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is a Japanese singer-songwriter and producer. Nicknamed the "Empress of Pop" on account of her influence throughout Asia, she is widely recognized for her versatile music production, songwriting, and live performances. Hamasaki is the best-selling solo artist in Japan, and a
cultural icon A cultural icon is a person or an cultural artifact, artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen ...
of the Heisei era. Born and raised in
Fukuoka is the List of Japanese cities by population, sixth-largest city in Japan and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since ancient times. ...
, Hamasaki moved to Tokyo in 1993 to pursue a career in modeling and acting. In 1998, Hamasaki released her debut single " Poker Face"Oricon does not count '' Nothing from Nothing'', released by
Nippon Columbia , often pronounced ''Korombia'', operating internationally as , is a Japanese record label founded in 1910 as Nipponophone Co., Ltd. It affiliated itself with the Columbia Graphophone Company of the United Kingdom and adopted the standard UK C ...
, among Hamasaki's albums.
and debut major-label album '' A Song for ××''. The album debuted at the top of the
Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that ...
charts and remained there for five weeks, selling over a million copies. This rapid rise to fame was attributed to her lyrics, listeners praising her insight and relatability. Her next ten albums shipped over a million copies in Japan, with her third, ''
Duty A duty (from "due" meaning "that which is owing"; , past participle of ; , whence "debt") is a commitment or expectation to perform some action in general or if certain circumstances arise. A duty may arise from a system of ethics or morality, e ...
,'' selling nearly three million. ''
A Best ''A Best'' (stylized as ''BEST'') is the first greatest hits album by Japanese singer-songwriter Ayumi Hamasaki. It was released on March 28, 2001, by Avex Trax and Avex Music Creative Inc. Hamasaki had originally planned to release a greate ...
'', her first compilation album, further established her position as a crowning artist with more than four million copies sold in Japan. It was at this time that she represented more than 40% of her record label's income. After ''A Best'', Hamasaki went on to experiment with her music style and lyricism, incorporating English into her work from ''Rainbow'' onwards. Later albums would range from electronic dream-pop to rock genres, the singer commenting that she focuses on what she wants to create "whether it is trendy or not". Hamasaki currently holds the record for the most albums to place in the top ten by a female artist in Japan. Hamasaki has sold over fifty million units in Japan, and has several domestic record achievements for her singles: the most number-one hits by a female artist (38); the most consecutive number-one hits by a solo artist (25), and the most million-sellers.This last record is shared with Pink Lady,
Namie Amuro Namie Amuro ( ; ; born September 20, 1977) is a retired Japanese singer. She rose to prominence as a Japanese idol, teen idol, and transitioned into a leading Pop music, pop artist due to her versatility across music styles and visual presentatio ...
, and
Hikaru Utada , also known mononymously as Utada, is a Japanese and American singer, songwriter, and producer. She is considered to be one of the most influential and best-selling musical artists in Japan. She is best known by international audiences for w ...
.
From 1999 to 2010, Hamasaki had at least two singles each year topping the charts. Hamasaki is also the first female recording artist to have ten studio albums since her debut to top the Oricon, and the first artist to have a number one album for thirteen consecutive years since debut. Hamasaki's remix albums '' Super Eurobeat Presents Ayu-ro Mix'' and ''Ayu-mi-x II Version Non-Stop Mega Mix'', are also recognized as two of the best selling remix albums of all time worldwide.


Life and career


1978-1997: Childhood and early endeavors

Born in
Fukuoka is the List of Japanese cities by population, sixth-largest city in Japan and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since ancient times. ...
, Fukuoka Prefecture, Hamasaki was raised as an only child by her mother and grandmother. At age seven, Hamasaki began modeling for local institutions to supplement the family's income. She continued this career path by moving to Tokyo alone at fourteen, signing as a model under the SOS talent agency. Under the name "Ayumi", Hamasaki released a rap EP, '' Nothing from Nothing'', on the
Nippon Columbia , often pronounced ''Korombia'', operating internationally as , is a Japanese record label founded in 1910 as Nipponophone Co., Ltd. It affiliated itself with the Columbia Graphophone Company of the United Kingdom and adopted the standard UK C ...
label in 1995. After her mother moved to Tokyo, Hamasaki began attending Horikoshi Gakuen, as well as taking on acting work in movies and television dramas. From August 1995 to March 1996, Hamasaki co-hosted the SoundLink show ''Hōkago no Ōsama'' (''After-School King'') for Nintendo Satellaview with Shigeru Izumiya. Hamasaki struggled to adjust to student life, and described living aimlessly after dropping out in tenth grade. It was during this time that she was introduced to
Max Matsuura , better known by his stage name , is a Japanese record producer and entrepreneur. He is the founder and chairman of Avex Group, one of the largest music labels. He is known mainly for discovering and developing new artists into stars (most notab ...
through an acquaintance, who offered her a record deal after hearing her sing at the
Velfarre was a disco located in the Roppongi district of Tokyo, Japan. Velfarre was the self-professed "largest disco in Asia" with a capacity of 1,500 people, with three floors above ground and three floors below; owned by Tetsuya Komuro and Avex Trax. V ...
nightclub. Hamasaki suspected ulterior motives and turned the offer down, saying later "I'd never heard of Avex. When he asked if I wanted to pursue a singing career, I said, 'No way.' He was this older guy, and I thought the whole thing sounded fishy." Matsuura persisted, and Hamasaki eventually agreed to take voice lessons in 1996, most of which she would end up skipping due to reminding her of school. When Matsuura found out, he offered to send her abroad for one-to-one training instead. "I thought he was kidding" Ayu said later of this time, "I mean, I was seventeen". Hamasaki stayed in New York for three months, corresponding frequently with Matsuura. Due to difficulties voicing her thoughts, that correspondence was usually through letter; impressed by her writing style, the producer asked her to try her hand at lyrics while they prepared for her debut through 1997. "No one had ever asked anything of me before, or expected anything," the singer said later. "He's the one who found me and drew me out."


1998–1999: Musical beginnings, ''A Song for xx'', and ''Loveppears''

Hamasaki made her debut on April 8, 1998 with the single " Poker Face". Almost a year later, the singer released her debut studio album '' A Song for ××;'' it was an unprecedented success, topping the Oricon charts for five weeks and selling over a million copies. Later in 1999, she received the Japan Gold Disc Award for "Best New Artist of the Year". '' Ayu-mi-x'' (March 1999), the first of a series of remix albums, signaled Hamasaki moving beyond the pop-rock sound of ''A Song for ××''. She began to experiment with musical style in her singles, releasing remixes which spanned
reggae Reggae () is a music genre that originated in Jamaica during the late 1960s. The term also denotes the modern popular music of Jamaica and its Jamaican diaspora, diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay", was the first ...
and
house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
. Later singles became milestones: Hamasaki earned her first number-one single (" Love: Destiny") and first million-selling single (" A"). Her second studio album, '' Loveppears'' (November 1999), topped the Oricon charts and sold nearly 3 million copies. In support of ''Loveppears'', she held her first tour: ''Ayumi Hamasaki Concert Tour 2000 A''. Two DVDs of the tour were released: ''Ayumi Hamasaki Concert Tour 2000 Vol. 1'' on September 13, and ''Ayumi Hamasaki Concert Tour 2000 Vol. 2'' on September 27, 2000.


