Baker Skateboards is an American
skateboarding company founded in 2000 by professional skateboarder
Andrew Reynolds. The company's main products are
skateboard decks, soft goods, accessories, and wheels.
History
In 1999 Reynolds went to a secret lunch meeting with Tony Hawk & Per Welinder and started Baker Skateboards without J.Strickland's knowledge or any of the original riders. In 2007, the skateboard deck brand signed a distribution deal with Blitz Distribution, the company that, at the time, was distributing Birdhouse and other brands, such as Fury and
Hook-Ups (Blitz had originally been formed by
Per Welinder
Per Nils Welinder (born April 17, 1962) is a Swedish entrepreneur and former professional skateboarder. During the 1980s he achieved international fame as a Freestyle skateboarding, freestyle skater and was a leading member of the Powell-Peralta s ...
and Hawk to distribute their own products). As of 2008, the brand was the top-selling brand under the Blitz Distribution umbrella.
In regard to the original Baker logo, Reynolds has credited the design to co-founder J Strickland and stated that it represented a motley company that consisted of talented skateboarders.
Leo Romero
Leo Romero (born November 28, 1986) is a professional skateboarder whose early skateboarding influences included Heath Kirchart, Jamie Thomas and Andrew Reynolds.
Early life
Romero was born in Fontana, California, United States and is the son o ...
left the Baker team in April 2009, and his departure led to a great amount of discussion among skateboarders and fans. Romero was awarded ''
Thrasher'' magazine's "Skateboarder of the Year" trophy in 2010.
Riley Hawk, son of professional skateboarder and company owner
Tony Hawk
Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first docume ...
, joined the Baker team in 2012 after riding for his father's company, Birdhouse.
Baker Zone
The RIDE Channel, a
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
skateboarding channel cofounded by Hawk, announced on March 15, 2013 that a new series, entitled "Baker Zone", would commence on March 18, 2013. The series features video productions from the Baker company, such as "Weekend Warriors," "Piled Out," "Trash Compactor," and "Dumb Ass Park Footy".
Team
Members of the company's professional skating team include
Andrew Reynolds,
Kader Sylla,
Riley Hawk
Hudson Riley Hawk (born December 6, 1992) is an American professional skateboarder and musician.
He is the son of Tony Hawk. Unlike his father, who is known for his vert style, Riley is better known as a street skater. He turned pro on his 21st ...
,
Elissa Steamer
Elissa Steamer (born July 31, 1975) is an American professional skateboarder.
Early life
Steamer was born in Fort Myers, Florida, United States, and began skateboarding in 1989. Steamer frequented a small city owned skate park on Grand Avenue.
...
, Tristan Funkhouser, Zach Allen, Tyson Peterson, Rowan Zorilla, Kevin Long, Jacopo Carozzi, Casper Brooker, and Justin Figueroa. Former team members included
Antwuan Dixon
Antwuan Willis Dixon (born August 19, 1988) is an American professional skateboarder.
Skateboarding career
Early life
Dixon started skateboarding at the age of twelve, when his mom ordered a Powell Peralta deck from CCS. In addition to the ...
,
Jim Greco
Jim Greco (born December 25, 1977) is an American professional skateboarder.
He established Bakerboys Distribution with Andrew Reynolds and Erik Ellington in 2007. Bakerboys Distribution provides distribution for closely related in-house skate ...
,
Erik Ellington
Erik Ellington (born August 9, 1977) is an American professional skateboarder, entrepreneur, and designer.
Early life
Erik Ellington was born and raised in Anchorage, Alaska, to Rose Ann Ellington and Charles Luther Ellington. His parents separa ...
,
Leo Romero
Leo Romero (born November 28, 1986) is a professional skateboarder whose early skateboarding influences included Heath Kirchart, Jamie Thomas and Andrew Reynolds.
Early life
Romero was born in Fontana, California, United States and is the son o ...
, and
Terry Kennedy.
Bakerboys Distribution
In the early 2000’s, Reynolds and fellow professional skateboarders,
Jim Greco
Jim Greco (born December 25, 1977) is an American professional skateboarder.
He established Bakerboys Distribution with Andrew Reynolds and Erik Ellington in 2007. Bakerboys Distribution provides distribution for closely related in-house skate ...
and
Erik Ellington
Erik Ellington (born August 9, 1977) is an American professional skateboarder, entrepreneur, and designer.
Early life
Erik Ellington was born and raised in Anchorage, Alaska, to Rose Ann Ellington and Charles Luther Ellington. His parents separa ...
, established Bakerboys Distribution, a company that distributes many brands, some of which are owned by past and current Baker riders:
*Baker Skateboards
*Shake Junt
*Happy Hour Shades
*Deathwish Skateboards
*Volume 4
*Heroin Skateboards
*
Palace Skateboards
Palace Skateboards (or Palace) is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skatewea ...
*Hammers
*Death Lens
*
Illegal Civilization
*Ashbury
*ABC Hat Co.
