Arthur Folasa Ah Loo
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Arthur Folasa Ah Loo (October 1985 – June 14, 2025), better known as Afa Ah Loo, was a Samoan fashion designer. He competed on
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of ''
Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. It was created by Eli Holzman and was hosted by Heidi Klum from 2004 to 2017. It has a varied airi ...
.''


Early life and education

Ah Loo was born in October 1985 in Samoa, and grew up in Satupaitea and the villages of Falelima (
Vaisigano Vaisigano is a political district at the western tip of Savai'i island in Samoa. The capital of the district is Asau. This area is also referred to as 'Itu Asau' (Asau district) in the Samoan language. The population of Vaisigano is 6,543 ...
),
Lotopa Lotopa is a village on the island of Upolu in Samoa. It is situated on the north central side of the island near the country's capital Apia Apia () is the Capital (political), capital and largest city of Samoa. It is located on the central n ...
(
Tuamasaga Tuamāsaga is a district of Samoa, with a population (2016 census) of 95,907. This makes it the most populous district in Samoa. The geographic area of Tuamasaga covers the central part of Upolu island, and includes the capital, Apia. History an ...
), and Neiafu with three brothers and two sisters. As a child, he helped support his grandparents by selling fruits and vegetables. He began sewing in a home economics class at his high school, World College of Western Samoa. Although he enjoyed sewing and designing, they were primarily considered women's tasks. His mother, who had sewn throughout his childhood, encouraged him to pursue designing anyway. Some of his first major projects were creating Sunday dresses for his younger sisters. His first adult-sized dress was a gift for his mother. Ah Loo was a member of
The Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
, and served a
mission Mission (from Latin 'the act of sending out'), Missions or The Mission may refer to: Geography Australia *Mission River (Queensland) Canada *Mission, British Columbia, a district municipality * Mission, Calgary, Alberta, a neighbourhood * ...
in Salt Lake City. He attended
Brigham Young University-Hawaii Brigham may refer to: Places * Brigham, Cumbria, England * Brigham, East Riding of Yorkshire, England * Brigham City, Utah, USA * Brigham, Wisconsin, USA * Brigham, Quebec, Canada People * Brigham (surname), including a list of people with the ...
, where he studied political science.


Career

Ah Loo was a self-taught designer. He prided himself on designing clothing for all body types. Ah Loo launched his titular brand in 2013. In 2015, Ah Loo exhibited his work at Fiji Fashion Week and LA Fashion Week. He also designed two outfits for Miss World Samoa Latafale Auva'a to use at the
Miss World 2015 Miss World 2015 was the 65th edition of the Miss World pageant, held at the Crown of Beauty Theatre in Sanya, Hainan, China, on 19 December 2015. Rolene Strauss of South Africa crowned Mireia Lalaguna of Spain as her successor at the end o ...
pageant in Sanya, China. By 2016, Ah Loo was working as a bridal designer. In 2018, he represented Samoa at the Commonwealth Fashion Exchange at
Buckingham Palace Buckingham Palace () is a royal official residence, residence in London, and the administrative headquarters of the monarch of the United Kingdom. Located in the City of Westminster, the palace is often at the centre of state occasions and r ...
in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. That same year, he was nominated for the Samoa Business Network's People's Choice Award. In 2019, Ah Loo competed on
season 17 A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and polar ...
of ''
Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. It was created by Eli Holzman and was hosted by Heidi Klum from 2004 to 2017. It has a varied airi ...
'', finishing in 13th place. During his run, he "focused on colorful and boldly patterned designs". He also became known for being the fastest sewer, and sometimes helped other contestants with their projects after finishing early. He returned to the show two years later on ''Project Runway Redemption''. In 2022, he designed an outfit for Danna Bui-Negrete of ''
The Real Housewives of Salt Lake City ''The Real Housewives of Salt Lake City'' (abbreviated as ''RHOSLC''), is an American reality television series originally developed and cast by Los Angeles-based production company InventTV and then Shed Media. It is broadcast on Bravo. The '' ...
''. In 2023, he designed the traditional gown for Miss Global Samoa Haylanni Pearl Kurrupu. In 2024, he designed an outfit for actress Auli'i Cravalho to wear to the premiere of ''
Moana 2 ''Moana 2'' is a 2024 American animated musical film, musical adventure film produced by Walt Disney Animation Studios. The second film in the Moana_(franchise)#Films, ''Moana'' franchise, it was directed by David Derrick Jr., Jason Hand, and D ...
''. In 2023, Ah Loo co-founded Utah Pacific Fashion, the state's first fashion show focusing on designers from Oceania. Ah Loo founded nonprofit organization Creative Pacific in 2024. He was also a mentor at the Nafanua Foundation in Salt Lake City.


Personal life

While visiting his sister in Utah, Ah Loo met his future wife, Laura. He moved to Utah permanently in 2016 and the two married. The couple had two young children at the time of Ah Loo's death. He and his family lived in Utah.


Death

On June 14, 2025, Ah Loo was shot while attending the
No Kings protest The No Kings protests, also known internationally as the No Dictators or No Tyrants protests, were a series of demonstrations that took place on June14, 2025 (labelled as No Kings Day by the participants) against Donald Trump's policies and ac ...
in
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
. Ah Loo was shot accidentally when volunteer "peacekeepers" shot at a man who was carrying an AR-15. Police later confirmed Ah Loo was an innocent bystander, and had not been an intended target. Ah Loo was transported to a hospital, where he died. He was 39. Utah police announced an investigation into his death was ongoing. Ah Loo was the only reported fatality during the series of nationwide protests.


References


External links

* {{DEFAULTSORT:Ah Loo, Afa 1985 births 2025 deaths 21st-century designers 21st-century male artists 21st-century Samoan people Brigham Young University–Hawaii alumni Deaths by firearm in Utah Latter Day Saint artists People from Tuamasaga People from Vaisigano Project Runway (American series) participants Samoan fashion designers Samoan emigrants to the United States The Church of Jesus Christ of Latter-day Saints in Samoa Accidental deaths in Utah