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"...Baby One More Time" is the debut single by American singer
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...
from her debut studio album of the same name (1999). It was written by
Max Martin Karl Martin Sandberg (born 26 February 1971),Max Martin
AllMusic
known professional ...
and produced by Martin and
Rami Yacoub Rami Yacoub (born 17 January 1975), also known by the mononym Rami, is a Palestinian-Swedish record producer and songwriter and former member of the songwriting/production houses Cheiron Studios and Maratone. Yacoub collaborated extensively wi ...
. Released on September 29, 1998, by
Jive Records Jive Records (later stylized as JIVE Records) was a British-American independent record label founded by Clive Calder in 1981 as a subsidiary of the Zomba Group of Companies, Zomba Group. In the US, the label had offices in New York City and Chic ...
, the song became a worldwide success, topping the charts in over 20 countries, including the United States and the United Kingdom, where it earned quintuple and triple-platinum certifications from the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) and the
British Phonographic Industry BPI (British Recorded Music Industry) Limited, trading as British Phonographic Industry (BPI), is the British recorded music industry's trade association. It runs the BRIT Awards; is home to the Mercury Prize; co-owns the Official Charts C ...
(BPI), respectively, and was the latter's best-selling single of 1999. A
teen pop Teen pop is a sub genre of pop music that is created, marketed and oriented towards Preadolescence, preteens and teenagers.Lamb, Bill"Teen Pop". About.com. Retrieved January 28, 2007. Often, the artists themselves are teenagers during their break ...
and
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
song about longing for the return of an ex-boyfriend, "...Baby One More Time" is one of the best-selling singles of all time, with over 10 million copies sold. An accompanying music video, directed by
Nigel Dick Nigel Dick (born 21 March 1953) is an English music video director and filmmaker. Originally from Catterick, North Yorkshire, he is based in Los Angeles, California. He has directed music videos for artists such as Britney Spears, Toto, Ba ...
, features Spears as a high-school student who starts to sing and dance around the school, while watching her love interest from afar. In 2010, the music video for "...Baby One More Time" was voted the third most influential video in the history of
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop ...
, in a poll held by
Jam! Jam! was a Canadian website which covered entertainment news. It was part of the Canoe.com online portal, formerly owned and operated by Quebecor through its Sun Media division, and now owned by Postmedia Network. Jam! was the only media outl ...
. In 2011, "...Baby One More Time" was voted by ''Billboard'' to be the best music video of the 1990s. It has been featured on all of her greatest hits and other compilation albums. In 2020, ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' named "...Baby One More Time" as the greatest debut single of all time. In 2021, the song was ranked at number 205 on the list of ''Rolling Stone''s 500 Greatest Songs of All Time. Spears has performed "...Baby One More Time" in a number of live appearances and during all of her concert tours. The song was nominated for
Best Female Pop Vocal Performance The Grammy Award for Best Female Pop Vocal Performance was a Grammy Award recognizing superior vocal performance by a female in the pop category, the first of which was presented in 1959. It was discontinued after the 2011 Grammy season. The awar ...
at the
42nd Annual Grammy Awards The 42nd Annual Grammy Awards were held on February 23, 2000, at the Staples Center in Los Angeles, California. They recognized accomplishments by musicians from the year 1999. Nominations were announced on January 4, 2000. Santana was the main ...
(2000), and has been included in lists by ''
Blender A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
'', ''Rolling Stone'' and
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
. It has been noted for redefining the sound of late 1990s music. Spears has named "...Baby One More Time" as one of her favorite songs from her catalog. It was also the final song to be played on the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
's music programme ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British record chart television programme, made by the BBC and broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show. For most of its histo ...
'' in the 1990s. A cover of the song by Windy Wagner was featured in the 2011 dance video game by
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
, '' Just Dance 3''. In 2018, readers of German teen magazine ''
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels * Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 * Bravo Music, an American concert band music publishing compa ...
'' voted "...Baby One More Time" to be the biggest hit since its first music compilation was released in 1992.


Background

In June 1997, Britney Spears was in talks with manager
Lou Pearlman Louis Jay Pearlman (June 19, 1954 – August 19, 2016) was an American music manager and scam artist. He was the person behind many successful 1990s boy bands, having formed and funded the Backstreet Boys. After their massive success, he then dev ...
to join female
pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
group
Innosense Innosense was an American girl group that were active from 1997 to 2003. History 1997–1999: Formation and "Wherever You Are" The band was managed by Lou Pearlman and Janet Lynn Harless (mother of Justin Timberlake). The original members were ...
. Her mother
Lynne Spears Lynne Irene Spears (' Bridges; born May 4, 1955) is the mother of Bryan Spears, Britney Spears and Jamie Lynn Spears. Biography Early life and family Lynne Irene Bridges is believed to have been born around 1955 in Magnolia, Mississippi to Li ...
asked family friend and entertainment lawyer Larry Rudolph for his opinion and submitted a tape of Spears singing over a
Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer, actress, film producer, model, and philanthropist. Commonly referred to as "Honorific nicknames in popular music, the Voice", she is List of awards and no ...
karaoke song along with some pictures. Rudolph decided he wanted to pitch her to record labels, therefore she needed a professional demo. He sent Spears an unused song from
Toni Braxton Toni Michele Braxton (born October 7, 1966) is an American singer, songwriter, actress and television personality. She has sold over 70 million records worldwide and is one of the best-selling female artists in history. Braxton has won seven ...
; she rehearsed for a week and recorded her vocals in a studio with a
sound engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a sound recording, recording or a Concert, live performance, balancing and adjusting sound sources using equalization (audio), equalization, Dynamic range ...
. Spears traveled to New York with the demo and met with executives from four labels, returning to her hometown of
Kentwood, Louisiana Kentwood is a rural town in Tangipahoa Parish, Louisiana, United States, near the Mississippi state line. The population was 2,198 at the 2010 census. It is part of the Hammond MSA. Kentwood is best known as the hometown of singer Britney Spe ...
the same day. Three of the labels rejected her, arguing audiences wanted pop bands such as the
Backstreet Boys Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson (musician), Kevin Richardson. The band formed in 1993 in Orlando, Flori ...
and the
Spice Girls The Spice Girls are an English girl group formed in 1994, consisting of Mel B ("Scary Spice"), Melanie C ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They have sold over 10 ...
, and "there wasn't going to be another
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
, another
Debbie Gibson Deborah Ann Gibson (born August 31, 1970) is an American singer, songwriter, and actress. She released her debut album ''Out of the Blue (Debbie Gibson album), Out of the Blue'' (1987) at age 16, writing and largely producing the material. The a ...
, or another Tiffany." Two weeks later, executives from
Jive Records Jive Records (later stylized as JIVE Records) was a British-American independent record label founded by Clive Calder in 1981 as a subsidiary of the Zomba Group of Companies, Zomba Group. In the US, the label had offices in New York City and Chic ...
returned calls to Rudolph. Senior vice president of A&R Jeff Fenster stated about Spears's audition that "It's very rare to hear someone that age who can deliver emotional content and commercial appeal. ..For any artist, the motivation—the 'eye of the tiger'—is extremely important. And Britney had that." They appointed her to work with producer Eric Foster White for a month, who reportedly shaped her voice from "lower and less poppy" delivery to "distinctively, unmistakably Britney." After hearing the recorded material, president Clive Calder ordered a full album. Spears had originally envisioned "
Sheryl Crow Sheryl Suzanne Crow (born February 11, 1962) is an American singer-songwriter, musician, and actress. She is noted for her Optimism, optimistic and Idealism, idealistic subject matter, and incorporation of genres including Rock music, rock, Po ...
music, but younger more
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
" but felt all right with her label's appointment of producers, since "It made more sense to go pop, because I can dance to it—it's more me." Fenster asked producer Max Martin to meet Spears in New York, after which he returned to Sweden to write her a handful of songs with long-term collaborator
Denniz Pop Dag Krister Volle (26 April 1963 – 30 August 1998), better known as Denniz Pop (stylized ''Denniz PoP''), was a Swedish DJ, music producer, and songwriter. He was a member of the DJ collective SweMix and later co-founded the recording studio ...
. Pop was ill, so Martin asked producer
Rami Yacoub Rami Yacoub (born 17 January 1975), also known by the mononym Rami, is a Palestinian-Swedish record producer and songwriter and former member of the songwriting/production houses Cheiron Studios and Maratone. Yacoub collaborated extensively wi ...
to help. When six songs were ready, Spears flew to Cheiron Studios in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
, Sweden, where half of the album was recorded in May 1998, nominally produced by Martin, Pop and Yacoub. Pop, however, was too ill to attend any of the recording sessions, and Spears never met him. In his place, Martin was the acting producer. Martin showed Spears and her management a track titled "Hit Me Baby One More Time", which was originally written for American
boy band A boy band is a vocal group consisting of young male singers, usually in their Teenage, teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many boy bands ...
Backstreet Boys and the R&B
girl group A girl group is a music act featuring two or more women in music, female singers who generally vocal harmony, harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote the wave of American female p ...
TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an A ...
, but they both rejected it. The label thought the song would work for the English group Five, but they also passed on it. Spears later said that she felt excited when she heard it and knew it was going to be a hit record. Jive A&R man Steve Lunt recalled, "We at Jive said, 'This is a fuckin' smash'; but other executives were concerned that the line "Hit Me" would condone
domestic violence Domestic violence is violence that occurs in a domestic setting, such as in a marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes r ...
. The title was revised to "...Baby One More Time". Spears recorded her vocals for the song in May 1998 at Cheiron Studios. She stayed up late the night before listening to
Soft Cell Soft Cell are an English synth-pop duo who came to prominence in the early 1980s. The duo consists of vocalist Marc Almond and instrumentalist David Ball (electronic musician), David Ball. The band are primarily known for their 1981 hit versio ...
's "
Tainted Love "Tainted Love" is a song composed by Ed Cobb, formerly of American group the Four Preps, which was originally recorded by Gloria Jones in 1964. In 1981, the song attained worldwide fame after being covered and reworked by British synth-pop du ...
" ("What a sexy song") to get the growl she wanted: "I wanted my voice to be kind of rusty." Spears revealed that she "didn't do well at all the first day in the studio ecording the song I was just too nervous. So I went out that night and had some fun. The next day I was completely relaxed and nailed it. You gotta be relaxed singing '... Baby One More Time'." The song was produced by Martin and Rami, and was also mixed by Martin at Cheiron Studios. Thomas Lindberg played the guitar, while Johan Carlberg played the bass guitar.
Background vocals A backing vocalist is a singer who provides vocal harmony with the lead vocalist or other backing vocalists. A backing vocalist may also sing alone as a lead-in to the main vocalist's entry or to sing a counter-melody. Backing vocalists are u ...
were provided by Spears, Martin and Nana Hedin.'' ...Baby One More Time'' liner notes.
Jive Records Jive Records (later stylized as JIVE Records) was a British-American independent record label founded by Clive Calder in 1981 as a subsidiary of the Zomba Group of Companies, Zomba Group. In the US, the label had offices in New York City and Chic ...
(1999)
Denniz Pop was credited as producer even though he was not present for the recording or mixing. Spears also recorded a track called "Autumn Goodbye", written and produced by Eric Foster White, that was released as a
B-side The A-side and B-side are the two sides of phonograph record, vinyl records and Compact cassette, cassettes, and the terms have often been printed on the labels of two-sided music recordings. The A-side of a Single (music), single usually ...
to "...Baby One More Time". "Autumn Goodbye" was recorded in 1998 at 4MW East Studios in
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
.''...Baby One More Time'' single liner notes.
Jive Records Jive Records (later stylized as JIVE Records) was a British-American independent record label founded by Clive Calder in 1981 as a subsidiary of the Zomba Group of Companies, Zomba Group. In the US, the label had offices in New York City and Chic ...
(1998)
"...Baby One More Time" was released by Jive as Spears's debut single on October 23, 1998, when she was only 16 years old. Spears said "...Baby One More Time" was one of her favorite songs in her entire catalog, naming "
Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...
" and "He About to Lose Me" as the other two.


