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Average Joes Entertainment Group is an American
record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...
specializing in
alternative country Alternative country (commonly abbreviated to alt-country; also known as alternative country rock, insurgent country, Americana, or y'allternative) is a loosely defined subgenre of country music and/or country rock that includes acts that diffe ...
,
country rap Country rap (also called country hip-hop, country hick-hop, and sometimes hick-hop) is a fusion genre of popular music, mixing country music with hip-hop–style singing or rapping. History Prototypes Early influences on the emergence of count ...
and
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
. The label was founded in 2008 by country rap artist Jason "
Colt Ford Jason Farris Brown (born August 27, 1969) known professionally as Colt Ford, is an American country rap musician, songwriter, entrepreneur, and former professional golfer. He is also the co-founder of record label Average Joes Entertainment. ...
" Brown and producer Shannon Houchins. Ford has released six studio albums for the label, five of which have reached the top 10 of the country albums charts including 2012's chart topping #1 "Declaration Of Independence" which also charted at #2 on the rap albums chart. 2014's "Thanks For Listening" charted #1 on the rap albums chart and # 2 on the country albums chart. Average Joes is also responsible for launching the careers of other artists such as
Brantley Gilbert Brantley Keith Gilbert (born January 20, 1985) is an American country rock singer, songwriter and record producer from Jefferson, Georgia. He was originally signed to Colt Ford's label, Average Joes Entertainment, where he released '' Modern D ...
,
LoCash Cowboys LoCash (stylized in all caps), formerly known as LoCash Cowboys, is an American country music duo from Nashville. The duo consists of Chris Lucas and Preston Brust, both of whom are vocalists, songwriters, and guitarists. They have released 3 stu ...
,
Tyler Farr Tyler Lynn Farr (born February 5, 1984) is an American country music singer and songwriter. Originally signed to BNA Records Farr released two singles for the label before it closed. He transferred to Columbia Records Nashville, releasing two a ...
,
The Lacs The Lacs is an American country rap duo that consists of Robert Clayton (Clay) "Uncle Snap" Sharpe and Brian Andrew "Rooster" King. At first, the group also featured Brandon Herndon on the three self-released albums on Side Ya Mouth Records. Th ...
and many more. The label's audiences attract a sizable, rural and working-class audience by describing features of modern rural life in proud detail, staging concerts at mud bogs and buying a stake in the mud racing  Mega Truck Series. Average Joe's roster also includes
Montgomery Gentry Montgomery Gentry is an American country music duo/solo act founded by singers Eddie Montgomery and Troy Gentry, both Kentucky natives. They began performing together in the 1990s as part of two different bands with Montgomery's brother, John ...
,
Lenny Cooper Lenny Cooper (born 1988 in Jacksonville, North Carolina) is an American country rap singer-songwriter. Cooper is signed to Colt Ford's record label, Average Joes Entertainment, and released his debut album, ''Diesel Fuel'', in 2012. Cooper's sec ...
,
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper. His 2001 single, " Ugly" (featuring Timbaland) peaked at number 15 on the ''Billboard'' Hot 100 and led him to sign with Timbaland ...
, Cypress Spring and more. Other previous notable artists include
Rehab Rehabilitation or Rehab may refer to: Health * Rehabilitation (neuropsychology), therapy to regain or improve neurocognitive function that has been lost or diminished * Rehabilitation hospital, hospitals devoted to the rehabilitation of patients w ...
, Corey Smith, Sunny Ledfurd,
Josh Gracin Joshua Mario Gracin (; born October 18, 1980) is an American country music singer. While serving in the US Marine Corps, he first gained public attention as the fourth-place finalist on the second season of ''American Idol''. After his elimina ...
,
Moonshine Bandits Moonshine Bandits is an American country rap group composed of Dusty "Tex" Dahlgren and Brett "Bird" Brooks. The duo formed in California in 2003 and has released a number of albums, the most recent being ''The Whiskey Never Dries'' released in ...
,
Kevin Fowler Kevin Fowler (born May 11, 1966) is an American singer-songwriter. He has released five studio albums, and has charted four singles on the ''Billboard'' Hot Country Songs charts, including the top 40 hit "Pound Sign (#?*!)". In addition, he wrot ...
and Demun Jones.


