Applied Art Forms (brand)

Guy Rupert Berryman (born 12 April 1978) is a Scottish musician, songwriter, producer, businessman and designer. He is best known as the bassist of the rock band Coldplay and electronic supergroup Apparatjik. Raised in Kirkcaldy, he started to play bass at an early age, drawing inspiration from James Brown, the Funk Brothers and Kool & the Gang. His projects beyond music include ''The Road Rat'' magazine and Amsterdam-based fashion brand Applied Art Forms.

Berryman joined Coldplay with Chris Martin, Jonny Buckland and Will Champion at University College London, where he enrolled in a mechanical engineering degree but later dropped out. The band signed with Parlophone in 1999, finding global fame after the release of ''Parachutes'' (2000) and subsequent records. He has won seven Grammy Awards and nine Brit Awards as part of Coldplay. Having sold over 100 million albums worldwide, they are the most successful group of the 21st century.

Early life

Guy Rupert Berryman was born on 12 April 1978 in Kirkcaldy, Fife, Scotland. He is the youngest son of engineer Rupert Berryman and his wife Elizabeth, whose family were merchants and factory owners in the region. Raised close to the Beveridge Park area, he said his childhood was one with "a huge sense of freedom", as he went out with friends and "just did whatever we wanted from a very young age", which included exploring the Raith Estate and the woods near it. Still during his childhood, he developed a passion for watches, exploring the ones his father had even though "the drawers were meant to be off-limits".

Berryman said that listening to Stevie Wonder's " My Cherie Amour" (1969) was a pivotal moment in his life, as well as the reason why he decided to become a bass player: "I can remember being maybe six years old, having this experience. I had obviously heard music in the background, in the house and stuff, but that was the first moment that I ever connected with music on a personal level and since then I've always been a huge fan of soul and Motown".

With his father involved in building the Channel Tunnel as a project manager, Berryman's family moved to Kent when he was around 12 years old, the same period in which he began to play bass. During his time at Edinburgh Academy, he played drums and trumpet for the school band. The lessons made him notice he was "a leftie who plays right-handed" and the bassist later founded a group named Time Out. His education was continued at Kent College, in Canterbury. He then enrolled in mechanical engineering at University College London, where he met Chris Martin, Jonny Buckland and Will Champion, ultimately forming Coldplay.

Career

Coldplay

Berryman was the third member to join the band in 1997. Their college friend Kris Foof described him as "a quiet young man who had been put in Paris Block, the less populated block of rooms in Ramsay Hall. The rest of the band had been placed in New York Block, but not Guy — he was the outsider hat the insiders all knew about namely from his stockpile of musical instruments". Martin commented that he had a wrong impression of the bassist on their first meeting: "He's not as scary as he looks ..Everyone thinks he's moody, soft-spoken is better". They practised along with Buckland and eventually recorded a demo despite not having a drummer, calling themselves Big Fat Noises by November of that year. Champion completed the performing line-up in 1998. Berryman later dropped out of engineering and enrolled in a seven-year architecture programme at the Bartlett, which he subsequently abandoned to focus on his music career. He worked as a bartender to pay rent.

During the '' Coldplay: A Head Full of Dreams'' (2018) documentary, the bassist mentioned the marketing campaign for '' X&Y'' (2005) was a very turbulent period for the band, as they had frequent arguments, particularly between him and Martin: "I was probably much more opinionated back then, which was a huge pain in the ass for everyone, I don't know if I was trying to get away from myself or if I wasn't comfortable with myself, but I definitely had a drinking problem". When the band were asked about their creative process in an interview for ''The Howard Stern Show'', they claimed that while Buckland is usually more optimistic to either disapprove or give his input on Martin's initial ideas, Berryman tends to be more critical, concluding that if he does not like a certain song, "there's no point in ever playing it again". Conversely, he has been responsible for starting tracks such as "Magic" on his own, which was released as the lead single for their sixth album, ''Ghost Stories'', in 2014.

Apparatjik

Berryman formed a supergroup called Apparatjik with Magne Furuholmen (from a-ha), Jonas Bjerre (from Mew) and Martin Terefe in 2008. Their debut single, "Ferreting", was the musical theme of BBC Two's ''Amazon'' and featured on the ''Songs for Survival'' compilation. Revenue was donated in support of Survival International. Two years later, the band released '' We Are Here'' (2010) for digital download on their official website and performed at the CTM Festival. In 2011, they played at the Neue Nationalgalerie, appeared at the Steirischer Herbst Festival, then launched Apparatjik World, an iPad app where fans could help them produce new songs. After going through several editions, the project was named ''Square Peg in a Round Hole'' (2012) and made available as their second album. In 2020, "Julia" was published on the group's YouTube channel. Furuholmen noted that he was in talks with Apparatjik about making a record complemented by visuals during an interview for ''Record Collector'' in 2025, but did not confirm if it would go ahead.

Business ventures

In 2019, the bassist founded quarterly magazine ''The Road Rat'' along with two friends and car specialists. They celebrate classic automobiles, but on-diary stories are not covered because each issue is meant to be "timeless". He oversees the project from his garage and works as its creative director. In the following year, he launched Applied Art Forms, a fashion brand inspired by utilitarian, workwear and military clothing, including designers Helmut Lang, Katharine Hamnett and Martin Margiela. Berryman set its headquarters in Amsterdam and handles both styling and creative direction, though the former role is shared with Marcel Verheijen. He said that his focus is on longevity, making occasional updates instead of following the traditional seasonal calendar. The bassist also mentioned taking a sewing machine with him while touring with Coldplay to mock up pieces. Still in 2020, Berryman helped to release a plant-based protein food start-up called Bodyhero. He then donated part of his personal archive to Marrkt in 2022, with the proceeds going to Save the Children. In 2023, Applied Art Forms switched their menswear presentation to unisex, sold exclusive wireless headphones in partnership with Master & Dynamic, and collaborated with Hannah Martin to launch their first jewellery collection, which drew influence from industrial and punk aesthetics.

