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BTS (), also known as the Bangtan Boys, is a South Korean
boy band A boy band is a vocal group consisting of young male singers, usually in their Teenage, teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many boy bands ...
formed in 2010. The band consists of Jin,
Suga Min Yoon-gi (; born March 9, 1993), known professionally by his stage names Suga (; stylized in all caps) and Agust D, is a South Korean rapper, songwriter and record producer. He debuted as a member of the South Korean boy band BTS in June ...
,
J-Hope Jung Ho-seok (; born February 18, 1994), known professionally as J-Hope (; stylized in lower case), is a South Korean rapper, singer-songwriter, dancer, and record producer. He made his debut as a member of South Korean boy band BTS in 2013, ...
, RM,
Jimin Park Ji-min (; born October 13, 1995), known mononymously as Jimin, is a South Korean singer, songwriter, and dancer. In 2013, he made his debut as a member of the South Korean boy band BTS, under the record label Big Hit Entertainment. Jim ...
, V, and
Jung Kook Jeon Jung-kook (; born September 1, 1997), better known as Jung Kook, is a South Korean singer and songwriter. He rose to prominence as a member and vocalist of South Korean boy band BTS. He has performed three solo songs as part of BTS' disc ...
, who co-write or co-produce much of their material. Originally a
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
group, they expanded their musical style to incorporate a wide range of genres, while their lyrics have focused on subjects including mental health, the troubles of school-age youth and
coming of age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can b ...
, loss, the journey towards self-love, individualism, and the consequences of fame and recognition. Their discography and adjacent work has also referenced literature, philosophy and psychology, and includes an alternate universe storyline. BTS debuted in 2013 under
Big Hit Entertainment Big Hit Music (, stylized in all caps), formerly Big Hit Entertainment (), is a South Korean record label established in 2005 by Bang Si-hyuk. It was re-branded and re-structured into an independent label under Hybe Corporation (formerly Big Hit ...
with the single album ''
2 Cool 4 Skool ''2 Cool 4 Skool'' is the debut single album released by South Korean boy band BTS on June 12, 2013, through Big Hit Entertainment and distributed by Loen. The album was supported by the singles "No More Dream" and "We Are Bulletproof Pt.2". Comme ...
.'' BTS released their first Korean and Japanese-language studio albums, ''
Dark & Wild ''Dark & Wild'' (stylized ''DARK&WILD'') is the debut studio album of South Korean boy band BTS. It was released by Big Hit Entertainment on August 20, 2014. The album contains fourteen tracks, with "Danger" as its lead single. The third track on ...
'' and '' Wake Up'' respectively, in 2014. The group's second Korean studio album, '' Wings'' (2016), was their first to sell one million copies in South Korea. By 2017, BTS had crossed into the global music market and led the
Korean Wave The Korean Wave, or ''hallyu'' (; ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-p ...
into the United States, becoming the first Korean ensemble to receive a
Gold certification Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
from the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for their single " Mic Drop", as well as the first act from South Korea to top the ''Billboard'' 200 with their studio album '' Love Yourself: Tear'' (2018). In 2020, BTS became the fastest group since
the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
to chart four US number-one albums in less than two years, with '' Love Yourself: Answer'' (2018) becoming the first Korean album certified Platinum by the RIAA; in the same year, they also became the first all-South Korean act to reach number one on both the ''Billboard'' Hot 100 and ''Billboard'' Global 200 with their Grammy-nominated single "
Dynamite Dynamite is an explosive made of nitroglycerin, sorbents (such as powdered shells or clay), and Stabilizer (chemistry), stabilizers. It was invented by the Swedish people, Swedish chemist and engineer Alfred Nobel in Geesthacht, Northern German ...
". Follow-up releases "
Savage Love Savage Love is a syndicated sex-advice column by Dan Savage. The column appears weekly in several dozen newspapers, mainly free newspapers in the US and Canada, but also newspapers in Europe and Asia. It started in 1991 with the first issue of t ...
", " Life Goes On", "
Butter Butter is a dairy product made from the fat and protein components of Churning (butter), churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 81% butterfat. It is used at room temperature as a spread (food ...
", " Permission to Dance", and " My Universe" made them the fastest act to earn six US number-one singles since the Beatles in 1966. , BTS is the best-selling musical act in South Korean history according to the
Circle Chart The Circle Chart (), previously known as the Gaon Music Chart or the Gaon Chart (), tabulates the relative weekly popularity of songs and albums in South Korea. Founded in 2010, it is produced by the Korea Music Content Association and sponsored ...
, having sold in excess of 40 million albums. Their studio album '' Map of the Soul: 7'' (2020) is the fourth best-selling album of all time in South Korea, as well as the first in the country to surpass both four and five million registered sales. They are the first non-English-speaking and Asian act to sell out concerts at
Wembley Stadium Wembley Stadium, currently branded as Wembley Stadium connected by EE Limited, EE for sponsorship reasons, is an association football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Sta ...
and the Rose Bowl ( Love Yourself World Tour, 2019), and were named the
International Federation of the Phonographic Industry The International Federation of the Phonographic Industry (IFPI) is the organisation that represents the interests of the recording industry worldwide. It is a non-profit members' organisation registered in Switzerland and founded in Italy in 1 ...
's (IFPI)
Global Recording Artist of the Year The Global Recording Artist of the Year is an award presented by the International Federation of the Phonographic Industry (IFPI) to honor the year's commercially best-performing musician, based on global album-equivalent units earned, which inclu ...
for both 2020 and 2021. The group's accolades include multiple
American Music Awards The American Music Awards (AMAs) is an annual American music awards show produced by Dick Clark Productions since 1974. Nominees are selected on commercial performance such as sales and airplay. Winners are determined by a poll of the public and ...
, ''Billboard'' Music Awards,
Golden Disc Awards The Golden Disc Awards (, formerly spelled the Golden Disk Awards before 2015) is an annual South Korean major music awards ceremony that honors achievements in the local music industry. The awards ceremony was founded with the purpose to prom ...
, and nominations for five
Grammy Awards The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...
. Outside of music, they have addressed three sessions of the
United Nations General Assembly The United Nations General Assembly (UNGA or GA; , AGNU or AG) is one of the six principal organs of the United Nations (UN), serving as its main deliberative, policymaking, and representative organ. Currently in its Seventy-ninth session of th ...
and partnered with
UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
in 2017 to establish the Love Myself anti-violence campaign. Featured on ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' international cover as " Next Generation Leaders" and dubbed the " Princes of Pop", BTS has also appeared on ''Time'' lists of the 25 most influential people on the internet (2017–2019) and the 100 most influential people in the world (2019), and in 2018 became the youngest recipients of the South Korean Order of Cultural Merit for their contributions in spreading the Korean culture and language. On June 14, 2022, the group announced a scheduled pause in group activities to enable the members to complete their 18 months of mandatory South Korean military service, with a reunion planned for 2025. Jin, the eldest member, enlisted on December 13, 2022; the others followed in 2023.


Name

BTS stands for the Korean phrase (), which translates literally to 'Bulletproof Boy Scouts'. According to
J-Hope Jung Ho-seok (; born February 18, 1994), known professionally as J-Hope (; stylized in lower case), is a South Korean rapper, singer-songwriter, dancer, and record producer. He made his debut as a member of South Korean boy band BTS in 2013, ...
, the name signifies the group's desire "to block out stereotypes, criticisms, and expectations that aim on adolescents like bullets". In Japan, they are known as . In July 2017, BTS announced that their name would also stand for "Beyond the Scene" as part of their new
brand identity A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
. This extended the meaning of their name to encompass the idea of growth "from a boy to an adult who opens the doors that are facing forward".


History


2010–2014: Formation and early years

BTS was formed in 2010, after Big Hit Entertainment CEO
Bang Si-hyuk Bang Si-hyuk (; born August 9, 1972) is a South Korean music executive, record producer and songwriter who is a founder the record label Big Hit Music and the chairperson of HYBE Corporation. One of the 50 wealthiest people in South Korea acco ...
wanted to form a hip hop group around RM (Kim Nam-joon), an underground rapper well known on the music scene in
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. At the time, physical album sales were on the decline and digital revenues were not yet high enough to compensate. Seeing a need for diversified income streams, Bang decided to form an idol group instead, because of the potential for live concert performances and passionate support from fans of such groups. Many trainees refused to become part of an idol group, but
J-Hope Jung Ho-seok (; born February 18, 1994), known professionally as J-Hope (; stylized in lower case), is a South Korean rapper, singer-songwriter, dancer, and record producer. He made his debut as a member of South Korean boy band BTS in 2013, ...
, RM, and
Suga Min Yoon-gi (; born March 9, 1993), known professionally by his stage names Suga (; stylized in all caps) and Agust D, is a South Korean rapper, songwriter and record producer. He debuted as a member of the South Korean boy band BTS in June ...
remained. Bang chose to vary from the usual, highly regimented idol groups and create one where the members would be individuals rather than an ensemble and free to express themselves. Auditions were held in 2010 with plans to launch the following year. The band members lived together, practicing up to 15 hours a day, and first performed before a small crowd of industry insiders in 2013. BTS's representation by Big Hit, rather than one of the three agencies that dominated K-pop at the time, allowed the individual members leeway to express their individuality and have input into the music. On June 12, 2013, BTS released their debut
single album In music, a single is a type of release of a song recording of fewer tracks than an album ( LP), typically one or two tracks. A single can be released for sale to the public in a variety of physical or digital formats. Singles may be standa ...
''
2 Cool 4 Skool ''2 Cool 4 Skool'' is the debut single album released by South Korean boy band BTS on June 12, 2013, through Big Hit Entertainment and distributed by Loen. The album was supported by the singles "No More Dream" and "We Are Bulletproof Pt.2". Comme ...
'', along with the
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
"No More Dream", neither of which sold particularly well at the time. On June 13, 2013, BTS made their stage debut on ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...
'' with the single, "No More Dream". Nevertheless, according to Kathy Sprinkel in her book on BTS, that single was "spotlighting young people's anxiety in the face of lofty parental expectations, sent shock waves through the K-pop ranks. Here was a musical act that wasn't pulling any punches. More specifically, they had a point of view, and they weren't afraid to take on topics that are considered taboo in South Korean society and elsewhere." The album reached the top five on South Korea's Gaon Music Chart. In ''2 Cool 4 Skool'', BTS employed an old-school hip-hop sound from the 1990s. The album's release was followed by appearances on Korean music shows, which caught the attention of reviewers and viewers. In September 2013, BTS released the second entry in their "school trilogy": the EP, '' O!RUL8,2?.'' The album was released alongside the single "N.O." Similarly to ''2 Cool 4 Skool'', the new release had a theme of students feeling under pressure and needing to sacrifice their dreams and aspirations. According to scholar Kyung Hyun Kim, many of BTS's earlier works such as "N.O." and "No More Dreams" were "expressions of rebellion against the establishment that tapped into Korean teenagers' frustrations with the country's educational system" and, he stated, helped them build a fan base among young people in North America and Europe. That same month, BTS starred in their own variety show,
SBS MTV SBS M is a South Korean pay television music channel owned by SBS Medianet, a division of SBS Media Holdings. It features South Korean pop artists, international music, news, and a few reality and variety programs. It was launched in 2001 as t ...
's ''Rookie King Channel Bangtan'', in which members parodied variety shows such as ''VJ Special Forces'' and '' MasterChef Korea''. At the end of the year, BTS was recognized with several New Artist of the Year awards in South Korea.