Music and lyrics

"...Baby One More Time" is a
teen pop Teen pop is a sub genre of pop music that is created, marketed and oriented towards Preadolescence, preteens and teenagers.Lamb, Bill"Teen Pop". About.com. Retrieved January 28, 2007. Often, the artists themselves are teenagers during their break ...
and
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
song that lasts for three minutes and thirty seconds. The song is composed in the key of
C minor C minor is a minor scale based on C, consisting of the pitches C, D, E, F, G, A, and B. Its key signature consists of three flats. Its relative major is E major and its parallel major is C major. The C natural minor scale is: Cha ...
and is set in the
time signature A time signature (also known as meter signature, metre signature, and measure signature) is an indication in music notation that specifies how many note values of a particular type fit into each measure ( bar). The time signature indicates th ...
of 4/4
common time A time signature (also known as meter signature, metre signature, and measure signature) is an indication in music notation that specifies how many note values of a particular type fit into each measure ( bar). The time signature indicates the ...
with a moderate
tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...
of 93
beats per minute Beat, beats, or beating may refer to: Common uses * Assault, inflicting physical harm or unwanted physical contact * Battery (crime), a criminal offense involving unlawful physical contact * Battery (tort), a civil wrong in common law of in ...
. Songwriting and production is largely based on previous Cheiron productions, most notably
Robyn Robin Miriam Carlsson (; born 12 June 1979), known professionally as Robyn (), is a Swedish singer, songwriter, record producer, and DJ. Her 1995 debut album ''Robyn Is Here'' produced two Billboard Hot 100, ''Billboard'' Hot 100 top 10 single ...
's " Show Me Love", which shows similar song scheme, drum patterns, wah guitars and piano hits. Spears's vocal range spans over one octave from E3 to C5. The song begins with a three-note motif in the bass range of the piano, an opening that has been compared to many other songs, such as "
We Will Rock You "We Will Rock You" is a song by the British rock band Queen from their 1977 album '' News of the World'', written by guitarist Brian May. ''Rolling Stone'' ranked it number 330 of " The 500 Greatest Songs of All Time" in 2004, and the RIAA it p ...
" (1977), " Start Me Up" (1981), and the theme song of the 1975 film '' Jaws'' due to the fact the track "makes its presence known in exactly one second". According to magazine ''
Blender A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
'', "...Baby One More Time" is composed by " wah-wah guitar lines and EKG-machine bass-slaps". Claudia Mitchell and Jacqueline Reid-Walsh, authors of ''Girl Culture: Studying girl culture: a readers' guide'' (2008), noted the lyrics of the song "gesture toward
pears Pears are fruits produced and consumed around the world, growing on a tree and harvested in late summer into mid-autumn. The pear tree and shrub are a species of genus ''Pyrus'' , in the family Rosaceae, bearing the pomaceous fruit of the sa ...
longing for the return of an ex-boyfriend." Spears said "...Baby One More Time" is a song "every girl can relate to. She regrets it. She wants him back." The lyrics, however, caused controversy in the United States, because the line "Hit me baby one more time" supposedly has
sadomasochistic Sadism () and masochism (), known collectively as sadomasochism ( ) or S&M, is the derivation of pleasure from acts of respectively inflicting or receiving pain or humiliation. The term is named after the Marquis de Sade, a French author known ...
connotations. As a response, the singer said the line "doesn't mean physically hit me. ..It means just give me a sign, basically. I think it's kind of funny that people would actually think that's what it meant." Music journalist John Seabrook has said "Everybody thought it was some sort of weird allusion to domestic violence or something. But what it really was, was the Swedes using English not exactly correctly. What they really wanted to say was, "hit me up on the phone one more time" or something. But at that point, Max's English wasn't that great. So it came out sounding a little bit weird in English."


