Aware Records is an American record label. The label has worked with a range of artists, including
John Mayer
John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. He attended Berklee College of Music in Boston, but he left for Atlanta in 1997 with fellow guitarist Clay Cook, with whom he formed the short-liv ...
,
Train
A train (from Old French , from Latin">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ... , from Latin , "to pull, to draw") is a series of connected vehicles th ...
,
Five for Fighting
Vladimir John Ondrasik III (born January 7, 1965), also known by his stage name Five for Fighting, is an American singer-songwriter and pianist. He is best known for his piano-based soft rock, such as the top 40 hits " Superman (It's Not Easy)" ...
,
Mat Kearney
Mathew William Kearney (; born December 1, 1978) is an American musician born in Eugene, Oregon, and based in Nashville, Tennessee. So far, he has a total of five top 20 hits on the Adult Top 40 Chart.
'' Just Kids'' was released on February 2 ...
, and
Guster.
History
Aware Records was founded in 1993 by
Gregg Latterman with the simple intention to find
unsigned acts and increase their national exposure through a
compilation album
A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one Performing arts#Performers, performer or by several performers. If the recordings are from ...
.
In the fall of 1995, the label formed the inaugural Aware Tour. The first tour led to national tours from 1996 to 1999. In July 1997, Aware entered into an agreement with
providing the major label with
grassroots
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. Grassroots movements and organizations use collective action from volunteers at the local level to imp ...
artist development, and Aware access to national marketing and distribution.
The 2003 Aware Tour featured
Toad the Wet Sprocket as headliner, with Aware bands
Wheat
Wheat is a group of wild and crop domestication, domesticated Poaceae, grasses of the genus ''Triticum'' (). They are Agriculture, cultivated for their cereal grains, which are staple foods around the world. Well-known Taxonomy of wheat, whe ...
and
Bleu as supporting acts. Aware's joint venture with Columbia Records was renewed in the summer of 2002.
Through Aware's relationship with Columbia Records, they have released full-length albums by artists such as
Train
A train (from Old French , from Latin">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ... , from Latin , "to pull, to draw") is a series of connected vehicles th ...
,
Five for Fighting
Vladimir John Ondrasik III (born January 7, 1965), also known by his stage name Five for Fighting, is an American singer-songwriter and pianist. He is best known for his piano-based soft rock, such as the top 40 hits " Superman (It's Not Easy)" ...
and
John Mayer
John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. He attended Berklee College of Music in Boston, but he left for Atlanta in 1997 with fellow guitarist Clay Cook, with whom he formed the short-liv ...
. Aware was the exclusive CD retailer for the
H.O.R.D.E. tours from 1995–1998 and
Woodstock '99. In July 2010 Aware's joint venture deal with Columbia expired; Aware has since signed a new deal with
Universal Republic.
In 2000 Aware Records started an Internet radio station through New England Digital Arts. The agreement was that the radio broadcasts would focus on record label artist and royalties would be paid to ASCAP, BMI and SESAC.
A-Squared Management
Formed in October 1999, A-Squared Management (or A² Management) is a separate management division whose current clients include
Ben Rector.
Former management clients include The Fray, Liz Phair, Brandi Carlile, Michelle Branch, Motion City Soundtrack, Jack's Mannequin, This Providence, Brendan Benson, A Rocket to the Moon, Glen Phillips (of Toad and the Wet Sprocket), and Five For Fighting.
Artists
''Note: These artists have a current or previous affiliation with Aware Records; however, they may not have released any albums through the label.''
* Acoustic Junction
*
Dave Barnes
*
Better than Ezra
*
Bleu
*
Brandi Carlile
*
Nelson Chin
*
Dovetail Joint
*
Farmer
A farmer is a person engaged in agriculture, raising living organisms for food or raw materials. The term usually applies to people who do some combination of raising field crops, orchards, vineyards, poultry, or other livestock. A farmer ...
*
Newton Faulkner
*
Five for Fighting
Vladimir John Ondrasik III (born January 7, 1965), also known by his stage name Five for Fighting, is an American singer-songwriter and pianist. He is best known for his piano-based soft rock, such as the top 40 hits " Superman (It's Not Easy)" ...
*
Guster
*
Hootie and the Blowfish
*
Once Hush
*
Jackopierce
*
Jupiter Coyote
*
Mat Kearney
Mathew William Kearney (; born December 1, 1978) is an American musician born in Eugene, Oregon, and based in Nashville, Tennessee. So far, he has a total of five top 20 hits on the Adult Top 40 Chart.
'' Just Kids'' was released on February 2 ...
* Wakeland
*
Edwin McCain
*
John Mayer
John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. He attended Berklee College of Music in Boston, but he left for Atlanta in 1997 with fellow guitarist Clay Cook, with whom he formed the short-liv ...
*
Mile
The mile, sometimes the international mile or statute mile to distinguish it from other miles, is a imperial unit, British imperial unit and United States customary unit of length; both are based on the older English unit of Unit of length, le ...
*
Mutemath
*
Matt Nathanson
*
Nineteen Wheels
*
Alice Peacock
*
Cary Pierce
*
Glen Phillips ''(of Toad the Wet Sprocket)''
*
Melissa Polinar
* Red Elephant
*
Kyle Riabko
*
Riddlin' Kids
* Slackjaw
* Stepanian
*
Stir
*
Tabitha's Secret
*
Angel Taylor
*
Thanks to Gravity
*
The Thorns
*
Train
A train (from Old French , from Latin">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ... , from Latin , "to pull, to draw") is a series of connected vehicles th ...
*
Vertical Horizon
*
The Verve Pipe
*
Matt Wertz
*
Wheat
Wheat is a group of wild and crop domestication, domesticated Poaceae, grasses of the genus ''Triticum'' (). They are Agriculture, cultivated for their cereal grains, which are staple foods around the world. Well-known Taxonomy of wheat, whe ...
* Zach Heckendorf
References
{{Authority control
Record labels established in 1993
American record labels
Mass media companies of the United States
Columbia Records
Pop record labels
Rock record labels