2014–2017


''Skool Luv Affair'' and first concert tour

The last entry in BTS "school trilogy", the '' Skool Luv Affair'' EP, was released in February 2014. The release topped the
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Koreabased on their Record sales, physical sales. It is a part of the Circle Chart, ...
, and appeared on ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''s World Albums Chart for the first time, peaking at number three. The EP was supported by two singles: "Boy in Luv" and "Just One Day". Following ''Skool Luv Affair''s release, BTS played at their first fan meeting in
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, selecting the name A.R.M.Y. for the fan club. In July 2014, BTS hosted a concert in
West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. History Most historical writings about West Hollywood be ...
, their first show in the United States, and in August, they appeared at KCON in Los Angeles. In August 2014, BTS released the album ''
Dark & Wild ''Dark & Wild'' (stylized ''DARK&WILD'') is the debut studio album of South Korean boy band BTS. It was released by Big Hit Entertainment on August 20, 2014. The album contains fourteen tracks, with "Danger" as its lead single. The third track on ...
'', which reached number two in South Korea. It was supported by two singles: "Danger" and "War of Hormone". The group embarked on their first
concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often, concert tours are named to differentiate different tours by the same artist and to associate a specific ...
, 2014 BTS Live Trilogy Episode II: The Red Bullet, which lasted from October to December 2014. The band launched their first Japanese studio album, ''Wake Up'', in December 2014; the release peaked at number three on the
Oricon Albums Chart The Oricon Albums Chart is the Japanese music industry standard albums popularity chart issued daily, weekly, monthly and yearly by Oricon. Oricon originally published LP, CT, Cartridge and CD charts prior to the establishment of the Oricon A ...
. After the album's release, BTS held their 1st Japan Tour 2015 Wake Up: Open Your Eyes in February 2015. The Red Bullet Tour that had begun on October 17, 2014, in South Korea was resumed on June 6, 2015, in Malaysia and toured Australia, North America and Latin America before ending in Hong Kong that August. In all, the entire tour attracted 80,000 spectators at 18 cities in 13 countries.


Mainstream breakthrough and commercial success

BTS experimented with other styles of music besides hip-hop in '' The Most Beautiful Moment in Life, Pt. 1'', released in 2015. BTS wanted to express the beauty and anxiousness of youth and settled on the title of "花樣年華" (), loosely interpreted to define "youth" metaphorically as "the most beautiful moment in life". The album served as an introduction to their youth trilogy, a triptych of albums dedicated to the struggles of young people. The single " I Need U" was a top-five hit in South Korea and garnered the group a win on SBS MTV's '' The Show''. The second single "Dope" () reached number three on ''Billboard''s
World Digital Song Sales The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—its first issue was dated January 23—as one of 21 genre-speci ...
chart and its music video was viewed over 100 million times on YouTube. The group began the world tour extension of their Red Bullet Tour in June, titled 2015 Live Trilogy Episode II: The Red Bullet, visiting cities throughout Asia, Oceania, North America, and Latin America. "For You", in Japanese, was released together with Japanese versions of "War of Hormone" and "Let Me Know" on June 17, 2015, and immediately topped Oricon's daily chart. In November, BTS commenced their third concert tour, 2015 BTS LIVE "The Most Beautiful Moment in Life: On Stage", beginning with three sold-out shows in Seoul. The tour marked the debut of their fourth EP, ''
The Most Beautiful Moment in Life, Part 2 ''The Most Beautiful Moment in Life, Pt. 2'' () is the fourth extended play (EP) by South Korean boy band BTS. It was released on November 30, 2015, by Big Hit Entertainment. Available in two versions, the EP comprises nine tracks, with " Run" as ...
'', and was later extended to Japan. Thematically, the EP focused more on the serious and speculative aspects of youth, touching on the pursuit of success, loneliness, affection for their origins, and the suffering of the younger generation due to unfavorable conditions in current society. The album topped the weekly Gaon Album and ''Billboard'' World Albums charts. It also marked their first appearance on the ''Billboard'' 200 chart, making it for one week at number 171, and eight of the tracks appeared on ''Billboard'''s World Digital Song Sales chart. Their compilation album and the finale to their "youth trilogy", '' The Most Beautiful Moment in Life: Young Forever'' was released on May 2, 2016. With 300,000 presold copies, it included three new singles: "Epilogue: Young Forever", "
Fire Fire is the rapid oxidation of a fuel in the exothermic chemical process of combustion, releasing heat, light, and various reaction Product (chemistry), products. Flames, the most visible portion of the fire, are produced in the combustion re ...
", and " Save Me", which debuted in the top three spots on the ''Billboard'' World Digital Charts. The album topped the Gaon Album Chart in South Korea for two consecutive weeks and reached number 107 on the ''Billboard'' 200. ''The Most Beautiful Moment in Life: Young Forever'' won Album of the Year at the 2016 Melon Music Awards. BTS embarked on their Asia tour extension, 2016 BTS LIVE "The Most Beautiful Moment in Life On Stage: Epilogue" from May to August 2016. Tickets for the 14 shows in 10 Asian cities sold out, some in as little as five seconds. In September 2016, BTS released their second Japanese studio album ''
Youth Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood (Maturity (psychological), maturity), but it can also refer to one's peak, in terms of health or the period of life known as bei ...
''. The album sold 44,547 copies on the first day of its release, and charted 1st in the Oricon Daily Album Chart. The album was eventually certified Gold with sales of roughly over 100,000 in Japan. It was followed one month later in October, by their next studio album '' Wings,'' which combined the themes of youth presented in their previous "youth trilogy" with temptation and adversity. The album and its tracks, including the single "
Blood Sweat & Tears Blood, Sweat & Tears (also known as "BS&T") is an American jazz rock music group founded in New York City in 1967, noted for a combination of brass with rock instrumentation. BS&T has gone through numerous iterations with varying personnel and ...
" immediately rose to the top on eight music charts, including the Gaon Music Chart, and led the
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
album charts in 23 countries. ''Wings'' opened at number 26 on the ''Billboard'' 200, with 16,000
album-equivalent units The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
in the US for the week of its release, the best week ever there for a K-pop album. It became the best-selling album in Gaon Album Chart history.


''You Never Walk Alone'' and ''Love Yourself: Her''

