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BBC Local Radio (also referred to as Local BBC Radio) is the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
's local and regional
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
division for
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
and the
Channel Islands The Channel Islands are an archipelago in the English Channel, off the French coast of Normandy. They are divided into two Crown Dependencies: the Jersey, Bailiwick of Jersey, which is the largest of the islands; and the Bailiwick of Guernsey, ...
, consisting of 39 stations. As of December 2024, the network broadcasts to a combined audience of 7.1 million, with a listening share of 4.6%, according to
RAJAR Radio Joint Audience Research Limited (RAJAR; ) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was c ...
.


History

The popularity of
pirate radio Pirate radio is a radio station that broadcasts without a valid license, whether an invalid license or no license at all. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are rec ...
was to challenge a then very "stiff" and blinkered management at the BBC. The most prominent concession by the BBC was the creation of
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and Contemporary hit radio, current chart hits throughout the day. The station provides alternative genres at night, including ...
to satisfy the ever-demanding new youth culture with their thirst for new, popular music. The other, however, was that these pirate radio stations were, in some cases, local. As a result, BBC Local Radio began as an experiment. Initially, stations had to be co-funded by the BBC and
local authorities Local government is a generic term for the lowest tiers of governance or public administration within a particular sovereign state. Local governments typically constitute a subdivision of a higher-level political or administrative unit, such a ...
, which only some Labour-controlled areas proved willing to do. Radio Leicester was the first to launch on 8 November 1967, followed by
Leeds Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
, Stoke, Durham,
Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
,
Merseyside Merseyside ( ) is a ceremonial counties of England, ceremonial and metropolitan county in North West England. It borders Lancashire to the north, Greater Manchester to the east, Cheshire to the south, the Wales, Welsh county of Flintshire across ...
,
Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...
, and
Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...
. The local authority funding requirement was dropped by the early 1970s, and stations spread across the country; many city-based stations later expanded their remit to cover an entire county. There were eight stations in the initial "experiment", which lasted for two years. When this ended, it was deemed so successful that all of the stations, except BBC Radio Durham, remained on air. More followed in 1970 and 1971: BBC Radio Birmingham,
Bristol Bristol () is a City status in the United Kingdom, cathedral city, unitary authority area and ceremonial county in South West England, the most populous city in the region. Built around the River Avon, Bristol, River Avon, it is bordered by t ...
,
Blackburn Blackburn () is an industrial town and the administrative centre of the Blackburn with Darwen borough in Lancashire, England. The town is north of the West Pennine Moors on the southern edge of the River Ribble, Ribble Valley, east of Preston ...
,
Derby Derby ( ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area on the River Derwent, Derbyshire, River Derwent in Derbyshire, England. Derbyshire is named after Derby, which was its original co ...
, Humberside,
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
,
Medway Medway is a Unitary authorities of England, unitary authority area with Borough status in the United Kingdom, borough status in the ceremonial county of Kent in South East England. It was formed in 1998 by merging the boroughs of City of Roche ...
,
Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England, United Kingdom *Newcastle-under-Lyme, a town in Staffordshire, England, United Kingdom *Newcastle, New South Wales, a metropolitan area ...
(replacing Radio Durham),
Oxford Oxford () is a City status in the United Kingdom, cathedral city and non-metropolitan district in Oxfordshire, England, of which it is the county town. The city is home to the University of Oxford, the List of oldest universities in continuou ...
,
Solent The Solent ( ) is a strait between the Isle of Wight and mainland Great Britain; the major historic ports of Southampton and Portsmouth lie inland of its shores. It is about long and varies in width between , although the Hurst Spit whi ...
, and
Teesside Teesside () is an urban area around the River Tees in North East England. Straddling the border between County Durham and North Yorkshire, it spans the boroughs of Borough of Middlesbrough, Middlesbrough, Borough of Stockton-on-Tees, Stockton ...
. Despite the success of this, the original stations were seen as flawed, as they originally only broadcast on the FM waveband, and not on the more widely available AM waveband. This was eventually rectified a few years after the creation of these new channels.
Independent Local Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2 ...
(ILR) launched nationally in 1973, with nineteen stations; more followed in subsequent years. As a result, many of the BBC Local Radio stations found themselves in direct competition with commercial competitors that utilised many of the popular DJs from the pirate radio stations, and that gained, in most cases, large audiences. Despite this, BBC Local Radio continued to flourish, and the 1980s and early 1990s saw the network expanded with a combination of new launches and existing city-based services expanded to include whole counties. By the mid-1990s this expansion concluded and since then, the complement of stations has remained unchanged. BBC Local stations were never intended to broadcast around the clock but from launch, rather than each station's frequency going silent, each station has carried another BBC station when not on air. Until the early 1990s
BBC Radio 2 BBC Radio 2 is a British national radio station owned and operated by the BBC. It is the List of most-listened-to radio programs, most popular station in the United Kingdom with over 14 million weekly listeners. Since launching in 1967, the sta ...
was carried due to it broadcasting a 24-hour service, although during the 1980s and early 1990s some stations carried output from
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and Contemporary hit radio, current chart hits throughout the day. The station provides alternative genres at night, including ...
at various times, such as simulcasting Radio 1's Top 40 programme on Sunday afternoons. During the mid-1990s many stations switched to airing the
BBC World Service The BBC World Service is a British Public broadcasting, public service broadcaster owned and operated by the BBC. It is the world's largest external broadcaster in terms of reception area, language selection and audience reach. It broadcas ...
and by the end of the 1990s all stations were carrying
BBC Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC. It broadcasts mainly news, sport, Talk show, discussion, interviews and phone-ins, and is on air 24 hours a day. It is the principal BBC radio station Broadca ...
during their downtime. The 1980s also saw an expansion of programming hours but stations had still handed over to Radio 2 by early evening. This was seen as unacceptable by the BBC so the decision was taken to begin the roll-out of regional evening programming which saw the same programme networked on all the stations in that area. Consequently, by the end of the 1980s, stations were now providing local/regional programming on weeknights, and in many areas at the weekend as well, until midnight.