2000–2002: ''Duty'', ''A'' ''Best'', ''I Am...'', and ''Rainbow''

From April to June 2000, Hamasaki released the "despair trilogy": " Vogue", " Far Away", and "
Seasons A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's axial tilt, tilted orbit around the Sun. In temperat ...
". Her subsequent studio album, ''
Duty A duty (from "due" meaning "that which is owing"; , past participle of ; , whence "debt") is a commitment or expectation to perform some action in general or if certain circumstances arise. A duty may arise from a system of ethics or morality, e ...
'', reflected on the artist's feelings of loneliness, chaos, confusion, and the burden of responsibility; it resonated with fans, and became Hamasaki's best-selling studio album. At the end of 2000, Hamasaki held her first New Year countdown concert at the
Yoyogi National Gymnasium Yoyogi National Gymnasium, officially is an indoor arena located at Yoyogi Park in Shibuya, Tokyo, Japan, which is famous for its Suspended structure, suspension roof design. The arena holds 13,291 people (9,079 stand seats, 4,124 arena sea ...
. In 2001, Hamasaki released her first compilation album, ''
A Best ''A Best'' (stylized as ''BEST'') is the first greatest hits album by Japanese singer-songwriter Ayumi Hamasaki. It was released on March 28, 2001, by Avex Trax and Avex Music Creative Inc. Hamasaki had originally planned to release a greate ...
''. In support of ''Duty'' and ''A Best'', Hamasaki held a tour of Japan's domes. In 2002, the singer released her fourth studio album, '' I Am...'', which featured her own compositions under the pseudonym "Crea". In light of the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
, Hamasaki revised her vision of the album, focusing on issues such as faith and world peace. " A Song Is Born", a duet with Keiko Yamada, was released as part of Avex's Song Nation project.Original text: "このシングルは2001年9月11に米国で発生した同時多発テロを追悼するために企画され、リリースと同時に日本で話題を集めたチャリティーシングル『song+nation』の3枚だ。"
"まず、浜崎あゆみとKEIKOがデュエットした『a song is born』が2001年12月12日にリリースされた。"
She also changed her idea for the album cover, opting instead to be portrayed as a "peace muse": In support of ''I Am...'', Hamasaki held two tours: ''Ayumi Hamasaki Arena Tour 2002 A,'' and ''Ayumi Hamasaki Stadium Tour 2002 A''. Live albums of both tours were released in 2003. Later that year, Hamasaki performed at the
MTV Asia MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA. History Pre-launch The first incarnation of MTV Asia was launched on ...
music awards ceremony in Singapore, and received the award for "Most Influential Japanese Singer in Asia". In November she released her first European single, " Connected", under the name "Ayu". It was released in Germany on the Drizzly label. Hamasaki continued to release singles in Germany until 2005. The singles " Free & Easy". " H", and " Voyage" were released ahead of Hamasaki's next studio album, ''
Rainbow A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
'' (December 2002)''.''


2003–2006: ''My Story'', ''(Miss)Understood'', and ''Secret''

In 2003, Hamasaki released three singles, " &", "
Forgiveness Forgiveness, in a psychology, psychological sense, is the intentional and voluntary process by which one who may have felt initially wronged, victimized, harmed, or hurt goes through a process of changing feelings and attitude regarding a given ...
", and " No Way to Say". The singer then held the '' A Museum'' concert at the Yoyogi National Gymnasium. The singer's next release, the EP '' Memorial Address,'' topped the Oricon chart and sold over a million copies. Despite this, sales of Hamasaki's singles began to wane — although all three of the album's singles topped the Oricon charts, "&" was Hamasaki's last single to sell over 500,000 copies. By the end of ''Arena Tour 2003–2004'', Hamasaki had grown disillusioned with her position in Avex. This period of reassessment led her to begin work on her next studio album, '' My Story,'' ahead of schedule. ''My Story'' and its singles, " Moments", " Inspire", and " Carols", all topped the weekly Oricon charts; moreover, with sales of over 1,100,000 units, ''My Story'' became Hamasaki's last million-selling studio album according to Oricon.''(Miss)understood'' is listed as a million-seller by the RIAJ, but the RIAJ's certification is based on the number of albums shipped to retailers; Oricon gathers its tallies from the retailers themselves. From January to April 2005, Hamasaki held the nationwide ''Ayumi Hamasaki Arena Tour 2005 A: My Stor''y tour. '' My Story Classical'', a classical version of ''My Story,'' was released in March 2005. '' (Miss)understood'', Hamasaki's seventh studio album, was released in January 2006. In support of the album, Hamasaki held the Ayumi Hamasaki Arena Tour 2006 A tour, which spanned three months with thirty concerts. " Startin'", Hamasaki's twenty-sixth number-one single, was released in March 2006. The subsequent studio album, ''
Secret Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controver ...
'', was released in November 2006.


2007–2008: ''A Best 2'', ''Guilty'', and ''A Complete''

In February 2007, Hamasaki released '' A Best 2''. The two versions, ''
White White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
'' and ''
Black Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
'', debuted at the first and second positions on the Oricon weekly charts. '' Tour of Secret'' was then held from March to the end of June. Hamasaki released " Glitter/Fated", " Talkin' 2 Myself", and " Together When..." ahead of her ninth studio album, ''Guilty'', released in January 2008. In April, Hamasaki released the single " Mirrorcle World" to commemorate her tenth anniversary since debut. Between April and September 2008, Hamasaki held her second tour of Asia: '' Asia Tour 2008: 10th Anniversary''. On September 10, Hamasaki released '' A Complete: All Singles''.


