Bam Bam (radio Presenter)
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Peter Jarrod Poulton (born 2 January 1970), known professionally as Bam Bam and briefly as Peter Jarrod, is a British radio personality.


Career

Poulton began his radio career at the age of 16 when he joined Radio City in Liverpool, where he worked as a technician. His first full-time presenter's role was with
Marcher Sound Heart Cheshire and North East Wales (formerly Marcher Sound and previously MFM 103.4) was an Independent Local Radio station broadcasting to north east Wales and Cheshire from its Mold Road studios in Gwersyllt, Wrexham, also shared with Gold ( ...
in
Wrexham Wrexham ( ; ) is a city status in the United Kingdom, city in the North East Wales, north-east of Wales. It lies between the Cambrian Mountains, Welsh mountains and the lower River Dee, Wales, Dee Valley, near the England–Wales border, borde ...
,
North Wales North Wales ( ) is a Regions of Wales, region of Wales, encompassing its northernmost areas. It borders mid Wales to the south, England to the east, and the Irish Sea to the north and west. The area is highly mountainous and rural, with Snowdon ...
. In 1993 he joined the now defunct Sunset Radio in Manchester as a presenter and commercial producer. By 1994 he had moved to Atlantic 252 where he presented the mid-morning show. In 1995 he moved to Invicta FM in Kent and presented the evening show. He later went to
Kiss 105 Kiss 105 was a dance music radio station based in Leeds, West Yorkshire. It was part of a new breed of regional radio stations as opposed to Independent Local Radio. History The licence, covering the Yorkshire and Humberside region, was one ...
in Yorkshire where he launched the station as breakfast show presenter. He stayed with Kiss 105 for its entire existence, moving across the
Pennines The Pennines (), also known as the Pennine Chain or Pennine Hills, are a range of highland, uplands mainly located in Northern England. Commonly described as the "Vertebral column, backbone of England" because of its length and position, the ra ...
to its newly branded sister station Galaxy 102 after the sale of both stations to the Chrysalis group in 1997. In March 1998 Poulton moved to
Virgin Radio Virgin Radio is a branding of radio stations broadcast in Canada, France, the United Kingdom, Switzerland, Italy, Romania, Turkey, Lebanon, the United Arab Emirates and Oman. As of April 2024, there were over 40 stations globally. The stations ...
where he stayed until September of the same year. In January 1999 he went on to present the ''Bam Bam Breakfast'' on London's
Kiss 100 Kiss is a British digital radio station owned and operated by Bauer Media Audio UK as part of the Kiss Network. Kiss broadcasts nationally to the UK via DAB digital radio, as well as on Bauer's Rayo platform. The station started in 1985 as ...
with co-host Rob Hayes, also known as Streetboy. He hosted the show for seven years, and was the first to achieve market leadership over the dominant
Chris Tarrant Christopher John Tarrant (born 10 October 1946) is a retired English broadcaster, television personality, radio DJ and stand up comedian. He is best known for presenting the ITV children's television show '' Tiswas'' from 1974 to 1981, and th ...
at Capital Breakfast, in the 15–24 demographic. The show won multiple
Sony Radio Academy Awards The Radio Academy Awards, started in 1983, were the most prestigious awards in the British radio industry. For most of their existence, they were run by ZAFER Associates, but in latter years were brought under the control of The Radio Academy ...
, along with New York Festival and CRCA industry awards. Poulton was fired in April 2006 whilst on annual leave, shortly before the station received a fine of £175,000 from the industry regulator,
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom. Ofcom has wide-rang ...
, after a series of breaches of the broadcasting code during his show. Poulton was replaced by Robin Banks, who was also subsequently fired. In March 2007, Poulton joined London's Capital 95.8 and presented the station's evening show Monday to Friday with co-hosts Rob Hayes and Kat Shoob. On 6 December 2007, Radio Today reported that Poulton had left Capital. In its nine-month run, his show increased the number of listeners to Capital Radio, during its broadcast hours, by 55%. Poulton also did a network show on GCap Media's One Network, called "Saturday Night Bam Bam". Between September 2006 and November 2007, Poulton and Rob Hayes worked together on a podcast from THESHOW.com. Originally called the "Bam Bam Daily" and later the "Bam Bam Show", the programme could be downloaded daily as an MP3 file. It included content which would have been unbroadcastable on normal radio such as "The Bam Bam Answer phone", "Kat Shoob World News",. and various pranks played by Hayes, including a number of meetings with Hari Krishnas. The show included regular input from James Max ('' The Apprentice'' and
LBC LBC (originally the London Broadcasting Company) is a British phone-in and talk radio station owned and operated by Global and based in its headquarters in London. It was the UK's first licensed commercial radio station, and began to broadc ...
) and Council Dweller Dave.