In February 2017, BTS released the repackaged edition of ''Wings'' entitled '' You Never Walk Alone''. The 700,000 pre-orders of it (an increase from the 500,000 pre-orders of ''Wings'') helped break the record for most albums sold in a month in South Korea, as it reached 1.49 million copies by the end of its first month. The lead single was " Spring Day" and it won Best Song of the Year at the
2017 Melon Music Awards The 2017 Melon Music Awards ceremony, organized by kakao M (a kakao company) through its online music store, '' Melon'', took place on December 2, 2017, at the Gocheok Sky Dome in Seoul Seoul, officially Seoul Special Metropolitan Ci ...
. BTS's second world tour, 2017 BTS Live Trilogy Episode III: The Wings Tour, began in February. On the tour, BTS played arenas in the US, such as New Jersey's
Prudential Center Prudential Center is a multipurpose indoor arena in the central business district of Newark, New Jersey, United States. Opened in 2007, it is the home of the New Jersey Devils of the National Hockey League (NHL), the New York Sirens of the Pro ...
and California's
Honda Center Honda Center (formerly known as the Arrowhead Pond of Anaheim) is an indoor arena located in Anaheim, California. The arena is home to the Anaheim Ducks of the National Hockey League. Originally named the Anaheim Arena during construction, it w ...
. Tickets for the North American leg sold out within hours and two shows were added. After completing the North American leg, BTS attended the 24th ''Billboard'' Music Awards in May and won Top Social Artist, the first K-pop group to win a Billboard award. BTS fans cast over 300million votes for the band and broke a six-year winning streak held by
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...
, a performer with 100million
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
followers. This caused the international media to focus on the ability of BTS's fandom to propel the group to such a victory. BTS released a remake of Seo Taiji's " Come Back Home" (1995) in July 2017, giving it new lyrics but maintaining the theme of urging societal change. Later that year, BTS embarked on their "Love Yourself" album series, with theme of the enlightenment of self-love through the " 起承轉結" () narrative sequence of "beginning, development, turn, and conclusion." BTS released its first part, their fifth EP, '' Love Yourself: Her'', on September 18. RM considered "
DNA Deoxyribonucleic acid (; DNA) is a polymer composed of two polynucleotide chains that coil around each other to form a double helix. The polymer carries genetic instructions for the development, functioning, growth and reproduction of al ...
", the lead single from that album, as "taking BTS to new ground. We tried to apply new grammar and perspectives." He said of the album, "I believe it's going to be the starting point of a second chapter of our career; the beginning of our Chapter Two." Sonically, the EP served as "a dual exploration of the group's electro-pop and hip-hop leanings". ''Love Yourself: Her'' debuted at number seven on the ''Billboard'' 200. The album had 1,664,041 sales in May 2017 to lead the Gaon Chart, and was the first in 16 years to exceed 1.2 million copies sold since
g.o.d g.o.d (; acronym for Groove Over Dose) is a South Korean boy band formed by IHQ (company), SidusHQ. Debuting in 1999, the group became one of the most popular boy bands of the early 2000s in South Korea. The members had gone on to solo careers ...
's fourth album '' Chapter 4'' (2001). "DNA" was released simultaneously with the EP, and its music video accumulated 21 million views in its first 24 hours. It became BTS's first entry on the ''Billboard'' Hot 100, charting at number 85, making them the first K-pop boy band to reach that chart. The single rose to number 67 the following week and became the highest-charting song on the Hot 100 for any K-pop group. A remix of "Mic Drop" from the album, featuring
Desiigner Sidney Royel Selby III (born May 3, 1997), better known by his stage name Desiigner, is an American rapper and singer. He is best known for his 2015 debut single "Panda", which topped the ''Billboard'' Hot 100. Shortly after the song gained vira ...
, was released as a single and peaked at number 28, the first time a K-pop group had cracked the top forty. Both singles attained Gold certification from the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) in early 2018. "Mic Drop" achieved Platinum status in the US later that year. In November 2017, BTS became the first K-pop group to perform at the
American Music Awards The American Music Awards (AMAs) is an annual American music awards show produced by Dick Clark Productions since 1974. Nominees are selected on commercial performance such as sales and airplay. Winners are determined by a poll of the public and ...
. BTS won
Artist of the Year ''Artist of the Year'' is a television competition shown on the Sky Arts channel (formerly known as Artsworld and Sky Arts 1) which aims to find the best portrait and landscape artist every year. Overview Through several rounds of regional comp ...
at the 19th Mnet Asian Music Awards in December, winning for the second consecutive year. They released "DNA" and "Mic Drop" together with a new song "Crystal Snow" as a single album in Japan on December 6, 2017, though the songs were made digitally available elsewhere. It topped the Oricon Chart for the week of its release. It was the only album by a foreign artist to be certified Double Platinum in Japan in 2017. Later that month, they made their Japanese television prime time music show debut on '' Music Station Super Live'', and ended the year by performing on ''
Dick Clark's New Year's Rockin' Eve ''Dick Clark's New Year's Rockin' Eve'' (''NYRE''), billed since 2008 as ''Dick Clark's New Year's Rockin' Eve with Ryan Seacrest'', is a New Year's Eve television special broadcast by American Broadcasting Company, ABC. The special broadcasts ...
''. In 2017, BTS partnered with
UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
on the " Love Myself" campaign, intended to help end violence, abuse, and bullying, and to promote self-esteem and well-being among young people. Both Big Hit and the group pledged money to promote the campaign, and BTS sold special "Love Myself" merchandise and set up dedicated booths at concert venues. The campaign was renewed in 2021, with UNICEF deeming it to have been successful.


2018–2020


''Love Yourself'' album series

BTS won major awards at the Golden Disc and Seoul Music Awards in January 2018. In March, the group premiered an eight-episode documentary titled ''Burn the Stage'' that offered a behind-the-scenes look at their 2017 Wings Tour, exclusively on
YouTube Premium YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the American video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals ...
. Their third Japanese studio album, '' Face Yourself'', was released on April 4, 2018, and quickly reached the top 5 of the U.S. iTunes Albums chart. A nine-minute short film, titled ''Euphoria: Theme of "Love Yourself: Wonder"'' and featuring the song "
Euphoria Euphoria ( ) is the experience (or affect) of pleasure or excitement and intense feelings of well-being and happiness. Certain natural rewards and social activities, such as aerobic exercise, laughter, listening to or making music and da ...
", followed the next day as a prelude to the group's third Korean-language studio album, '' Love Yourself: Tear''. BTS promoted ''Tear''s May 18, 2018, release with an appearance at the 25th ''Billboard'' Music Awards two days later, where they made their initial BBMA performance with their single, " Fake Love". The group also won Top Social Artist for a second consecutive time. The album coincided with the "" or "turn" of the series, touching on the tortuous enlightenment of loving without being loved, the pains and sorrows of separation, and providing encouragement to those without dreams. ''Love Yourself: Tear'' debuted at number one its first week on the ''Billboard''200, becoming BTS's first number-one album in the US and the first K-pop album to top the US albums chart''. ''It also became BTS's first top-10 release in Britain, reaching number eight on the
UK Albums Chart The Official Albums Chart is the United Kingdom's industry-recognised national record chart for album, albums. Entries are ranked by sales and audio streaming. It was published for the first time on 22 July 1956 and is compiled every week by the O ...
. "Fake Love" became BTS's top-10 single on the Hot100, the first time a song sung mostly in a language other than English had debuted in the top 10.'' ''BTS released their compilation album '' Love Yourself: Answer'' in August 2018. The album was supported by the single " Idol" and its alternative digital release featuring
Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...
.' ''Love Yourself: Answer'' sold over 1.9 million copies on the Gaon Album Chart in August2018. The album became BTS's second number-one on the ''Billboard'' 200 and led to their highest US sales week in the country to that point with 185,000 album equivalent units. In November 2018, ''Love Yourself: Answer'' became the first Korean language album to be certified Gold by the RIAA. "Idol" and ''Love Yourself: Answer'' both received Platinum certifications in the US, with sales of more than 1million. In conjunction with ''Love Yourself: Answers release in August2018, BTS commenced their world tour, BTS World Tour: Love Yourself, with two concerts in the Seoul Olympic Stadium, which sold out in a matter of seconds, as did others of the 22 shows in 12 countries. In October, BTS released their collaboration with Steve Aoki " Waste It on Me", their first all-English language feature. For the final stop of the North American leg, the group performed at Citi Field in New York City, marking the first time a Korean act performed at a US stadium. According to
StubHub StubHub is an American ticket exchange and resale company. It provides services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events. By 2015, it was the world's largest ticket marketplace. While ...
, BTS was the second best-selling concert act outside the US, behind only
Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
. That October, BTS renewed their contract with Big Hit Entertainment through 2026. In early November 2018, a popular Japanese music show cancelled BTS's performance, citing a T-shirt a member wore the year before, bearing a photograph of a
mushroom cloud A mushroom cloud is a distinctive mushroom-shaped flammagenitus cloud of debris, smoke, and usually condensed water vapour resulting from a large explosion. The effect is most commonly associated with a nuclear explosion, but any sufficiently e ...
following the bombing of Nagasaki. In the same month, the Jewish human rights organization
Simon Wiesenthal Center The Simon Wiesenthal Center (SWC) is a Jewish human rights organization established in 1977 by Rabbi Marvin Hier. The center is known for Holocaust research and remembrance, hunting Nazi war criminals, combating antisemitism, tolerance educati ...
(SWC) stated that BTS owed an apology for that shirt, and for clothing and flags with Nazi symbolism. Big Hit Entertainment issued an apology, explaining that the images were not intended to be hurtful to the victims of
Nazism Nazism (), formally named National Socialism (NS; , ), is the far-right totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During Hitler's rise to power, it was fre ...
or atomic bombings and that the group and management would take steps to prevent future mistakes. They also stated the flags were meant to be a commentary on the Korean school system. The apology was accepted by SWC and the Korean Atomic Bomb Victim Association. John Lie, in his scholarly article on BTS, opined that the Nazi incident showed that the group is not tightly controlled, as are other K-pop ensembles, whose every move seems scripted, and that the members have opinions and are not afraid to express them. At the 20th Mnet Asian Music Awards, BTS won Artist of the Year and ranked number eight on ''Billboard's'' year-end Top Artist Chart and were also the number two act of the year in the Duo/Group ranking, only behind
Imagine Dragons Imagine Dragons are an American pop rock band formed in 2008, based in Las Vegas, Nevada. The band currently consists of lead singer Dan Reynolds, guitarist Wayne Sermon, and bassist Ben McKee. They first gained exposure with the release of ...
. They were also listed as one of the 50 most influential people by Bloomberg for their "willingness to address social issues, mental health, and politics, despite being in a genre often painted as bubble gum pop".