2009–2011: ''Next Level'', ''Rock 'n' Roll Circus'', ''Love Songs'', and ''Five''

Hamasaki's next two releases, " Days/Green" and " Rule/Sparkle", continued her streak of number-one singles. The subsequent studio album, '' Next Level'', was released on March 25, 2009. ''Next Level'' reached the top of the Oricon charts, making Hamasaki the only artist to have a number-one album every year for eleven years in a row since her debut. On August 12, 2009, Hamasaki released " Sunrise/Sunset (Love Is All)". "Sunrise (Love Is All)" was used as the theme song for the
Japanese television drama , also called or J-drama, are television programs that are a staple of Television in Japan, Japanese television and are broadcast daily. Format All major Television networks, TV networks in Japan produce a variety of Drama (genre), drama serie ...
''Dandy Daddy?''. Hamasaki's third single of the year, " You Were.../Ballad", was used for Tinker Bell and the Lost Treasure in Japan. Hamasaki's eleventh studio album '' Rock 'n' Roll Circus'' was released on April 14, 2010. Hamasaki also began expanding her online presence, setting up accounts on
MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
,
Ustream IBM Watson Media (formerly Ustream and IBM Cloud Video) is an American virtual events platform company which is a division of IBM. Prior to the IBM acquisition, it had more than 180 employees across San Francisco, Los Angeles, and Budapest office ...
, and
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
. In July, entertainment company Livespire announced that Hamasaki's 2009 ''Next Level'' tour would be shown in 3D at Toho cinemas nationwide during August 2010. Later that year, Hamasaki released singles " Moon/Blossom", " Crossroad", and " L". On December 22, Hamasaki released ''
Love Songs A love song is a song about love, falling in love, broken heart, heartbreak after a breakup, and the feelings that these experiences bring. Love songs can be found in a variety of different music genres. They can come in various formats, from sa ...
,'' which debuted atop the Oricon album chart. In February 2011, it was announced that her upcoming tour, ''Hotel Love Songs'', would start in April. It was later renamed to '' Power of Music'' and delayed until late May due to the Tōhoku earthquake and tsunami disaster, Hamasaki instead focusing on charity efforts in the immediate aftermath. On April 20, 2011, Hamasaki simultaneously released four ''Ayu-mi-x 7'' remix albums: ''
House A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
'', '' Acoustic Orchestra'', '' Trance 4'', and '' Ayu-ro Mix 4''. On the same day, '' 2010 Rock 'n' Roll Circus Tour'' and '' A 50 Singles: Live Selection'' topped the weekly chart at number one and two respectively. The simultaneous releases made Hamasaki the first artist ever to have four albums in Oricon's top ten, and also the first artist to hold the two top positions on the Oricon DVD chart. On August 31, Hamasaki released her second mini album: '' Five''. It topped the Oricon chart for two weeks.


2012–2013: 15th anniversary, ''Party Queen'', ''Love again'', and ''A Summer Best''

On March 21, Hamasaki released her thirteenth studio album, '' Party Queen.'' During the press tour, Hamasaki would say that she had considered making the release her first double album due to "how easy" songwriting had been during production. On August 6, 2012, Hamasaki released her sixth compilation album '' A Summer Best''. In September, it was announced that there would be new material for five consecutive months to celebrate the artist's fifteenth anniversary; these releases consisted of ''Love'', '' Again'', '' A Classical'', '' Love Again'', and '' Arena Tour 2012 A: Hotel Love Songs''. In April 2013, Hamasaki began the '' 15th Anniversary Tour: A Best Live'' tour. Its setlist, selected by an online fan survey, was later released as her first live CD.


2014–2015: ''Colours'', ''A One'', and ''Sixxxxxx''

From May 30 to July 6, 2014, Hamasaki held her '' Premium Showcase: Feel the Love'' tour. Hamasaki's fifteenth studio album, entitled ''
Colours Color (or colour in Commonwealth English; see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorpt ...
'', was released on July 2, 2014; recorded in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, it was the sole project the singer worked on entirely in the United States. Of its creative direction, Hamasaki said: "Now that I'm living in L.A., I thought 'I want to do work I could only do in L.A'... I was very proactive about it." '' A One,'' Hamasaki's sixteenth studio album, was released on April 8, 2015; during its press tour, the singer described the album as a return to "the 'Ayumi Hamasaki' of the past". Between April and July 2015, Hamasaki embarked on her '' Arena Tour 2015 A: Cirque de Minuit'' tour, followed by the released of '' Sixxxxxx,'' her sixth EP. To promote the release, Hamasaki held her first fanclub exclusive tour in twelve years. On December 23, 2015, Hamasaki released '' Winter Diary: A7 Classical''.


2016–2020: ''Made in Japan,'' 20th anniversary, ''Trouble''

A 15th anniversary edition of ''
A Best ''A Best'' (stylized as ''BEST'') is the first greatest hits album by Japanese singer-songwriter Ayumi Hamasaki. It was released on March 28, 2001, by Avex Trax and Avex Music Creative Inc. Hamasaki had originally planned to release a greate ...
'' was released on March 28, 2016. In May 2016, Hamasaki began the ''Arena Tour 2016 A: Made in Japan'' tour. On May 11, 2016, '' Made in Japan'' was released on the streaming platform AWA. A year later in May 2017, Hamasaki embarked on her ''Just the Beginning Tour 2017'' tour. The second part of the tour, ''Just the Beginning Part 2: Sacrifice'', was held between September and November. On September 6, Hamasaki released "
Words A word is a basic element of language that carries meaning, can be used on its own, and is uninterruptible. Despite the fact that language speakers often have an intuitive grasp of what a word is, there is no consensus among linguists on its ...
" as a free download for tour attendees. The third chapter of the tour was held in December 2017 through February 2018. The ''Power of Music: 20th Anniversary'' tour ran from April 7 to July 22, 2018. '' Trouble'', her seventh EP, was released on August 15, 2018. In October, Hamasaki began the ''Ayumi Hamasaki Live Tour: Trouble 2018–2019'' tour, which was then extended from May 2019 into ''Trouble Tour 2019–2020: Misunderstood''. Inbetween, Hamasaki held her annual New Year's Eve concert: '' Countdown Live 2019–2020: Promised Land.'' In February 2020, the singer began her '' Trouble Tour 2020: Saigo no Trouble'' tour; it was later canceled after two dates due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. In response, Hamasaki organized and took part in multiple online concerts: '' Premium Limited Live A: Natsu no Trouble'' on July 25, '' A-Nation Online 2020'' on August 29'','' '' Trouble Tour 2020: Saigo no Trouble – Final'' on October 2, and '' Special Showcase Xmas Eve 2020'' on December 24. ''Countdown Live 2020–2021 A: Music For Life,'' two concerts for December 30 and 31, was canceled on December 29 due to a member of staff testing positive with COVID-19. Two singles, " Ohia no Ki" and " Dreamed a Dream", were released in July 2020.