Other projects

Berryman guested on Magne Furuholmen's debut album, ''Past Perfect Future Tense'' (2004), along with Champion. He played bass on the subsequent ''A Dot of Black in the Blue of Your Bliss'' (2008) as well. In 2007, he wrote "Guy Romance Theme" and co-wrote "Bass Theme" for the soundtrack of ''The Longest Night in Shanghai''. His most notable hobby throughout the years has been photography, which included taking candid photos of his bandmates with disposable cameras on the Twisted Logic Tour (2005–07) and throwing them to attendees. He then provided pictures for the booklet of a-ha's ninth album, ''Foot of the Mountain'' (2009). Accompanied by Rik Simpson, the bassist founded a producing duo called The Darktones and contributed to '' Love You More'' (2010) and '' You&I'' (2011) by the Pierces. Berryman played instruments like the guitar, glockenspiel, omnichord, keyboards and percussion on the latter record. He also produced James Levy & the Blood Red Rose's ''Pray to Be Free'' (2012) and Hudson Hank's ''DayBreak'' (2013). During Music of the Spheres World Tour (2022–25), he curated a photo diary for ''NME'' and shot pictures for the concert run's official book.

Musical style

With a style described as "slick" and "relaxed", Berryman is usually seen using different models of a Fender Precision Bass, including editions such as Squier, Mustang, Jazz and Jaguar. The latter was used during the recording sessions for ''Viva la Vida or Death and All His Friends'' (2008). He mentioned the first "proper" bass used after joining Coldplay was a Rickenbacker 4001, which can be seen on the music video for "Shiver". In 2003, his gear included two Ampeg SVT amplifiers, two 15" cabinets, one 8"x10" cabinet and a Tone Bender pedal for distortion. In 2012, it was reported he bought a custom-made Hiwatt bass rig. The 200-watt amp head was hand-built in the United Kingdom and paired with a 4x12 cabinet, loaded with Fane speakers. When questioned about his musical taste, Berryman stated that it was hard to condense it down, but he "could not live without the Beatles or Motown". Additionally, he mentioned James Brown, Marvin Gaye, Kool & the Gang and the Funk Brothers as musical inspirations.

Personal life

According to ''The Times'', Berryman has an estimated wealth of £113 million as of May 2022. He is a known supporter of Raith Rovers, showing interest in photography, fashion and electrical gadgets as well. After six years dating, he married interior designer Joanna Briston in 2004. The couple filed for divorce three years later, but remained close to raise their daughter. He subsequently moved to the Cotswolds and built a workshop to repair the cars from his collection. In 2014, he became engaged to Dutch model Keshia Gerrits. They relocated to Amsterdam in early 2024. Berryman has two children with her.

Before restoring automobiles, he took flying lessons and wanted to refurbish a Spitfire and a Tiger Moth, eventually growing bored of aircraft. He is also a collector of synthesisers, cameras and watches: "I'm a completist when it comes to collecting, so I have to restrain myself ..At least with cars you have to have space to keep them all in. But you can get a lot of watches into a drawer". Berryman likewise is the founder of Dawghaus, an online catalogue focused on curating "the best in design" and promoting well-established creations alongside the ones he thinks that deserve more attention. He is the only Coldplay member with a personal social media account.

Discography

With Coldplay

* ''Parachutes'' (2000)
* ''A Rush of Blood to the Head'' (2002)
* '' X&Y'' (2005)
* ''Viva la Vida or Death and All His Friends'' (2008)
* ''Mylo Xyloto'' (2011)
* ''Ghost Stories'' (2014)
* ''A Head Full of Dreams'' (2015)
* ''Everyday Life'' (2019)
* '' Music of the Spheres'' (2021)
* ''Moon Music'' (2024)

With Apparatjik

* '' We Are Here'' (2010)
* ''Square Peg in a Round Hole'' (2012)

Solo credits

* ''Past Perfect Future Tense'' (2004) – bassist
* " Guy Romance Theme" (2007) – writer
* " Bass Theme" (2007) – co-writer
* ''A Dot of Black in the Blue of Your Bliss'' (2008) – bassist
* ''Foot of the Mountain'' (2009) – photographer
* '' Love You More'' (2010) – producer
* '' You&I'' (2011) – producer
* ''Pray to Be Free'' (2012) – producer
* ''Daybreak'' (2013) – producer

See also

* List of people associated with University College London
* List of British Grammy winners and nominees
* List of best-selling music artists
* List of highest-grossing live music artists
* List of artists who reached number one on the UK Singles Chart

Notes

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{{DEFAULTSORT:Berryman, Guy
1978 births
Living people
20th-century British bass guitarists
20th-century Scottish male musicians
21st-century British bass guitarists
21st-century Scottish male musicians
Alternative rock bass guitarists
Alternative rock keyboardists
Alumni of the Bartlett
Alumni of University College London
Apparatjik members
Atlantic Records artists
British alternative rock guitarists
British alternative rock musicians
Capitol Records artists
Coldplay members
Creative directors
Fierce Panda Records artists
Good articles
Nettwerk Records artists
Parlophone artists
People educated at Edinburgh Academy
People educated at Kent College
People from Kirkcaldy
Scottish bass guitarists
Scottish businesspeople
Scottish expatriates in the Netherlands
Scottish fashion designers
Scottish keyboardists
Scottish magazine editors
Scottish male guitarists
Scottish male songwriters
Scottish multi-instrumentalists
Scottish photographers
Scottish pop guitarists
Scottish record producers
Scottish rock guitarists