponsorship reasons, is a professional association football league in Portugal and the highest level of the Portuguese football league system. Organised and supervised by the Liga ...
, which will be known as ''Liga Portugal Betclic''.


Partnerships

In October 2019, Betclic announced a partnership deal with online casino games supplier EFT interactive. This deal was to supply consumers within the Portuguese, Swedish and .com regulated markets with EGT premium titles through Betclic. In August 2021, Betclic announced a deal with TVBET that will initially see two TVBET games available to Betclic customers. In March 2022, Playson signed a deal with Betclic that would see the integration of their list of games made playable for Betclic customers.


References

{{reflist Gambling companies of France Gambling companies established in 2005 Internet properties established in 2005 French companies established in 2005 Companies based in Bordeaux Lechia Gdańsk sponsors Gaming websites Gambling websites