History

Average Joes Entertainment was formed in 2006 by CEO Shannon Houchins, country-music artist
Colt Ford Jason Farris Brown (born August 27, 1969) known professionally as Colt Ford, is an American country rap musician, songwriter, entrepreneur, and former professional golfer. He is also the co-founder of record label Average Joes Entertainment. ...
and restaurateur
Zach McLeroy Zack or Zach may refer to: People * Zach (given name), lists of people and fictional characters named Zach * Zach (surname), various people * Zack (given name), lists of people and fictional characters named Zack * Zack (surname), various people * ...
. AJE released its first album, Colt Ford's "Ride Through The Country" on July 4, 2008 which quickly brought notoriety to the new label. Soon after Average Joes artist roster added such acts as
Brantley Gilbert Brantley Keith Gilbert (born January 20, 1985) is an American country rock singer, songwriter and record producer from Jefferson, Georgia. He was originally signed to Colt Ford's label, Average Joes Entertainment, where he released '' Modern D ...
, Corey Smith,
Montgomery Gentry Montgomery Gentry is an American country music duo/solo act founded by singers Eddie Montgomery and Troy Gentry, both Kentucky natives. They began performing together in the 1990s as part of two different bands with Montgomery's brother, John ...
and
Locash LoCash (stylized in all caps), formerly known as LoCash Cowboys, is an American country music duo from Nashville. The duo consists of Chris Lucas and Preston Brust, both of whom are vocalists, songwriters, and guitarists. They have released 3 stu ...
. In 2010, Backroad Records was formed as a subsidiary of Average Joe's, specializing in
country rap Country rap (also called country hip-hop, country hick-hop, and sometimes hick-hop) is a fusion genre of popular music, mixing country music with hip-hop–style singing or rapping. History Prototypes Early influences on the emergence of count ...
. Its roster features
The Lacs The Lacs is an American country rap duo that consists of Robert Clayton (Clay) "Uncle Snap" Sharpe and Brian Andrew "Rooster" King. At first, the group also featured Brandon Herndon on the three self-released albums on Side Ya Mouth Records. Th ...
,
Lenny Cooper Lenny Cooper (born 1988 in Jacksonville, North Carolina) is an American country rap singer-songwriter. Cooper is signed to Colt Ford's record label, Average Joes Entertainment, and released his debut album, ''Diesel Fuel'', in 2012. Cooper's sec ...
,
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper. His 2001 single, " Ugly" (featuring Timbaland) peaked at number 15 on the ''Billboard'' Hot 100 and led him to sign with Timbaland ...
, Danny Boone from Rehab, Demun Jones from Rehab,
Moonshine Bandits Moonshine Bandits is an American country rap group composed of Dusty "Tex" Dahlgren and Brett "Bird" Brooks. The duo formed in California in 2003 and has released a number of albums, the most recent being ''The Whiskey Never Dries'' released in ...
, Charlie Farley, Redneck Social Club and Twang & Round. Backroad also releases an annual compilation series titled "Mud Digger". ''Volume 1'' was released on August 3, 2010 and features songs from Average Joe's Entertainment and Backroads Records artists such as
Colt Ford Jason Farris Brown (born August 27, 1969) known professionally as Colt Ford, is an American country rap musician, songwriter, entrepreneur, and former professional golfer. He is also the co-founder of record label Average Joes Entertainment. ...
,
Brantley Gilbert Brantley Keith Gilbert (born January 20, 1985) is an American country rock singer, songwriter and record producer from Jefferson, Georgia. He was originally signed to Colt Ford's label, Average Joes Entertainment, where he released '' Modern D ...
,
The Lacs The Lacs is an American country rap duo that consists of Robert Clayton (Clay) "Uncle Snap" Sharpe and Brian Andrew "Rooster" King. At first, the group also featured Brandon Herndon on the three self-released albums on Side Ya Mouth Records. Th ...
, Corey Smith and Sunny Ledfurd. Backroad as since released ten volumes of the popular title. In addition to
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
, Average Joe's founded a southern urban genre-oriented subsidiary imprint called AVJ Records, specializing in
southern rock Southern rock is a subgenre of rock music and a genre of Americana. It developed in the Southern United States from rock and roll, country and blues, and is focused generally on electric guitars and vocals. History 1950s and 1960s: origin ...
,
pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
, R&B and
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
artists, including
Nappy Roots Nappy Roots is an American alternative Southern rap group. The group met in Bowling Green, Kentucky, in 1995 while attending Western Kentucky University. They have worked with Rob Run Corleone of Empire Distribution. On the South Rituals mixt ...
, Anamul House and
Rehab Rehabilitation or Rehab may refer to: Health * Rehabilitation (neuropsychology), therapy to regain or improve neurocognitive function that has been lost or diminished * Rehabilitation hospital, hospitals devoted to the rehabilitation of patients w ...
. In 2014, AVJ was also converted into a country-rap brand. Rehab was the only previous artist that remained on AVJ. A minor re-alignment also took place at this time moving Demun Jones and new artist Sarah Ross to the Average Joes brand and Danny Boone and Twang & Round to AVJ.