2021–2022: ''A Ballads 2''

Hamasaki released the compilation album ''A Ballads 2'', which peaked at number three in the Oricon top ten, and single " 23rd Monster" on April 8, 2021. In June 2021, Hamasaki held '' Music for Life: Return'', which used some of the concept and setlist initially planned for the canceled ''Countdown Live 2020 – 2021: Music For Life'' concert. '' Summer Party 2021'' was held on August 23. Hamasaki then embarked on ''Asia Tour 2021–2022 A: 23rd Monster'' from October 2; despite the name, there were no confirmed dates outside of Japan due to COVID-19 restrictions. On November 4, it was reported that Hamasaki had fractured her ankle but that her concerts later that week would still be held. On November 6, the artist was found unresponsive after that evening's event, and was hospitalized for anaphylactic shock. Hamasaki returned to work on November 13 for 17LIVE 4th Anniversary meets Ayumi Hamasaki, and later had surgery for her ankle on November 16. At the end of the year, her ''Countdown Live 2021 – 2022 A: 23rd Monster'' concerts were held in Tokyo along with a livestream on dTV. Hamasaki held an anniversary concert titled ''Asia Tour: 24th Anniversary Special'' on April 6, 2022, and toured July through August for '' Summer TA Party 2022''. After announcing that work had begun on an upcoming studio album, singles "
Nonfiction Non-fiction (or nonfiction) is any document or media content that attempts, in good faith, to convey information only about the real world, rather than being grounded in imagination. Non-fiction typically aims to present topics objectively ...
", " Summer Again", and "
Mask A mask is an object normally worn on the face, typically for protection, disguise, performance, or entertainment, and often employed for rituals and rites. Masks have been used since antiquity for both ceremonial and practical purposes, ...
" were released, each debuting in the top five of the Oricon Daily Digital Singles Chart. The final show for ''Asia Tour 2021–2022 A: 23rd Monster'' took place on December 10, 2022, in
Nagoya is the largest city in the Chūbu region of Japan. It is the list of cities in Japan, fourth-most populous city in Japan, with a population of 2.3million in 2020, and the principal city of the Chūkyō metropolitan area, which is the List of ...
. ''Countdown Live 2022–2023: Remember You'' was held on December 30 and 31 at Yoyogi National Stadium. It marked the singer's twentieth new year concert ahead of her 25th anniversary since debut.


2023: 25th anniversary, ''Remember You''

On January 25, Hamasaki released her eighteenth studio album: '' Remember You.'' The album's subsequent performance earned her the distinction of becoming the female artist with the most albums to reach the top ten on the Oricon charts. On March 28, Hamasaki was announced as a brand ambassador for Rhythm Co. Ltd. When asked about her 25th anniversary, the singer said: "I couldn't do all of this alone for 25 years, if I'd only done it for myself. I want to repay the people who took care of me. (...) I don't really feel like celebrating myself at all." The singer held her ''25th Anniversary Live'' concert on April 8 alongside a livestream hosted by
Abema is a Japanese streaming service that launched on April 11, 2016, under the name It is majority-owned by CyberAgent, with a 55.2% stake, and TV Asahi, with a 36.8% stake, while the remaining ownership belongs to various other companies, mostl ...
. From April 7, the 25th Anniversary Shibuya109 Campaign took place to celebrate Hamasaki's milestone year. On July 8, Hamasaki began her ''25th Anniversary Tour,'' announcing three different acts that ran until March 2024. The scheduled dates included locations in all 47 prefectures of Japan, a first for the singer; Hamasaki would say later that this came from a wish to "see all of Team Ayu" for her 25th anniversary. Hamasaki's new year concert, ''Countdown Live 2023–2024: A Complete 25,'' took place later that year at Yoyogi Stadium on December 30–31. A livestream of the final date was broadcast by
Abema is a Japanese streaming service that launched on April 11, 2016, under the name It is majority-owned by CyberAgent, with a 55.2% stake, and TV Asahi, with a 36.8% stake, while the remaining ownership belongs to various other companies, mostl ...
.


2024–present: ''I am Ayu''

In March 2024, Hamasaki released a cover of Miyuki Nakajima's " Jidai" as the theme song for ''Banpaku no Taiyo''. In April, " Bye-Bye" was used as the April–May theme for Minna no Uta, becoming Hamasaki's first contribution to the program. On May 21, "
Aurora An aurora ( aurorae or auroras), also commonly known as the northern lights (aurora borealis) or southern lights (aurora australis), is a natural light display in Earth's sky, predominantly observed in high-latitude regions (around the Arc ...
" received a limited release as the theme for Azur Lane's seventh anniversary; it was released internationally on June 26. On September 1, Hamasaki performed on the main stage at A-Nation 2024. Other performers included Koda Kumi, Red Velvet, and TRF. From September 2 to October 2, Hamasaki embarked on the '' TA Limited: Thank U Tour'', holding seven concerts across four locations in Japan. Hamasaki's third Asia tour, '' Asia Tour 2024 A: I am Ayu'', began in Shanghai on November 1. The tour included dates for her annual Countdown Live concerts in Tokyo. On April 8, 2025, the ''Asia Tour 2025: I am Ayu Ep. II'' tour began in Tokyo, Japan. "
Mimosa ''Mimosa'' is a genus of about 600 species of herbs and shrubs, in the mimosoid clade of the legume family Fabaceae. Species are native to the Americas, from North Dakota to northern Argentina, and to eastern Africa (Tanzania, Mozambique, and ...
" was released on the same day to commemorate the singer's 27th anniversary, and was used for the third season of '' Second to Last Love''. During the 2025 Weibo Culture Exchange Night event on April 15, Hamasaki received the Best Artist award for her contributions to the shared media culture between Japan and China.


