Beate Uhse Group BV (formerly ''Beate Uhse AG'') is a German industry group which focuses on selling adult entertainment in the form of

sex toy A sex toy is an object or device that is primarily used to facilitate sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The ...

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

and

pornography Pornography (colloquially called porn or porno) is Sexual suggestiveness, sexually suggestive material, such as a picture, video, text, or audio, intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolv ...

. It is the most successful company in the German

sex industry The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related se ...

, and the country's leading pornography retailer. It operates in the three business units ''Retail'', ''Mail Order'' and ''Wholesale''. The ''Entertainment'' division was sold to ''tmc Content Group AG'' in September 2016. It currently has over 1,500 employees. It is active in 60 countries and has been listed on the

Frankfurt Stock Exchange The Frankfurt Stock Exchange (, former German name: , ''FWB'') is the world's 3rd oldest and 12th largest stock exchange by market capitalization. It has operations from 8:00 am to 10:00 pm ( German time). Organisation Located in Frankfurt, ...

since 1999. The company's founder, Beate Uhse-Rotermund, remained the chairwoman of the company until her death in 2001. In 2004, the company opened the first Mae B. shop, one of what was to become a chain of

sex shop A sex shop is a retailer that sells products related to adult sexual or erotic entertainment, such as sex toys, lingerie, pornography, and other related products. An early precursor of the modern sex shop was a chain of stores set up in Par ...

s specifically aimed at

female An organism's sex is female ( symbol: ♀) if it produces the ovum (egg cell), the type of gamete (sex cell) that fuses with the male gamete (sperm cell) during sexual reproduction. A female has larger gametes than a male. Females and ...

consumer A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

s. In 2004, the combined

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...

of the Beate Uhse industry group was €280 million, making it the largest

distributor A distributor is an electric and mechanical device used in the ignition system of older spark-ignition engines. The distributor's main function is to route electricity from the ignition coil to each spark plug at the correct time. Design ...

of adult-related entertainment and

products Product may refer to: Business * Product (business), an item that can be offered to a market to satisfy the desire or need of a customer. * Product (project management), a deliverable or set of deliverables that contribute to a business solution ...

in the world. Profits dropped significantly between 2006 and 2007. As of 30 September 2007, the company employed 1,425 people and generated sales of just under €271 million in 2006. In 2009, just under €231 million were implemented, the number of employees at the end of the year 1,222. In 2010, €197.7 million were implemented, the number of employees was 975. In 2012, €144 million were still implemented, the number of employees was 704. In 2015, sales amounted to €128 million. The number of employees was 600 in 2016. 150 jobs were to be reduced. 16 of the 78 stores, including 3 in Germany, were to be closed.''Erotik-Pinonier in der Krise: Sex sells? Warum Beate Uhse trotzdem am Abgrund steht''
stern.de, 19. Februar 2016 Since 2020, the company has been listed as ''Beate Uhse Group BV'' and headquartered in

Veendam Veendam () is a town and municipality with a population of 27,752 in the province of Groningen in the northeast of the Netherlands. Veendam was established in 1648 as a peat colony by Adriaan Geerts Wildervanck. Holland America Line has named fo ...

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

History

The company was founded by former German war-time pilot and sex pioneer Beate Uhse-Rotermund in 1946 and started out as a distributor of

pamphlet A pamphlet is an unbound book (that is, without a Hardcover, hard cover or Bookbinding, binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a ''leaflet'' ...

s on

family planning Family planning is the consideration of the number of children a person wishes to have, including the choice to have no children, and the age at which they wish to have them. Things that may play a role on family planning decisions include marit ...

called ''Schrift X'' (''Document X'') which was a major success. In 1962, the company opened the world's first

Flensburg Flensburg (; Danish language, Danish and ; ; ) is an independent city, independent town in the far north of the Germany, German state of Schleswig-Holstein. After Kiel and Lübeck, it is the third-largest city in Schleswig-Holstein. Flensburg's ...

West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...

. When pornography in Germany was finally made legal in

in 1976, Beate Uhse was well-prepared with a widely known and respected

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

and an established

mail order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing an order by telephone call ...

business. By 1992, it owned 30

s and 25 cinemas, had a turnover of 100 million

Deutschmark The Deutsche Mark (; "German mark"), abbreviated "DM" or "D-Mark" (), was the official currency of West Germany from 1948 until 1990 and later of unified Germany from 1990 until the adoption of the euro in 2002. In English, it was typically ca ...

s, and 10 million customers visited its premises.

Bankruptcy

With the upcoming of free

internet pornography Internet pornography or online pornography is any pornography that is accessible over the Internet; primarily via websites, FTP connections, peer-to-peer file sharing, or Usenet newsgroups. The greater accessibility of the World Wide Web from t ...

, paid services suffered decline. On 15 December 2017, the company filed for insolvency in self-administration.

References

External links

* {{Authority control Retail companies of Germany Sex shops Flensburg Pornography in Germany Retail companies established in 1946 German companies established in 1946 British companies established in 1946