''Map of the Soul: Persona'', stadium world tour and ''BTS World''

In February 2019, BTS, for the first time, were presenters at
the Grammy Awards The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...
. In April, ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' named them one of the ''Time'' 100, the most influential people of 2019. Their EP, '' Map of the Soul: Persona'', was released on April12 with the single " Boy with Luv" (), featuring American singer Halsey. The EP's release was followed by a performance on ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'', the first K-pop act to appear there. ''Map of the Soul: Persona'' became the first Korean-language album to reach the number one position in both the UK and Australia, and the group's third album to top the ''Billboard''200 in less than a year. ''Map of the Soul: Persona'' became the best-selling album ever in South Korea in terms of physical copies sold, with more than 3.2 million sales in less than a month. "Boy with Luv" debuted at number eight on the ''Billboard'' Hot 100 in April 2019, the highest placement ever for a K-pop song. Following their two wins at the 26th ''Billboard'' Music Awards in May, including for Top Duo/Group, BTS embarked on their world tour stadium extension, Love Yourself: Speak Yourself. Due to the demand, BTS added more shows after tickets for the first dates sold out within two hours. In the lead up to the release of their mobile game '' BTS World'', in June 2019 BTS released " Dream Glow" featuring
Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
, " A Brand New Day" with
Zara Larsson Zara Maria Larsson (; born 16 December 1997) is a Swedish singer-songwriter and dancer. She first rose to prominence in 2008 after winning the Talang 2008, second season of ''Talang (Swedish TV show), Talang'', the Swedish version of the ''Got T ...
, and " All Night" with
Juice Wrld Jarad Anthony Higgins (December 2, 1998 – December 8, 2019), known professionally as Juice Wrld (pronounced "juice world"; stylized as Juice WRLD), was an American rapper, singer, and songwriter. He emerged as a leading figure in the emo rap ...
. The group released the song " Heartbeat" with a music video from the game's official soundtrack, titled '' BTS World: Original Soundtrack.'' The soundtrack was certified Double Platinum by Gaon. On July 3, 2019, pre-orders for the single "Lights" crossed one million copies, marking the first time a foreign artist had accomplished this in Japan since
Celine Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the "Honorific nicknames in popular music, Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had ...
in 1995. "Lights" debuted at number 81 on the ''Billboard''
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and Hanshin Contents Link since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thursday ...
for the chart issue date of July 8, 2019, and reached number one the following week. On August 8, 2019, "Lights" received
Million 1,000,000 (one million), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the ...
certification Certification is part of testing, inspection and certification and the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestatio ...
from the RIAJ, denoting shipments of one million copies. ''Love Yourself: Her'' and ''Love Yourself: Tear'' both crossed 2 million copies in August. All three albums of the ''Love Yourself'' series have sold more than 2 million copies each in South Korea. ''Love Yourself: Tear'' gained silver certification by the BPI for sales in the UK, becoming their third album to do so following ''Love Yourself: Answer'' and ''Map of the Soul: Persona''. For the final stop of their record-breaking Love Yourself: Speak Yourself World Tour, the group played Seoul's Olympic Stadium. BTS was the third top-grossing touring musical act of 2019. That same month, they released a remix version of the song " Make It Right" featuring
Lauv Ari Staprans Leff (born August 8, 1994), known professionally as Lauv (), is an American musician best known for his breakout hit "I Like Me Better"; included on his compilation album ''I Met You When I Was 18 (The Playlist)'', which was releas ...
. In November, BTS won three times at the 2019 American Music Awards, for Best Tour, Favorite Duo or Group – Pop/Rock, and Favorite Social Artist (the second consecutive year). In December, they attended both the 2019 Melon Music Awards and the 2019 Mnet Asian Music Awards. In each case, they became the first group to sweep the four major awards. At the
34th Golden Disc Awards The 34th Golden Disc Awards ceremony was held from January 4–5, 2020. The JTBC network broadcast the show from the Gocheok Sky Dome in Seoul. Lee Da-hee and Sung Si-kyung served as hosts on the first day, with Lee Seung-gi and Park So-dam on ...
, BTS became the first artists in history to win grand prizes in both the physical and digital categories in a single year. ''Map of the Soul: Persona'' was named the second best-selling physical album of 2019 in the US by Nielsen Music behind
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...
's '' Lover'' and was ranked sixth overall on the chart of Top10 Albums (Total Sales) in the US. BTS wrapped 2019 as the fourth-highest-ranked group on ''Billboard''s Top ''Billboard'' 200 Artists–Duo/Group ranking, behind
Queen Queen most commonly refers to: * Queen regnant, a female monarch of a kingdom * Queen consort, the wife of a reigning king * Queen (band), a British rock band Queen or QUEEN may also refer to: Monarchy * Queen dowager, the widow of a king * Q ...
, Imagine Dragons and the Beatles. ''Map of the Soul: Persona'' was named as the third best-selling album of 2019 by the
International Federation of the Phonographic Industry The International Federation of the Phonographic Industry (IFPI) is the organisation that represents the interests of the recording industry worldwide. It is a non-profit members' organisation registered in Switzerland and founded in Italy in 1 ...
(IFPI), making BTS the first Korean artist to be listed on the Global Top10 Album Chart in consecutive years. The IFPI named BTS as one of the best-selling artists of 2019 for a second consecutive year, making them the first non-English speaking act to achieve this.


''Map of the Soul: 7'', "Dynamite" and ''Be''

In January 2020, BTS released "
Black Swan The black swan (''Cygnus atratus'') is a large Anatidae, waterbird, a species of swan which breeds mainly in the southeast and southwest regions of Australia. Within Australia, the black swan is nomadic, with erratic migration patterns dependent ...
" along with a choreography art film performed by MN Dance Company of Slovenia as the first single from their album ''Map of the Soul: 7''. Album distributor
Dreamus Dreamus is an electronics and entertainment company founded in 1999 originally as ReignCom. Currently headquartered in South Korea (and formerly in the United States), it is the parent company of South Korean-based iRiver, Astell & Kern and FL ...
reported that stock pre-orders of the album reached a record-breaking 4.02 million. Later that month, BTS performed at the
62nd Annual Grammy Awards The 62nd Annual Grammy Awards ceremony was held on January 26, 2020, at the Staples Center in Los Angeles. It recognized the best recordings, compositions, and artists of the eligibility year, running from October 1, 2018, to August 31, 2019. Ali ...
, making BTS the first Korean act to perform at the Grammys. ''Map of the Soul: 7'' was released on February 21 to favorable reviews. The album was supported by the single " On" and an alternative digital release of it featuring Australian singer Sia. According to
Gaon Chart Gaon may refer to * Gaon (Hebrew), a non-formal title given to certain Jewish Rabbis ** Geonim, presidents of the two great Talmudic Academies of Sura and Pumbedita ** Vilna Gaon, known as ''the'' Gaon of Vilnius * Gaon Music Chart, record cha ...
, ''Map of the Soul: 7'' sold over 4.1 million copies in nine days after its release, surpassing ''Map of the Soul: Persona'' to become the best-selling album in South Korean history and the first album to be certified quadruple million. The album debuted atop the US ''Billboard'' 200, making BTS the fastest group to earn four number one albums since
the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
in 1966–1968. "On" debuted at number four on the ''Billboard'' Hot 100, giving BTS its first top-five hit, and the most Hot 100 top-10 entries of any Korean act, with three. BTS planned to support the ''Map of the Soul'' album series with a concert series, ''
Map of the Soul Tour BTS Map of the Soul Tour was a planned worldwide concert tour headlined by South Korean boy band BTS to promote their ''Map of the Soul'' album series, including their '' Map of the Soul: Persona'' EP and '' Map of the Soul: 7'' studio album. The ...
'', beginning in April, but this was indefinitely postponed due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. In April 2020, BTS became the first K-pop artist to sell more than 20 million albums cumulatively, making them the best-selling artist in South Korean history. That month, amid the pandemic restrictions, BTS held a two-day online streaming concert event titled ''Bang Bang Con'', where the group shared footage of past concerts on their YouTube channel. On June 7, BTS headlined YouTube's ''Dear Class of 2020'' online graduation event, performing "Boy with Luv", "Spring Day", and "Mikrokosmos". Their commencement speeches highlighted their own graduations and offered "messages of hope and inspiration for the class of 2020 in both Korean and English". On June 14, BTS held an online live concert, ''Bang Bang Con: The Live'', as part of the seventh anniversary of their debut. It garnered peak viewership of 756,000live viewers in 107countries and territories, setting the record for the largest audience for a paid virtual concert. On June 19, BTS released the Japanese single, " Stay Gold", from their fourth Japanese album, '' Map of the Soul: 7 – The Journey'', which was released worldwide on July 14. It surpassed 564,000copies in its first week, breaking the record for highest first week album sales by male foreign artists in Japan. BTS released their first English-language single, "
Dynamite Dynamite is an explosive made of nitroglycerin, sorbents (such as powdered shells or clay), and Stabilizer (chemistry), stabilizers. It was invented by the Swedish people, Swedish chemist and engineer Alfred Nobel in Geesthacht, Northern German ...
", on August 21. "Dynamite" debuted at number one on the US ''Billboard'' Hot 100 chart, earning BTS their first chart topper and making them the first all-South Korean act to earn a number one single in the US. The single also topped ''Billboard'' new
Global 200 The Global 200 is the list of ecoregions identified by the World Wide Fund for Nature ( WWF), the global conservation organization, as priorities for conservation. According to WWF, an ecoregion is defined as a "relatively large unit of land or w ...
for the week ending September 24, as well as Global Excluding US charts, becoming the first single to top both simultaneously. "Dynamite" peaked at number five on the US
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
and on the. Billboard Pop Singles chart, becoming their first Top 10 on each and the former the highest-charting entry by a Korean act. On August 31, BTS made their
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...
( VMAs) debut with the first live performance of "Dynamite" and won four awards: Best Group, Best Choreography, Best Pop Video, and Best K-pop (the last three for their music video for "On"). On October 14, they performed the single at the 2020 ''Billboard'' Music Awards and won the Top Social Artist award for a fourth consecutive year. On October 2, 2020, BTS released a remix of Jawsh 685 and
Jason Derulo Jason Joel Desrouleaux (born September 21, 1989), known professionally as Jason Derulo (; formerly stylized as Derülo), is an American singer, songwriter and dancer. Since the start of his solo recording career in 2009, he has sold over 250 m ...
's single " Savage Love (Laxed – Siren Beat)". It topped the Hot 100. On October 10 and 11, BTS hosted a two-day virtual
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
concert at KSPO Dome in Seoul, called Map of the Soul ON:E, which drew 993,000 viewers from 191 countries and territories. On November 20, BTS released their fifth Korean studio album '' Be'', led by the single " Life Goes On". "Life Goes On" debuted at number one on the Hot 100, BTS's third consecutive US number-one single in three months and the first song performed primarily in Korean to top the chart. On November 24, 2020, BTS became the first Korean pop artists recognized by
the Recording Academy National Academy of Recording Arts & Sciences, Inc. (NARAS), doing business as The Recording Academy, is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is widely kno ...
when "Dynamite" received a nomination for
Best Pop Duo/Group Performance The Grammy Award for Best Pop Duo/Group Performance is an award presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards. According to the 63rd Grammy Awards category rules, "this categ ...
at the
63rd Annual Grammy Awards The 63rd Annual Grammy Awards ceremony was held in and around the Los Angeles Convention Center in Los Angeles on March 14, 2021. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 201 ...
. The group won the Special International Music Award at the
62nd Japan Record Awards The was held on 30 December 2020. Due to the COVID-19 pandemic, the Best Album Award, Songwriting Award, Composition Award, Merit Award, and Planning Award were not presented. Presenters * Riho Yoshioka * Shinichiro Azumi (TBS Announcer) ...
. Kim, in his book on the influence of Korean popular culture, suggested that 2020, the worst year in many people's lives, was a noteworthy one for Korean culture, with ''Parasite'' winning the
Academy Award for Best Picture The Academy Award for Best Picture is one of the Academy Awards (also known as Oscars) presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) since the awards debuted in 1929. This award goes to the producers of the film a ...
and BTS posting three number-one hits on the ''Billboard'' Global 200.


