Association Of Jewish Outreach Programs
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The Association for Jewish Outreach Programs, (formerly the Association for Jewish Outreach Professionals), also known by its abbreviation AJOP, is an
Orthodox Jewish Orthodox Judaism is a collective term for the traditionalist branches of contemporary Judaism. Theologically, it is chiefly defined by regarding the Torah, both Written and Oral, as literally revealed by God on Mount Sinai and faithfully tra ...
network which was established to unite and enhance the
Jewish education Jewish education (, ''Chinuch'') is the transmission of the tenets, principles, and religious laws of Judaism. Jews value education, and the value of education is strongly embedded in Jewish culture. Judaism places a heavy emphasis on Torah ...
al work of
rabbi A rabbi (; ) is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi—known as ''semikha''—following a course of study of Jewish history and texts such as the Talmud. The basic form of t ...
s, rebbetzens, lay people, and volunteers who work in a variety of settings and seek to improve and promote Jewish Orthodox outreach work with ba'alei teshuvah guiding Jews to live according to Orthodox Jewish values. AJOP was the first major Jewish Orthodox organization of its kind that was not affiliated with the
Chabad Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
Hasidic Hasidism () or Hasidic Judaism is a religious movement within Judaism that arose in the 18th century as a spiritual revival movement in contemporary Western Ukraine before spreading rapidly throughout Eastern Europe. Today, most of those aff ...
movement. Rabbis, rebbetzens, and activists in the field of "Jewish outreach" working in the various areas of Orthodox
Jewish education Jewish education (, ''Chinuch'') is the transmission of the tenets, principles, and religious laws of Judaism. Jews value education, and the value of education is strongly embedded in Jewish culture. Judaism places a heavy emphasis on Torah ...
are often referred to as "kiruv professionals" or "kiruv workers" as well as "kiruv volunteers" in the Orthodox community.


AJOP as a response to the ''kiruv'' movement

The growth of the
Baal teshuva movement In Judaism, a ''ba'al teshuvah'' (; for a woman, , or ; plural, , , 'owner of return God or his way]') is a Jew who adopts some form of traditional religious observance after having previously followed a Jewish secularism, secular lifestyle or ...
("returnees"
o Orthodox Judaism O, or o, is the fifteenth letter and the fourth vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''o'' (pronounced ), p ...
that gained strides in the 1960s, went hand in hand with, and was often the result of, "kiruv" efforts ("kiruv" means "bringing close o Judaism) by
rabbi A rabbi (; ) is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi—known as ''semikha''—following a course of study of Jewish history and texts such as the Talmud. The basic form of t ...
s and Orthodox Jews all over the world. The worldwide efforts of the
Chabad Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
Hasidic Hasidism () or Hasidic Judaism is a religious movement within Judaism that arose in the 18th century as a spiritual revival movement in contemporary Western Ukraine before spreading rapidly throughout Eastern Europe. Today, most of those aff ...
movement were guided by Rabbi
Menachem Mendel Schneerson Menachem Mendel Schneerson ( – June 12, 1994; Anno Mundi, AM 11 Nissan 5662 – 3 Tammuz 5754), known to adherents of the Chabad-Lubavitch movement as the Lubavitcher Rebbe or simply the Rebbe, was an American Orthodox rabbi and the most rec ...
the leader of Chabad who encouraged many of his followers to leave the confines of Brooklyn and to set up synagogues and communities in non-Orthodox settings and to "''mekarev''" ("bring closer" ecular Jews to Judaism and to the Chabad-Lubavitch brand of Hasidism in particular. These Shluchim or Shlichim did the work of "outreach" that was meant to attract Baal teshuvas to Judaism.