Marketing

In the early days of Average Joes, the company used unique practices what they referred to as "hi-tech/low-tech" marketing, where they leaned on both digital "direct to fan" social marketing along with face-to-face integrations tied in with artist's tours. Many of their early tours were in non-traditional small market venues that mostly included mud bogs and parks. Through this practice the company built massive direct to fan data bases.


Management

Average Joes Entertainment also formed a management arm that started in 2009 under the name Fullscope and was originally steered by Ken Madson. In 2011, Fullscope was re-branded as Average Joes Management and in 2019 rebranded as Arcade Management. Arcade is currently headed by Jamie Reeder. Past and current management clients include
Colt Ford Jason Farris Brown (born August 27, 1969) known professionally as Colt Ford, is an American country rap musician, songwriter, entrepreneur, and former professional golfer. He is also the co-founder of record label Average Joes Entertainment. ...
,
Brantley Gilbert Brantley Keith Gilbert (born January 20, 1985) is an American country rock singer, songwriter and record producer from Jefferson, Georgia. He was originally signed to Colt Ford's label, Average Joes Entertainment, where he released '' Modern D ...
,
The Lacs The Lacs is an American country rap duo that consists of Robert Clayton (Clay) "Uncle Snap" Sharpe and Brian Andrew "Rooster" King. At first, the group also featured Brandon Herndon on the three self-released albums on Side Ya Mouth Records. Th ...
,
Tyler Farr Tyler Lynn Farr (born February 5, 1984) is an American country music singer and songwriter. Originally signed to BNA Records Farr released two singles for the label before it closed. He transferred to Columbia Records Nashville, releasing two a ...
,
John Michael Montgomery John Michael Montgomery (born January 20, 1965) is an American country music singer. Active from 1992 to 2025, he has had more than 30 singles on the ''Billboard (magazine), Billboard'' country charts. This total includes seven number-one singles ...
,
Sister Hazel Sister Hazel is an American rock band from Gainesville, Florida, whose style blends elements of jangle pop, folk rock, classic rock, and Southern rock. They are best known for their 1997 single " All for You." History Sister Hazel formed in G ...
,
Gaelic Storm Gaelic Storm is an American Celtic music, Celtic band founded in Santa Monica, California, Santa Monica, California, in 1996. Their musical output includes pieces from traditional Music of Ireland, Irish music, Scottish music, and original tune ...
,
Josh Gracin Joshua Mario Gracin (; born October 18, 1980) is an American country music singer. While serving in the US Marine Corps, he first gained public attention as the fourth-place finalist on the second season of ''American Idol''. After his elimina ...
,
Nappy Roots Nappy Roots is an American alternative Southern rap group. The group met in Bowling Green, Kentucky, in 1995 while attending Western Kentucky University. They have worked with Rob Run Corleone of Empire Distribution. On the South Rituals mixt ...
,
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper. His 2001 single, " Ugly" (featuring Timbaland) peaked at number 15 on the ''Billboard'' Hot 100 and led him to sign with Timbaland ...
and more.