Critical reception

Marc Oxoby, author of ''The 1990s'' (2003), noted the song "was derided as vapid by some critics, yet tapped into the same kind of audience to whom the Spice Girls music appealed, young teens and pre-teens." Amanda Murray of Sputnikmusic commented, " ... Baby One More Time" iswell-composed, tightly arranged, and even with Spears' vocal limitations it goes straight for the proverbial pop jugular." She also said that the song was a highlight in the pop music genre and added, "There is little doubt that '...Baby One More Time' will be long remembered as one of the cornerstones of pop music in general, and it is a strong front-runner as the prototype for the late 90s pop resurgence." Bill Lamb of
About.com Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
considered "...Baby One More Time" as Spears's best song, saying, "the song is full of hooks and a big mainstream pop sound. The accompanying schoolgirl video caused a sensation, and, when the single hit No. 1, Britney was assured of stardom." In a list compiled by Sara Anderson of
AOL Radio AOL Radio was an online radio streaming service available exclusively in the United States. Originally powered by XM Satellite Radio and later CBS Radio and Slacker, the platform offered users access to more than 200 free digital stations. H ...
, "...Baby One More Time" was ranked sixth in a list of Spears's best songs. She noted the singer "somehow made the school girl outfit and pink pom-pom hair-ties trendy again, worn by every tween in the succeeding years."
Larry Flick Larry Flick is an American journalist, former dance music columnist, single reviewer, and Senior Talent Editor for ''Billboard'' magazine, where he worked for 14 years. Now he produces and hosts Sirius XM radio shows. Flick started in the musi ...
of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' wrote, "Produced by famed Euro-popsters Max Martin and Eric Foster, "Baby, One More Time" chugs with an insinuating faux-
funk Funk is a music genre that originated in African-American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African-Americans in the ...
beat and super-shiny synths. Spears has a charming kewpie-doll voice that has a soulful quality that leaves the listener intrigued and wondering where she'll go with time and experience." Beth Johnson of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' called it a "candy-pop-with-a-funky-edge smash", while
Stephen Thomas Erlewine Stephen Thomas Erlewine (; born June 18, 1973) is an American music critic and former senior editor for the online music database AllMusic. He is the author of multiple artist biographies and record reviews for AllMusic, as well as a freelance ...
of
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
said the song was "ingenious", Brian Raftery of ''
Blender A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
'' called it "a perfectly fine, slickly conceived pop tune. .At the time, teen-pop was still a boys' club, but while the guys were crooning about crushes, Spears was already planning the sleep-over party". In 2009,
Jody Rosen Jody Rosen (born June 21, 1969 in New York City) is an American journalist and author. He is a contributing writer for ''The New York Times Magazine''. Career Journalism Rosen served as critic-at-large for '' T: The New York Times Style Magaz ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' called it "some of the best radio pop of the past decade-plus". ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...
'' considered "...Baby One More Time" "incredible", commenting that "it's a symphony of teenage lust as fully realised as anything
Brian Wilson Brian Douglas Wilson (June 20, 1942 – June 11, 2025) was an American musician, songwriter, singer and record producer who co-founded the Beach Boys. Often Brian Wilson is a genius, called a genius for his novel approaches to pop compositio ...
ever wrote—a truly grand pop song that overwhelms any lingering undercurrent of ''
Lolita ''Lolita'' is a 1955 novel written by Russian-American novelist Vladimir Nabokov. The protagonist and narrator is a French literature professor who moves to New England and writes under the pseudonym Humbert Humbert. He details his obsession ...
'' paedo-creepiness through the sheer fanatical earnestness of its delivery." "...Baby One More Time" won a Teen Choice Award for Single of the Year at the 1999 Teen Choice Awards and an
MTV Europe Music Award for Best Song The MTV Europe Music Award for Best Song is the main award of the MTV Europe Music Awards. It was first awarded in 1994 in music, 1994, when "7 Seconds (song), 7 Seconds" won it, and has been given out every year since. The category was renamed Mo ...
at the 1999 MTV Europe Music Awards.


Commercial performance

The song was officially sent to contemporary hit and
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
radio on September 29, 1998. On November 21, 1998, "...Baby One More Time" debuted on the ''Billboard'' Hot 100 at number 17 and topped the chart two and a half months later for two consecutive weeks, replacing R&B singer
Brandy Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured ...
's " Have You Ever?". Simultaneously, it climbed to number one on the
Canadian Singles Chart The Canadian music charts are a collection of record charts reflecting the music consumption of people in Canada. '' RPM'' and '' Billboard'' are the biggest publications to have published Canada's official charts for decades. However, the first ...
. The song reached the top spot of the
Hot 100 Singles Sales The Hot Singles Sales, also known as the Hot 100 Singles Sales and the POS chart, was a music chart released weekly by ''Billboard'' magazine listing each week's best-selling physical singles in the United States, such as CD singles, vinyl single ...
and stayed there for four consecutive weeks. This eventually propelled the single to a
platinum certification Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
. Though not as strong as its sales tallies, "...Baby One More Time" also experienced considerable airplay, becoming her first top ten hit on the
Hot 100 Airplay The Radio Songs chart (previously named Hot 100 Airplay until 2014 and Top 40 Radio Monitor until July 1993) is released weekly by ''Billboard'' magazine and measures the airplay of songs being played on radio stations throughout the United States ...
, peaking at number eight. The single also became an all-around hit on
Top 40 radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
, going top ten on both the
Top 40 Tracks Top 40 Tracks was a chart from ''Billboard'' magazine. It debuted in the issue dated December 5, 1998 to preserve the notion of Hot 100 Airplay when it expanded to include airplay data from radio stations of other formats such as R&B, rock and c ...
and
Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...
, and to number one for five weeks on the
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
. It spent 32 weeks on the Hot 100 and ended up at number five on ''Billboard''s year-end chart. As of June 2012, "...Baby One More Time" has sold 1,412,000 physical singles, with 511,000 paid digital downloads in the United States. It is Spears's best-selling physical single in the country. "...Baby One More Time" debuted on January 31, 1999, at number 20 on the
Australian Singles Chart The ARIA Charts are the main Australian record chart, music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA beca ...
, a month later reached number one and stayed there for nine consecutive weeks. The song eventually became the second highest-selling single of the year, only behind
Lou Bega David Lubega Balemezi (born 13 April 1975), better known by his stage name Lou Bega, is a German singer. His 1999 song "Mambo No. 5#Lou Bega version, Mambo No. 5", a remake of Pérez Prado's 1949 instrumental piece, reached no. 1 in many Europe ...
's " Mambo No. 5", and was certified three-times platinum by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival Records (Australia), Festival, Sony Music ...
for selling over 210,000 copies. In New Zealand, the single spent four non-consecutive weeks at the top of the charts and after shipping over 15,000 units to retailers the
Recording Industry Association of New Zealand Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded ...
certified it platinum. The track reached the top spot in the majority of countries in which it charted. "...Baby One More Time" spent two consecutive weeks at number-one on the
French Singles Chart SNEP (, in English National Syndicate of Phonographic Publishing) is the inter-professional organisation that protects the interests of the French record industry. Originally known under the acronym SNICOP, the organisation was established in ...
and was certified platinum by the
Syndicat National de l'Édition Phonographique SNEP (, in English National Syndicate of Phonographic Publishing) is the inter-professional organisation that protects the interests of the French record industry. Originally known under the acronym SNICOP, the organisation was established in ...
after selling over 500,000 units in the country. Additionally, the song topped the
German Singles Chart The GfK Entertainment charts are the official charts for music, home video, and video games in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on be ...
for six consecutive weeks and sold over 750,000 copies, resulting in a three-times gold certification by the
International Federation of the Phonographic Industry The International Federation of the Phonographic Industry (IFPI) is the organisation that represents the interests of the recording industry worldwide. It is a non-profit members' organisation registered in Switzerland and founded in Italy in 1 ...
. In the United Kingdom, according to Jive Records, "...Baby One More Time" sold more than 250,000 copies in a mere three days after its February 1999 release. Spears broke a first-week sales record for a female act in the UK at the time when "...Baby One More Time" sold a total of 460,000 copies. Eventually, the
British Phonographic Industry BPI (British Recorded Music Industry) Limited, trading as British Phonographic Industry (BPI), is the British recorded music industry's trade association. It runs the BRIT Awards; is home to the Mercury Prize; co-owns the Official Charts C ...
certified it two-times platinum on March 26, 1999. The single went on to sell over 1,445,000 units by the end of 1999, making it the highest-selling single of that year and the 8th biggest song of the 1990s. As of 2018, it is the 32nd best-seller of all time in the UK. The song has sold two million units in the country as of August 2022. Additionally, "...Baby One More Time" is the fifth best-selling single by a female artist in the country, behind
Cher Cher ( ; born Cheryl Sarkisian, May 20, 1946) is an American singer, actress and television personality. Dubbed the "Honorific nicknames in popular music, Goddess of Pop", she is known for her Androgyny, androgynous contralto voice, Music an ...
's " Believe", Whitney Houston's "
I Will Always Love You "I Will Always Love You" is a song written and originally recorded in 1973 by American singer-songwriter Dolly Parton. Written as a farewell to her business partner and mentor Porter Wagoner, expressing Parton's decision to pursue a solo career ...
",
Adele Adele Laurie Blue Adkins (; born 5 May 1988) is an English singer-songwriter. Regarded as a British cultural icon, icon, she is known for her mezzo-soprano vocals and sentimental songwriting. List of awards and nominations received by Adele, ...
's " Someone like You" and
Céline Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the " Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had a significant impact on popular musi ...
's "
My Heart Will Go On "My Heart Will Go On" is a song performed by Canadian singer Celine Dion, used as the theme for the 1997 film '' Titanic''. It was composed by James Horner, with lyrics by Will Jennings, and produced by Horner, Walter Afanasieff and Simon F ...
". "...Baby One More Time" is one of the best-selling singles of all time, with over 10 million copies sold worldwide. As of May 2020, "...Baby One More Time" has generated over 285 million streams in the US.