AVI CHAI Foundation founds AJOP

With the passage of time there came the recognition that not only Chabad was doing this work but that many other rabbis and volunteers from all branches of the Orthodox,
Haredi Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...
, and
Hasidic Hasidism () or Hasidic Judaism is a religious movement within Judaism that arose in the 18th century as a spiritual revival movement in contemporary Western Ukraine before spreading rapidly throughout Eastern Europe. Today, most of those aff ...
world were involved in the same kind of "outreach" kiruv work. During the mid-1980s Sanford C. Bernstein the founder and director of the investment house Sanford C. Bernstein and Company had become a devoted follower of Rabbi
Shlomo Riskin Shlomo Riskin (; born May 28, 1940) is an Orthodox rabbi, and the founding rabbi of Lincoln Square Synagogue on the Upper West Side of New York City, which he led for 20 years; founding chief rabbi of the Israeli settlement of Efrat in the Is ...
and decided to establish the AVI CHAI Foundation to research and help all manner of
Jewish education Jewish education (, ''Chinuch'') is the transmission of the tenets, principles, and religious laws of Judaism. Jews value education, and the value of education is strongly embedded in Jewish culture. Judaism places a heavy emphasis on Torah ...
and particularly Jewish outreach ("kiruv") if it met the criteria of his foundation (no opposition to Zionism and to accept the value of secular knowledge.) The AVI CHAI Foundation granted several million dollars each to both AJOP and to what was meant to be a "sister" effort the
National Jewish Outreach Program Rabbi Ephraim Buchwald is one of the leaders in the movement of Orthodox Jewish outreach in America today. Early life Buchwald studied at Yeshiva University, where he was a student of Rabbi Dr. Joseph B. Soloveitchik. He was ordained in 1975. He ...
(NJOP) and their similar sounding names were chosen deliberately and were meant to reinforce each other's work. While AJOP was geared to the "Outreach Professional" doing the "outreach" at the same time NJOP was directed at the non-Orthodox Jewish public who were to be offered a variety of introduction to Judaism programs. The first president of both organizations was Rabbi Ephraim Buchwald a foremost
Modern Orthodox Modern may refer to: History *Modern history ** Early Modern period ** Late Modern period *** 18th century *** 19th century *** 20th century ** Contemporary history * Moderns, a faction of Freemasonry that existed in the 18th century Philosophy ...
outreach rabbi who is also the head of outreach efforts at
Lincoln Square Synagogue The Lincoln Square Synagogue is a Modern Orthodox congregation and synagogue located at 180 Amsterdam Avenue between West 68th and 69th Streets in the Lincoln Square neighborhood of Manhattan, New York City. Founded in 1964, the synagogue ...
in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
.