Current operation

The radio stations are operated from locations around the country that usually share with the BBC regional TV news services, and their news gathering bureaux. The stations are operated by the region in which the station is based and are the responsibility of the
BBC English Regions BBC English Regions is the division of the BBC responsible for local and regional television, radio, World Wide Web, web, and teletext services in England, the Isle of Man, and the Channel Islands. It is one of the BBC's four "nations" – the ...
department, a division of
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
. The remit for each Local Radio station is the same: to offer a primarily speech-based service; comprising news and information complemented by music. The target audience of BBC Local Radio is listeners aged over fifty, who are not served as well as other age groups on the BBC. Each station produces local programmes on weekdays from 6am until 2pm. Depending on location and population, afternoon, evening and weekend schedules will vary from shared regional programmes to being fully local although all live sports coverage continues to remain local. Since October 2023, all stations have carried the all England Late Show which originates in London or Manchester. and since November 2023, the Sunday evening show is also carried on all stations. All local BBC radio stations simulcast
BBC Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC. It broadcasts mainly news, sport, Talk show, discussion, interviews and phone-ins, and is on air 24 hours a day. It is the principal BBC radio station Broadca ...
from 0100 until 0600.


Transmission

All of the BBC Local Radio stations broadcast on FM,
digital radio Digital radio is the use of digital technology to transmit or receive across the radio spectrum. Digital transmission by radio waves includes digital broadcasting, and especially digital audio radio services. This should not be confused with In ...
, Freeview and
BBC Sounds BBC Sounds is an Over-the-top media service, over-the-top audio streaming media, streaming and download service from the BBC that includes live radio broadcasts, Streaming media, audio on demand, and podcasts. The service is available on a wide ...
in their respective areas across England, but BBC Radio London is also available on
Sky UK Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), Trade name, trading as Sky, is a British broadcasting, broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone ...
,
Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Everyone TV (itself owned by all of the four UK Public broadcasting, public service broadcasters, BBC, ...
and
Virgin Media Virgin Media Limited is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 ...
. Also, until the start of the 1990s, all BBC stations used to broadcast on
medium wave Medium wave (MW) is a part of the medium frequency (MF) radio band used mainly for AM radio broadcasting. The spectrum provides about 120 channels with more limited sound quality than FM stations on the FM broadcast band. During the daytim ...
although initially, the BBC's local stations were broadcast only on VHF. The start of the 1990s saw new stations, once again, launching only on FM and in 1992 and 1993, six MW transmitters - BBC Radio Cleveland,
BBC Radio Northampton BBC Radio Northampton is the BBC's local radio station serving the county of Northamptonshire. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios on Abington Street in Northampton. According to RAJAR, the station has a we ...
, BBC Radio Oxford, BBC GLR,
BBC GMR BBC Radio Manchester is the BBC's local radio station serving Greater Manchester. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios at MediaCityUK in Salford Quays. According to RAJAR, the station has a weekly audience o ...
and one of BBC Radio Nottingham and BBC Radio WM's transmitters - were switched off although three, including BBC GLR's MW frequency, were re-allocated for use by commercial radio. In 1996, the MW frequencies of BBC Radio Leicester and BBC WM were handed over to the
