Artistry is a brand of skin care and cosmetic products, owned by

Amway Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada Township, Michi ...

headquartered in

Ada, Michigan Ada Township ( ) is a civil township of Kent County, Michigan, Kent County in the U.S. state of Michigan. The population was 14,388 at the 2020 United States census, 2020 census. The majority of the township is included in the Forest Hills, Mich ...

, and sold through Amway's multilevel marketing network.

Background

Edith Rehnborg, wife of Nutrilite founder Carl Rehnborg, founded Edith Rehnborg Cosmetics in 1958, which later became Artistry. In 1972, Nutrilite merged with Amway thereby giving Amway the controlling interest of the Artistry brand. The brand expanded internationally to

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

the Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

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and

West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...

1980

Artistry products were manufactured at Nutrilite in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

and by 1995 they were also produced at the Amway China facility. Over the years, Artistry expanded their product portfolio. As of 2000, the Artistry range included over 400 products.

2023

Artistry Malaysia launched the brand's first ever campaign targeting Gen Z consumers, #IamGenGlow, as part of the launch of a new skincare range, Artistry Studio Skin.

Partnerships

Artistry and Amway have partnered with Australian actress Teresa Palmer and is backed by

Sandra Bullock Sandra Annette Bullock (; born July 26, 1964) is an American actress and film producer. The List of highest-paid film actors, highest-paid actress of 2010 and 2014, Sandra Bullock filmography, Bullock's filmography spans both comedy and drama, ...

. https://www.forbes.com/sites/melaniehaiken/2012/03/26/how-celebs-subtract-the-years-5-anti-aging-beauty-secrets/?sh=1761216b7db9

References

{{reflist Amway brands 1950s establishments in the United States