Music video


Background

The music video was directed by
Nigel Dick Nigel Dick (born 21 March 1953) is an English music video director and filmmaker. Originally from Catterick, North Yorkshire, he is based in Los Angeles, California. He has directed music videos for artists such as Britney Spears, Toto, Ba ...
. After being chosen, Dick received criticism from his colleagues about wanting to work with Spears. He responded saying, "It's a great song. I don't know anything about Britney. I never watched ''
The Mickey Mouse Club ''The Mickey Mouse Club'' is an American variety television show that aired intermittently from 1955 to 1996 and briefly returned to social media in 2017. Created by Walt Disney and produced by Walt Disney Productions, the program was first te ...
''. She seems like a great kid and she's very enthusiastic, but I just love the song. It's just a great song". The video's original setup was very different from what eventually became the final product. The plan was to have the video in a cartoon-like environment, a likely attempt to attract an audience of younger children. Spears was unhappy with this, and argued that she wanted her video to reflect the lives of her fans and wanted to set the video in a school. Spears pitched this idea to Dick, and explained she wanted the video to have dance scenes. The original setting was scrapped and replaced with Spears' concept. Dick's first idea for the wardrobe was jeans and a T-shirt, but during the wardrobe fitting Spears asked for a schoolgirl outfit. Dick said that "Every piece of wardrobe in the video came from
Kmart Kmart ( ), formerly legally registered as Kmart Corporation, now operated by Transformco, is a department-store chain and online retailer in the United States and Territories of the United States, its territories. It operates four remaining Kma ...
, and I was told at the time not one piece of clothing in the video cost more than $17. On that level, it's real. That probably, in retrospect, is a part of its charm." The knotted shirt was Spears' idea, she recollects saying, "The outfits looked kind of dorky, so I was like, 'Let's tie up our shirts and be cute'". About the experience of shooting her first music video, Spears said, "It was a wonderful experience. All these people there, working for you. I had my own trailer. It was an amazing experience". The music video was shot on August 7 and 8, 1998, at Venice High School, the same school used to shoot the 1978 film '' Grease''. The video premiered on
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
and other video stations on November 26, 1998.


Synopsis

The video begins with Spears appearing bored in class at high school. Her assistant Felicia Culotta played the role of Spears's teacher. When the bell rings, Spears runs out into the hall and begins a choreographed dance in the corridor. After this, Spears is outside, now adorned in a pink athletic outfit, and seen in a car. Along with a couple of other students, she performs a number of
gymnastic Gymnastics is a group of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, artistry and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, sho ...
moves before heading back inside. She is then sitting on the
bleacher Bleachers (North American English), or stands, are raised, tiered rows of benches found at sports-fields and at other spectator events. Stairways provide access to the horizontal rows of seats, often with every other step enabling access to a ...
s in the gymnasium watching a basketball game, and she dances in the gymnasium. Her love interest is revealed sitting close to her, played by her real-life cousin Chad.


Reception

The schoolgirl outfit is considered to be one of Spears's most iconic looks as well as amongst the hallmarks of
pop culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art pop_art.html" ;"title="f. pop art">f. pop artor mass art, some ...
. It is on display at the
Hard Rock Hotel and Casino Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos, hotels and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a ...
in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
. The ensemble caused controversy among parents associations for showing the
midriff In fashion, the midriff is the human abdomen. The midriff is exposed when wearing a crop top or some forms of swimwear or underwear. Etymology "Midriff" is a very old term in the English language, coming into use before 1000 AD. In Old Engl ...
of a sixteen-year-old. Spears faced the criticism saying, "Me showing my belly? I'm from the South; you're stupid if you don't wear a sports bra hen yougo to dance class, you're going to be sweating your butt off." In 1999, "...Baby One More Time" earned Spears her first three
MTV Video Music Award The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
nominations, in the categories of Best Pop Video, Best Choreography, and Best Female Video at the
1999 MTV Video Music Awards The 1999 MTV Video Music Awards, which took place on September 9, 1999 (informally known as the 9/9/99 MTV Video Music Awards), honored the best music videos released between June 13, 1998, and June 11, 1999. The ceremony was hosted by Chris Roc ...
. In a list compiled by
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
in 2001, it was listed at number ninety in the best videos of all time. The video was the first of fourteen of her videos to retire on MTV's television series ''
Total Request Live ''Total Request Live'' (commonly abbreviated as ''TRL'') is an American television program that premiered on MTV on September 14, 1998. The early version of ''TRL'' featured popular music videos played during its countdown and was also used as ...
'' (TRL). On its final episode, a three-hour special aired on November 16, 2008, "...Baby One More Time" was number one in their final countdown as the most iconic music video of all time and was the last video to be played on the show. Wesley Yang in his essay "Inside the Box" in ''
n+1 N1, N.I, N-1, N=1, or N01 may refer to: Information technology * Nokia N1, an Android tablet * Nexus One, an Android phone made by HTC * Nylas N1, a desktop email client * Oppo N1, an Android phone * N1, a Sun Microsystems software brand now ...
'', compared the music video to
Britny Fox Britny Fox was an American glam metal band from the Philadelphia area, initially active from 1985 to 1992 then subsequently reforming from 2000 to 2003, again in 2006 to 2008 and final time reforming in 2015 to 2016. They are best known for th ...
's "Girlschool" because it featured "a classroom full of Catholic schoolgirls gyrating to the beat in defiance of a stern teacher. .But that was a sexist video by a horrible
hair metal Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals. The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and fi ...
band that exploited women. Britney Spears was something else—an inflection point in the culture". The music video is also referenced in the video for Spears' 2009 single, " If U Seek Amy". After Spears comes out of her house dressed as a housewife, her daughter is dressed with a similar schoolgirl outfit while wearing pink ribbons in her hair. The video was ranked at number four on a list of the ten most controversial music videos in pop by
AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...
on September 29, 2011. ''Rolling Stone'' placed "...Baby One More Time" at number 30 on its list of 100 greatest music videos of all time.


