Avatar Records is a Tel Aviv-based independent record label and digital distributor specializing in electronic music, providing music to online retailers including Apple Music,

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

, Spotify and Beatport. The company was founded by Avichay Avigal and Peter Eibenschutz in 1997. The label initially had an alliance with

NMC Music NMC Music ( he, אן אם סי) is an Israeli record label. It was established in 1964 as a subsidiary company of CBS, and became independent in 1988. Artists represented by NMC include Noa Kirel, Mashina, Yehuda Poliker, Shlomi Shabat, Chava ...

, when it first started as its subsidiary. Later, Avatar was in collaboration with BNE, before finally becoming a fully independent label. Projects released on Avatar include albums from Asia 2001,

Goa Gil Goa Gil, born ''Gilbert Levey'', is an American-born musician, DJ, remixer and party organizer. He is one of the founders of the goa trance and psytrance movement in electronic music. Biography Gil was born in 1951 and grew up in San Rafael, Ca ...

,GoaHead Book Les annees folles, by Penny Ohana, 2010 Nimba, The Nommos,

Electric Universe Electric Universe is a psychedelic trance project from Germany formed by Boris Blenn and Michael Dressler in 1991. Their first EP release, ''Solar Energy'', was an instant hit with the underground trance scene and is often credited with putting the ...

, Toi Doi, Thomas Leer, Lumen,

Ocelot The ocelot (''Leopardus pardalis'') is a medium-sized spotted wild cat that reaches at the shoulders and weighs between on average. It was first described by Carl Linnaeus in 1758. Two subspecies are recognized. It is native to the southwes ...

Pete Namlook Pete Namlook (born 25 November 1960 as Peter Kuhlmann in Frankfurt, West Germany, died on 8 November 2012) was an ambient and electronic music producer and composer. In 1992, he founded the German record label FAX +49-69/450464, which he oversaw ...

Mixmaster Morris Mixmaster Morris (born Morris Gould, 30 December 1965) is an English electronica DJ and underground musician who has also recorded as The Irresistible Force. His work in the 1990s blended ambient music and chill-out influences with UK dance st ...

, Jupiter 8000, Overdream, Enichkin,

Celtic Cross The Celtic cross is a form of Christian cross featuring a nimbus or ring that emerged in Ireland, France and Great Britain in the Early Middle Ages. A type of ringed cross, it became widespread through its use in the stone high crosses er ...

, Becoming.Intense & Pharmacore, Prana, Sandman,

GMS GMS may refer to: Education * Gates Millennium Scholars Program, higher education scholarship program in the United States * Glen Mills Schools, in Thornbury Township, Delaware County, Pennsylvania, United States * Governor Morehead School, in Ra ...

, Hux Flux, Orion, Indoor,

The Infinity Project The Infinity Project (TIP) was a British 1990s goa trance band. Members included Raja Ram, Graham Wood and Anjee Sian, with Simon Posford occasionally working with them. Other contributors include Martin Freeland (Man With No Name) and Nick Ba ...

, Cydonia, Synchro, Sonic Scope, Psychoz, Astropilot, Elysium, Reflex. and more.

History

Early years: 1997 - 2003

During its first years, Avatar focused on releases from big names. Later, it became more interested in discovering new names. Names like Toi Doi, Overdream, Psychoz and Astropilot have all started with Avatar. Avatar was the first label to release psychedelic trance music locally in India, Mexico and Poland.Herald Tribune / Herald Friends, India, March 8, 1999, "Get Into A Trance"

Later years: 2004 - present

In 2004, Avatar had its entire catalogue available on The Orchard, and this remained so until the bankruptcy of BNE, and was followed by a lawsuit of Avatar against BNE. In 2008, Avatar became a fully independent label, and signed with Ingrooves/Universal.

Notable releases

*Asia 2001 - ''Ama Zone'', the first Avatar release. Also released by Sony Music under Goa 2001, it was the first psychedelic trance release in India. * Thomas Leer - ''Conversation Peace'' (half of the duo Act with Claudia Brücken from

Propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...

- ''Chaos Laboratory'' * X-Dream - ''We Created Our Own Happiness'' *The Kumba Mela Experiment - ''East Of River Ganges'' album *''Retrodelic Vibes'' series, considered the unofficial bible of psytrance music *

- ''Karmageddon'' *Toi Doi - ''Technologic'' *Indoor - ''Progressive Trance'' (the Beatles of Israeli trance) *

The Nommos ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in E ...

- ''Emme Ya''

Avatar Sublabels

Avatar Spirit

Avatar Spirit is the Chillout and Lounge label of Avatar. In addition it releases Yoga and Café music from India, Morocco, The Middle East, Arabia and The Orient.

ProFile

The classics label of Avatar that features some of the best All Time favorite albums in psytrance and ambient. Releases from

, Orion,

, Indoor, Sandman, Space Cat,

, Total Eclipse, Celtic Cross, GMS, X-Dream, Hux Flux, The Kumba Mela Experiment, and more

Trans'pact

Established in 1992 with its sub labels Doss House and Subliminal Records.

Past and present artists

* Argyria * Asia 2001 * Becoming.Intense * Domino *

* Elysium * Enichkin *

* Jupiter 8000 * Thomas Leer * Lumen * Nimba * The Nommos *

* Overdream * Reflex * Saint Janus * Space Cat * Synchro * Toi Doi

References

External links

Avatar Records

Avatar Records YouTube channel
{{Authority control Record labels established in 1997 Trance record labels