AJOP founded in New York

During its first decade AJOP was known as the Association for Jewish Outreach ''Professionals''. Upon its founding in 1987, AJOP was based in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, New York City. The first director was Gerald Weisberg who was not a rabbi but an administrator in the public school system of New York. It was he who was given the initial mandate to build the organization. His first and most successful innovation was the annual AJOP convention, held in January, that has always attracted hundreds of Orthodox rabbis and their wives, some serving as pulpit rabbis and others as teachers and principals of
Jewish day school A Jewish day school is a modern Jewish educational institution that is designed to provide children of Jews, Jewish parents with both a Jewish and a secular education in one school on a full-time basis. The term "day school" is used to differentiat ...
s. A governing board of rabbis was chosen and the most prominent was Rabbi
Yaakov Weinberg Shmuel Yaakov Weinberg, known as Yaakov Weinberg (also Jacob S. Weinberg) (1923 – July 1, 1999) was an Orthodox Jewish rabbi, Talmudist, and rosh yeshiva (dean) of Ner Israel Rabbinical College in Baltimore, Maryland, one of the major American ...
the
rosh yeshiva Rosh yeshiva or Rosh Hayeshiva (, plural, pl. , '; Anglicized pl. ''rosh yeshivas'') is the title given to the dean of a yeshiva, a Jewish educational institution that focuses on the study of traditional religious texts, primarily the Talmud and th ...
of
Yeshivas Ner Yisroel Ner Israel Rabbinical College (ישיבת נר ישראל), also known as NIRC and Ner Yisroel, is a Haredi yeshiva (Jewish educational institution) in Pikesville, Maryland. It was founded in 1933 by Rabbi Yaakov Yitzchok Ruderman, a discipl ...
who served as AJOP chief rabbinical advisor until the time of his death in 1999. AJOP's second president was Rabbi Shaya Milikowsky who was affiliated with the
Yeshivas Ner Yisroel Ner Israel Rabbinical College (ישיבת נר ישראל), also known as NIRC and Ner Yisroel, is a Haredi yeshiva (Jewish educational institution) in Pikesville, Maryland. It was founded in 1933 by Rabbi Yaakov Yitzchok Ruderman, a discipl ...
MAOR Institute training young rabbis to become "outreach professionals" as Rabbi Buchwald became AJOP's honorary president. Rabbi Ephraim Buchwald has served as AJOP's Honorary President during the entire lifespan of the organization. AJOP's second director was Rabbi Herschel Leiner. Rabbi Leiner was endorsed personally and publicly by Rabbi Avraham Yaakov Pam the
rosh yeshiva Rosh yeshiva or Rosh Hayeshiva (, plural, pl. , '; Anglicized pl. ''rosh yeshivas'') is the title given to the dean of a yeshiva, a Jewish educational institution that focuses on the study of traditional religious texts, primarily the Talmud and th ...
of
Yeshiva Torah Vodaas Yeshiva Torah Vodaas (or Yeshiva and Mesivta Torah Vodaath or Yeshiva Torah Vodaath or Torah Vodaath Rabbinical Seminary) is a ''yeshiva'' in the Flatbush neighborhood of Brooklyn, New York. History The yeshiva was conceived in 1917 and formal ...
at one of AJOP's annual conventions. The appointment of Rabbi Milikowsky as President and Rabbi Leiner as Director was an indication that AJOP was officially moving in a more Haredi direction. Rabbi Leiner's tenure was brief as he went on to a leadership role in the Haredi yeshiva
Sh'or Yoshuv Sh'or Yoshuv () is a Haredi yeshiva in Lawrence, New York. It was founded in 1967 by Rabbi Shlomo Freifeld, former ''mashgiach ruchani'' ("dean of students") at Yeshiva Rabbi Chaim Berlin. The yeshiva was located in Far Rockaway from its incept ...
that traditionally had a Baal teshuva student base. As the AVI CHAI Foundation announced that it would wind down funding for AJOP the decision was made to align with the
National Council of Young Israel The National Council of Young Israel (NCYI) or Young Israel (in Hebrew: , ), is a synagogue-based Orthodox Judaism organization in the United States with a network of affiliated "Young Israel" synagogues. Young Israel was founded in 1912, in it ...
(NCYI) and a third director, Rabbi Shmuel Stauber was appointed. The alliance with the NCYI was brief but was soon followed by the organization's move of its main office outside of New York State by the end of the 1990s.