Live performances

The first live performance of the song was at the Singapore Jazz Festival in Singapore on May 16, 1998. That day, Spears also performed the song " Sometimes" for the first time. Spears performed "...Baby One More Time" on several occasions. She performed the song on July 6, 1999, during her appearance in
Bethel, New York Bethel is a Administrative divisions of New York#Town, town in Sullivan County, New York, United States. The population was estimated at 3,959 in 2020 United States census, 2020. The town received worldwide attention after it served as the locati ...
at the original site of
Woodstock The Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held from August 15 to 18, 1969, on Max Yasgur's dairy farm in Bethel, New York, southwest of the town of Woodstock, New York, Woodstock. Billed as "a ...
.
Neil Strauss Neil Darrow Strauss (born March 9, 1969), also known by the pen names Style and Chris Powles, is an American author and journalist. His book ''The Game: Penetrating the Secret Society of Pickup Artists'', describes his experiences in the seducti ...
, from ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', noted that "all the backing music was on tape, and most of the vocals were recorded, with Ms. Spears just reinforcing selected words in choruses and singing an occasional snippet of a verse". It was also performed at the 1999 MTV Video Music Awards; after a classroom
roll call ''Roll Call'' is a newspaper and website published in Washington, D.C., United States, when the United States Congress is in session, reporting news of legislative and political maneuverings on Capitol Hill, as well as political coverage of c ...
ended, Spears appeared on the stage and began performing the song. Halfway through, she was joined by
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
and the members of
NSYNC NSYNC ( ; also stylized as *NSYNC or N Sync) was an American vocal group and pop boy band formed by Chris Kirkpatrick in Orlando, Florida, in 1995 and launched in Germany by BMG Ariola Munich. The group consists of Kirkpatrick, JC Chasez, ...
for a dance routine. Afterwards, the band performed their hit "
Tearin' Up My Heart "Tearin' Up My Heart" is a song by American boy band NSYNC, from their debut album, '' 'N Sync'' (1997). The song was written by Max Martin and the producer Kristian Lundin. It was released by BMG Ariola in Germany on February 10, 1997, and b ...
". The song was also performed at the 1999 MTV Europe Music Awards, along with " (You Drive Me) Crazy", the 1999 ''Billboard'' Music Awards, the 1999 Smash Hits Poll Winners Party, the Christmas Day edition of ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British record chart television programme, made by the BBC and broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show. For most of its histo ...
'' and the Greenwich Millennium concert on December 31, 1999. She also performed it with broadcasters
David Dimbleby David Dimbleby (born 28 October 1938) is an English journalist and former presenter of current affairs and political programmes, best known for having presented the BBC topical debate programme '' Question Time''. He is the son of broadcaster ...
and
Michael Buerk Michael Duncan Buerk (; born 18 February 1946) is a British journalist and newsreader. He presented BBC News from 1973 to 2002 and has been the host of BBC Radio 4's '' Moral Maze'' since 1990. He was also the presenter of BBC One's docudrama ...
on '' 2000 Today''. Spears performed the song in a medley with "
From the Bottom of My Broken Heart "From the Bottom of My Broken Heart" is a song by American singer Britney Spears from her debut studio album, ''...Baby One More Time (album), ...Baby One More Time'' (1999). It was released on December 14, 1999, by Jive Records as the fifth and ...
" at the 42nd Grammy Awards. Spears was wearing a turtleneck and a full tulle skirt at the beginning of the performance, while dancers surrounded her with enormous
hand fan A handheld fan, or simply hand fan, is a broad, flat surface that is waved back and forth to create an airflow. Generally, purpose-made handheld fans are folding fans, which are shaped like a Circular sector, sector of a circle and made of a thi ...
s. After singing a shortened version of the song, she then took a few moments to shuffle into a form-fitting red rhinestone outfit (with side cutouts) and emerged onto a stage to perform "...Baby One More Time." Spears was also criticized of lipsynching the song during her performance. Later, in 2003, Spears performed the song in a remixed form at '' Britney Spears: In the Zone'', a concert special that aired in ABC on November 17, 2003. "...Baby One More Time" was also performed at the 2003 NFL Kickoff Live on September 4, 2003, at the
National Mall The National Mall is a Landscape architecture, landscaped park near the Downtown, Washington, D.C., downtown area of Washington, D.C., the capital city of the United States. It contains and borders a number of museums of the Smithsonian Institu ...
, in a medley with "
I'm a Slave 4 U "I'm a Slave 4 U" is a song recorded by American singer Britney Spears for her third studio album, ''Britney (album), Britney'' (2001). Written and produced by Chad Hugo and Pharrell Williams of the Neptunes, it was released on September 25, 2001 ...
" (2001), which included
pyrotechnics Pyrotechnics is the science and craft of creating fireworks, but also includes safety matches, oxygen candles, Pyrotechnic fastener, explosive bolts (and other fasteners), parts of automotive airbags, as well as gas-pressure blasting in mining, q ...
. She sported shoulder-length blond hair and was dressed in black football pants, a black-and-white referee halter top and boots from
Reebok Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had bee ...
. Her outfit was later auctioned off to benefit the Britney Spears Foundation. "...Baby One More Time" has been performed in seven of Spears's concert tours since its release. On 1999's ...Baby One More Time Tour, the encore consisted of a performance of the song, in which Spears wore a black bra under pink halter, a pink sequined plaid mini-skirt, and black thigh-high stockings. On 2000's Oops!... I Did It Again Tour, "...Baby One More Time" was performed after a dance interlude in which the dancers showed their individual moves while their names appeared on the screens. Spears took the stage in a conservative schoolgirl outfit to perform the song. She ripped it off halfway through the song to reveal a
cheerleader Cheerleading is an activity in which the participants (called cheerleaders) cheer for their team as a form of encouragement. It can range from chanting slogans to intense physical activity. It can be performed to motivate sports teams, to ent ...
ensemble. The song was also the encore of 2001's
Dream Within a Dream Tour The Dream Within a Dream Tour was the fourth concert tour by American singer Britney Spears. It was launched in support of her third studio album, ''Britney (album), Britney'' (2001). The tour was promoted by AEG Live, Concerts West, marking th ...
. It began with a giant projection of a hologram of Spears onto a water screen. The projection gradually shrunk until Spears rose from the stage while wearing a plastic cowboy hat, blue hip-huggers, and a matching bra top. She began performing "...Baby One More Time" in a ballad version until reaching the end of the runway. Pyrotechnics surrounded the stage while the song changed to a more uptempo version with elements of
techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (bpm). The central rhythm is typically in common time ( ) and often ...
. On The Onyx Hotel Tour, after performing " Showdown", a video interlude followed featuring Spears and her friends outside a club. While she was leaving, she noticed a woman dressed in
1930s fashion Year 193 ( CXCIII) was a common year starting on Monday of the Julian calendar. At the time, it was known as the Year of the Consulship of Sosius and Ericius (or, less frequently, year 946 ''Ab urbe condita''). The denomination 193 for this ye ...
. She followed her and the woman asked Spears to enter the "Mystic Lounge". Spears reappeared wearing a corset to perform "...Baby One More Time" along with " Oops!...I Did It Again" and "(You Drive Me) Crazy". All of the three were reworked for the show with elements of
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
and
blues Blues is a music genre and musical form that originated among African Americans in the Deep South of the United States around the 1860s. Blues has incorporated spiritual (music), spirituals, work songs, field hollers, Ring shout, shouts, cha ...
. "...Baby One More Time" was also performed on the promotional tour made on some
House of Blues House of Blues is an American chain of live music concert halls and restaurants. It was founded by Isaac Tigrett, the co-founder of Hard Rock Cafe, and Dan Aykroyd, co-star of the 1980 film ''The Blues Brothers (film), The Blues Brothers''. The ...
locations, called The M+M's Tour. The show started with Spears singing a short version of the song dressed in a white go-go boots, a white
miniskirt A miniskirt (or mini-skirt, mini skirt, or mini) is a skirt with its hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a dress with such a hemline is called a minidress or a miniskirt ...
and a sparkling pink
bikini A bikini is a two-piece swimsuit primarily worn by women that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering ...
top. On
The Circus Starring Britney Spears The Circus Starring Britney Spears, commonly referred to as the Circus Tour, was the seventh concert tour by American entertainer Britney Spears. It was launched in support of her sixth studio album, ''Circus'' (2008). Rumors of a tour arose as ...
, the song made into the Electro Circ act. It was the final song of the act, performed after "
Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...
". The performance consisted on Spears and her dancers performing a remix of the song. On 2011's
Femme Fatale Tour The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, ''Femme Fatale'' (2011). It was officially announced in March 2011, initially with dates for North ...
, "...Baby One More Time" was performed in a medley with the remix of
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
's " S&M" (2010). At Spears's residency show Britney: Piece of Me in Las Vegas, the song was included on its setlist.