Artistry


Lyrics

Having trouble voicing her thoughts out loud, Hamasaki began writing as an outlet; she draws inspiration from her own experiences and emotions, as well as from the lives of those around her. She has stated that honesty is essential to her lyrics, saying, "If I write when I'm low, it will be a dark song, but I don't care. I want to be honest with myself at all times". In Hamasaki's debut years, Tetsu Misaki noted a large change in the lyrical style between ''A Song for ××'' and her following albums ''Loveppears,'' and ''Duty''. Misaki believed that Hamasaki's meteoric rise to fame had impacted her perspective, signaled by her using the words and more often; it gave the impression that she was thinking more on her influence as a public figure. Hamasaki's awareness of her fame went on to shape the lyrical direction of her albums ''I Am...'' and ''Rainbow,'' only returning to a more autobiographical style with ''My Story''; in a 2004 interview, she stated that her goal was to return to making something "unmistakably human", instead of writing to give people hope or comfort. Hamasaki's lyrics went on to define her public image; in two surveys conducted by Oricon, respondents voted Hamasaki's writing as their favorite aspect of her artistry. Steve McClure of ''
The Japan Times ''The Japan Times'' is Japan's largest and oldest English-language daily newspaper. It is published by , a subsidiary of News2u Holdings, Inc. It is headquartered in the in Kioicho, Chiyoda, Tokyo. History ''The Japan Times'' was launched by ...
'' noted that Hamasaki quickly developed a reputation as a "thoughtful, introspective lyricist"; ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'' went further, complimenting her ability to sing of "the pain and happiness of millennial life". Subaru Tomioka, in regard to the singer's impact on the
LGBTQ LGBTQ people are individuals who are lesbian, Gay men, gay, bisexual, transgender, queer, or questioning (sexuality and gender), questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, Asexuality, asexual, ...
community, appreciated how she "replaced love songs between men and women with ones between people of the same sex, in a world where role models hadn't previously existed outside of your own imagination." Tomioka also highlighted her ability to bring emotion into her work, specifically the enmity Hamasaki has conveyed through songs such as " My Name's Women", " Lady Dynamite", and " Vibees". A notable aspect of Hamasaki's discography is her consistent use of English for her song, album, and tour titles; in an interview for her fifteenth anniversary, the singer stated "The meaning would be more restricted in Japanese—for example, if I use 'red' instead of 'aku' (赤), wouldn't you wonder, "What's the meaning? It's not simply 'aku', right?" I want to evoke more ideas (from the reader)."


Musical style

Hamasaki has released almost three hundred original songs; through them, she has covered a wide range of musical styles, such as
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
,
metal A metal () is a material that, when polished or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, electricity and thermal conductivity, heat relatively well. These properties are all associated wit ...
, R&B,
progressive rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...
, pop, and classical. Hamasaki has cited Madonna, Babyface, En Vogue,
Led Zeppelin Led Zeppelin were an English rock music, rock band formed in London in 1968. The band comprised vocalist Robert Plant, guitarist Jimmy Page, bassist-keyboardist John Paul Jones (musician), John Paul Jones and drummer John Bonham. With a he ...
, and
Deep Purple Deep Purple are an English rock band formed in London in 1968. They are considered to be among the pioneers of heavy metal music, heavy metal and modern hard rock, although their musical style has varied throughout their career. Originally for ...
among her early influences, and has openly appreciated the works of Seiko Matsuda, Michelle Branch, Yumi Matsutoya, Rie Miyazawa, Utada Hikaru,
Joan Osborne Joan Elizabeth Osborne (born July 8, 1962) is an American singer, songwriter, and interpreter of music, having recorded and performed in various popular American musical genres including rock, pop, soul, R&B, blues, and country. She is best kn ...
, Miyuki Nakajima, and Keiko Yamada. Hamasaki began commissioning remixes of her songs early in her career, and this practice also influenced the diversity of her music. These remixes span a variety of genres such as
Eurobeat Eurobeat refers to two styles of dance music that originated in Europe: one is a British variant of Italian Eurodisco-influencedAng, Ien & Morley, David (2005). "Cultural Studies: Volume 3, Issue 2". ''Routledge''. pgs. 171, 173, 170. . "Eurorec ...
,
house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
, and
trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...
, as well as acoustic mixes, classical and traditional Chinese music. The musicians and acts she has worked with directly include Above & Beyond, the
Lamoureux Orchestra The Orchestre Lamoureux () officially known as the Société des Nouveaux-Concerts and also known as the Concerts Lamoureux) is an orchestral concert society which once gave weekly concerts by its own orchestra, founded in Paris by Charles Lamoure ...
, For a comprehensive list of Hamasaki's Avex-sanctioned remixes released in Japan, see Hamasaki's discography a
mu-mo.net
.
Junkie XL Tom Holkenborg (born 8 December 1967), also known as Junkie XL, is a Dutch composer, multi-instrumentalist, DJ, producer, and engineer. Originally known for his trance productions, he has moved to producing electronica and big beat music and fil ...
, and the Princess China Music Orchestra. In addition to writing her own lyrics, Hamasaki has involved herself in other aspects of production throughout her career. Though Max Matsuura is officially credited as the producer of her records, he said of Hamasaki, "Ayu is a very meticulous worker behind the scenes. A lot of the work she does by herself is more in the producer's arena. I think really we should say 'Produced by Ayumi Hamasaki'." In 2022, Matsuura stated that he stepped away from the lead producer role in 2000 as Hamasaki took on more responsibilities. Hamasaki began to pen her own compositions in 2000, beginning with her single " M". During its production process, she struggled to find a melody that matched what she had in mind, and decided it would be faster to compose it herself. In a 2001 interview, she stated that 'I never thought it was important for me to start writing original songs... with "M", it just so happened that the melody I wrote fit the best.' In the same interview, Hamasaki said she felt no pressure to continue composing, and that she felt she could 'only go so far' with it due to her lack of formal knowledge. Her final published composition was "Will", the b-side track to the 2005 single "
Heaven Heaven, or the Heavens, is a common Religious cosmology, religious cosmological or supernatural place where beings such as deity, deities, angels, souls, saints, or Veneration of the dead, venerated ancestors are said to originate, be throne, ...
".


Videos and stage

Hamasaki is often involved in the artistic direction of her music videos. The themes of the videos are varied; many contain short storylines, some of which use symbolism to convey their respective messages. Additionally, the videos of "Fairyland", " My Name's Women", "Jewel", "Green", and " Virgin Road" are among the top twenty or so most expensive music videos, making Hamasaki the only non-American artist to hold such a distinction. Hamasaki is also involved in the production and artistic direction of her live performances; they, like her videos, are often lavish productions and use a variety of props, extravagant costumes, and choreographed dances. She has used large video screens, fireworks, simulated rain drops, trick stage floors, and suspended devices.