AJOP based in Baltimore

With the termination of funding from the AVI CHAI Foundation that had lasted close to a decade, the rabbinic leadership of AJOP decided to move its main headquarters to
Baltimore, Maryland Baltimore is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 United States census, 2020 census and estimated at 568,271 in 2024, it is the List of United States ...
under its third president Rabbi Shlomo Porter. At this point AJOP was renamed the Association for Jewish Outreach ''Programs''. Its two chief rabbinical authorities became Rabbi
Shmuel Kamenetsky Shmuel Kamenetsky (born November 12, 1924) is an American Haredi rabbi. He is the co-founder and rosh yeshiva (dean) of the Talmudical Yeshiva of Philadelphia. He is also a member of the Moetzes Gedolei HaTorah (Council of Torah Sages). Early ...
(the
rosh yeshiva Rosh yeshiva or Rosh Hayeshiva (, plural, pl. , '; Anglicized pl. ''rosh yeshivas'') is the title given to the dean of a yeshiva, a Jewish educational institution that focuses on the study of traditional religious texts, primarily the Talmud and th ...
of the
Talmudical Yeshiva of Philadelphia The Talmudical Yeshiva of Philadelphia () is a Haredi Litvish yeshiva in the Overbrook neighborhood of Philadelphia, Pennsylvania. Its heads of school are Rabbi Shmuel Kamenetsky, Rabbi Shimon Yehudah Svei and Rabbi Sholom Kaminetsky. Histo ...
) and Rabbi
Yaakov Perlow Yaakov Perlow ( ‎; November 16, 1930 – April 7, 2020) was an American Hasidic Judaism, Hasidic rabbi and rosh yeshiva, and Rebbe of the Novominsk List of Hasidic dynasties, Hasidic dynasty. From 1998 until his death in 2020, he was presiden ...
(the
Rebbe A Rebbe () or Admor () is the spiritual leader in the Hasidic movement, and the personalities of its dynasties.Heilman, Samuel"The Rebbe and the Resurgence of Orthodox Judaism."''Religion and Spirituality (Audio)''. UCTV, 20 Oct 2011. web. ...
of
Novominsk Novominsk is a Hasidic Judaism, Hasidic List of Hasidic dynasties, dynasty, originating in Mińsk Mazowiecki, Poland, and now based in the United States. It also runs a yeshiva known as Yeshivas Novominsk - Kol Yehuda, currently led by Rabbi Yosef ...
.) The fourth and present director is Rabbi Yitzchok Lowenbraun. Having moved to Baltimore, active and wealthy lay members were added to the Board of Directors such as Richard Horowitz as Vice President among others.


Functions of AJOP

AJOP assists outreach professionals in their work through an array of organizational and productivity based initiatives and products, such as resource materials and books where Kiruv professionals worldwide unite to network, share resources, learn from experienced professionals in the field, and discuss issues. AJOP also distributes a weekly e-newsletter, containing reputable sources and publishers who share information such as Torah discourses, Halacha, inspirational stories, and recipes, and runs an online store which sells merchandise tailored for those in the field of Orthodox Jewish outreach.