*
Birdhouse Skateboards
Birdhouse Skateboards (originally Birdhouse Projects) is a skateboard company formed by ex-Powell Peralta professional skateboarders Tony Hawk and Per Welinder in 1992.
Birdhouse makes decks and wheels, as well as clothing and accessories.
H ...
*
Call Me 917
*
Gnarhunters
Formerly with the Blitz distribution company, Baker's distribution was newly managed by Bakerboys in 2011.
The Palace skateboard brand, which won the "Brand of the Year" award at Europe's Brighton Trade Show in January 2012, announced a distribution deal with Bakerboys in July 2014. The video appeared on the "PWBC News" series that Palace produces.
Deathwish
Deathwish Skateboards company draws its inspiration from 70s and 80s cult movies and kitsch magazine cover artwork. Deathwish Skateboards brand name is inspired by
Vigilante
Vigilantism () is the act of preventing, investigating and punishing perceived offenses and crimes without legal authority.
A vigilante (from Spanish, Italian and Portuguese “vigilante”, which means "sentinel" or "watcher") is a person who ...
justice cult film series
Death Wish starring
Charles Bronson
Charles Bronson (born Charles Dennis Buchinsky; November 3, 1921 – August 30, 2003) was an American actor. Known for his "granite features and brawny physique," he gained international fame for his starring roles in action, Western, and wa ...
. Deathwish Skateboards logo is the cross symbol sported by the Street Punk Gang in the movie
Death Wish 3
''Death Wish 3'' is a 1985 American action thriller film directed and edited by Michael Winner. It is the third film and the last to be directed by Winner in the ''Death Wish'' film series. It stars Charles Bronson as the vigilante killer Paul ...
.
In 2016, Deathwish releases a line of seven decks entitled ''VHS Wasteland''. The 8.5 size team deck of this series shows a picture of Charles Bronson and his gun taken from the Death Wish movie as an obvious reference to their namesake.
Former Deathwish professional Antwuan Dixon was imprisoned in mid-2013 and stated in a July 2014 ''
Thrasher'' magazine interview — conducted by Reynolds and Ellington — that he was scheduled to be released on August 23, 2014.
Dixon also explained that he may be released earlier:
They say the 23rd, but I’ve been in this high-school-diploma program so I can get my high school diploma and you get milestone credits. And with these milestone credits you can earn six weeks, which means 42 days off. So if that goes through I should be getting out the beginning of July.
Deathwish released a tribute skateboard deck in June 2014 to provide Dixon with a financial base to rebuild his life after his release from prison. The deck was sold with a letter from Ellington explaining Dixon's situation and his relationship to Deathwish/Bakerboys ("Antwuan is one of the reasons we started Deathwish. He's been here since day one and he'll be here as long as we are."), in addition to a pre-addressed envelope for owners of the decks to be able to send Dixon a letter while he remained in prison.
Heroin
Created by England-born artist Mark "Fos" Foster, the Heroin brand was named after Fos' addiction to "skateboarding." The global premiere of the Heroin skateboards video, ''Video Nasty'', was held in Los Angeles, US on June 27, 2013 and includes parts from Chet Childress, Deer Man of Dark Woods, Daniel Shimizu, Gou Myagi, Rogie, and Tom Day. Foster's debut American art show, "Diamonds And The Rough," was presented at the Kingswell gallery in Los Angeles, US on June 14, 2014.
Palace
Palace Skateboards
Palace Skateboards (or Palace) is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skatewea ...
was founded around 2011 in England, United Kingdom by Lev Tanju, who was part of a
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
-based skate crew known as the Palace Wayward Boys Choir. Tanju enlisted the assistance of friends like graphic designer Fergus "Fergadelic" Purcell (also design director at Marc by
Marc Jacobs
Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was ...
) and photographer Will Bankhead to launch the brand. Tanju explained in 2014: "I just wanted to make some skateboards that looked nice and skated nice."
Hammers
Greco's skateboard and clothing brand "Hammers" was launched in October 2014 as part of Bakerboys Distribution. Greco explained in August 2014 that the brand is "based on individuality, the pure moment of creation ... It's just based on creating." In the first Hammers catalog, Greco explains that the company's products are made in the U.S. "...which in turn creates American jobs and manufactures better products."
Videography
*''Baker Bootleg '' (1998)
*''Baker 2g'' (2000 )
*''Summer Tour 2001'' (2002)
*''Baker 3'' (2005)
*''Shake Junt'' (2005)
*''Baker Has a Deathwish'' (2008)
*''Baker Has a Deathwish Summer Tour Video'' (2009)
* ''Shake Junt - Chicken Bone Nowison'' (2011)
*''Bake And Destroy'' (2012)
*''The Deathwish Video'' (2013)
*''TRAVELOGUE Baker Tour'' (2015)
*''Baker Presents "Certi-Fried Pro Rowan Zorilla" Part'' (2016)
*''Baker 4'' (2019)
*''Deathwish - Uncrossed'' (2020)
*''Shake Junt - Shrimp Blunt'' (2022)
References
{{reflist
American companies established in 2000
Skateboarding companies
Manufacturing companies established in 2000