2008–2011

On 14 March 2008, he was broadcasting live on BBC London 94.9 renamed "Bam" and with a different show format, standing in for
Danny Baker Danny Baker (born 22 June 1957) is an English comedy writer, journalist, radio DJ and screenwriter. Throughout his career he has largely presented for London's regional radio and television. Baker was born in Deptford to a working-class fa ...
. That August, as Peter Jarrod, he returned to Virgin Radio to cover for
Iain Lee Iain Lee (born Iain Lee Rougvie; 9 June 1973) is an English former broadcaster, writer, and television presenter and stand-up comedian who hosts the phone-in talk show ''The Late Night Alternative'' on "pay to view" Patreon. Lee's career began ...
and
Geoff Lloyd Geoff Barron Lloyd (born 20 April 1973) is an English radio presenter, television host, podcast host and writer, best known for his talk radio and music shows. He is married to comedian Sara Barron and hosts thFirecrotch & Normcorepodcast wit ...
. The show used the same music format as Poulton's former Capital show. The following January, Poulton presented his first breakfast show in over two years as cover for Christian O'Connell on
Absolute Radio Absolute Radio is a British digital radio station owned and operated by Bauer Media Audio UK as part of the Absolute Radio Network. It broadcasts nationally across the UK via digital audio broadcasting. The station focuses on alternative ...
. On 26 March 2011 he did a one-off evening show on
BRMB BRMB is a British radio station based in Aston, Birmingham, which is owned and operated by Murfin Music International. It broadcasts on 89.1FM in Aston and surrounding areas, on DAB throughout Birmingham, and online via the station's website a ...
in Birmingham and across the
Orion Media Orion Media was a UK commercial radio group, founded in 2009 after a management buy-in, with backing from Lloyds Development Capital. It was created from the enforced sale of several radio stations in the English Midlands previously owned by Gl ...
network.


2011 onwards

On 4 July 2011 Bam Bam joined a new station on the South coast of England, JACK fm (later SAM FM). He presented Bam Bam at Breakfast on weekdays from 5 am to 10 am with his co hosts Hayley and Justin (aka Welshy). In
RAJAR Radio Joint Audience Research Limited (RAJAR; ) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was c ...
figures announced in early 2012, it was confirmed that he had raised listening figures on Jack FM by 52%. As of 4 September 2017, Bam Bam no longer hosts the Sam FM radio show. Between March 2019 and December 2024 Bam hosted a weekday daytime show on
Virgin Radio UK Virgin Radio UK is a national Hot Adult Contemporary radio station in the United Kingdom that launched on 30 March 2016, owned by News Broadcasting, which is itself a subsidiary of News Corp. It is the second incarnation of Virgin Radio in the U ...
. In January 2025 he moved to
Kisstory Kisstory is a British digital radio station owned and operated by Bauer Media Audio UK as part of the Kiss Network. Playing "old skool and anthems", it is a sister station to Kiss. As of March 2025, the station has a weekly audience of 2 mill ...
and started a new show along with Streetboy.https://radiotoday.co.uk/2025/01/bam-bam-and-streeboy-are-back-with-a-new-drive-show-on-kisstory/


Personal life

Born in
Chester Chester is a cathedral city in Cheshire, England, on the River Dee, Wales, River Dee, close to the England–Wales border. With a built-up area population of 92,760 in 2021, it is the most populous settlement in the borough of Cheshire West an ...
, Poulton has lived in the
London Borough of Barnet The London Borough of Barnet () is a suburban London boroughs, London borough in north London, England. Forming part of Outer London, the borough was formed in 1965 from parts of the ceremonial counties of Middlesex and Hertfordshire. It is the ...
with his girlfriend and their two children .


References


External links


Bam Bam double win at Radio Academy Awards

Bam Bam wins CRCA Presenter of the Year
{{DEFAULTSORT:BAM, BAM 1970 births Living people English radio personalities People from Chester