2021–present


"Butter", "Permission to Dance" and ''Proof''

On March 4, 2021, the IFPI named BTS its Global Recording Artist of the Year for 2020, the first Asian and first non-English speaking act to top the ranking. BTS occupied three spots in the Global Album Sales Chart of 2020, with ''Map of the Soul: 7'' at number one, ''Be (Deluxe Edition)'' at number two, and ''Map of the Soul: 7–The Journey'' at number eight. On the newly launched Global Album All Format Chart, ''Map of the Soul: 7'' claimed first place and ''Be (Deluxe Edition)'' claimed fourth. On March 14, 2021, BTS performed "Dynamite" at the 63rd Annual Grammy Awards, becoming the first Korean nominee to perform, though they did not win the award. On April 1, BTS released " Film Out", the first single from their then-upcoming Japanese compilation album, ''BTS, the Best''. BTS held a two-day online streaming event on their YouTube channel beginning April 17, titled ''Bang Bang Con 21'', and aired three of their previous in-person concerts. On May 21, BTS released their second English-language single, "
Butter Butter is a dairy product made from the fat and protein components of Churning (butter), churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 81% butterfat. It is used at room temperature as a spread (food ...
". It debuted at number one on the Hot 100—their fourth number one in nine months—making them the quickest act to achieve four chart-toppers since
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
in 2006, and the fastest group since
the Jackson 5 The Jackson 5, later known as the Jacksons, are an American pop band composed of members of the Jackson family. The group was formed in Gary, Indiana in 1964, and originally consisted of brothers Jackie, Ti ...
in 1970. Their next English-language single, " Permission to Dance", was released on July 9. It became BTS's eighth number-one on the
Digital Songs The Digital Song Sales (previously named Digital Songs and Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Luminate and published by '' Billboard'' magazine. Although it originally started tracking ...
chart, extending their record as the group with the most number-one entries on the ranking. On September24, 2021, the band released the single " My Universe" with
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
. The single debuted at number one on the Hot 100, making it the first collaboration between two groups to debut at number one. On October 4, 2021, "My Universe" became BTS' sixth Hot 100 number one, achieving the fastest accumulation of six chart-toppers since The Beatles in 1964–1966. The band held an online concert, titled Permission to Dance on Stage, on October 24, 2021, in Seoul. On November 23, "Butter" earned a Grammy nomination for Best Pop Duo/Group Performance at the
64th Annual Grammy Awards The 64th Annual Grammy Awards ceremony was held at the MGM Grand Garden Arena in Las Vegas on April 3, 2022. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 2020, to September 30, ...
. Between November 27 and December 2, BTS held their first live performances before an in-person audience since before the pandemic. The band played four sold-out shows at
SoFi Stadium SoFi Stadium ( ) is a domed multi-purpose stadium in Inglewood, California, U.S., a suburb of Los Angeles. SoFi occupies the former site of the Hollywood Park Racetrack and neighbors the Kia Forum and Intuit Dome. Opened in September 2020, the ...
in Los Angeles as a continuation of their Permission to Dance on Stage concert series. On January 15, 2022, a fictional
webtoon Webtoons () are a type of episodic digital comics that originated in South Korea usually meant to be read on smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allo ...
based on BTS, titled ''7Fates: Chakho'', was released. The comic surpassed 15million views globally in its first two days of availability and became the highest-viewed title ever launched by
Webtoon Webtoons () are a type of episodic digital comics that originated in South Korea usually meant to be read on smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allo ...
. The band held three limited-capacity concerts at Seoul Olympic Stadium on March 10, 12 and 13—the largest music gatherings approved by the South Korean government since the pandemic restrictions were imposed—with a total audience of 45,000people. On April 3, BTS performed "Butter" at the 64th Annual Grammy Awards, though the song did not win the award for which it was nominated. On April 8, the band earned seven nominations at the 2022 ''Billboard'' Music Awards and won three, making them the most-nominated and the most-awarded group in the show's history. On June 10, 2022, BTS released their three-CD
anthology In book publishing, an anthology is a collection of literary works chosen by the compiler; it may be a collection of plays, poems, short stories, songs, or related fiction/non-fiction excerpts by different authors. There are also thematic and g ...
album ''
Proof Proof most often refers to: * Proof (truth), argument or sufficient evidence for the truth of a proposition * Alcohol proof, a measure of an alcoholic drink's strength Proof may also refer to: Mathematics and formal logic * Formal proof, a co ...
''. On June 14, during their ninth anniversary celebrations, the band announced a temporary suspension of group activities to focus on solo projects and other endeavors. Hybe Corporation, which owns Big Hit, clarified in subsequent statements that BTS was neither disbanding nor going on hiatus, but would be actively furthering their individual careers with the label's full support while still participating in group activities, including the filming of '' Run BTS''. The incident caused Hybe Corporation's stock to decline rapidly, resulting in a decrease in market value of US$1.7billion. On August 24, ''Billboard'' magazine reported that BTS would be performing in
Busan Busan (), officially Busan Metropolitan City, is South Korea's second list of cities in South Korea by population, most populous city after Seoul, with a population of over 3.3 million as of 2024. Formerly romanized as Pusan, it is the economi ...
on October 15 in a benefit concert in support of the city's efforts to have a
World Exposition A world's fair, also known as a universal exhibition, is a large global exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specific site for a perio ...
in 2030, participating under the banner ''Yet to Come''.


Military service and contract renewal

In spite of the announcement of the October 2022 benefit concert, Hybe Corporation's stock prices dropped to below its original
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
amid continuing market speculation about the implications of the upcoming mandatory military enlistment of the band's members. Under South Korean laws, all able-bodied males must complete between 18 and 21 months of military service, usually by age 28. ''Bloomberg News'' reported the concert as a success but also indicated that there were no further concert dates scheduled. It was estimated that if the band members completed their service, Hybe Corporation would lose nearly US$10 billion over ten years, with the loss to the South Korean economy at nearly US$39 billion. In October 2022, Big Hit confirmed that Jin, the band's oldest member, aged 29, had withdrawn his enlistment deferral request. The other members planned to enlist later, with the group planning to reunite in 2025 following discharge. At the end of October 2022, BTS earned five nominations for the 2022 MAMA Awards, with the band members receiving eight further nominations as solo artists. On November 15, BTS earned three nominations at the
65th Annual Grammy Awards The 65th Annual Grammy Awards ceremony was held at the Crypto.com Arena in Los Angeles on February 5, 2023. It recognized the best recordings, compositions, and artists of the eligibility year – October 1, 2021 to September 30, 2022 – as de ...
, including a nomination for Best Music Video for " Yet to Come". "My Universe" was nominated for Best Pop Duo/Group Performance, making BTS the only act to be nominated three years in a row in this category since its introduction in 2011. The band was also nominated for Album of the Year as featured artists on Coldplay's '' Music of the Spheres''. Jin enlisted as an active duty soldier on December 13. On February 26, 2023, Big Hit announced that J-Hope had requested cancellation of the postponement of his military service. Following their scheduled separation, the band's ''BTS 'Yet to Come' in Busan'' concert film was released on February 1, 2023. During a trip to Spain, RM told ''EFE'' that BTS "will come together again when we finish our military service, and we will look for new synergies between us to enter a second phase." Hybe chairman Bang Si-hyuk stated on March 15, 2023, that their comeback might not occur in 2025 since it was hard to target a specific date, and that they had not discussed their contract renewal yet. J-Hope enlisted as an active duty soldier on April 18. On May 12, BTS released a soundtrack "The Planet" for the South Korean
animated Animation is a filmmaking technique whereby image, still images are manipulated to create Motion picture, moving images. In traditional animation, images are drawn or painted by hand on cel, transparent celluloid sheets to be photographed and e ...
series ''
Bastions A bastion is a structure projecting outward from the curtain wall of a fortification, most commonly angular in shape and positioned at the corners of the fort. The fully developed bastion consists of two faces and two flanks, with fire from the ...
''. To commemorate their tenth anniversary, the group released the song " Take Two" on June 9. On September 20, 2023, Hybe confirmed through a press release that BTS would renew their exclusive contracts. The members will sign these agreements sequentially, considering their military service, after a board resolution with Big Hit Music, solidifying their commitment to future projects starting from 2025 onwards. Hybe expressed their anticipation for supporting BTS' group endeavors and pledged unwavering support to enhance their worldwide influence, ensuring the group's continuity even after completing their military service. On September 22, 2023, Suga enlisted as a social worker. RM and V enlisted on December 11, 2023, followed by Jimin and Jungkook on December 12. On June 12, 2024, Jin became the first member to complete his mandatory military service when he was officially discharged; he was followed by J-Hope on October 17, 2024, and by RM and V on June 10, 2025. All the members will have completed their military terms by the end of June 2025.