AJOPNET established in 1989

AJOP was an early pioneer in explaining the uses of computer networks as an outreach tool at its earliest conventions. At all its early annual conventions, beginning in 1989,
Gerald Weisberg Gerald is a masculine given name derived from the Germanic languages prefix ''ger-'' ("spear") and suffix ''-wald'' ("rule"). Gerald is a Norman French variant of the Germanic name. An Old English equivalent name was Garweald, the likely original ...
AJOP's founding executive director, promoted workshops that introduced participants to the concept of a
Bulletin Board System A bulletin board system (BBS), also called a computer bulletin board service (CBBS), is a computer server running list of BBS software, software that allows users to connect to the system using a terminal program. Once logged in, the user perfor ...
via "AJOPNET". A Task Force on New Technology was headed by an AJOP founding trustee Rabbi
Yaacov Haber Yaacov Haber is a rabbi has taught Jews about Jewish heritage for almost thirty years. Biography Rabbi Haber was ordained in Jerusalem by Rabbi Chaim Pinchas Scheinberg of Yeshivah Torah Ore and by Chacham Avrohom Ochana of Yeshivah Ahavat Shal ...
who had discovered the efficacy of
BitNet BITNET was a co-operative United States, U.S. university computer network founded in 1981 by Ira Fuchs at the City University of New York (CUNY) and Greydon Freeman at Yale University. The first network link was between CUNY and Yale. Backgrou ...
newsgroup A Usenet newsgroup is a repository usually within the Usenet system for messages posted from users in different locations using the Internet. They are not only discussion groups or conversations, but also a repository to publish articles, start ...
s in spreading the teaching of a
weekly Torah portion The weekly Torah portion refers to a lectionary custom in Judaism in which a portion of the Torah (or Pentateuch) is read during Jewish prayer services on Monday, Thursday, and Saturday. The full name, ''Parashat HaShavua'' (), is popularly abbre ...
. Rabbi Haber as chairman of the task force spoke highly of his ability to reach people from his outpost as a community rabbi in far-off
Buffalo, New York Buffalo is a Administrative divisions of New York (state), city in the U.S. state of New York (state), New York and county seat of Erie County, New York, Erie County. It lies in Western New York at the eastern end of Lake Erie, at the head of ...
. In an AJOP newsletter, dated May–June 1989 the new technology is described as follows: :Task Force on New Technology TFNT) :AJOPNET Your Personal Outreach Resource Center :...Would you like to share a program that you have developed that is very effective with the rest of the
kiruv Orthodox Jewish outreach, often referred to as ''Kiruv'' or ''Qiruv'' ( "bringing close"), is the collective work or movement of Orthodox Judaism that reaches out to non-Orthodox or non-observant Jews to encourage belief in God and life accor ...
community...Communicate with one person or the entire outreach community? AJOPNET can provide all of the above and more at almost no cost... AJOPNET uses a technology called "electronic mail," which allows each user to send messages back and forth to AJOP and each other through and international computer network... Contact us today if you would like to participate... The only equipment that is required is a
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
of any kind equipped with a
modem The Democratic Movement (, ; MoDem ) is a centre to centre-right political party in France, whose main ideological trends are liberalism and Christian democracy, and that is characterised by a strong pro-Europeanist stance. MoDem was establis ...
... :...Get "on line" for AJOPNET. (Installation of the modem, software, and on-site training is available through AJOP...) Although originally constituted as a
Bulletin Board System A bulletin board system (BBS), also called a computer bulletin board service (CBBS), is a computer server running list of BBS software, software that allows users to connect to the system using a terminal program. Once logged in, the user perfor ...
, Rabbi
Yaakov Menken Jacob, later known as Israel, is a Hebrew patriarch of the Abrahamic religions. He first appears in the Torah, where he is described in the Book of Genesis as a son of Isaac and Rebecca. Accordingly, alongside his older fraternal twin brother E ...
of Project Genesis prevailed upon AJOP to relaunch AJOPNET as an
Electronic mailing list A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contra ...
under his direction. Rabbi Menken presented his pioneering work at AJOP's early annual conventions, as was recognized by Rabbi Yitzchok Adlerstein another of AJOP's founding trustees. The project was ahead of times, and it would be another decade before use of the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
for Jewish outreach would become widespread through sites such as
Chabad.org Chabad.org is the flagship website of the Chabad, Chabad-Lubavitch Hasidic Judaism, Hasidic movement. It was one of the first Jewish internet sites. History In 1988, Yosef Yitzchak Kazen, a Chabad rabbi, began creating a Chabad-Lubavitch prese ...
, Torah.org and Aish.com.