BBC Asian Network BBC Asian Network is a British digital radio station owned and operated by the BBC. The station's target audience is people "with an interest in British Asian lifestyles", especially those between the ages of 18 and 34. The station has produc ...
. MW transmitter closures began again in 2012, initially as a five-week trial to find out if listeners would miss or complain about the lack of AM services. Two of the four transmitters partaking in the trial - BBC Radio Nottingham's MW transmitter and BBC Radio Kent's relay at Rusthall near
Tunbridge Wells Royal Tunbridge Wells (formerly, until 1909, and still commonly Tunbridge Wells) is a town in Kent, England, southeast of Central London. It lies close to the border with East Sussex on the northern edge of the High Weald, whose sandstone ...
- remained off-air after the BBC said that the trial switch-off attracted very few complaints from listeners. In 2018, the MW transmissions of BBC Radios
Sussex Sussex (Help:IPA/English, /ˈsʌsɪks/; from the Old English ''Sūþseaxe''; lit. 'South Saxons'; 'Sussex') is an area within South East England that was historically a kingdom of Sussex, kingdom and, later, a Historic counties of England, ...
,
Surrey Surrey () is a Ceremonial counties of England, ceremonial county in South East England. It is bordered by Greater London to the northeast, Kent to the east, East Sussex, East and West Sussex to the south, and Hampshire and Berkshire to the wes ...
, Humberside,
Wiltshire Wiltshire (; abbreviated to Wilts) is a ceremonial county in South West England. It borders Gloucestershire to the north, Oxfordshire to the north-east, Berkshire to the east, Hampshire to the south-east, Dorset to the south, and Somerset to ...
, Nottingham, Kent and
Lincolnshire Lincolnshire (), abbreviated ''Lincs'', is a Ceremonial counties of England, ceremonial county in the East Midlands and Yorkshire and the Humber regions of England. It is bordered by the East Riding of Yorkshire across the Humber estuary to th ...
ended and MW coverage for Radios Devon, Lancashire and Essex was reduced. Altogether, thirteen MW transmitters were switched off. In 2020, the MW transmissions of BBC Radio Cornwall, BBC Radio Newcastle, BBC Radio Merseyside, BBC Radio Solent, BBC Three Counties Radio and BBC Radio York ended, BBC Radio Cumbria stopped broadcasting on MW in
Whitehaven Whitehaven is a town and civil parish in the Cumberland (unitary authority), Cumberland district of Cumbria, England. It is a port on the north-west coast, and lies outside the Lake District National parks of England and Wales, National Park. ...
and BBC Radio Norfolk's
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
MW transmitter went silent. In 2021, a further eight BBC Local Radio stations - BBC Essex, BBC Radio Cambridgeshire,
BBC Radio Devon BBC Radio Devon is the BBC's local radio station serving the county of Devon. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios in the Mannamead area of Plymouth. According to RAJAR, the station has a weekly audience of ...
, BBC Radio Leeds, BBC Radio Sheffield,
BBC Hereford & Worcester BBC Hereford & Worcester is the BBC's local radio station serving the counties of Herefordshire and Worcestershire, which were one county from 1974 to 1998. It broadcasts on FM, DAB, digital TV and online via BBC Sounds from studios on Hylt ...
, BBC Radio Stoke and
BBC Radio Lancashire BBC Radio Lancashire is the BBC's local radio station serving the county of Lancashire. Originally launched as BBC Radio Blackburn, in 1981 it expanded to cover the whole county and was renamed BBC Radio Lancashire. It broadcasts on FM, DAB ...
- stopped broadcasting on MW. As of May 2024, only BBC Radio Cumbria (in North Cumbria and South Cumbria), BBC Radio Derby, BBC Radio Gloucestershire, BBC Radio Guernsey, BBC Radio Jersey, BBC Radio Norfolk (in West Norfolk) and BBC Radio Somerset, still broadcast on MW. Due to sports rights broadcasting restrictions, some commentaries are not available on BBC Sounds. In this instance, an alternative national programme will usually be broadcast on Saturday afternoons. Overnight events are replaced by a looping message explaining this is broadcast.