Public image and legacy

Hamasaki's lyrics and image initially gained a following predominantly among young
Generation X Generation X (often shortened to Gen X) is the Demography, demographic Cohort (statistics), cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the ...
and
Millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...
, often referred to as "the voice of the lost generation". Music critic Tetsu Misaki believed that the juxtaposition of her fashionable appearance and her personal lyrics was one of her most important selling points, helping shape the 2000s pop scene in Japan. Teresa Nieman of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' wrote that Hamasaki's willingness to take on unusual subject matter is what made her noteworthy among her peers, naming her as the 'undisputed Queen of J-pop'. According to publications, it was that ability to contrast striking visuals and vulnerability that went on to inspire an entire generation across Asia. Lisa Takeuchi Cullen of ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine credits some of Hamasaki's early success to her "by-the-bootstraps climb to pop royalty" journey, her perspective resonating with the general public. Tomoyuki Hokari of ''OKMusic'' agrees, considering her lyricism as a "reaction against the customs and culture of the previous generation", and a "terrifyingly calm, objective view" on the social turmoil of turn-of-the-century Japan. In addition, her history of supporting
LGBTQ LGBTQ people are individuals who are lesbian, Gay men, gay, bisexual, transgender, queer, or questioning (sexuality and gender), questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, Asexuality, asexual, ...
rights has led to widespread recognition as a
gay icon A gay icon is a public figure who is regarded as a cultural icon by members of the LGBTQ community. Such figures usually have a devoted LGBTQ fanbase and act as allies to the LGBTQ community, often through their work, or they have been "openly app ...
, and remains a defining element of her image. In the 2000s, her frequent changes in image greatly impacted the course of fashion. Described as a "chameleonic style icon", Hamasaki was known for being fully involved in every aspect of her work, displaying an unprecedented degree of ownership over her image; the control she had over the market drove stores to buy
black market A black market is a Secrecy, clandestine Market (economics), market or series of transactions that has some aspect of illegality, or is not compliant with an institutional set of rules. If the rule defines the set of goods and services who ...
paparazzi Paparazzi (singular form paparazzo) are independent photographers who take pictures of high-profile people, such as actors, musicians, athletes, politicians, and other celebrities who go about their daily life routines. Paparazzi are known f ...
shots of magazine shoots pre-publication, hoping to get ahead of the next "Ayu-instigated trend". Mishal Varna of ''
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
'' compared her influence to that of Madonna, reflecting on the singer drawing in over 150 million viewers to her performance on ''
MTV Asia MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA. History Pre-launch The first incarnation of MTV Asia was launched on ...
''. A regular face on publications such as '' Vivi'', '' Popteen'', and '' Cawaii!,'' Hamasaki herself considered her constantly changing image essential to her craft. That process is credited for the creation of the ''hime-kei'' wave, along with influencing returning Y2K ''
kogal In Culture of Japan, Japanese culture, refers to the members of the Gyaru subculture who are still in high school and who incorporate their School uniforms in Japan, school uniforms into their dress style. These high school girls are characte ...
'' and ''gyaru-kei'' trends. Hamasaki's career has become the subject of
academic study Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...
, and is considered to have had a profound impact on how the Japanese music industry manages and promotes female artists. Zhan Hongzhi of ''Inter-Margins'' magazine named her success as a type of "identity economy", explaining: "Japan spends 33.3 billion yen a year on Hamasaki. She is no longer just an idol. She has become "Hamasaki Industries", a media in her own right." In the wider media industry, various artists have spoken of being influenced directly by Hamasaki; these include Itano Tomomi, Mao Asado, Maximum the Hormone, Tsubasa Masuwaka,
Sayaka Kanda , also known professionally as Sayaka, Lily, and , was a Japanese actress, singer, and model. She was the only child of actor Masaki Kanda and pop singer Seiko Matsuda. Early life Kanda was born at Tokyo Teishin Hospital in Chiyoda, Tokyo. She ...
,
Ken Hirai is a Japanese singer-songwriter. Since his debut, Hirai has worked as a model, actor, composer, lyricist, singer, and brand ambassador. During his career, Hirai has released forty-seven singles and eleven studio albums as of January 2024.
, Ayaki Sasaki,
Chiharu Niiyama , is a Japanese actress and former gravure idol. She is affiliated with Horipro. Personal life Niiyama was born in Aomori. She was previously married to baseball player Satoshi Kuroda in 2004. Together they have a daughter named Koharu Niiyam ...
, Riisa Naka, Lin Yu-chun, Rinka, Asako Ito, Mana Sakura, Misono, Rina (
Scandal A scandal can be broadly defined as the strong social reactions of outrage, anger, or surprise, when accusations or rumours circulate or appear for some reason, regarding a person or persons who are perceived to have transgressed in some way a ...
), Rie Tanaka, and Rina Kawaei. In her early years Hamasaki referred to herself as a product, often speaking about the "Ayumi Hamasaki" brand as a separate person: "We're similar, in some respects. It's my own image. It is necessary that I am viewed as a product. (...) I understand it's my role to realize people's dreams." This approach, despite Hamasaki later opposing it, led to conflict between her artistry and her economic influence; accusations of the singer having lost her relatability, or presenting an overly cultivated image, have continued throughout her career. A renewed sense of appreciation for Hamasaki's work was covered by media outlets during her 25th anniversary, '' The First Times'' writing: "Involved in the Japanese pop scene for over 24 years, she has never stopped touring, never stopped releasing new music, and has never taken a break to recharge her batteries. How many artists can we say we have like that?"


Other activities


Philanthropy

In March 2011, Hamasaki donated 30 million yen to relief efforts for the Tōhoku earthquake and tsunami. In 2021, the artist donated 10 million yen to the Japanese National Center for Global Health and Medicine, receiving the Medal of Honor. During the 2022
typhoon A typhoon is a tropical cyclone that develops between 180° and 100°E in the Northern Hemisphere and which produces sustained hurricane-force winds of at least . This region is referred to as the Northwestern Pacific Basin, accounting for a ...
aftermath in the Shizuoka prefecture, Hamasaki openly criticized the media for not reporting on the disaster thoroughly. Over a period of three days, she organized a donation point and visited Shizuoka to talk to survivors and coordinate resources. In May 2018, Hamasaki was the headliner for Tokyo Pride, held in Yoyogi Park. During her performance, the singer spoke about her friends in the Ni-chōme district and the need to stand up for change: "Japan is still a conservative country, so there is a part of us that cannot shake off the idea that those in minority groups are wrong. If there are moments in the future when you feel small and want to give up, please remember this day—I hope that you will always be proud of who you are, and keep going. I will always be walking alongside you." In 2023, Hamasaki adopted two dogs who had severe medical issues and a background of abuse. Speaking jointly with animal shelter representatives, Hamasaki highlighted the need to provide care for long-term residents of rescue homes, and encouraged awareness of puppy mills and the impact adoption can have: "Saving an animal's life won't change the world, but you can change that animal's world forever".


''Ayuready?''

From October 2002 to March 2004, Hamasaki was the host of her own talk and variety TV show, named '' Ayuready?'', on
Fuji Television JOCX-DTV (channel 8), branded as or , is a Japanese television station that serves the Kantō region as the flagship (broadcasting), flagship station of the Fuji News Network (FNN) and the Fuji Network System (FNS). The station is owned-and- ...
. The talk show, which aired on Saturday nights from 11:30 to midnight, often featured her performing songs with guests. Among the names who appeared on the program were Goto Maki, Puffy, and
Akina Nakamori is a Japanese Singing, singer and Actor, actress. She is one of the most popular and List of best-selling music artists in Japan, best-selling music artists in Japan. Akina achieved national recognition after winning the 1981 season of the tal ...
. To promote the program (and her album ''Rainbow''), Hamasaki opened the Rainbow House restaurant on Shōnan Beach on July 1, 2003, which was open until August 31, 2003. After almost two years, the last episode of ''Ayuready?'' aired in March 2004.


