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Herbert Bayer
Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985. Biography Training and Bauhaus years Bayer apprenticed under the artist Georg Schmidthammer in Linz. Leaving the workshop to study at the Darmstadt Artists' Colony, he became interested in Walter Gropius's Bauhaus manifesto. After Bayer had studied for four years at the Bauhaus under such teachers as Wassily Kandinsky, Paul Klee and László Moholy-Nagy, Gropius appointed Bayer director of printing and advertising. In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications. Bayer is one of several typographers of the period including Kurt Schwitters and J ...
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Haag Am Hausruck
Haag am Hausruck is a municipality in the district of Grieskirchen in the Austrian state of Upper Austria. It is home to many historic buildings as well as its own castle. Haag (for short) is located right next to a very large and scenic forest. Starhemberg Castle (Haag am Hausruck) is a Renaissance-style fortress first mentioned in 1246 AD, situated west of the marketplace. The 16th-century complex, owned by DI Hatschek, served as a military hospital in the early 20th century and a transit camp for refugees in World War II. Today, it houses the Haager Heimatstuben with exhibits on agriculture, mining, crafts, trade, and castle graphics. Luisenhöhe, the local mountain, features an Adventure Mountain Railway, a summer toboggan run (currently idle), and attractions like the "Path of the Senses" trail, an observation tower, a forest school, and a high ropes course. The annual events in Haag am Hausruck include the Kirtag, horse market, Country Festival, Castle Concert, and Beer Wag ...
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László Moholy-Nagy
László Moholy-Nagy (; ; born László Weisz; July 20, 1895 – November 24, 1946) was a Kingdom of Hungary, Hungarian painter and photographer as well as a professor in the Bauhaus school. He was highly influenced by Constructivism (art), constructivism and a strong advocate of the integration of technology and industry into the arts. The art critic Peter Schjeldahl called him "relentlessly experimental" because of his pioneering work in painting, drawing, photography, collage, sculpture, film, theater, and writing. He also worked collaboratively with other artists, including his first wife Lucia Moholy, Walter Gropius, Marcel Breuer, and Herbert Bayer. His largest accomplishment may be the Institute of Design at the Illinois Institute of Technology, Institute of Design in Chicago, which survives today as part of the Illinois Institute of Technology, and art historian Elizabeth Siegel called "his overarching work of art". He also wrote books and articles advocating a utopian t ...
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Nazi Germany
Nazi Germany, officially known as the German Reich and later the Greater German Reich, was the German Reich, German state between 1933 and 1945, when Adolf Hitler and the Nazi Party controlled the country, transforming it into a Totalitarianism, totalitarian dictatorship. The Third Reich, meaning "Third Realm" or "Third Empire", referred to the Nazi claim that Nazi Germany was the successor to the earlier Holy Roman Empire (800–1806) and German Empire (1871–1918). The Third Reich, which the Nazis referred to as the Thousand-Year Reich, ended in May 1945, after 12 years, when the Allies of World War II, Allies defeated Germany and entered the capital, Berlin, End of World War II in Europe, ending World War II in Europe. After Hitler was appointed Chancellor of Germany in 1933, the Nazi Party began to eliminate political opposition and consolidate power. A 1934 German referendum confirmed Hitler as sole ''Führer'' (leader). Power was centralised in Hitler's person, an ...
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Berlin
Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population within city limits, highest population within its city limits of any city in the European Union. The city is also one of the states of Germany, being the List of German states by area, third smallest state in the country by area. Berlin is surrounded by the state of Brandenburg, and Brandenburg's capital Potsdam is nearby. The urban area of Berlin has a population of over 4.6 million and is therefore the most populous urban area in Germany. The Berlin/Brandenburg Metropolitan Region, Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Germany's second-largest metropolitan region after the Rhine-Ruhr region, as well as the List of EU metropolitan areas by GDP, fifth-biggest metropolitan region by GDP in the European Union. ...
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Vogue Magazine
''Vogue'' (stylized in all caps), also known as American ''Vogue'', is a monthly fashion and lifestyle magazine that covers style news, including haute couture fashion, beauty, culture, living, and runway. It is part of the global collection of Condé Nast's VOGUE media. Headquartered at One World Trade Center in the Financial District of Lower Manhattan, ''Vogue'' began in 1892 as a weekly newspaper before becoming a monthly magazine years later. Since its founding, ''Vogue'' has featured numerous actors, musicians, models, athletes, and other prominent celebrities. British ''Vogue'', launched in 1916, was the first international edition, while the Italian version '' Vogue Italia'' has been called the top fashion magazine in the world. As of March 2025, there are 28 international editions. Eleven of these editions are published by Condé Nast ( ''British Vogue'', ''Vogue Arabia'', '' Vogue China'', ''Vogue Deutsch'', ''Vogue España'', '' Vogue France'', '' Vogue India ...