Stations

A list of the forty local radio stations by
region In geography, regions, otherwise referred to as areas, zones, lands or territories, are portions of the Earth's surface that are broadly divided by physical characteristics (physical geography), human impact characteristics (human geography), and ...
. In addition to these stations, BBC Radio Solent operates an opt-out service covering
Dorset Dorset ( ; Archaism, archaically: Dorsetshire , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by Somerset to the north-west, Wiltshire to the north and the north-east, Hampshire to the east, t ...
. There were also opt-out services covering
Milton Keynes Milton Keynes ( ) is a city status in the United Kingdom, city in Buckinghamshire, England, about north-west of London. At the 2021 Census, the population of Milton Keynes urban area, its urban area was 264,349. The River Great Ouse forms t ...
( BBC Three Counties Radio),
Peterborough Peterborough ( ) is a City status in the United Kingdom, cathedral city in the City of Peterborough district in the Ceremonial counties of England, ceremonial county of Cambridgeshire, England. The city is north of London, on the River Nene. A ...
and
the Fens The Fens or Fenlands in eastern England are a naturally marshy region supporting a rich ecology and numerous species. Most of the fens were drained centuries ago, resulting in a flat, dry, low-lying agricultural region supported by a system o ...
( BBC Radio Cambridgeshire),
Plymouth Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
(
BBC Radio Devon BBC Radio Devon is the BBC's local radio station serving the county of Devon. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios in the Mannamead area of Plymouth. According to RAJAR, the station has a weekly audience of ...
), and
Swindon Swindon () is a town in Wiltshire, England. At the time of the 2021 Census the population of the built-up area was 183,638, making it the largest settlement in the county. Located at the northeastern edge of the South West England region, Swi ...
( BBC Wiltshire); but these ceased in 2012 due to cutbacks as part of the BBC's "Delivering Quality First" programme.


BBC East

* BBC Essex * BBC Radio Cambridgeshire * BBC Radio Norfolk *
BBC Radio Northampton BBC Radio Northampton is the BBC's local radio station serving the county of Northamptonshire. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios on Abington Street in Northampton. According to RAJAR, the station has a we ...
* BBC Radio Suffolk * BBC Three Counties Radio


BBC East Midlands

* BBC Radio Derby * BBC Radio Leicester * BBC Radio Nottingham


BBC London

*
BBC Radio London BBC Radio London is the BBC Local Radio, BBC's local radio station serving Greater London. It broadcasts on FM broadcasting, FM, Digital Audio Broadcasting, DAB, digital TV and via BBC Sounds from studios at Broadcasting House in Langham Plac ...


BBC North East and Cumbria BBC North East and Cumbria is one of the BBC's BBC English Regions, English regions covering Newcastle upon Tyne, North Tyneside, Gateshead, South Tyneside, City of Sunderland, County Durham, Northumberland, north and mid Cumbria and parts of N ...

* BBC Radio Cumbria * BBC Radio Newcastle * BBC Radio Tees


BBC North West BBC North West is the BBC English Regions, BBC English Region serving Cheshire, Greater Manchester, Lancashire, Merseyside, as well as parts of North Yorkshire (western Craven District, Craven), Derbyshire (western High Peak, Derbyshire, High ...