Cover versions, samples and usage in media

"...Baby One More Time" has been covered on numerous occasions. One of the earliest live covers of the song was by the Scottish band Travis, recorded during one of their concerts in
Robin Hood's Bay Robin Hood's Bay is a village in North Yorkshire, England. It is south of Whitby and north of Scarborough on the Yorkshire Coast. It is an ancient chapelry of Fylingdales in the wapentake of Whitby Strand. It is on the Cleveland Way nati ...
,
North Yorkshire North Yorkshire is a Ceremonial counties of England, ceremonial county in Northern England.The Unitary authorities of England, unitary authority areas of City of York, York and North Yorkshire (district), North Yorkshire are in Yorkshire and t ...
, England. The song was later included in the release of their 1999 single, "
Turn To turn is to rotate, either continuously like a wheel turns on its axle, or in a finite motion changing an object's orientation. Turn may also refer to: Sports and games * Turn (game), a segment of a game * Turn (poker), the fourth of five co ...
". Lead singer Francis Healey said, "We did it for a laugh the first time. .And as we played it, the irony slipped from my smile. It's a very well-crafted song. It asthat magic thing." ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' said this cover showed a new and more "dark" side of the band, commenting "slowed down to a mournful crawl, it was amazing how ominous the couplet "This loneliness is killing me / Hit me, baby, one more time" sounded". PopWreckoning.com called it "perhaps the most well done cover of Britney's catalyst to eternal fame". Spears heard their version while shopping in a mall and said, "It was so weird. I liked it though, I thought it was cool. It was a very different vibe from what I did". In July 2005,
the Dresden Dolls The Dresden Dolls is an American musical duo from Boston, Massachusetts. Formed in 2000, the group consists of Amanda Palmer (lead vocals and piano; additional: keyboards, harmonica, ukulele) and Brian Viglione (drums and backing vocals; add ...
performed a cover during their summer concerts while opening for
Panic! at the Disco Panic! at the Disco was an American pop rock band formed in Las Vegas, Las Vegas, Nevada, in 2004 by high school friends Ryan Ross (guitar) and Spencer Smith (musician), Spencer Smith (drums), who recruited classmates Brendon Urie (vocals and ...
. On July 18, 2006, frontman
Brendon Urie Brendon Boyd Urie (born April 12, 1987) is an American singer, songwriter, and musician who is best known as the former lead vocalist and frontman of Panic! at the Disco, the only constant member throughout the band's 19-year run. Many of his ...
joined the band to perform the song in
Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
, Pennsylvania. PopWreckoning.com said the cover was "a strange twist to this pop ditty. It's obviously darker and actually tortured as opposed to Britney's school girl despair". On July 13, 2009,
Tori Amos Tori Amos (born Myra Ellen Amos; August 22, 1963) is an American singer-songwriter and pianist. She is a classically trained musician with a mezzo-soprano vocal range. Having already begun composing instrumental pieces on piano, Amos won a full ...
covered the song live during her Sinful Attraction Tour at the Paramount Theatre in
Oakland, California Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
. On October 15, that year,
Kris Allen Kristopher Neil Allen (born June 21, 1985) is an American singer, songwriter, and the winner of the American Idol season 8, eighth season of ''American Idol''. Prior to ''Idol'', he self-released a 2007 album, ''Brand New Shoes''. Allen's '' ...
covered the song for the first time at a concert in Seton High School in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
, Ohio. His rendition received positive reviews. The song is heard, prominently but briefly, during the climactic fight-scene in the 2005 animated film ''
Robots" \n\n\n\n\n\n\nrobots.txt is the filename used for implementing the Robots Exclusion Protocol, a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the website they are allowed to visit.\n\nThe sta ...
''. Fender Pinwheeler (voiced by
Robin Williams Robin McLaurin Williams (July 21, 1951August 11, 2014) was an American actor and comedian known for his improvisational skills and the wide variety of characters he created on the spur of the moment and portrayed on film, in dramas and comedie ...
), while wearing a skirt, was busy fighting to the beat of the song. An excerpt was used in the
comedy film The comedy film is a film genre that emphasizes humor. These films are designed to amuse audiences and make them laugh. Films in this genre typically have a happy ending, with dark comedy being an exception to this rule. Comedy is one of the o ...
, but was not included on the
soundtrack album A soundtrack album is any album that incorporates music directly recorded from the soundtrack of a particular feature film or television show. The first such album to be commercially released was Walt Disney's ''Snow White and the Seven Dwarfs ( ...
. In 2000, British
death metal Death metal is an extreme metal, extreme subgenre of heavy metal music. It typically employs heavily distorted and low-tuned guitars, played with techniques such as palm muting and tremolo picking; deep death growl, growling vocals; aggressive ...
cover band Ten Masked Men included a rendition of the song on their ''Return of the Ten Masked Men'' album. A cover by
Ahmet Ahmad () is an Arabic male given name common in most parts of the Muslim world. Other English language, English spellings of the name include Ahmed. It is also used as a surname. Etymology The word derives from the root (Ḥ-M-D, ḥ-m-d), f ...
and
Dweezil Zappa Dweezil Zappa (born Ian Donald Calvin Euclid Zappa, September 5, 1969) is an American rock guitarist and occasional actor. He is the son of musical composer and performer Frank Zappa. Exposed to the music industry from an early age, Zappa develo ...
was featured in the soundtrack of the 2000 film ''
Ready to Rumble ''Ready to Rumble'' is a 2000 American buddy comedy wrestling film directed by Brian Robbins and written by Steven Brill, which is based on Turner Broadcasting System's now defunct professional wrestling promotion, World Championship Wrestlin ...
''. The song was covered twice in
Fearless Records Fearless Records is an American independent record label that was founded in 1994. Fearless is based in Culver City, California, and is best known for its early pop punk moments captured in the ''Fearless Flush Sampler'' and ''Punk Bites'' releas ...
' '' Punk Goes...'' compilation album series, first by
pop punk Pop-punk (also punk-pop, alternatively spelled without the hyphen) is a rock music fusion genre that combines elements of punk rock with power pop or pop music, pop. It is defined by its fast-paced, energetic tempos, and emphasis on classic pop s ...
band Nicotine for 2002's '' Punk Goes Pop'' and then by
metalcore Metalcore is a broadly defined fusion genre combining elements of extreme metal and hardcore punk, originating in the 1990s United States and becoming popular in the 2000s. Metalcore typically has aggressive verses and melodic choruses, combined ...
band August Burns Red for its 2009 successor, '' Punk Goes Pop Volume Two''. In 2003, the song was covered by American pop punk band
Bowling for Soup Bowling for Soup is an American rock band formed in Wichita Falls, Texas, in 1994. The band consists of Jaret Reddick (lead vocals, guitar), Gary Wiseman (drums, percussion), and Rob Felicetti (bass, backing vocals, acoustic guitar). The band i ...
for the
soundtrack A soundtrack is a recorded audio signal accompanying and synchronised to the images of a book, drama, motion picture, radio program, television show, television program, or video game; colloquially, a commercially released soundtrack album of m ...
of the film '' Freaky Friday'' and commented that their version was "really, really, dark and really
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
, .not the kind of 'pop'-py stuff that we usually do." In 2005,
power pop Power pop (also typeset as powerpop) is a subgenre of rock music and form of pop rock based on the early music of bands such as the Who, the Beatles, the Beach Boys, and the Byrds. It typically incorporates melodic hooks, vocal harmonies, ...
band
Fountains of Wayne Fountains of Wayne is an American Rock music, rock band that formed in New York City in 1995. The band included founding members Chris Collingwood, Adam Schlesinger, Jody Porter, and Brian Young (drummer), Brian Young. They released six album ...
covered the song for their compilation album '' Out-of-State Plates''.
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and later became a ...
of ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'' highlighted their rendition saying the song is "as redolent and fetching as any of ountains of Waynes peaks". In the 2010 ''
Glee Glee may refer to: * Glee (music), a type of English choral music * ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy * ''Glee'' (Bran Van 3000 album) * ''Glee'' (Logan Lynn album) * Gle ...
''
season 2 Season 2 may refer to: * ''Season 2'' (Infinite album), 2014 * ''2econd Season'', an album by Unk, 2008 * "Season 2", a song by Phoenix from ''Alpha Zulu ''Alpha Zulu'' is the seventh studio album by French indie pop band Phoenix, released on 4 ...
episode " Britney/Brittany", the character of
Rachel Berry Rachel Barbra Berry is a fictional character and one of the two main protagonists, alongside Mr. Schue in the Fox musical comedy-drama series ''Glee''. The character is portrayed by actress Lea Michele, and appears in ''Glee'' from its pilot ep ...
, played by
Lea Michele Lea Michele Sarfati ( ; born August 29, 1986) is an American actress, singer, and songwriter. She began her career as a child actress on Broadway, appearing in productions of ''Les Misérables'' (1995–1996), ''Ragtime'' (1997–1999), ''Fid ...
, covered the song using similar outfits to the ones of the music video. Spears also made a cameo, taking the teacher's role, previously played by Cullota. In the 2010
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
film, '' The Boy Who Cried Werewolf'', the song was featured in the end credits performed by the actors as their respective characters.
Darren Criss Darren Everett Criss (born February 5, 1987) is an American actor, singer, and songwriter. He rose to fame starring on the television series ''Glee (TV series), Glee'' (2010–2015) and received a Primetime Emmy Awards, Primetime Emmy Award and ...
also of ''Glee'' performed a mash-up of "...Baby One More Time" with "
Für Elise Bagatelle No. 25 in A minor (WoO59, Biamonti Catalogue, Bia515) for solo piano, commonly known as "Für Elise" (, ), is one of Ludwig van Beethoven's most significant popular compositions. It was not published during his lifetime, only being disc ...
" on ''Sing Out, Raise Hope'' for The Trevor Project and the
Elizabeth Glaser Pediatric AIDS Foundation The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) is a nonprofit organization dedicated to preventing pediatric HIV infection and eliminating pediatric AIDS through research, advocacy, and prevention and treatment programs. Founded in 198 ...
in December 2011. In 2012, British singer
Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
performed an acoustic version of the song on NOW 100.5 FM. A year later he covered it on Z100's ''
Elvis Duran and the Morning Show ''Elvis Duran and the Morning Show'' (formerly known as ''The Z Morning Zoo'') is an American syndicated weekday morning radio program hosted by Elvis Duran. The show originates from the studios of Newark-licensed WHTZ in New York City, a To ...
'' and added a rap verse. The song is sung by actresses
Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...
,
Vanessa Hudgens Vanessa Anne Hudgens ( ; born December 14, 1988) is an American actress and singer. After making her feature film debut in '' Thirteen'' (2003), Hudgens rose to fame portraying Gabriella Montez in the ''High School Musical'' film series (200 ...
,
Ashley Benson Ashley Victoria Benson (born December 18, 1989) is an American actress and singer. Her accolades include four Teen Choice Awards, a Young Hollywood Award, as well as three People's Choice Award nominations. Benson began her career as a compet ...
and
Rachel Korine Rachel Korine is an American former actress. Married to director Harmony Korine, she is best known for starring as Cotty in his 2013 crime film '' Spring Breakers'' as well as Betsy in '' Men Go to Battle'' (2015), and Junia in '' The Knick'' (20 ...
in
Harmony Korine Harmony Korine (born January 4, 1973) is an American filmmaker, actor, photographer, artist, and author. His methods feature an erratic, loose and transgressive aesthetic, exploring taboo themes and incorporating experimental techniques,Alicia Kn ...
's film '' Spring Breakers''. Swedish singer Tove Styrke released a cover of the song on July 24, 2015.
Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
and
Troye Sivan Troye Sivan Mellet ( ; born 5 June 1995) is an Australian singer-songwriter and actor. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with Universal Music Australia, EMI Australia in 2013 and ...
referenced the song on their single "
1999 1999 was designated as the International Year of Older Persons. Events January * January 1 – The euro currency is established and the European Central Bank assumes its full powers. * January 3 – The Mars Polar Lander is launc ...
" on XCX's album '' Charli''.
Alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
band Slothrust recorded a cover of the song as part of their 2017 EP ''Show Me How You Want It to Be.'' Anne Marie also references the song on her single "
2002 The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...
". The music video also pays homage to Spears. Both singles were released in 2018. In 2020, Italian symphonic death metal band
Fleshgod Apocalypse Fleshgod Apocalypse is an Italian symphonic death metal band. Formed in 2007, the group resides in Perugia and are currently signed to Nuclear Blast. History Formation and ''Oracles'' (2007–2009) Fleshgod Apocalypse was formed in April 200 ...
paid homage to the song in their single "No", slightly interpolating the chorus lines and melody near the end of the track with altered lyrics. In 2018, the sitcom '' Superstore'' also used "Baby, One More Time" in
season 4 Season 4 may refer to: * "Season 4" (''30 Rock'' episode), an episode of ''30 Rock'' See also * * Season One (disambiguation) * Season 2 (disambiguation) Season 2 may refer to: * ''Season 2'' (Infinite album), 2014 * ''2econd Season'', an album ...
, episode 2, "Baby Shower", during a scene of Amy Sosa (
America Ferrera America Georgina Ferrera (; born April 18, 1984) is an American actress, director and television producer. She has received List of awards and nominations received by America Ferrera, numerous accolades, including a Primetime Emmy Award, a Golde ...
)'s baby shower. In addition, the song was also used in the trailer of ''
Hitman's Wife's Bodyguard ''Hitman's Wife's Bodyguard'' is a 2021 American action comedy film directed by Patrick Hughes and written by Tom O'Connor and Brandon and Phillip Murphy. The film is a sequel to the 2017 film ''The Hitman's Bodyguard'' and features Ryan Reynold ...
'' in 2021. In 2022, the song was re-versioned for the Mexican
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
television series ''
Rebelde ''Rebelde'' ( English: ''Rebel'') is a Mexican telenovela produced by Pedro Damián for Televisa, broadcast by Canal de las Estrellas (now known simply as Las Estrellas). It is a remake of the Argentine telenovela, '' Rebelde Way'', adapted f ...
''. It was performed by Brazilian actress Giovanna Grigio and Mexican actor Alejandro Puente and was included in the soundtrack of the series released on January 5, 2022, by Sony Music Mexico. The song appears in the 2019 Max Martin
jukebox musical A jukebox musical is a stage musical or musical film in which a majority of the songs are well-known, pre-existing popular music songs, rather than original music composed for the musical. Some jukebox musicals use a wide variety of songs, while ...
'' & Juliet'' where it was performed by Juliet Capulet in Act 1. A
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
cover of the song by
Tenacious D Tenacious D is an American comedy rock duo formed in Los Angeles in 1994 by the actors Jack Black and Kyle Gass. Their music showcases Black's theatrical vocal delivery and Gass' acoustic guitar playing. Critics have described their fusion of ...
is featured in the end credits of the 2024 animated film '' Kung Fu Panda 4'', which stars
Jack Black Thomas Jacob "Jack" Black (born August 28, 1969) is an American actor, comedian, and musician. He is known for roles in family and comedy films, in addition to his voice work in animated films. His awards include a Children's and Family Emmy ...
in the titular role of Po. In 2025, South Korean singer
Seulgi Kang Seul-gi (; born February 10, 1994), known mononymously as Seulgi, is a South Korean singer and dancer. She is a member of the South Korean girl group Red Velvet (group), Red Velvet, its sub-unit Red Velvet – Irene & Seulgi, and the super ...
sampled the guitar riffs from the song, for her comeback single "Baby, Not Baby".


