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''Baseline'' magazine () is a
Since ''Baseline 19'', which appeared in 1995, ''Baseline'' has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication. It is characterized by its large format, sumptuous art and double cover. It has won several major international design awards in the USA, Europe and Japan. The magazine is featured in several academic publications (i.e. Philip Megg's ''History of Graphic design'' and ''Idea'' magazine).
Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (''Baselines 1–3''), Tony Bisley (''Baseline 4''), Geoffrey Lawrence (''Baseline 5'') and Erik Spiekermann (''Baselines 6, 7''). The first full-color ''Baseline'' appeared as issue 8. ''Baseline 10'' expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with ''Baseline 14''.
The first four issues of ''Baseline'' were published by TSI (Typographic Systems International Ltd.). Following TSI, issues 5–18 had been published by
''Baseline'' magazine websiteDesign team of ''Baseline'' see HDR Visual Communication
Visual arts magazines published in the United Kingdom Magazines established in 1979 Typography Biannual magazines published in the United Kingdom Design magazines
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
devoted to typography
Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ...
, book arts and graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
(distinct from the information technology
Information technology (IT) is a set of related fields within information and communications technology (ICT), that encompass computer systems, software, programming languages, data processing, data and information processing, and storage. Inf ...
magazine of the same name published by QuinStreet
QuinStreet, Inc. is a publicly traded online marketing company based in Foster City, California. The company helps generate web traffic for clients by acquiring popular domain names.
The company was founded in 1999, and was publicly listed in 20 ...
).
History
Since ''Baseline 19'', which appeared in 1995, ''Baseline'' has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication. It is characterized by its large format, sumptuous art and double cover. It has won several major international design awards in the USA, Europe and Japan. The magazine is featured in several academic publications (i.e. Philip Megg's ''History of Graphic design'' and ''Idea'' magazine).
Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (''Baselines 1–3''), Tony Bisley (''Baseline 4''), Geoffrey Lawrence (''Baseline 5'') and Erik Spiekermann (''Baselines 6, 7''). The first full-color ''Baseline'' appeared as issue 8. ''Baseline 10'' expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with ''Baseline 14''.
The first four issues of ''Baseline'' were published by TSI (Typographic Systems International Ltd.). Following TSI, issues 5–18 had been published by Letraset
Letraset was a company known mainly for manufacturing sheets of typefaces and other artwork elements using the dry-transfer lettering method. Letraset was acquired by the Colart group and became part of its subsidiary Winsor & Newton.
C ...
, a graphics product company, but as the magazine flourished Letraset faced difficult times. Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.
See also
*''Communication Arts
''Communication Arts'' (acronym: CA) is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustra ...
''
*'' Graphis Inc.''
*''Print (magazine)
''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''.
As a printed publication, ''Print'' ...
''
*''Visible Language
{{Use mdy dates, date=March 2025
''Visible Language'' is an American journal presenting visual communication research. Founded in 1967 as ''The Journal of Typographical Research'' by Merald Wrolstad, occasional ''Visible Language'' issues are c ...
''
References
{{reflistExternal links
''Baseline'' magazine website
Visual arts magazines published in the United Kingdom Magazines established in 1979 Typography Biannual magazines published in the United Kingdom Design magazines