*
BBC Radio Lancashire BBC Radio Lancashire is the BBC's local radio station serving the county of Lancashire. Originally launched as BBC Radio Blackburn, in 1981 it expanded to cover the whole county and was renamed BBC Radio Lancashire. It broadcasts on FM, DAB ...
* BBC Radio Manchester * BBC Radio Merseyside


BBC South

* BBC Radio Berkshire * BBC Radio Oxford * BBC Radio Solent


BBC South East

* BBC Radio Kent *
BBC Radio Surrey BBC Radio Surrey is the BBC's local radio station serving Surrey and north-east Hampshire. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios at the University of Surrey in Guildford. According to RAJAR, BBC Radio Surrey ...
*
BBC Radio Sussex BBC Radio Sussex is the BBC's local radio station serving the counties of East and West Sussex. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios on Queens Road in Brighton. According to RAJAR, BBC Radio Surrey and BBC R ...


BBC South West

* BBC Radio Cornwall *
BBC Radio Devon BBC Radio Devon is the BBC's local radio station serving the county of Devon. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios in the Mannamead area of Plymouth. According to RAJAR, the station has a weekly audience of ...
* BBC Radio Guernsey * BBC Radio Jersey


BBC West

* BBC Radio Bristol * BBC Radio Gloucestershire * BBC Radio Somerset * BBC Radio Wiltshire


BBC Midlands

* BBC Radio WM (West Midlands) * BBC CWR (Coventry & Warwickshire) *
BBC Hereford & Worcester BBC Hereford & Worcester is the BBC's local radio station serving the counties of Herefordshire and Worcestershire, which were one county from 1974 to 1998. It broadcasts on FM, DAB, digital TV and online via BBC Sounds from studios on Hylt ...
* BBC Radio Shropshire * BBC Radio Stoke


BBC Yorkshire

* BBC Radio Leeds * BBC Radio Sheffield * BBC Radio York


BBC Yorkshire and Lincolnshire

* BBC Radio Humberside * BBC Radio Lincolnshire


Former stations

* BBC Dorset FM * BBC Radio Durham *
BBC Southern Counties Radio BBC Southern Counties Radio (BBC SCR) was the BBC Local Radio service for the England, English county, counties of Surrey and Sussex. The station also covered a large part of north-east Hampshire. It was the first BBC local radio station to in ...
* BBC Thames Valley FM The stations were launched progressively; starting with BBC Radio Leicester on 8 November 1967, with the last station to launch being the short-lived BBC Dorset FM on 26 April 1993. Since then, many stations have been merged and renamed but no new stations have been created where no service previously existed, as plans to launch stations in unserved areas, most notably in
Cheshire Cheshire ( ) is a Ceremonial counties of England, ceremonial county in North West England. It is bordered by Merseyside to the north-west, Greater Manchester to the north-east, Derbyshire to the east, Staffordshire to the south-east, and Shrop ...
, have not materialised.


Imaging

Between October 2009 and April 2012, a three note
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...
package produced by Mcasso Music Production was gradually rolled out across the network, and was in use by all BBC Local Radio stations. Mcasso also updated the imaging in October 2015 which was launched by
BBC Radio London BBC Radio London is the BBC Local Radio, BBC's local radio station serving Greater London. It broadcasts on FM broadcasting, FM, Digital Audio Broadcasting, DAB, digital TV and via BBC Sounds from studios at Broadcasting House in Langham Plac ...
(on the day of the station's 45th anniversary) replacing the three-note package with a six-note package. In January 2020, BBC Radio Leicester launched a brand new custom-made jingle package by Reelworld, based in MediaCity UK,
Salford Salford ( ) is a City status in the United Kingdom, city in Greater Manchester, England, on the western bank of the River Irwell which forms its boundary with Manchester city centre. Landmarks include the former Salford Town Hall, town hall, ...
. The new jingle package was rolled out to all BBC Local Radio stations over the course of the year, alongside a refreshed "on air" sound to help encourage younger listeners to the station. The new station branding also incorporates a new tag line, "The Sound of *area of coverage*, and all the music you love". The new jingle package marked the first time in ten years that "sung jingles" were used in the stations' on air branding.


