Asa Asika (born 14 August 1990) is a Nigerian

talent manager A talent manager (also known as an artist manager, band manager, or music manager) is an individual who guides the professional career of Entertainer, artists within the entertainment industry. The responsibility of a talent manager is to ove ...

, best known as

Davido David Adedeji Adeleke (born November 21, 1992), known professionally as Davido, is a Nigerian American, Nigerian-American singer, songwriter and record producer. Davido was born in Atlanta, U.S, and raised in Lagos, Nigeria. He made his mus ...

's manager, also the co-founder of The Plug (subsidiaries; Plug Entertainment, Plug Live, The Plug Music, Plug Films, Plug Publishing, and Plug Sports) and The Block Party Series.

Early life

Asa Asika was born on 14 August 1990, and is the oldest of three siblings. His mother died when he was seven years old.

Career

Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen, until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with

Ikechukwu Ikechukwu Onunaku, known professionally as Ikechukwu and Killz is a Nigerian actor, rapper, and singer. He was a cast member in The Wedding Party and The Wedding Party 2: Destination Dubai. Early life Onunaku was born in Manassas, Virginia ...

, ELDee, Sasha P,

Naeto C Naetochukwu Chikwe, stage name Naeto C, is a Nigerian rapper, Afrobeat artist and record producer. He rose to prominence with the track 'Kini Big Deal' which is credited for changing the Nigerian hip hop sound. Known for his catchy hooks and s ...

, and became talent manager to YQ, and other clients including

R2Bees R2Bees is a Ghanaian hip hop and hiplife duo from Tema, comprising two cousins, Faisal Hakeem and Mugeez, Rashid Mugeez. They were nominated for the 2013 BET Awards. In March 2019, the duo released their third studio album, ''Site 15''. Career ...

and

. In 2013, he founded his entertainment management company, StarGaze Management Company, after he split with

. In 2014, he signed

, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company. In 2016, he founded The Plug Entertainment (aka The Plug), a management firm. In 2017, he became

's manager again, under The Plug Entertainment. He won Artiste Manager of the Year at

The Beatz Awards The Beatz Awards is a Nigerian awards music show first introduced on 13 November 2015, by Eliworld Int'l Limited, to recognize and celebrate outstanding achievements of the creative minds behind the music production, business, and distribution. ...

2019, and 2018 City People Music Awards. On 22 March 2021, he received multiple plaques from

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

for

, and Ayo Jay.

Personal life

He is the nephew of Obi Asika, and cousin to

. In January 2018, his relationship with Cuppy became public, and ended in 2020.

Awards and nominations

References

{{DEFAULTSORT:Asika, Asa 1990 births Nigerian music industry executives Living people