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Art Director
Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style(s) to use, and when to use motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas ...
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Herbert Bayer Stadelwand 1936
Herbert may refer to: People * Herbert (musician), a pseudonym of Matthew Herbert * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herbert, Northern Territory, a rural locality * Herbert, South Australia. former government town * Division of Herbert, an electoral district in Queensland * Herbert River, a river in Queensland * County of Herbert, a cadastral unit in South Australia Canada * Herbert, Saskatchewan, Canada, a town * Herbert Road, St. Albert, Canada New Zealand * Herbert, New Zealand, a town * Mount Herbert (New Zealand) United States * Herbert, Illinois, an unincorporated community * Herbert, Michigan, a former settlement * Herbert Creek, a stream in South Dakota * Herbert Island, Alaska Arts, entertainment, and media Fictional entities * Herbert (Disney character) * Herbert Pocket, a character in the Charles Dickens novel ''Great Expectations'' * Herbert West, title cha ...
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Architype Schwitters
Architype Schwitters is a geometric sans-serif unicase typeface based upon a 1927 phonetic alphabet designed by Kurt Schwitters. The digital revival, shown at right, was produced by Freda Sack and David Quay of The Foundry. Like many new experimental types to arise from the early twentieth century avant garde in Europe, Schwitters' type is an attempt to remake the Western writing system through reduction, and the abandonment of idiosynchronies. Schwitters proposed a monocase system, adopting a rectilinear interpretation of roman capitals, and contrasting these with six vowel alternate characters, A, e, J, O, Ü, and y scaled to the same height but based upon Carolingian lowercase. The vowel alternates, though primarily used for the short sound, are used somewhat indiscriminately in his print work. Unlike his contemporaries, Herbert Bayer, Theo van Doesburg, and Jan Tschichold all who produced experimental ''universal'' alphabets that rejected uppercase, Schwitters retained the fo ...
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Architype Bayer
Architype Bayer is a geometric sans-serif typeface based upon the 1927 experimentation of Herbert Bayer. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the Carolingian minuscule with uppercase K rescaled to top-align on the mean line. The Bayer Architype typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry. See also * Architype Albers *Architype Renner *Architype Schwitters Architype Schwitters is a geometric sans-serif unicase typeface based upon a 1927 phonetic alphabet designed by Kurt Schwitters. The digital revival, shown at right, was produced by Freda Sack and David Quay of The Foundry. Like many new experi ... * Architype van der Leck * Architype Van Doesburg References *Blackwell, Lewis. ''20th Century Type.'' Yale University Press: 2004. . *Fleischmann, Gerd. ''Bauhaus Typog ...
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Jan Tschichold
Jan Tschichold (; born Johannes Tzschichhold; 2 April 1902 – 11 August 1974), also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the typeface Sabon. Life Tschichold was the son of a provincial signwriter, and he was trained in calligraphy. In 1919, he began in the class of Hermann Delitzsch a study on the Leipziger Akademie der Künste (Leipzig Academy of the Arts). Due to his extraordinary achievements, he soon became a master pupil of the rector of Walter Tiemann, a type designer with ...
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Kurt Schwitters
Kurt Hermann Eduard Karl Julius Schwitters (20 June 1887 – 8 January 1948) was a German artist. He was born in Hanover, Germany, but lived in exile from 1937. Schwitters worked in several genres and media, including Dadaism, Constructivism (art), constructivism, surrealism, poetry, sound, painting, sculpture, graphic design, typography, and what came to be known as installation art. He is most famous for his collages, called "Merz (art style), Merz Pictures". Early influences and the beginnings of Merz, 1887–1922 Hanover Kurt Schwitters was born on 20 June 1887 in Hanover, at Rumannstraße No.2, now No.8, the only child of Eduard Schwitters and his wife Henriette (née Beckemeyer). His father was (co-)proprietor of a ladies' clothes shop. The business was sold in 1898, and the family used the money to buy some properties in Hanover, which they rented out, allowing the family to live off the income for the rest of Schwitters' life in Germany. In 1893, the family moved to Wa ...
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Typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers and are often employed by type foundry, type foundries. In desktop publishing, type designers are sometimes also called "font developers" or "font designers" (a typographer is someone who ''uses'' typefaces to design a page layout). Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for ch ...
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