Legacy

In 2020, ''Rolling Stone'' ranked the song at number one on a list of the 100 Greatest Debut Singles of All Time. In 2021, the same magazine ranked the song at number 205 on their updated list of 500 Greatest Songs of All Time. ''Billboards Robert Kelly observed that Spears's "sexy and coy" vocals on the track "kicked off a new era of pop vocal stylings that would influence countless artists to come." "...Baby One More Time" was listed at number twenty five in the greatest pop songs since 1963, in a list compiled by ''Rolling Stone'' and MTV in 2000. ''
Blender A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
'' listed it at number nine in the 500 Greatest Songs Since You Were Born. The song was also listed as the 2nd best song of the 1990s by VH1 and in a listing compiled in 2003, ranked at number one in 100 Best Songs of the Past 25 Years. Bill Lamb of About.com ranked "...Baby One More Time" at number one on a compiled list with the Top 40 Pop Songs Of All Time. The music video was voted the third most influential promo in the history of pop music on a poll held by
Jam! Jam! was a Canadian website which covered entertainment news. It was part of the Canoe.com online portal, formerly owned and operated by Quebecor through its Sun Media division, and now owned by Postmedia Network. Jam! was the only media outl ...
. "...Baby One More Time" is also one of the best-selling singles of all time, with over 9 million copies sold, and also earned Spears's first nomination for a
Grammy Award for Best Female Pop Vocal Performance The Grammy Award for Best Female Pop Vocal Performance was a Grammy Award recognizing superior vocal performance by a female in the pop category, the first of which was presented in 1959. It was discontinued after the 2011 Grammy season. The awar ...
. In April 2005, the British TV network ITV aired a short series called '' Hit Me, Baby, One More Time'' hosted by
Vernon Kay Vernon Charles Kay (born 28 April 1974) is an English broadcaster and former model. He presented Channel 4's ''T4'' (2000–2005) and has presented various television shows for ITV, including '' All Star Family Fortunes'' (2006–2015), ''Ju ...
. The show pitted
one-hit wonder A one-hit wonder is any entity that achieves mainstream popularity, often for only one piece of work, and becomes known among the general public solely for that momentary success. The term is most commonly used in regard to music performers with ...
s who generally had their moments of fame in the 1980s against each other to play their own hits and a currently popular cover song. The favorites were chosen by audience voting. The American version of the show also aired on
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
later in the year, and it was also hosted by Kay. In the 2012 poll created by The Official Chart Company and ITV to discover The Nation's Favourite Number 1 Single of all time, "...Baby One More Time" was listed as the seventh favorite song by
the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. In 2018, readers of German teen magazine
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels * Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 * Bravo Music, an American concert band music publishing compa ...
voted "...Baby One More Time" to be the biggest hit since its first music compilation was released in 1992. In 2021, ''Billboard'' and ''
American Songwriter ''American Songwriter'' is a bimonthly magazine covering songwriting. Established in 1984, it features interviews, songwriting tips, news, reviews and lyric contest. The magazine is based in Nashville, Tennessee. History The ''American Songwri ...
'' both ranked the song number two on their lists of the greatest Britney Spears songs. Spears led the teen pop pack of
Christina Aguilera Christina María Aguilera ( , ; born December 18, 1980) is an American singer-songwriter, actress and television personality. Recognized as Cultural impact of Christina Aguilera, an influential figure in music and having received Public imag ...
,
Jessica Simpson Jessica Ann Johnson (née Simpson; born July 10, 1980) is an American singer, actress, and fashion designer. After performing in church choirs as a child, Simpson signed with Columbia Records in 1997, aged seventeen. Her debut studio album, '' ...
and
Mandy Moore Amanda Leigh "Mandy" Moore (born April 10, 1984) is an American singer-songwriter and actress. She rose to fame with her 1999 debut single "Candy (Mandy Moore song), Candy", which peaked at number 41 on the Billboard Hot 100, ''Billboard'' Hot ...
, who were all seen as "pop princesses" gaining chart success in 1999. These four performers had each been developing material in 1998, but "...Baby One More Time" changed the market in December, opening the door for the others. ''Rolling Stone'' wrote that Spears "spearheaded the rise of post-millennial teen pop ... Spears early on cultivated a mixture of innocence and experience that generated lots of cash". Barbara Ellen of ''
The Observer ''The Observer'' is a British newspaper published on Sundays. First published in 1791, it is the world's oldest Sunday newspaper. In 1993 it was acquired by Guardian Media Group Limited, and operated as a sister paper to ''The Guardian'' ...
'' has reported: "Spears is famously one of the 'oldest' teenagers pop has ever produced, almost middle aged in terms of focus and determination. Many 19-year-olds haven't even started working by that age, whereas Britney, a former Mouseketeer, was that most unusual and volatile of American phenomena—a child with a full-time career. While other little girls were putting posters on their walls, Britney was wanting to be the poster on the wall. Whereas other children develop at their own pace, Britney was developing at a pace set by the ferociously competitive American entertainment industry". Scott Plagenhoef of ''
Pitchfork A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials. The term is also applie ...
'' noted: "songs like
Nirvana Nirvana, in the Indian religions (Jainism, Hinduism, Buddhism, and Sikhism), is the concept of an individual's passions being extinguished as the ultimate state of salvation, release, or liberation from suffering ('' duḥkha'') and from the ...
's "
Smells Like Teen Spirit "Smells Like Teen Spirit" is a song by the American rock band Nirvana. It is the opening track and lead single from the band's second album, '' Nevermind'' (1991), released on DGC Records. Having sold over 13 million units worldwide, it i ...
",
Dr. Dre Andre Romell Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper, record producer, record executive, and actor. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and co-founder of ...
's "
Nuthin' But a 'G' Thang "Nuthin' but a 'G' Thang" is a song by American rapper Dr. Dre, featuring fellow American rapper Snoop Dogg, Snoop Doggy Dogg, on Dre's debut solo album, ''The Chronic'' (1992). Released in January 1993 by Death Row Records, Death Row, Interscope ...
", and Britney Spears' " ... Baby One More Time" altered the landscape of pop culture so quickly in large part because they were delivered to all corners of the U.S. simultaneously by MTV. ... MTV's ability to place a song and musician into the pop music conversation was unparalleled at the time, and by the end of the decade that meant absurd levels of both financial and creative commitment to music videos." ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, ...
s writer Evan Sawdey commented that Spears' concept for the song's music video was the one responsible for her immediate success, saying that, as a result, the singer "scored a massive No. 1 single, inadvertently started the late '90s teen pop boom, and created a public persona for herself that was simultaneously kid-friendly and pure male fantasy. Her videos got played on both MTV and the
Disney Channel Disney Channel is an American pay television television channel, channel that serves as the flagship (broadcasting), flagship property of Disney Branded Television, a unit of the Disney Entertainment business segment of the Walt Disney Company ...
at the same time, showing just how well Spears (and her armies of PR handlers) managed to walk that fine line between family-friendly pop idol and unabashed sex object."