Branded products and endorsements

Throughout her early career under Avex, Hamasaki promoted products that ranged from electronics ( Tu-Ka cell phones and
Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...
) to various snack foods. Among the products she has advertised on television are the
Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...
Crea scooter, KOSÉ cosmetics,
Mister Donut Mister Donut is an international chain of doughnut stores, operating mostly in Asia. It was founded in the United States in 1956 by Harry Winokur. Primary offerings include doughnuts, coffee, muffins and pastries. After being acquired by Allied ...
donuts, and Boss coffee. Although Hamasaki initially supported the exploitation of her popularity for commercial purposes, saying that it was "necessary that he isviewed as a product", she eventually opposed Avex's decision to market her as a "product rather than a person" from 2004. This began a significant hiatus from lending her name to product advertisements and endorsements. In 2001, Hamasaki launched her own limited-run fashion brand, MTRLG (Material Girl); the clothes were sold at MTRLG boutiques and at Mise S*clusive stores. In 2002, Hamasaki created Ayupan, a cartoon version of herself that appeared in a line of merchandise (mainly figurines), and in a 2003 animation. For her 2007 tour ''Tour of Secret'', Hamasaki collaborated with
Sanrio is a Japanese entertainment company. It designs, licenses, and manufactures products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and Fashion accessory, a ...
to create a line of merchandise, "Ayumi Hamasaki x Hello Kitty". The merchandise included cell phone straps and
Lumix Lumix is Panasonic's brand of digital cameras, ranging from pocket point-and-shoot models to digital SLRs. Compact digital cameras DMC-LC5 and DMC-F7 were the first products of the Lumix series, released in 2001. Most Lumix cameras use diffe ...
cameras decorated with a picture of Hello Kitty behind Hamasaki's "A" logo;This is the symbol: . It is used either as a substitute for the letter ''a'' or to represent Hamasaki's name. The titles of six albums, ''Rainbow'', ''A Best'', ''A Ballads'', ''A Best 2 -White-'', ''A Best 2 -Black-'', and ''A Complete'' use this symbol; the titles of these albums appearing as ''RINBOW'', '' Best'', '' Ballads'', '' Best 2 -White-'', '' Best 2 -Black-'', and '' Complete''. (Dashes are commonly used in Japanese script to enclose subtitles.) the former product was a result of a collaboration with Sanrio and Japanese fashion brand Ash & Diamonds, the latter a collaboration with Sanrio and Panasonic. In August 2019, author Narumi Komatsu released a novel about the early years of Hamasaki's career: '' M Aisubeki Hito ga Ite.'' The book included a written endorsement from the artist as a part of its introduction. On social media, Hamasaki stated that the book "combined both fact and fiction" and had become its own story. A television drama-series based on the novel aired from April to July 2020. In March 2023, Hamasaki became a beauty brand ambassador for Rhythm Co., representing their R-Face BFT Pack product. The packaging included Hamasaki's signature "A" logo, and advertisements used "
Mask A mask is an object normally worn on the face, typically for protection, disguise, performance, or entertainment, and often employed for rituals and rites. Masks have been used since antiquity for both ceremonial and practical purposes, ...
" as the official collaboration theme. On October 2, Hamasaki was announced as a brand ambassador for Gem Castle, " Dearest" being used throughout their 45th anniversary campaign. In December 2024, Hamasaki announced an official collaboration with the
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's Shōjo manga, ''shōjo'' manga magazine ''Nakayoshi'' from 1991 to 1997; the 60 individual chapters (later reorganized into ...
brand. Merchandise featured an illustration by Naoko Takeuchi of Ayu and titular character Usagi. On the same day, the artist also launched her second design line with Sanrio: "Ayupan x My Melody".


Personal life

Hamasaki had a romantic relationship with her producer,
Max Matsuura , better known by his stage name , is a Japanese record producer and entrepreneur. He is the founder and chairman of Avex Group, one of the largest music labels. He is known mainly for discovering and developing new artists into stars (most notab ...
, from 1998 to 2000. Hamasaki began dating actor
Tomoya Nagase is a Japanese singer-songwriter, actor, and model. He was a member of Tokio, a Johnny & Associates musical group. He was the primary vocalist, in addition to playing the guitar alongside Tokio's leader, Shigeru Joshima. Career As an art ...
in 2000, with their relationship ending in 2007. The pair had known each other since co-starring in a TV drama together in 1997. On January 1, 2011, Hamasaki announced her engagement to Austrian actor and model Manuel Schwarz, whom she had met on the set of " Virgin Road". On January 2, her office announced that she and Schwarz had married in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
the day before. On January 16, 2012, Hamasaki announced her divorce through her fan club website, Team Ayu. On December 13, 2013, it was announced through a fan club blog post that Hamasaki was engaged. In the announcement, the singer said "As my partner is an ordinary student, I would be very happy if you could watch over us quietly." On March 3, 2014, the singer announced her second marriage. The couple filed for divorce in September 2016. On January 1, 2020, Hamasaki revealed that she had given birth to her first child, a son, at "the end of last year". On October 2, 2020, Hamasaki announced her second pregnancy through the Team Ayu website, and in May 2021 confirmed that her second child had been born "sometime in spring".


Hearing loss

In January 2008, Hamasaki announced on her blog that an inoperable condition, possibly
tinnitus Tinnitus is a condition when a person hears a ringing sound or a different variety of sound when no corresponding external sound is present and other people cannot hear it. Nearly everyone experiences faint "normal tinnitus" in a completely ...
or
Ménière's disease Ménière's disease (MD) is a disease of the inner ear that is characterized by potentially severe and incapacitating episodes of vertigo, tinnitus, hearing loss, and a feeling of fullness in the ear. Typically, only one ear is affected in ...
, had caused complete
deafness Deafness has varying definitions in cultural and medical contexts. In medical contexts, the meaning of deafness is hearing loss that precludes a person from understanding spoken language, an audiological condition. In this context it is writte ...
in her left ear. While the diagnosis was made in 2006, the symptoms reportedly dated back to 2000, originating from continued stage performances while having an ear infection. Hamasaki stated in the blog post that she wished to continue singing, and that she wanted to "continue delivering the best performance I can". (Archived version) On May 20, 2017, Hamasaki revealed that she had begun losing hearing in her right ear, as well as experiencing severe bouts of dizziness and nausea. She vowed to continue performing, writing: "The stage is where I belong. It's the only place I really, truly exist. I don't know anything else." In 2023, the singer ended a performance on ''NHK Music Special'' by signing "Don't give up on your dreams" in JSL.


