The Audi RSQ concept vehicle series include:

Audi RSQ (2004)

The Audi RSQ is a

mid-engined In automotive engineering, a mid-engine layout describes the placement of an automobile engine in front of the rear-wheel axles, but behind the front axle. History The mid-engine, rear-wheel-drive format can be considered the original layout of ...

concept car A concept car (also known as a concept vehicle or show vehicle) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not ...

developed by

Audi AG Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the company ...

for use as a

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...

in the 2004 sci-fi film ''

I, Robot ''I, Robot'' is a fixup collection of science fiction short stories by American writer Isaac Asimov. The stories originally appeared in the American magazines '' Super Science Stories'' and ''Astounding Science Fiction'' between 1940 and 1950 ...

''. It is meant to depict a technologically advanced automobile in the

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

cityscape from the year 2035. This

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...

is a visionary interpretation of Audi's typical

automobile design Automotive design is the process of developing the appearance (and to some extent the ergonomics) of motor vehicles, including automobiles, motorcycles, trucks, buses, Coach (vehicle), coaches, and vans. The functional design and development o ...

. An important challenge presented to the designers was that in order for the car to have successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi single-frame

grille Grill or grille may refer to: Food * Barbecue grill, a device or surface used for cooking food, usually fuelled by gas or charcoal, or the part of a cooker that performs this function * Flattop grill, a cooking device often used in restaurants, ...

," the company's trademark four overlapping rings, and the

Multi Media Interface The Multi Media Interface (MMI) system is an in-car user interface media system developed by Audi, and was launched at the 2001 Frankfurt Motor Show on the Audi-Avantissimo concept car. Production MMI was introduced in the second generation Au ...

(MMI) driver-to-car control system. The RSQ also includes special features suggested by film director

Alex Proyas Alexander Proyas ( ; born 23 September 1963) is an Australian film director. He is known for directing the films ''The Crow (1994 film), The Crow'' (1994), ''Dark City (1998 film), Dark City'' (1998), ''I, Robot (film), I, Robot'' (2004) and '' ...

. The car uses spheres instead of conventional wheels. Its two reverse

butterfly doors Butterfly doors are a type of car door sometimes seen on high-performance cars. They are slightly different from scissor doors. While scissor doors move straight up via hinge points at the bottom of a car's A-pillar, butterfly doors move up and ...

are hinged to the C-pillars of the body. Although this kind of collaboration was a first for Audi, a similar project named the Lexus 2054 was developed by

Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...

for use in the 2002 film '' Minority Report''.

Audi RSQ e-tron (2019)

The Audi RSQ e-tron is a concept car developed by

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

for use in the 2019 animated film ''

Spies in Disguise ''Spies in Disguise'' is a 2019 American animated spy comedy film produced by Blue Sky Studios and distributed by 20th Century Fox. Loosely inspired by the 2009 animated short ''Pigeon: Impossible'' by Lucas Martell, the film is directed by T ...

''. According to Audi, the car was designed closely with

Blue Sky Studios Blue Sky Studios, Inc. was an American visual effects and computer animation animation studio, studio, which was active from 1987 to 2021. It was based in Greenwich, Connecticut, and was founded on February 22, 1987, by Chris Wedge, Michael F ...

and features a "visionary design language and futuristic highlights including a hologram speedometer".

Marketing

As part of the Audi RSQ e-tron and Spies in Disguise movie launch, a video named 'Lunchbreak' was produced.Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere
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References

External links

* Audi UK page
RSQ
{{DEFAULTSORT:Audi Rsq RSQ e-tron Cars designed and produced for films All-wheel-drive vehicles

Audi RSQ (2004)

Audi RSQ e-tron (2019)

Marketing

See also

References

External links