Artistry


Influences

BTS have cited Seo Taiji and Boys,
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...
,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
,
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
,
Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...
,
Charlie Puth Charles Otto Puth Jr. (; born December 2, 1991) is an American singer, songwriter, and record producer. His initial exposure came through the viral success of his cover (music), song covers uploaded to YouTube. Puth signed with the record labe ...
, and
Danger Danger is a lack of safety and may refer Places * Danger Cave, an archaeological site in Utah * Danger Island, Great Chagos Bank, Indian Ocean * Danger Island, alternate name of Pukapuka Atoll in the Cook Islands, Pacific Ocean * Danger Island ...
as musical inspirations. They have also cited Queen as an influence, saying they "grew up watching videos of
Live Aid Live Aid was a two-venue benefit concert and music-based fundraising initiative held on Saturday, 13 July 1985. The event was organised by Bob Geldof and Midge Ure to raise further funds for relief of the 1983–1985 famine in Ethiopia, a m ...
". During their concert at Wembley Stadium in London, Jin paid tribute to Queen by leading the crowd in a version of
Freddie Mercury Freddie Mercury (born Farrokh Bulsara; 5 September 1946 – 24 November 1991) was a British singer and songwriter who achieved global fame as the lead vocalist and pianist of the rock band Queen (band), Queen. Regarded as one of the gre ...
's "ay-oh" chant. "Hip Hop Phile" which was released when BTS's hip-hop concept was at its height, pays homage to the artists who influenced them, including the South Korean group Epik High,
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
, Biggie,
CL Smooth Corey Brent Penn Sr. (born October 8, 1968), known by his stage name CL Smooth, is an American rapping, rapper. He is best known as the vocal half of the hip-hop duo Pete Rock & CL Smooth. Early life Corey Brent Penn Sr. was born on October 8, 1 ...
, and others. Their 2016 album ''Wings'' was inspired by
Hermann Hesse Hermann Karl Hesse (; 2 July 1877 – 9 August 1962) was a Germans, German-Swiss people, Swiss poet and novelist, and the 1946 Nobel Prize in Literature laureate. His interest in Eastern philosophy, Eastern religious, spiritual, and philosophic ...
's
coming of age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can b ...
novel, ''
Demian ''Demian: The Story of a Boyhood'' is a bildungsroman by Hermann Hesse, first published in 1919 in literature, 1919; a prologue was added in 1960 in literature, 1960. ''Demian'' was first published under the pseudonym "Emil Sinclair", the name of ...
''. Their song "Blood Sweat & Tears" quotes
Friedrich Nietzsche Friedrich Wilhelm Nietzsche (15 October 1844 – 25 August 1900) was a German philosopher. He began his career as a classical philology, classical philologist, turning to philosophy early in his academic career. In 1869, aged 24, Nietzsche bec ...
's ''
Thus Spoke Zarathustra ''Thus Spoke Zarathustra: A Book for All and None'' (), also translated as ''Thus Spake Zarathustra'', is a work of philosophical fiction written by German philosopher Friedrich Nietzsche; it was published in four volumes between 1883 and 1885. ...
'', and its music video features visual references to
Herbert James Draper Herbert James Draper ( – ) was an English Neoclassicist painter whose career began in the Victorian era and extended through the first two decades of the 20th century. Life Born in Covent Garden, London, the seventh child and only son of a ...
's '' The Lament for Icarus'', Pieter Bruegel's ''
Landscape with the Fall of Icarus ''Landscape with the Fall of Icarus'' is a painting in oil paint, oil on canvas measuring now in the Oldmasters Museum (part of the Royal Museums of Fine Arts of Belgium) in Brussels. It was long thought to be by the leading painter of Dutch an ...
'', and Bruegel's '' The Fall of the Rebel Angels''. Among the literary and other sources that have inspired their works are those by
Haruki Murakami is a Japanese writer. His novels, essays, and short stories have been best-sellers in Japan and internationally, with his work translated into 50 languages and having sold millions of copies outside Japan. He has received numerous awards for hi ...
,
Ursula K. Le Guin Ursula Kroeber Le Guin ( ; Kroeber; October 21, 1929 – January 22, 2018) was an American author. She is best known for her works of speculative fiction, including science fiction works set in her Hainish universe, and the ''Earthsea'' fantas ...
,
Carl Jung Carl Gustav Jung ( ; ; 26 July 1875 – 6 June 1961) was a Swiss psychiatrist, psychotherapist, and psychologist who founded the school of analytical psychology. A prolific author of Carl Jung publications, over 20 books, illustrator, and corr ...
,
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950) was an English novelist, poet, essayist, journalist, and critic who wrote under the pen name of George Orwell. His work is characterised by lucid prose, social criticism, opposition to a ...
and Nietzsche. The ''Love Yourself'' series was influenced by
Erich Fromm Erich Seligmann Fromm (; ; March 23, 1900 – March 18, 1980) was a German-American social psychologist, psychoanalyst, sociologist, humanistic philosopher, and democratic socialist. He was a German Jew who fled the Nazi regime and set ...
's ''
The Art of Loving ''The Art of Loving'' is a 1956 book by psychoanalyst and social philosopher Erich Fromm. It was originally published as part of the '' World Perspectives'' series edited by Ruth Nanda Anshen. In this work, Fromm develops his perspective on human ...
'', and their 2018 song "Magic Shop" from ''Love Yourself: Tear'' was inspired by James R. Doty's memoir ''Into the Magic Shop''.


Musical style

Since their inception, BTS have emphasized hip hop as their musical base, largely due to the influence of RM and Suga's background as underground rappers; during early visits to the US, the group received mentoring from American rappers.
Bang Si-hyuk Bang Si-hyuk (; born August 9, 1972) is a South Korean music executive, record producer and songwriter who is a founder the record label Big Hit Music and the chairperson of HYBE Corporation. One of the 50 wealthiest people in South Korea acco ...
previously acknowledged that K-pop as a whole draws from
black music Music of the African diaspora is a sound created, produced, or inspired by Black people, including Music of Africa, African music traditions and African popular music as well as the music genres of the African diaspora, including some Caribbean mus ...
, and author Crystal S. Anderson stated, "BTS's rising popularity in the US represents the continuation of the ways that K-pop functions as part of a global R&B tradition." T.K. Park and Youngdae Kim of ''
Vulture A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to Nort ...
'' deemed the track "Outro: Her" from ''Love Yourself: Her'' as the best example of the group's understanding of
old-school hip hop Old-school hip hop (also spelled old skool) (also known as disco-rap) is the earliest commercially recorded hip hop music and the original style of the genre. It typically refers to the music created around 1979 to 1983, as well as any hip hop t ...
, with raps inspired by
Chuck D Carlton Douglas Ridenhour (born August 1, 1960), known professionally as Chuck D, is an American rapper, best known as the leader and frontman of the hip hop group Public Enemy, which he co-founded in 1985 with Flavor Flav. Chuck D is also a me ...
and
Tupac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...
and jazzy chords from the 1990s to create a classic hip hop sound. The release of "Blood Sweat & Tears" in 2016 accelerated BTS's transition from a hip hop to a pop group. Park and Kim noted that the song draws from
dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots reggae, roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2 ...
,
reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
, and moombahton but opts for a "baroque mysticism" rather than the "partylike atmosphere of its influences". The group also began incorporating traditional Korean elements into their music. For example, their single "Idol" (2018) features an adlib from
Pansori ' () is a Korean genre of musical storytelling performed by a singer and a drummer. The term ' is a compounds of the Korean words and , the latter of which means "sound." However, ''pan'' has multiple meanings, and scholars disagree on which ...
, a Korean form of operatic storytelling, and vocal imitations of the sounds of Korean
janggu The ''janggu'' (, also transliterated as ''janggo'' or ''changgo'') or ''seyogo'' () is a drum often used in traditional Korean music. It consists of an hourglass-shaped body with two heads made from various types of leather. The two heads pr ...
drums. While BTS maintains roots in hip hop, their sound has diversified. They first experimented with R&B,
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
and jazz hip hop on ''Dark & Wild'' in 2014; EDM in their ''The Most Beautiful Moment in Life'' album series; moombahton and
tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. ...
on ''Wings'' and ''You Never Walk Alone'';
future bass Future bass is a style of electronic dance music which developed in the 2010s that mixes elements of dubstep and EDM Trap music (EDM), trap with warmer, less abrasive rhythms. The genre was pioneered by producers such as Rustie, Hudson Mohawke, ...
and
Latin pop Latin pop () is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. It originates with List of countries where Spanish is an official language, Spanish-speaking ...
in their ''Love Yourself'' album series; slow-dance ballads,
emo rap Emo rap is a subgenre of Hip hop music, hip hop with influence from emo. Originating in the SoundCloud rap scene in the mid-2010s, the genre fuses characteristics of hip hop music, such as trap-style beats with vocals that are usually sung. Some ...
, Afro pop,
funk Funk is a music genre that originated in African-American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African-Americans in the ...
, trap,
pop rock Pop rock (also typeset as pop/rock) is a fusion genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock musi ...
, and
hip pop Pop rap (also known as pop hip-hop, pop hop, hip pop, melodic hip-hop or melodic rap) is a genre of music fusing the Rapping, rhythm-based lyricism of hip-hop, hip hop with pop music, pop's preference for Melody, melodic vocals, Catchiness, catc ...
in their ''Map of the Soul'' album series; and
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
in their single "Dynamite". The band members have explored different genres on solo tracks, such as
neo soul Neo soul (sometimes called progressive soul) is a genre of popular music. As a term, it was coined by music industry entrepreneur Kedar Massenburg during the late 1990s to market and describe a style of music that emerged from Soul music, soul ...
on V's "Stigma" and flowing R&B on Jimin's "Lie".


