Architype Bayer is a geometric

sans-serif In typography and lettering, a sans-serif, sans serif (), gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than ...

typeface based upon the 1927 experimentation of

Herbert Bayer Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the ...

. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the

Carolingian minuscule Carolingian minuscule or Caroline minuscule is a script which developed as a calligraphic standard in the medieval European period so that the Latin alphabet of Jerome's Vulgate Bible could be easily recognized by the literate class from one ...

with uppercase K rescaled to top-align on the mean line. The Bayer Architype typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by

Freda Sack Freda Sack (born 23 September 1951, died 13 February 2019) was a British type designer who began her career at Letraset in 1972, joining as a photographic retoucher. Colleagues attest to her skill at cutting letters from rubylith at Letraset where ...

and David Quay of The Foundry.

References

*Blackwell, Lewis. ''20th Century Type.'' Yale University Press: 2004. . *Fleischmann, Gerd. ''Bauhaus Typographie.'' Oktagon Stuttgart: 1995. . *Haley, Allen. ''Type: Hot Designers Make Cool Fonts.'' Rockport Publishers Inc, Gloucester; 1998. *Meggs, Philip. B and McKelvey, Roy. ''Revival of the Fittest: Digital Versions of Classic Typefaces.'' RC Publications; 2002. {{ISBN, 1-883915-08-2

External links

Architype CollectionsWebsite for The Foundry
Geometric sans-serif typefaces

See also

References

External links