Accolades


Formats and track listings

* French CD single; US and UK cassette single # "...Baby One More Time" – 3:30 # "Autumn Goodbye" – 3:41 * Australian CD maxi single # "...Baby One More Time" (Radio Version) – 3:30 # "...Baby One More Time" (Instrumental) – 3:30 # "Autumn Goodbye" – 3:41 # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 # "...Baby One More Time" (
Video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
) * European CD maxi single # "...Baby One More Time" (Radio Version) – 3:30 # "...Baby One More Time" (Instrumental) – 3:30 # "Autumn Goodbye" – 3:41 # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 # "Britney's Spoken Introduction" (Video) – 0:14 # "No Doubt (Snippet)" (Video) – 1:15 * Brazilian and Malaysian CD maxi single # "...Baby One More Time" (Radio Version) – 3:30 # "...Baby One More Time" (Instrumental) – 3:30 # "Autumn Goodbye" – 3:41 # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 * US CD maxi single # "...Baby One More Time" (Radio Version) – 3:30 # "Autumn Goodbye" – 3:41 # "No Doubt (Preview)" # "...Baby One More Time (Choreography Rehearsal)" (Video) # "No Doubt" (Video) * UK CD maxi single 1; Israel CD maxi single # "...Baby One More Time" (Original Version) – 3:30 # "...Baby One More Time" (Sharp Platinum Vocal Remix) – 8:11 # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 * UK CD maxi single 2 # "...Baby One More Time" (Radio Version) – 3:30 # "...Baby One More Time" (Instrumental) – 3:30 # "Autumn Goodbye" – 3:41 * Australian cassette single # "...Baby One More Time" (Original Version) – 3:30 # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 * 12-inch vinyl # "...Baby One More Time" (Davidson Ospina Club Mix) – 5:40 # "...Baby One More Time" (Davidson Ospina Chronicles Dub) – 6:30 # "...Baby One More Time" (LP Version) – 3:30 # "...Baby One More Time" (Sharp Platinum Vocal Remix) – 8:11 # "...Baby One More Time" (Sharp Trade Dub) – 6:50 * Digital download – Digital 45 # "...Baby One More Time" – 3:31 # "Autumn Goodbye" – 3:41


Credits and personnel

Credits for "...Baby One More Time" and "Autumn Goodbye" are taken from the single's liner notes. "...Baby One More Time" *
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...
– vocals and background vocals *
Max Martin Karl Martin Sandberg (born 26 February 1971),Max Martin
AllMusic
known professional ...
– producer, lyrics,
composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography * Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include ...
,
arrangement In music, an arrangement is a musical adaptation of an existing composition. Differences from the original composition may include reharmonization, melodic paraphrasing, orchestration, or formal development. Arranging differs from orchestr ...
, recording, person
audio mixing Audio mixing is the process by which multiple sounds are combined into one or more audio channels. In the process, a source's volume level, frequency content, dynamics, and panoramic position are manipulated or enhanced. This practical, aest ...
, background vocals *
Rami Yacoub Rami Yacoub (born 17 January 1975), also known by the mononym Rami, is a Palestinian-Swedish record producer and songwriter and former member of the songwriting/production houses Cheiron Studios and Maratone. Yacoub collaborated extensively wi ...
– producer, arrangement, recording, audio mixing *
Denniz Pop Dag Krister Volle (26 April 1963 – 30 August 1998), better known as Denniz Pop (stylized ''Denniz PoP''), was a Swedish DJ, music producer, and songwriter. He was a member of the DJ collective SweMix and later co-founded the recording studio ...
– executive producer * Nana Hedin – background vocals * Thomas Lindberg – bass guitar * Johan Carlberg – guitar * Tom Coynemastering "Autumn Goodbye" * Britney Spears – lead vocals and background vocals * Eric Foster White – songwriting, producer, audio mixing, all instruments * Nikki Gregoroff – background vocals * Tom Coyne – mastering


Charts


Weekly charts


Year-end charts


Decade-end charts


All-time charts


Certifications and sales


Release history


See also

*
List of best-selling singles This is a compendium of the best-selling single (music), music singles. The criterion for inclusion is to sell at least ten million copies worldwide. The singles listed here were cited by reliable sources from various media, such as digital j ...
*
List of best-selling singles in the United Kingdom For the purposes of calculating sales, a single is currently defined by the Official Charts Company (OCC) as either a 'single bundle' having no more than four tracks and not lasting longer than 25 minutes or one digital audio track not longer t ...
* List of ''Billboard'' Hot 100 number ones of 1999 * List of ''Billboard'' Hot 100 number-one singles of the 1990s * List of ''Billboard'' Hot 100 top-ten singles in 1999 * List of number-one hits of 1999 (Austria) * List of number-one hits of 1999 (Italy) * List of number-one singles of 1999 (Ireland) * List of number-one singles of 1999 (Canada) * List of number-one singles of 1999 (Finland) * List of number-one hits of 1999 (Germany) * List of number-one singles of the 1990s (Switzerland) * List of number-one singles of 1999 (France) *
List of number-one hits of 1999 (Denmark) This is a list of the Danish Singles Chart number-one hits of 1999 from the International Federation of the Phonographic Industry and Nielsen Soundscan. They were provided through ''Billboard'' magazine under the "Hits of the World" section. Cha ...
*
List of UK top-ten singles in 1999 The UK Singles Chart is one of many music charts compiled by the Official Charts Company that calculates the best-selling singles of the week in the United Kingdom. Before 2004, the chart was only based on the sales of physical singles. This l ...
* List of Dutch Top 40 number-one singles of 1999 *
List of European number-one hits of 1999 A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, but ...
* List of UK Independent Singles Chart number ones of 1999


References


Sources

* * * * * {{DEFAULTSORT:Baby One More Time 1998 songs 1998 debut singles Britney Spears songs August Burns Red songs Billboard Hot 100 number-one singles Bowling for Soup songs American dance-pop songs Dutch Top 40 number-one singles European Hot 100 Singles number-one singles Irish Singles Chart number-one singles Jive Records singles Music video controversies Number-one singles in Australia Number-one singles in Austria Number-one singles in Denmark Number-one singles in Finland Number-one singles in Germany Number-one singles in Greece Number-one singles in Italy Number-one singles in New Zealand Number-one singles in Norway Number-one singles in Scotland Number-one singles in Sweden Number-one singles in Switzerland RPM Top Singles number-one singles SNEP Top Singles number-one singles Song recordings produced by Max Martin Song recordings produced by Rami Yacoub Songs written by Max Martin Tove Styrke songs Torch songs UK Independent Singles Chart number-one singles UK singles chart number-one singles Ultratop 50 Singles (Flanders) number-one singles Ultratop 50 Singles (Wallonia) number-one singles Breakup songs