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Paik Jong-won (; born September 4, 1966), sometimes spelled Baek Jong-won, is a South Korean businessman. In television, he is known as the main host of the cooking television series '' Baek Jong-won's Top 3 Chef King'' (2015–2017), '' Baek Jong-won's Food Truck'' (2017), '' Baek Jong-won's Alley Restaurant'' (2018–2021), and one of two main judges in the cooking competition Netflix series '' Culinary Class Wars'' (2024).


Personal life

Baek Jong-won was born on September 4, 1966, in
Yesan County Yesan () is a Administrative divisions of South Korea, county in South Chungcheong Province, South Korea. Famous people from Yesan include independence fighter Yoon Bong-Gil. Sudeoksa, a head temple of the Jogye Order of Korean Buddhism, is lo ...
,
South Chungcheong Province South Chungcheong Province (), informally called Chungnam, is a Administrative divisions of South Korea, province of South Korea in the Hoseo region in the southwest of the Korean Peninsula. South Chungcheong borders the provinces of Gyeonggi to ...
, South Korea. He was interested in food since he was a child. When he was an elementary school student, he was given some biscuits, but he had to fry them with butter and sprinkle them with sugar. He said his father was also a picky eater, which made him more interested in cooking. When he was a student, his father would buy ten hamburgers at a time on his way home after a business trip. Baek Jong-won would try different recipes to make the hamburgers taste better. It was from then that he started to cook. Baek married actress So Yoo-jin on January 19, 2013. Their first child, a son, was born on April 9, 2014. Their second child, a daughter, was born on September 21, 2015. Their third child, a daughter, was born on February 8, 2018.


Career

Baek has hosted a number of cooking television shows, including '' Baek Jong-won's Top 3 Chef King'', '' Baek Jong-won's Food Truck'', and '' Baek Jong-won's Alley Restaurant''. In 2021, he produced his own original series ''Baek Spirit'', with
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
. He is also the CEO of Theborn Korea Inc, 26 restaurant franchises with 1,299 branches across the country including Saemaul Sikdang, Baek's Coffee, and Baek's Bibim. In December 2024,
Korea Economic Daily ''The Korea Economic Daily'' (), nicknamed ''Hankyung'' (), is a conservative and business daily newspaper in South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half o ...
reported that Baek and Jin plan to launch a new ready-to-drink liquor brand, Igin, through Yesan Doga, the agricultural corporation the two established and affiliate of Baek's Theborn Korea. Igin will incorporates the characteristics and local produce of Yesan, hometown of Baek. Igin Apple Gin, a 40%-ABV distilled liquor made from Korean rice and apples, will reportedly spearhead the brand, along with two ready-to-drink cocktail varieties at 4% ABV each: a tangy apple and plum flavored drink and a sweet apple and watermelon drink. The brand's
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
page features photos of colorful packaging and limited release dates.


Filmography


Television series


Television shows


Books

He has published many books, usually on cooking or restaurant management. * 2004 ''There is a Restaurant Secret to Earning Money'' (), * 2009 ''Baek Jong-won's Secret Cooking Recipes'' (), * 2010 ''Professional Restaurant Managing for Beginners'' (), * 2010 ''A Restaurant that Always Succeeds'' (), * 2010 ''Founded Recipes by the Eat-Out Management Professional Baek Jong-Won'' (), * 2013 ''Baek Jong-won's Meat'' (), * 2014 ''52 Home-cooked Food Recipes Recommended by Baek Jong-won'' (), * 2016 ''54 Home-cooked Food Recipes Recommended by Baek Jong-won'' (), * 2016 ''Baek Jong-won's Managing Story'' (), * 2017 ''55 Home-cooked Food Recipes Recommended by Baek Jong-won'' (),


Awards and nominations


Listicles


References


External links

* {{DEFAULTSORT:Baek, Jong-won 1966 births Living people South Korean chief executives Businesspeople in the food industry People from Yesan County Seoul High School alumni Yonsei University alumni Suwon Baek clan Food and drink company founders