Apple Vision Pro is an upcoming
mixed-reality headset developed by
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
. It was announced on June 5, 2023, at Apple's
Worldwide Developers Conference
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
, with availability scheduled for early 2024 in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
and later that year internationally. It is Apple's first product in another major category since the
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was ...
in 2015.
Apple advertises the Vision Pro as a "
spatial computer", where digital media is integrated with the real world and physical inputs, such as motion gestures,
eye tracking
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research ...
, and
voice input, can be used to interact with the system. Primarily intended as a standalone device booting visionOS, a derivative of
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
designed to run its own
extended reality apps, it can also be wirelessly connected to a
Mac
Mac or MAC most commonly refers to:
* Mac (computer), a family of personal computers made by Apple Inc.
* Mackintosh, a raincoat made of rubberized cloth
* A variant of the word macaroni, mostly used in the name of the dish mac and cheese
* Mac, ...
.
History
Development
In May 2015, Apple acquired the German
augmented reality
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory Modality (human–computer interaction), modalities, including visual, Hearing, auditory, hap ...
(AR) company
Metaio, originally
spun off from
Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post ...
. rumored to be originally motivated by
Project Titan. That year, Apple hired Mike Rockwell from
Dolby Laboratories
Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in audio noise reduction, audio encoding/compression, spatial audio, and HDR imaging. Dolby licenses its technologies to ...
. Rockwell formed a team that included Metaio Peter Meier and
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was ...
manager Fletcher Rothkopf. The team, called the Technology Development Group, developed an AR demo in 2016 but faced opposition from then-chief design officer
Jony Ive
Sir Jonathan Paul Ive (born 27 February 1967) is a British industrial and product designer, as well as businessman. Ive was the chief design officer (CDO) of Apple Inc. from 1997 until 2019 (known as senior vice principal of industrial des ...
and his team. Augmented reality and
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...
(VR) expert and former
NASA
The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research.
NASA was established in 1958, succeedi ...
specialist Jeff Norris was hired in April 2017.
Rockwell's team helped deliver
ARKit in 2017 with
iOS 11
iOS 11 is the eleventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 10. It was announced at the company's Worldwide Developers Conference on June 5, 2017, and released on September 19, 20 ...
. Rockwell's team sought to create a headset and worked with Ive's team; the decision to reveal the wearer's eyes through a front-facing eye display went over well with the industrial design team.
The headset's development experienced a period of uncertainty with the departure of Ive in 2019. His successor, Evans Hankey, left the company in 2023.
Senior engineering manager Geoff Stahl, who reports to Rockwell, led the development of its visionOS
operating system
An operating system (OS) is system software that manages computer hardware, software resources, and provides common daemon (computing), services for computer programs.
Time-sharing operating systems scheduler (computing), schedule tasks for ef ...
,
after previously working on games and graphics technology at Apple. Apple's extended reality headset is meant as a bridge to future lightweight AR glasses, which are not yet technically feasible. In November 2017, Apple acquired Canadian XR company Vrvana for $30 million. The Vrvana Totem was able to overlay fully opaque, true-color animations on top of the real world rather than the ghost-like projections of other AR headsets, which cannot display the color black. It was able to do this while avoiding the often noticeable lag between the cameras capturing the outside world while simultaneously maintaining a 120-degree field of view at 90 Hz. The Totem also used IR illuminators and infrared cameras to perform spatial and hand tracking.
According to leaker Wayne Ma, Apple was originally going to allow macOS software to be dragged from the display to the user's environment, but was scrapped early on due to the limitations of being based on iOS, and noted that the hand-tracking system was not precise enough to game. Workers also discussed collaborations with brands such as Nike for working out with the headset, while others investigated face cushions that were better suited for sweaty, high-intensity workouts, but was scrapped due to the battery pack and the fragile screen. A feature called "co-presence", a projection of a FaceTime user's full body was also scrapped due to unknown reasons.
Unveiling and release
Information about a headset, then rumored to be called the Reality Pro, began surfacing in 2022. In May 2022, Apple executives previewed the device, including CEO
Tim Cook
Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs. ...
. The company began recruiting directors to develop content for the headset in June. One such director,
Jon Favreau
Jonathan Kolia Favreau (; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as '' Rudy'' (1993), '' PCU'' (1994), '' Swingers'' (1996), '' Very Bad Things'' (1998), '' Deep Impact'' (1998 ...
, was enlisted to bring the dinosaurs on his
Apple TV+
Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. The service was announced ...
show ''
Prehistoric Planet
''Prehistoric Planet'' is a British-American nature documentary streaming television series about dinosaurs that premiered on Apple TV+ beginning May 23, 2022. It is produced by the BBC Studios Natural History Unit with Jon Favreau as showrunn ...
'' to life. By April, Apple was attempting to attract developers to make software and services. Apple filed over 5,000 patents for technologies which contributed to the development of Vision Pro. The Apple Vision Pro was announced at the
Worldwide Developers Conference
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
on June 5, 2023, with availability beginning in early 2024 in the United States at a starting price of and later in 2024 in additional countries, including the United Kingdom, Canada, Japan, India, Brazil, Australia, France, Germany, Spain, Italy and South Korea, at varying starting prices. An estimated million units will be shipped initially.
On June 6, Apple acquired the AR headset startup Mira, whose technology is used at
Super Nintendo World
is a themed area at Universal Studios Japan, and under construction at Universal Studios Hollywood, Universal Studios Singapore and the upcoming Universal's Epic Universe at Universal Orlando Resort. A result of a partnership between Ninten ...