Discography

* '' A Song for ××'' (1999) * '' Loveppears'' (1999) * ''
Duty A duty (from "due" meaning "that which is owing"; , past participle of ; , whence "debt") is a commitment or expectation to perform some action in general or if certain circumstances arise. A duty may arise from a system of ethics or morality, e ...
'' (2000) * '' I Am...'' (2002) * ''
Rainbow A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
'' (2002) * '' My Story'' (2004) * '' (Miss)understood'' (2006) * ''
Secret Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controver ...
'' (2006) * '' Guilty'' (2008) * '' Next Level'' (2009) * '' Rock 'n' Roll Circus'' (2010) * ''
Love Songs A love song is a song about love, falling in love, broken heart, heartbreak after a breakup, and the feelings that these experiences bring. Love songs can be found in a variety of different music genres. They can come in various formats, from sa ...
'' (2010) * '' Party Queen'' (2012) * '' Love Again'' (2013) * ''
Colours Color (or colour in Commonwealth English; see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorpt ...
'' (2014) * '' A One'' (2015) * '' Made in Japan'' (2016) * '' Remember you'' (2023)


Concert tours


Japan tours

* Concert Tour 2000 Vol. 1 (2000) * Concert Tour 2000 Vol. 2 (2000) * Dome Tour 2001 A (2001) * Arena Tour 2002 A (2002) * Stadium Tour 2002 A (2002) * Limited Team Ayu Live Tour (2003) * A Museum: 30th Single Collection Live (2003) * Arena Tour 2003–2004 A (2003–2004) * Arena Tour 2005 A: My Story (2005) * Arena Tour 2006 A: (Miss)understood (2006) * Arena Tour 2009 A: Next Level (2009) * Rock 'n' Roll Circus Tour Final: 7 Days Special (2010) * Power of Music 2011 A (2011) * Arena Tour 2012 A: Hotel Love Songs (2012) * 15th Anniversary Tour: A Best Live (2013) * Premium Showcase: Feel the Love (2014) * Arena Tour 2015 A: Cirque de Minuit – The Final (2015) * Team Ayu Limited Live Tour 2015 (2015) * Arena Tour 2016 A: Made In Japan (2016) * Team Ayu Limited Live Tour 2016 (2016) * Just the Beginning 20 Tour 2017 (2017–2018) * Arena Tour 2018: Power of Music 20th Anniversary (2018) * Trouble Tour 2018–2019 A (2018–2019) * 21st Anniversary: Power of A^3 (2019) * Trouble Tour 2019 A: Misunderstood (2019) * Asia Tour 2021–2022 A: 23rd Monster (2021–2022)As there were no concerts held outside of Japan due to pandemic restrictions, it is listed as a national tour. * 25th Anniversary Live Tour (2023–2024) * Team Ayu Limited: Thank U Tour 2024 (2024)


Promotional concerts

* Premium Limited Live A: Natsu no Trouble (2020) * Trouble Tour 2020 A: Saigo no Trouble – Final (2020) * Special Showcase Xmas Eve 2020 (2020) * Music for Life: Return (2021) * Summer TA Party (2021) * Asia Tour: 24th Anniversary Special (2022) * Summer TA Party 2022 (2022) * 25th Anniversary Live (2023)


Asia tours

* Asia Tour 2007 A: Tour of Secret (2007) * Asia Tour 2008: 10th Anniversary (2008) * Asia Tour 2024 A: I am Ayu (2024) * Asia Tour 2025 A: I am Ayu Ep. II (2025)


New Year's Eve concerts

* Countdown Live 2000–2001 A * Countdown Live 2001–2002 A * Countdown Live 2002–2003 A * Countdown Live 2004–2005 A * Countdown Live 2005–2006 A * Best of Countdown Live 2006–2007 A * Countdown Live 2007–2008 Anniversary * Premium Countdown Live 2008–2009 A * Countdown Live 2009–2010 A: Future Classics * Countdown Live 2010–2011 A: Do It Again * Countdown Live 2011–2012 A: Hotel Love Songs * Countdown Live 2012–2013 A: Wake Up * Countdown Live 2013–2014 A * Countdown Live 2014–2015 A: Cirque de Minuit * Countdown Live 2015–2016 A: Made In Tokyo * Countdown Live 2016–2017 A: Just The Beginning 20 * Countdown Live 2018–2019 A: Trouble * Countdown Live 2019–2020: Promised Land A * Countdown Live 2021–2022 A: 23rd Monster * Countdown Live 2022–2023 A: Remember You * Countdown Live 2023–2024 A: A Complete 25 * Countdown Live 2024–2025 A: I am Ayu


Filmography


Video games/software

*Visual Mix Ayumi Hamasaki Dome Tour 2001 (PlayStation 2) *A-TYPE ayumi hamasaki touch typing software (March 29, 2002, e frontier, Windows)


Awards


See also

* List of awards received by Ayumi Hamasaki *
List of best-selling music artists The following list of best-selling music artists includes musical artists from the 20th century to the present with claims of 75 million or more record sales worldwide. The sales figures are calculated based on the formula detailed below. The ...
*
List of best-selling music artists in Japan The top music artists in Japan include Japanese artists with claims of 15 million or more record sales or with over 2 million subscribers. Japan is the largest physical music market in the world and Global music industry market share data, the s ...
*
List of J-pop artists A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, but ...


Footnotes


References


Further reading

* * *


External links

* * {{DEFAULTSORT:Hamasaki, Ayumi 1978 births 20th-century Japanese actresses 20th-century Japanese businesswomen 20th-century Japanese businesspeople 20th-century Japanese composers 20th-century Japanese women singers 20th-century Japanese women composers 21st-century Japanese actresses 21st-century Japanese businesswomen 21st-century Japanese businesspeople 21st-century Japanese composers 21st-century Japanese women singers 21st-century Japanese women composers Avex Trax artists Dancers with disabilities Deaf actresses Deaf musicians Electronic composers Japanese deaf people Japanese dance musicians Japanese electronic musicians Japanese female dancers Japanese dancers Japanese female models Japanese film actresses Japanese hip-hop musicians Japanese female idols Japanese record producers Japanese television actresses Japanese trance musicians Japanese voice actresses Japanese women composers Japanese women in electronic music Japanese women pop singers Japanese women record producers Japanese women rock singers Japanese women singer-songwriters Living people Nippon Columbia artists Actresses from Fukuoka Singers from Fukuoka Spokespersons World Music Awards winners