Lyrical themes

Since their formation, BTS have believed that telling their own stories is the best way for the younger generation to relate to their music. Writing many of their own lyrics, the group discusses universal life experiences such as sadness and loneliness in their work and turn them into something lighter and more manageable. RM stated that BTS tries to avoid a preaching or reprimanding tone in their songs "because that's not the way that we want to spread our message ... We're born with different lives, but you cannot choose some things. So we thought that love, the real meaning of it, starts with loving ourselves and accepting some ironies and some destinies that we have from the very start." When asked if it is difficult to write about things like mental health, Suga responded,
We feel that people who have the platform to talk about those things really should talk more, because they say depression is something where you go to the hospital and you're diagnosed, but you can't really know until the doctor talks to you ... More and more, I think artists or celebrities who have a voice should talk about these problems and bring it up to the surface.
Themes explored in BTS's discography range from exploring "the troubles and anxieties of school-age youth" to "themes like love, friendship, loss, death, and more". Early BTS songs, such as "No More Dream" and "N.O" from their school trilogy, were described by Tamar Herman as motivated by personal experiences with South Korea's rigid approach to education and called for change to the educational system and societal expectations. The members' experiences with South Korean youth culture also inspired the songs "Dope" and " Silver Spoon" () from their youth trilogy. These songs reference generational disparity and
millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...
giving up romantic relationships, marriage, children, proper employment, homes, and social life in the face of economic difficulties and societal ills while facing condemnation from the media and older generations. The group's label dubbed ''The Most Beautiful Moment in Life: Young Forever'', the conclusion to their youth trilogy, "a special album that marks the conclusion of the epic journey of the series, containing the last stories told by young people who, despite an uncertain and insecure reality (''The Most Beautiful Moment in Life Pt. 1'') continue to surge forward (''The Most Beautiful Moment in Life Pt. 2'')." ''Wings'' focused on mental health, criticisms of the K-pop "idol" scene, and delivering a female empowerment message. The ''Love Yourself'' series introduced new themes regarding youth culture in South Korea, including the excitement of love, pain of farewell, and enlightenment of self-love. According to Kathy Sprinkel, BTS's 2020 "quarantine album" ''Be'' "chronicles the group's coming to terms with a suddenly new reality and offers support for their listeners going through the same upheaval and uncertainty". BTS's lyrics have also addressed topics outside youth culture. The song "Am I Wrong" from ''Wings'' questioned societal apathy towards changing the status quo; the lyric "We're all dogs and pigs / we become dogs because we're angry" appeared to reference South Korean
Ministry of Education An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...
official Na Hyang-wook, who advocated a
caste system A caste is a fixed social group into which an individual is born within a particular system of social stratification: a caste system. Within such a system, individuals are expected to marry exclusively within the same caste (endogamy), foll ...
for the country and who reportedly described average people as "dogs and pigs". BTS released the song amid the
2016 South Korean political scandal The 2016 South Korean political scandal, often called Park Geun-hye–Choi Soon-sil Gate in South Korea (), was a scandal that emerged around October 2016 in relation to the unusual access that Choi Soon-sil, the daughter of shaman-esque cult le ...
that resulted in the impeachment of president
Park Geun-hye Park Geun-hye (; ; born 2 February 1952) is a South Korean politician who served as the 11th president of South Korea from 2013 until Impeachment of Park Geun-hye, she was removed from office in 2017. Park was the first and to date only woman ...
. RM and Suga's personal struggles with mental health have inspired some of their music. " Not Today" from 2017's ''You Never Walk Alone'' is an
anti-establishment An anti-establishment view or belief is one which stands in opposition to the conventional social, political, and economic principles of a society. The term was first used in the modern sense in 1958 by the British magazine ''New Statesman'' ...
anthem, urging "all the underdogs in the world" to keep fighting, and "Spring Day" honored the victims of the Sewol Ferry tragedy. Journalist Jeff Benjamin praised BTS in ''Fuse'' for "speak nghonestly about topics they deem important, even in a conservative society". Former South Korean president
Moon Jae-in Moon Jae-in (, ; born January 24, 1953) is a South Korean politician and former lawyer who served as the 12th president of South Korea from 2017 to 2022. Before his presidency, he served as the senior secretary for civil affairs and the Chief ...
said: "Each of the seven members sings in a way that is true to himself and the life he wants to live. Their melody and lyrics transcend regional borders, language, culture, and institutions."


Impact

On April 29, 2019, ''Time'' magazine named BTS one of the 100 most influential people of the year, labeling them the "Princes of Pop". ''Billboard'' executive Silvio Pietroluongo compared the group's influence to that of the Beatles.
MRC Data Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. Established as a joint-venture in 2020, it brought together Nielsen Music, Alpha Data (formerly BuzzAngle Music) and Variety Business Intellig ...
executive Helena Kosinski noted that "although BTS weren't the first to open the doors to K-Pop worldwide, they were the first to become mainstream. They don't just appeal to young people but also to the 50s and 60s age demographic." The first non-English speaking artist to make the Global Artist Chart in 2018, BTS was the second best-selling artists worldwide across multiple media platforms, second only to Drake. In 2020, BTS became the first non-western and non-English speaking artist to be named IFPI's Global Recording Artist of the Year. In South Korea, BTS accounted for 41.9 percent of album sales in the first half of 2019, up from their market share of 25.3 percent the previous year. In 2022, Youna Kim described BTS as having spearheaded the Korean Wave, representing the global expansion of Korean culture as effectively as Psy did in the previous decade and with the strength of influence that the
Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
-winning South Korean film ''Parasite'' had in 2020. South Korea's central bank, the
Bank of Korea The Bank of Korea (BOK; ) is the central bank of South Korea and issuer of South Korean won. It was established on 12 June 1950 in Seoul, South Korea. The bank's primary purpose is price stability. For that, the bank inflation targeting, targ ...
, found in 2021 that BTS, including a "ripple effect" that included increased tourism to South Korea; increased interest in Korean culture, movies, and study of the Korean language; and added approximately US$5billion per year to South Korea's economy, a growth of about 0.5 percent. A 2018 study showed that, on average, 800,000foreigners per year had visited South Korea over the past four years for BTS-related reasons. Writers identified BTS as leaders even among other highly influential K-pop groups such as
Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piec ...
,
Super Junior Super Junior (; stylized in all caps), also known as SJ or SuJu, is a South Korean boy band. The group is composed of Leeteuk, Heechul, Yesung, Shindong, Sungmin, Eunhyuk, Siwon, Donghae, Ryeowook, and Kyuhyun. Han Geng, Kibum, and ...
,
Exo Exo (; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay Zhang, Lay, Baekhyun, Chen (singer), Chen, Chanyeol, ...
,
Twice Twice (; Japanese language, Japanese: トゥワイス, Hepburn romanization, Hepburn: ''Tuwaisu''; commonly stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon ...
, and
Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...
and note that BTS's success shows the importance of a strong, active fan base in the age of social media, where fan campaigning can be as important as musical quality to a song's success. The group has also distinguished themselves at the forefront of the business side of the K-pop industry by pursuing less restrictive contracts with their management company to maximize their artistic originality and creativity. With this newer approach to career management, BTS created closer ties to the South Korean youth and encourage individuality and authenticity among their audience.


Diplomacy

In his 1990 essay ''Soft Power'', political scientist
Joseph Nye Joseph Samuel Nye Jr. (January 19, 1937 – May 6, 2025) was an American political scientist. He and Robert Keohane co-founded the international relations theory of neoliberalism, which they developed in their 1977 book ''Power and Interdepe ...
developed the concept of a second type of power different from traditional authoritarianism. Nye wrote, "This second aspect of power – which occurs when one country gets other countries to want what it wants – might be called co-optive or
soft power In politics (and particularly in international politics), soft power is the ability to co-option, co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences of others through appeal and attraction. Soft power is ...
in contrast with the hard or command power of ordering others to do what it wants." Researchers such as Maud Quessard have applied the concept of soft power to BTS and their influence on entertainment diplomacy and international relations. Youna Kim and Maud Quessard all read the currency of soft power as including
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
, political
values In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live ( normative ethics), or to describe the significance of different a ...
, and
foreign policy Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
, which applies to BTS's ability to be co-optive in their approach to spreading their message of harmony, acceptance, and addressing life's setbacks via their broad appeal on the international stage. BTS was invited to address the
United Nations General Assembly The United Nations General Assembly (UNGA or GA; , AGNU or AG) is one of the six principal organs of the United Nations (UN), serving as its main deliberative, policymaking, and representative organ. Currently in its Seventy-ninth session of th ...
in New York in September 2018. That same year they performed in Paris before an audience of 400, including President Moon Jae-in and other officials, at the 2018 Korea-France Friendship Concert, a summit celebrating the friendly relations between France and South Korea. That year, BTS became the youngest recipients of the Order of Cultural Merit. Despite cultural medals traditionally being given to recipients with over 15 years of achievement, Moon recognized the group, five years into their career, for their contributions in spreading Korean culture and language worldwide. In September2019, BTS were mentioned by Moon while announcing strategies for the content industries, for having pioneered innovative business models through direct communication with fans. In 2020, BTS received the James A. Van Fleet Award in recognition of their outstanding contributions to the promotion of US-Korea relations, the youngest honorees to receive the award. In July2021, they were appointed Special Presidential Envoy for Future Generations and Culture by President Moon. In their role as envoys, they help to "raise awareness on global agendas, such as sustainable development, to our future generations and to strengthen the nation's diplomatic power across the world" and appear at international events such as the 76th United Nations General Assembly. On May 31, 2022, BTS visited US
President Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party, he served as the 47th vice president from 2009 to 2017 and re ...
at the
White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
to discuss the recent rise in anti-Asian hate crimes and discrimination.