Connection with Haredi Judaism

While AJOP's founders, such as Sanford Bernstein, Rabbi Ephraim Buchwald and Gerald Weisberg were firmly rooted in the
Modern Orthodox Modern may refer to: History *Modern history ** Early Modern period ** Late Modern period *** 18th century *** 19th century *** 20th century ** Contemporary history * Moderns, a faction of Freemasonry that existed in the 18th century Philosophy ...
world, AJOP's membership has been heavily drawn from the mostly
Haredi Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...
world. The Haredi dominance of AJOP is exemplified by its acceptance of Rabbis Yaakov Perlow and Shmuel Kaminetzky as its chief rabbinical sponsors. So much so, that one of
Agudath Israel of America Agudath Israel of America (; also called the Agudah) is an American organization that represents Haredi Judaism, Haredi Orthodox Jews. It is loosely affiliated with the international World Agudath Israel. Agudah seeks to meet the needs of the Har ...
chief spokesman, Rabbi
Avi Shafran Agudath Israel of America (; also called the Agudah) is an American organization that represents Haredi Orthodox Jews. It is loosely affiliated with the international World Agudath Israel. Agudah seeks to meet the needs of the Haredi community, ...
has spoken out on its behalf: :''On January 16, the Association for Jewish Outreach Programs (AJOP), with which hundreds (yes, hundreds) of Orthodox outreach organizations are affiliated, will begin its annual 5-day convention; it will be the group's sixteenth such annual gathering. Among AJOP's members are a large number of community
kollel A kollel (also kolel) (, , , , a "gathering" or "collection" f scholars is an institute for full-time, advanced Torah study, study of the Talmud and rabbinic literature. Like a yeshiva, a kollel features Shiur (Torah), shiurim (lectures) and ...
im -- or Torah-study centers -- that offer study-partners, lectures and discussion groups to the Jewishly educated and non-educated alike. Such kollelim thrive in places like Phoenix, Des Moines, Norfolk, Boca Raton, and Palo Alto, not to mention larger cities like Atlanta, Dallas, Seattle, Memphis, Chicago, Miami, Philadelphia and Cleveland (and many more -- including locations in South America, Canada and Mexico)'' "I Have a Dream," Jewish Law Commentary, Am Echad resources. Shafran was responding to a critique published by the
Jerusalem Center for Public Affairs The Jerusalem Center for Security and Foreign Affairs (JCFA), formerly the Jerusalem Center for Public Affairs (JCPA), is an Israeli think tank specializing in public diplomacy and foreign policy founded in 1976. JCPA publishes the biennial jo ...
by Chaim Waxman called "Changing Jewish Communities: Winners and Losers in Denominational Memberships in the United States": :''With these developments, the haredim (ultra-Orthodox) have apparently gained self-confidence that manifests itself in greater assertiveness. For example, whereas at mid-century religious outreach was the province of the
modern Orthodox Modern may refer to: History *Modern history ** Early Modern period ** Late Modern period *** 18th century *** 19th century *** 20th century ** Contemporary history * Moderns, a faction of Freemasonry that existed in the 18th century Philosophy ...
, with the haredim being somewhat suspicious of ba'alei teshuva (the newly religious), by the end of the century the haredim were heavily engaged in religious outreach. Some of the frameworks include the
National Jewish Outreach Program Rabbi Ephraim Buchwald is one of the leaders in the movement of Orthodox Jewish outreach in America today. Early life Buchwald studied at Yeshiva University, where he was a student of Rabbi Dr. Joseph B. Soloveitchik. He was ordained in 1975. He ...
(NJOP), the Association for Jewish Outreach Programs (AJOP), with which hundreds of Orthodox outreach organizations are affiliated, and the
Orthodox Union The Orthodox Union (abbreviated OU) is one of the largest Orthodox Jewish organizations in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs f ...
's
National Conference of Synagogue Youth NCSY (formerly known as the National Conference of Synagogue Youth) is a Jewish youth group under the auspices of the Orthodox Union. Its operations include Jewish-inspired after-school programs; summer programs in Israel, Europe, and the United ...
(NCSY). Many of these were initially modern Orthodox but are today staffed by haredim.''


See also

*
Orthodox Jewish outreach Orthodox Jewish outreach, often referred to as ''Kiruv'' or ''Qiruv'' ( "bringing close"), is the collective work or movement of Orthodox Judaism that reaches out to non-Orthodox or non-observant Jews to encourage belief in God and life accor ...


References


External links


AJOP home pageChinuch - Education portal funded by AVI CHAI
* ttp://www.cross-currents.com/archives/2007/01/17/the-changing-face-of-kiruv/ Article about AJOP (2007): The Changing Face of Kiruv: Outreach has come of age. (AJOP then and now) {{Authority control Jewish organizations Orthodox Jewish outreach Jewish organizations established in 1987