Film and television

In 2011, Average Joes formed Hideout Pictures to focus on film and television. Recent projects include CMT's Still The King starring
Billy Ray Cyrus William Ray Cyrus ( ; born August 25, 1961) is an American singer, songwriter and actor. Having released 16 studio albums and 53 singles since 1992, he is known for his hit single "Achy Breaky Heart", which topped the U.S. Hot Country Songs cha ...
,
Joey Lauren Adams Joey Lauren Adams (born January 9, 1968) is an American actress and director. Adams starred in ''Chasing Amy'', for which she was nominated for the Golden Globe Award for Best Actress – Motion Picture Musical or Comedy, and played smaller role ...
and
Madison Iseman Madison Elizabeth Iseman (born February 14, 1997) is an American actress. She is known for starring in the CMT (U.S. TV channel), CMT comedy television series ''Still the King'' (2016–2017). She is also known for appearing in the psychological ...
,
Jay and Silent Bob Reboot ''Jay and Silent Bob Reboot'' is a 2019 American satirical buddy stoner comedy film written, directed, edited by, and starring Kevin Smith. A sequel to '' Jay and Silent Bob Strike Back'', it is the eighth film in the View Askewniverse. The film ...
directed by
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
, '' 3022'' starring Kate Walsh,
Omar Epps Omar Hashim Epps (born July 20, 1973) is an American actor, rapper, and producer. Epps's film roles include ''Juice (1992 film), Juice'', ''Higher Learning'', ''The Wood'', ''In Too Deep (1999 film), In Too Deep'', and ''Love & Basketball''. His ...
and
Miranda Cosgrove Miranda Taylor Cosgrove (born May 14, 1993) is an American actress, singer, and producer. A teen idol of the 2000s and early 2010s, she was listed as the highest-paid child actor of 2012 by Guinness World Records and appeared on ''Forbes " 30 ...
and more.


Other subsidiaries

AJE also owns motor-sports league Mega Truck Series and clothing line Slinger.


Label roster


Artists on Average Joes Ent.

* Bryan Martin * Devin Burris * Tommy Chayne *
Lenny Cooper Lenny Cooper (born 1988 in Jacksonville, North Carolina) is an American country rap singer-songwriter. Cooper is signed to Colt Ford's record label, Average Joes Entertainment, and released his debut album, ''Diesel Fuel'', in 2012. Cooper's sec ...
* Cypress Spring *
Colt Ford Jason Farris Brown (born August 27, 1969) known professionally as Colt Ford, is an American country rap musician, songwriter, entrepreneur, and former professional golfer. He is also the co-founder of record label Average Joes Entertainment. ...
* Sam Grow * Jeremy McComb *
Montgomery Gentry Montgomery Gentry is an American country music duo/solo act founded by singers Eddie Montgomery and Troy Gentry, both Kentucky natives. They began performing together in the 1990s as part of two different bands with Montgomery's brother, John ...
*Sarah Ross * Smo *
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper. His 2001 single, " Ugly" (featuring Timbaland) peaked at number 15 on the ''Billboard'' Hot 100 and led him to sign with Timbaland ...
* Adam Wakefield * Carter Winter