Fandom

According to Kyung Hyun Kim, BTS's rise was facilitated by a great increase in music video programming and consumption on YouTube and the coming of an idol empire, including merchandising of nonmusical products, games, and fantasy fiction, as well as an expansion of online music fandom. The group has a large, highly organized, online community of fans known as ARMY (Adorable Representative M.C. for Youth), which translates the group's lyrics and social media posts into other languages and matches charitable contributions of BTS's members. As of 2020, some 40million ARMY members subscribe to the band's YouTube channel, with more than 30million following the official BTS Twitter and
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
accounts. The fan community helps generate BTS's number-one chart rankings via coordinated campaigns on streaming platforms, as well as pushes to feature BTS's music on radio stations and television. Some ARMY members may even surpass the group itself in influence among BTS fans. BTS interacted and engaged with their followers from their earliest days via social media, as well as via BTS Universe, an alternate storyline involving the members told through music videos, mobile games, books, short films, and more that gives fans room to theorize. Kim suggested that ARMY are drawn to BTS since the members are seen as underdogs, originating from the Korean countryside and a relatively minor Korean entertainment company, which allows young fans to identify with them. BTS's lyrics speak to social values, and fans respond by trying to improve the world. As a result, the fandom regularly embraces activism on charitable causes and socio-political issues such as refugee crises,
racial discrimination Racial discrimination is any discrimination against any individual on the basis of their Race (human categorization), race, ancestry, ethnicity, ethnic or national origin, and/or Human skin color, skin color and Hair, hair texture. Individuals ...
,
children's rights Children's rights or the rights of children are a subset of human rights with particular attention to the rights of special protection and care afforded to minors.
,
climate change Present-day climate change includes both global warming—the ongoing increase in Global surface temperature, global average temperature—and its wider effects on Earth's climate system. Climate variability and change, Climate change in ...
, and the COVID-19 pandemic. Feedback from ARMY to BTS affects the group's actions and lyrics; BTS has eliminated certain Korean words that sound like American racial slurs from their songs and ended collaboration with a Japanese producer when Korean ARMY members deemed his views extreme. Per South Korean author Jiyoung Lee, the relationship between BTS and ARMY is "a mutual exchange between artists and their fans" that is about more than merely "ensuring the band's primacy", but also "extending the band's message of positivity into the world". Lee opines that BTS and ARMY are "a symbol of change in zeitgeist, not just of generational change". The band members themselves agree and have long acknowledged their fans' role in their success. According to Sarah Keith, "BTS embody a moment of generational transformation. ARMY represents a 'coming of age' for the young, in which cultural production and influence are global and meaningful, and where the youth are politically and socially engaged."


Other ventures


Endorsements

BTS partnered with Puma beginning in 2015, initially as Puma Korea's brand ambassadors before expanding to global ambassadors in 2018, and promoting the remix of Puma's "Turin" and "Sportstyle" line worldwide. In 2019, BTS signed with
Fila Fila (; ) is a South Korean-owned athleisure brand headquartered in Seoul. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy. Fila Korea acquired the brand in 2007 and launched its initial p ...
to endorse its sportswear. BTS has also served as global brand ambassadors for LG Electronics' smartphones, and Hyundai Motors' 2019 flagship SUV the
Hyundai Palisade The Hyundai Palisade () is a mid-size crossover SUV manufactured and marketed by Hyundai Motor Company since late 2018, replacing the Maxcruz (also known as Santa Fe XL outside of South Korea) as the flagship SUV under the Hyundai brand. Th ...
and
hydrogen Hydrogen is a chemical element; it has chemical symbol, symbol H and atomic number 1. It is the lightest and abundance of the chemical elements, most abundant chemical element in the universe, constituting about 75% of all baryon, normal matter ...
fuel cell electric SUV, the
Hyundai Nexo The Hyundai Nexo () is a hydrogen fuel cell powered crossover SUV that was revealed at the 2018 Consumer Electronics Show on January 8, 2018. Replacing the Hyundai Tucson FCEV, the Nexo is the flagship for Hyundai's "eco car" portfolio. The ca ...
. BTS became global ambassadors of the electric street racing series
Formula E Formula E, officially the ABB FIA Formula E World Championship, is an open-wheel single-seater motorsport championship for electric cars. The racing series is the highest class of competition for electrically powered single-seater racing cars ...
to promote how electric vehicles can help
combat climate change Climate change mitigation (or decarbonisation) is action to limit the greenhouse gases in the atmosphere that cause climate change. Climate change mitigation actions include conserving energy and replacing fossil fuels with clean energy sour ...
. In 2020, BTS partnered with
Samsung Electronics Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...
, releasing a limited BTS-themed version of the Galaxy S20+ and Galaxy Buds+. As the first male pop group ever to collaborate with
Dior Christian Dior SE (), commonly known as Dior, is a French Multinational corporation, multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. , Dior controlled around 42% of ...
, BTS sported ensembles from Kim Jones' Pre-Fall 2019 collection at their concert at
Stade de France Stade de France (, ) is the national stadium of France, located just north of Paris in the commune of Saint-Denis, Seine-Saint-Denis, Saint-Denis. Its seating capacity of 80,698 makes it the List of football stadiums in France, largest stadium i ...
. The band became global brand ambassadors for
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
in April 2021.


Philanthropy

BTS are known for their philanthropic endeavors. Several members of the band have been inducted into prestigious donation clubs, such as the
UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
Honors Club and the Green Noble Club, in acknowledgement of the size and frequency of their donations. They have also received awards for their donations, with one member receiving a Patron of the Arts Award for donations to the arts, and BTS as a whole receiving a UNICEF Inspire Award for their Love Myself campaign. They often donate privately, with their
patronage Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, art patronage refers to the support that princes, popes, and other wealthy and influential people ...
later being made public by the organizations they support and the media. The band's efforts have motivated their fans to also engage in various charitable and
humanitarian Humanitarianism is an ideology centered on the value of human life, whereby humans practice benevolent treatment and provide assistance to other humans to reduce suffering and improve the conditions of humanity for moral, altruistic, and emotiona ...
activities, and on occasion even match their donations.


Accolades

BTS have received numerous awards throughout their career. They have consecutively won the Billboard Music Award for Top Social Artist since 2017; are the only K-pop group to win Top Duo/Group, at the 2019 Billboard Music Awards; and are the most-awarded group in BBMA history as of
2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...
, with 12 wins overall. BTS are also the only K-pop group to win Favorite Duo or Group – Pop/Rock and Favorite Social Artist at the
American Music Awards The American Music Awards (AMAs) is an annual American music awards show produced by Dick Clark Productions since 1974. Nominees are selected on commercial performance such as sales and airplay. Winners are determined by a poll of the public and ...
, and became the first Asian act in the show's history to win Artist of the Year in 2021. They are the first Korean pop act to receive a
Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
nomination, and the first Korean artist to be nominated for a Brit Award. With 30 awards overall, including a record four consecutive wins for Artist of the Year (Asia), BTS are the most-awarded foreign artist in the history of the
Japan Gold Disc Awards The is an award presented by the Record music Industry Association of Japan in the field of music. The Japan Gold Disc Awards have multiple Grand Prix categories, including: Artist of the Year, Album of the Year, Song of the Year (download and ...
. They have also received a total of 50 trophies at the
MAMA Awards The MAMA Awards (, formerly Mnet Asian Music Awards) is a major Music award, music awards ceremony presented annually by entertainment company CJ ENM. First held in South Korea, the majority of prizes have been won by K-pop artists, although ...
.


Members

* Jin () vocalist * Suga () rapper * J-Hope () rapper * RM () leader, rapper * Jimin () vocalist * V () vocalist * Jungkook () vocalist


Discography

Korean-language studio albums * ''
Dark & Wild ''Dark & Wild'' (stylized ''DARK&WILD'') is the debut studio album of South Korean boy band BTS. It was released by Big Hit Entertainment on August 20, 2014. The album contains fourteen tracks, with "Danger" as its lead single. The third track on ...
'' (2014) * '' Wings'' (2016) * '' Love Yourself: Tear'' (2018) * '' Map of the Soul: 7'' (2020) * '' Be'' (2020) Japanese-language studio albums * '' Wake Up'' (2014) * ''
Youth Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood (Maturity (psychological), maturity), but it can also refer to one's peak, in terms of health or the period of life known as bei ...
'' (2016) * '' Face Yourself'' (2018) * '' Map of the Soul: 7 – The Journey'' (2020)


Filmography

Films * '' Burn the Stage: The Movie'' (2018) * '' Love Yourself in Seoul'' (2019) * '' Bring the Soul: The Movie'' (2019) * '' Break the Silence: The Movie'' (2020) * '' BTS: Permission to Dance on Stage – LA'' (2022) * ''BTS: Yet to Come in Cinemas'' (2023) Online shows * '' Run BTS'' (2015–present) * '' BTS In the Soop'' (2020–2021) * ''BTS: Bon Voyage'' (2016–present)


Bibliography

* '' Beyond the Story'' (2023)


Concert tours

* The Red Bullet Tour (2014–2015) * Wake Up: Open Your Eyes Japan Tour (2015) * The Most Beautiful Moment in Life On Stage Tour (2015–2016) * The ''Wings'' Tour (2017) * Love Yourself World Tour (2018–2019) *
Map of the Soul Tour BTS Map of the Soul Tour was a planned worldwide concert tour headlined by South Korean boy band BTS to promote their ''Map of the Soul'' album series, including their '' Map of the Soul: Persona'' EP and '' Map of the Soul: 7'' studio album. The ...
(2020; cancelled) * Permission to Dance on Stage (2021–2022)


Notes


References


Cited literature

* * * * * * * * * * * * *


Further reading

*


External links

* {{Authority control 2013 establishments in South Korea Articles containing video clips Asia Game Changer Award winners Hybe Corporation artists Columbia Records artists Universal Music Group artists South Korean electronic dance music groups English-language singers from South Korea K-pop music groups Japanese-language singers of South Korea Melon Music Award winners MAMA Award winners MTV Europe Music Award winners Musical groups established in 2013 Musical groups from Seoul Recipients of the Order of Cultural Merit (South Korea) Shorty Award winners South Korean boy bands South Korean contemporary R&B musical groups South Korean dance music groups South Korean hip-hop groups World record holders MTV Video Music Award winners NME Awards winners Korean Music Award winners South Korean musical septets Circle Chart Music Award winners