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Orbitz.com is a travel fare aggregator website and travel
metasearch engine A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user and immediately query search engines for results. ...
. The website is owned by Orbitz Worldwide, Inc., a subsidiary of
Expedia Group Expedia Group, Inc. is an American travel technology company that owns and operates travel fare aggregators and travel metasearch engines, including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, C ...
. It is headquartered in the Citigroup Center, Chicago, Illinois.


Background

Originally established through a partnership of major airlines, and subsequently owned by various entities, Orbitz.com – the flagship brand of Orbitz Worldwide – has been in operation since 2001. Other Orbitz Worldwide online travel companies include
CheapTickets CheapTickets is an online travel services company focusing on the leisure market, offering airline tickets, hotel and vacation rentals, rental cars, customized vacation packages, and cruises. CheapTickets was a wholly owned subsidiary of Orb ...
in the Americas;
ebookers Orbitz.com is a travel fare aggregator website and travel metasearch engine. The website is owned by Orbitz Worldwide, Inc., a subsidiary of Expedia Group. It is headquartered in the Citigroup Center, Chicago, Illinois. Background Origi ...
in Europe; and HotelClub and RatestoGo, based in Sydney. Orbitz Worldwide also owns and operates Orbitz for Business, a corporate travel company. Orbitz was the airline industry's response to the rise of online travel agencies such as
Expedia Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on ...
and
Travelocity Travelocity.com is an online travel agency owned by the American Expedia Group. It has 12.4 million monthly unique visitors, making it the third most popular website owned by Expedia Group, after Expedia.com and Hotels.com. One of the pionee ...
, as well as a solution to lower airline distribution costs.
Continental Airlines Continental Airlines (simply known as Continental) was a major airline in the United States that operated from 1934 until it merged with United Airlines in 2012. It had ownership interests and brand partnerships with several carriers. Continen ...
,
Delta Air Lines Delta Air Lines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Atlanta, Georgia (U.S. state), Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport being its ...
,
Northwest Airlines Northwest Airlines (often abbreviated as NWA) was a major airline in the United States that operated from 1926 until it Delta Air Lines–Northwest Airlines merger, merged with Delta Air Lines in 2010. The merger made Delta the largest airline ...
, and
United Airlines United Airlines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Chicago, Chicago, Illinois that operates an extensive domestic and international route network across the United States and six ...
, subsequently joined by
American Airlines American Airlines, Inc. is a major airlines of the United States, major airline in the United States headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex, and is the Largest airlines in the world, largest airline in the ...
, invested a combined $145 million to start the project in November 1999. It was code-named T2, some claimed meaning "Travelocity Terminator", but adopted the brand name Orbitz when it commenced corporate operations as DUNC, LLC (the initials of its first four founding airlines) in February 2000. The company began
beta test The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the fi ...
ing early the next year, and Orbitz.com officially launched in June 2001.


Antitrust concerns

Before, during, and two years after launching the site, the company faced antitrust criticism since its creators controlled 75% of U.S. air travel. The
United States Department of Transportation The United States Department of Transportation (USDOT or DOT) is one of the executive departments of the U.S. federal government. It is headed by the secretary of transportation, who reports directly to the president of the United States a ...
saw no antitrust issues with the launch of the Orbitz website. The
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
ruled in 2003 that Orbitz was not a
cartel A cartel is a group of independent market participants who collaborate with each other as well as agreeing not to compete with each other in order to improve their profits and dominate the market. A cartel is an organization formed by producers ...
and that there was no evidence of price fixing. Nielsen's Net rating division that the launch of the Orbitz website in June 2001 was the biggest e-commerce launch ever to that date.


Ownership history

In November 2003, Orbitz filed paperwork to sell shares at between $22 and $24 each in an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
. The company went public on December 18, 2003 at a price per share of $26. After the IPO, the airlines held 70% of the outstanding stock and over 90% of the voting power. On September 29, 2004, Orbitz was acquired for $1.25 billion by
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
-based
Cendant Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, it broke up and spun off or sold its constituent businesses. Although it was based in New Yo ...
Corporation. Cendant paid $27.50 per share. In 2006,
The Blackstone Group Blackstone Inc. is an American alternative investment management company based in New York City. It was founded in 1985 as a mergers and acquisitions firm by Peter G. Peterson, Peter Peterson and Stephen A. Schwarzman, Stephen Schwarzman, who h ...
acquired
Travelport Travelport Worldwide Ltd. provides distribution, technology, and payment solutions for the travel and tourism industry. It is the smallest, by revenue, of the top three global distribution systems (GDS) after Amadeus IT Group and Sabre Corporatio ...
, the travel distribution services business of Cendant, for $4.3 billion in cash. At the time, Travelport included the Orbitz travel reservation website used by consumers, the Galileo computer reservations system used by airlines and thousands of travel agents, Gulliver's Travels and Associates wholesale travel business, and other travel related software brands and solutions. Travelport announced in May 2007 that it had filed a registration statement with the
U.S. Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
to sell a portion of Orbitz Worldwide in an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
(IPO). Travelport said it planned to use a portion of the proceeds to pay down its debt. Trading began on July 20, 2007, and the IPO transaction closed on July 25, 2007. Travelport owned approximately 48 percent of Orbitz Worldwide following the IPO. In February 2015, Expedia announced that it would acquire Orbitz for $1.6 billion in cash, to better compete with
Priceline.com Priceline.com is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services from its suppliers to its clients. Priceline.com ...
. The deal was announced a few days after Expedia agreed to purchase
Travelocity Travelocity.com is an online travel agency owned by the American Expedia Group. It has 12.4 million monthly unique visitors, making it the third most popular website owned by Expedia Group, after Expedia.com and Hotels.com. One of the pionee ...
.


Technologies

Orbitz ran on a mixed
Red Hat Linux Red Hat Linux was a widely used commercial open-source Linux distribution created by Red Hat until its discontinuation in 2004. Early releases of Red Hat Linux were called Red Hat Commercial Linux. Red Hat published the first non-beta release ...
and
Solaris Solaris is the Latin word for sun. It may refer to: Arts and entertainment Literature, television and film * ''Solaris'' (novel), a 1961 science fiction novel by Stanisław Lem ** ''Solaris'' (1968 film), directed by Boris Nirenburg ** ''Sol ...
based platform and was an early adopter of
Sun Microsystems Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...
'
Jini Jini (), also called Apache River, is a network architecture for the construction of distributed systems in the form of modular co-operating services. JavaSpaces is a part of the Jini. Originally developed by Sun Microsystems, Jini was released ...
platform in a clustered
Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
environment.
JBoss WildFly, formerly known as JBoss AS, or simply JBoss, is an application server written by JBoss, now developed by Red Hat. WildFly is written in Java and implements the Java Platform, Enterprise Edition (Java EE) specification. It runs on mult ...
is used as application servers within their environment, along with various other
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