ALUMNI


Average Joes Imprint

*
Brantley Gilbert Brantley Keith Gilbert (born January 20, 1985) is an American country rock singer, songwriter and record producer from Jefferson, Georgia. He was originally signed to Colt Ford's label, Average Joes Entertainment, where he released '' Modern D ...
* Cap Bailey * Corey Smith *Daniel Lee *Demun Jones * Ira Dean * JB and the Moonshine Band *
JJ Lawhorn Jonathan Wayne "JJ" Lawhorn (born September 1993) in Hanover County, Virginia) is an American country music singer-songwriter. Lawhorn was discovered online by producer Jeremy Stover in 2010. He signed with EMI Music Publishing within a year. He ...
*
Josh Gracin Joshua Mario Gracin (; born October 18, 1980) is an American country music singer. While serving in the US Marine Corps, he first gained public attention as the fourth-place finalist on the second season of ''American Idol''. After his elimina ...
*
Kevin Fowler Kevin Fowler (born May 11, 1966) is an American singer-songwriter. He has released five studio albums, and has charted four singles on the ''Billboard'' Hot Country Songs charts, including the top 40 hit "Pound Sign (#?*!)". In addition, he wrot ...
* Lauren Briant *
LoCash Cowboys LoCash (stylized in all caps), formerly known as LoCash Cowboys, is an American country music duo from Nashville. The duo consists of Chris Lucas and Preston Brust, both of whom are vocalists, songwriters, and guitarists. They have released 3 stu ...
*
Matt Stillwell Matt Stillwell (born in Sylva, North Carolina) is an American country music artist. He lives in Knoxville, TN with his wife, Lindsey, and two daughters, Carolina and Ruby. During college, athletics was Matt's priority, not music. At Western ...
* Rachel Farley *
Rich O'Toole Rich O'Toole (born August 6, 1983) is an American country singer-songwriter from Houston, Texas. Career In early 2006, O'Toole released his debut album, ''Seventeen''. ''Americana Music Times'', then called ''Texas Music Times'', named ''Sev ...
* Sunny Ledfurd *
Trailer Choir Trailer Choir was an American country music group composed of vocalists Marc "Butter" Fortney, Crystal Hoyt, and Vincent "Big Vinny" Hickerson. The trio was signed to Show Dog Nashville, a label owned by Toby Keith, in 2007. After recording the ...


Backroad Imprint

* Charlie Farley *
The Lacs The Lacs is an American country rap duo that consists of Robert Clayton (Clay) "Uncle Snap" Sharpe and Brian Andrew "Rooster" King. At first, the group also featured Brandon Herndon on the three self-released albums on Side Ya Mouth Records. Th ...
* Moccasin Creek *
Moonshine Bandits Moonshine Bandits is an American country rap group composed of Dusty "Tex" Dahlgren and Brett "Bird" Brooks. The duo formed in California in 2003 and has released a number of albums, the most recent being ''The Whiskey Never Dries'' released in ...
* Redneck Social Club * T Woods * Twang & Round


AVJ Records Imprint

* Anamul House * Bingx * Bizarre *
Crucifix A crucifix (from the Latin meaning '(one) fixed to a cross') is a cross with an image of Jesus on it, as distinct from a bare cross. The representation of Jesus himself on the cross is referred to in English as the (Latin for 'body'). The cru ...
*
Danny Boone Daniel Hugh Boone (born January 14, 1954) is a former professional baseball pitcher. He pitched parts of three seasons in Major League Baseball, appearing in 1981, 1982, and 1990. He is probably best known for the eight-year gap between his majo ...
* DJ KO * Exit 24 * I4NI * J Rosevelt * Lindsey Hager *
Nappy Roots Nappy Roots is an American alternative Southern rap group. The group met in Bowling Green, Kentucky, in 1995 while attending Western Kentucky University. They have worked with Rob Run Corleone of Empire Distribution. On the South Rituals mixt ...
*
Rehab Rehabilitation or Rehab may refer to: Health * Rehabilitation (neuropsychology), therapy to regain or improve neurocognitive function that has been lost or diminished * Rehabilitation hospital, hospitals devoted to the rehabilitation of patients w ...
* Rizzi Myers *Space Capone * Vonnegutt


References


External links

* {{Authority control American country music record labels American independent record labels Record labels based in Nashville, Tennessee Record labels established in 2008 Hip-hop record labels Film production companies of the United States Film distributors of the United States