Dave and Sue

Dave and Sue are two fictional radio listeners created as marketing personas. Descriptions of the characters, created by the BBC, were given to all their local radio presenters as representative target listeners during the 2000s. They were later superseded by the "BBC Local Radio 2010" strategy. The characters were created as part of "Project Bullseye". Its stated aim was "To develop great
radio programming Radio programming is the process of organising a schedule of radio content for commercial broadcasting and public broadcasting by radio stations. History The original inventors of radio, from Guglielmo Marconi's time on, expected it to be use ...
... we need to know where the centre of our
audience An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
target is and be able to focus on it in all we do." Dave and Sue are both 55. Sue is a school
secretary A secretary, administrative assistant, executive assistant, personal secretary, or other similar titles is an individual whose work consists of supporting management, including executives, using a variety of project management, program evalu ...
, while Dave is a
self-employed Self-employment is the state of working for oneself rather than an employer. Tax authorities will generally view a person as self-employed if the person chooses to be recognised as such or if the person is generating income for which a tax return ...
plumber A plumber is a tradesperson who specializes in installing and maintaining systems used for potable (drinking) water, hot-water production, sewage and drainage in plumbing systems.
. They are both divorcees with grown-up children. The characters shop at
Asda Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
, and wear casual clothes. The couple have little interest in
high culture In a society, high culture encompasses culture, cultural objects of Objet d'art, aesthetic value that a society collectively esteems as exemplary works of art, as well as the literature, music, history, and philosophy a society considers represen ...
, or
politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
, and see the world as "a dangerous and depressing place". They hope that radio will be "something that will cheer them up and make them laugh". BBC Local Radio staff were given facts and timelines about Dave and Sue, described as "composite listeners". Staff were asked to focus on producing something to which the pair would enjoy listening to. The BBC also produced photographs of the couple, to encourage presenters to visualise their potential listeners. At the 2005 Frank Gillard Awards for BBC Local Radio, the corporation hired two actors to represent the fictional couple and award a prize to the "Receptionist of the Year". Mia Costello of BBC Radio Solent wrote a controversial internal memo in October 2006, re-stating the importance of these characters. She wrote: "Whatever job you do on station, make sure this week, you broadcast to Dave and Sue – people in their fifties. Only put on callers sounding in the 45–64 range. I don't want to hear really
elderly Old age is the range of ages for people nearing and surpassing life expectancy. People who are of old age are also referred to as: old people, elderly, elders, senior citizens, seniors or older adults. Old age is not a definite biological sta ...
voices. Only talk about things that are positive and appealing to people in this age range. Only do caller round ups about people in this age range." This was reprinted the following month in the '' Southern Daily Echo'', following which a BBC spokesperson commented "Out of context these notes sound harsh and we apologise if they offend anyone."


BBC Sounds

BBC Local Radio is available as a listen-again service on
BBC Sounds BBC Sounds is an Over-the-top media service, over-the-top audio streaming media, streaming and download service from the BBC that includes live radio broadcasts, Streaming media, audio on demand, and podcasts. The service is available on a wide ...
. England Unwrapped was launched in 2019 and shares stories made by Local Radio teams.


Podcasts


A full list of Local Radio podcasts


See also

*
Independent Local Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2 ...
*
BBC Radio BBC Radio is an operational business division and service of the British Broadcasting Corporation (BBC) which has operated in the United Kingdom under the terms of a royal charter since 1927. The service provides national radio stations cove ...
*
BBC English Regions BBC English Regions is the division of the BBC responsible for local and regional television, radio, World Wide Web, web, and teletext services in England, the Isle of Man, and the Channel Islands. It is one of the BBC's four "nations" – the ...
*
BBC Scotland BBC Scotland is a division of the BBC and the main public broadcaster in Scotland. Its headquarters are in Glasgow, employing approximately 1,250 staff as of 2017, to produce 15,000 hours of television and radio programming per year. BBC Scotla ...
*
BBC Cymru Wales BBC Cymru Wales is a division of the BBC and the main public broadcasting, public broadcaster in Wales. It is one of the four BBC national regions, alongside the BBC English Regions, BBC Northern Ireland and BBC Scotland. Established in 1964, ...
*
BBC Northern Ireland BBC Northern Ireland is a division of the BBC and the main public broadcasting, public broadcaster in Northern Ireland. It is widely available across both Northern Ireland and the Republic of Ireland. BBC Northern Ireland is one of the four BB ...
* Radio in the United Kingdom


References


External links

* * {{Media in the United Kingdom BBC Local Radio Local Radio Local Radio British radio networks Radio stations in the United Kingdom