Ari Lohenoja (born May 13, 1958, in

Helsinki Helsinki () is the Capital city, capital and most populous List of cities and towns in Finland, city in Finland. It is on the shore of the Gulf of Finland and is the seat of southern Finland's Uusimaa region. About people live in the municipali ...

) is a Finnish businessperson who has made a career in the

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

and television businesses. Since mid-2000s, he works for the

Finnish Defence Forces The Finnish Defence Forces (FDF) (; ) are the military of Finland. The Finnish Defence Forces consist of the Finnish Army, the Finnish Navy, and the Finnish Air Force. In wartime, the Finnish Border Guard becomes part of the Finnish Defence For ...

as their

marketing communications Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

expert. After finishing his

Master's degree A master's degree (from Latin ) is a postgraduate academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional prac ...

at the

Turku School of Economics Turku School of Economics ( Finnish ''Turun kauppakorkeakoulu'') is a unit of the University of Turku located in Turku, Finland. It was established as an independent higher education business school in 1950, until it was acquired by the state in 1 ...

, Lohenoja made a 15-year career as

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

executive at the Finnish branches of international record companies

CBS Records CBS Records may refer to: * CBS Records, a former name of Sony Music, a global music company * CBS/Sony, a former name of Sony Music Entertainment Japan, a Japanese music company division of Sony * CBS Records International, a label for Columbia Re ...

Warner Music Warner Music Group Corp., commonly abbreviated as WMG, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and the third-largest in the gl ...

and

Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

. He took care of record promotion for artists such as

Kaija Koo Kaija Kokkola (born 10 September 1962), better known by her stage name Kaija Koo, is a Finnish singer. Kokkola began her career when she was 17 years old, as a member of the band Steel City, later known as Kaija Koo Band, until it broke up and K ...

Taikapeili Taikapeili was a Finnish pop music duo consisting of Hanna-Riikka Siitonen and Nina Tapio. They gained success in Finland in the mid-1990s with their debut album ''Suuri salaisuus'' (1994), earning them double platinum after selling 95 715 copies. ...

, and

Aki Sirkesalo Aki Pekka Antero Sirkesalo (25 July 1962 – 26 December 2004) was a Finnish singer and broadcaster. Career Sirkesalo started his public career in 1984 as an announcer in the Finnish Broadcasting Company radio show ''Rockradio''. In 1986, he f ...

. In 1998 he became managing director of StoryFilm, a production company striving to expand from TV commercials into television shows. In 1999, he directed and produced '' Aaken ja Sakun kesäkeittiö'', a

cookery Cooking, also known as cookery or professionally as the culinary arts, is the art, science and craft of using heat to make food more palatable, digestible, nutritious, or safe. Cooking techniques and ingredients vary widely, from grilling ...

TV series for

MTV3 MTV3 (, ) is a Finnish commercial television channel owned and operated by the media company MTV Oy, originally launched on 13 August 1957 as a programming block, becoming its own channel on 1 January 1993. It had the biggest audience share ...

, working with actors such as

Aake Kalliala (born 5 October 1950) is a Finnish actor. He was born in Heinola. Kalliala is best known for appearing on comedy-sketch shows such as '' Pulttibois'' (with Pirkka-Pekka Petelius). Partial filmography * '' Hamlet Goes Business'' (''Hamlet liike ...

and

Sakari Kuosmanen Sakari Jyrki Kuosmanen (born 6 September 1956) is a Finnish singer and actor, born in Helsinki. He has recorded several solo albums and has also done work with Sleepy Sleepers and Leningrad Cowboys. He appeared as himself on the Finnish televis ...

. In the early 2000s, Lohenoja held executive positions at TV production houses

Fremantle Media Fremantle Limited (), formerly FremantleMedia, is a British Multinational corporation, multinational television production company, production and distribution (marketing), distribution company based in London. The company was founded as Pear ...

and Filmiteollisuus Fine before becoming marketing specialist at the Finnish Defence Forces.Fremantle Finland poaches Boxer TV's md, C21 Media, 08-08-2002
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References

External links

* Finnish television directors Finnish television producers Living people 1958 births Music industry executives {{tv-director-stub