's ''
Mario Kart
is a series of racing games developed and published by Nintendo. Players compete in go-kart races while using various power-up items. It features characters and courses from the ''Mario'' series as well as other gaming franchises such as ...
'' ride. The company has a contract with the
United States Air Force
The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army S ...
and
Navy
A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions. It include ...
. Eleven of the company's employees were onboarded.
Specifications
Hardware
Apple Vision Pro has a
laminated glass
Laminated glass (LG) is a type of safety glass that holds together when shattered. In the event of breaking, it is held in place by a thin polymer interlayer, typically of polyvinyl butyral (PVB), ethylene-vinyl acetate (EVA), lonoplast polym ...
display front, an aluminum frame covered by a flexible cushion, and an adjustable headband. The frame contains five sensors, six microphones and 12 cameras. Two micro-
OLED
An organic light-emitting diode (OLED or organic LED), also known as organic electroluminescent (organic EL) diode, is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light ...
displays with a total of 23
megapixels
In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device.
In most digital display devices, pixels are the ...
usually running at 90
FPS from a maximum of 96, each with a size of a postage stamp, will be seen by the user through the lens. The eyes are tracked by a system of LEDs and infrared cameras, which form the basis of the device's
iris scanner
Iris recognition is an automated method of biometric identification that uses mathematical pattern-recognition techniques on video images of one or both of the irises of an individual's eyes, whose complex patterns are unique, stable, and can b ...
named Optic ID (used for authentication, like the iPhone's
Face ID
Face ID is a facial recognition system designed and developed by Apple Inc. for the iPhone and iPad Pro. The system allows biometric authentication for unlocking a device, making payments, accessing sensitive data, providing detailed facial exp ...
). Custom optical inserts are supported for users with prescription glasses; these lenses will attach magnetically to the main lens and are developed in partnership with
Carl Zeiss AG
Carl Zeiss AG (), branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Together with Ernst Abbe (joined 1866) and Otto Schott (joined 1884) he laid t ...
. The device's speaker is inside the headband and is placed directly over the user's ears. It can also virtualize
surround sound
Surround sound is a technique for enriching the fidelity and depth of sound reproduction by using multiple audio channels from speakers that surround the listener (surround channels). Its first application was in movie theaters. Prior to sur ...
.
The Vision Pro uses the
Apple M2
The Apple M2 is an ARM-based system on a chip (SoC) designed by Apple Inc. as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac notebooks and the iPad Pro tablet. It is the second generation of ARM architecture i ...
system on a chip. It is accompanied by a co-processor known as Apple R1, which is used for real-time
sensor input processing. The device can be powered by an external power supply, a port on a
Mac
Mac or MAC most commonly refers to:
* Mac (computer), a family of personal computers made by Apple Inc.
* Mackintosh, a raincoat made of rubberized cloth
* A variant of the word macaroni, mostly used in the name of the dish mac and cheese
* Mac, ...
, or a battery pack rated for two hours of use.
The user's face is scanned by the headset during setup to generate a ''persona''—a realistic
avatar
Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appeara ...
used by OS features. During a public demo at
Worldwide Developers Conference
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
(WWDC), hands-on participants faces were scanned by an iPhone with
TrueDepth camera for fitting purposes, and ears were scanned to optimize the speakers, with Apple stating this process can be done with the user's own iPhone or at an
Apple Store
The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital m ...
as part of the purchase process.
A "digital crown" dial on the headset is used to control the amount of virtual background occupying the user's field of view, ranging from a
mixed-reality view where apps and media appear to float in the user's real-world surroundings, to completely hiding the user's surroundings.
The Vision Pro has an outward-facing display called EyeSight, which displays the eyes of the user's
CGI persona. Its eyes appear dimmed when in AR and obscured when in full immersion to indicate the user's environmental awareness. When someone else approaches or speaks, even if the user is fully immersed, EyeSight shows their persona's virtual eyes normally and makes the other person visible.
Software
Apple Vision Pro runs visionOS (internally called xrOS during its development), which is derived primarily from
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
core frameworks (including
UIKit,
SwiftUI, and
ARKit), and XR-specific frameworks for
foveated rendering and real-time interaction.
The operating system uses a
3D user interface
In computing, 3D interaction is a form of human-machine interaction where users are able to move and perform interaction in 3D space. Both human and machine process information where the physical position of elements in the 3D space is relevant.
...
navigated via
finger tracking
In the field of gesture recognition and image processing, finger tracking is a high-resolution technique developed in 1969 that is employed to know the consecutive position of the fingers of the user and hence represent objects in 3D.
In additio ...
,
eye tracking
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research ...
, and
speech recognition
Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies and technologies that enable the recognition and translation of spoken language into text by computers with the ma ...
. For example, the user can click an element by looking at it and pinching two fingers together, move the element by moving their pinched fingers, and scroll by flicking their wrist. Apps are displayed in floating
windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for ...
that can be arranged in 3D space. visionOS supports a virtual keyboard for text input, the
Siri
Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer ques ...
virtual assistant, and external
Bluetooth
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limit ...
peripherals including
Magic Keyboard,
Magic Trackpad
Apple Inc. has designed and manufactured several models of mice, trackpads and other pointing devices, primarily for use with Macintosh computers. Over the years, Apple has maintained a distinct form and function with its mice that reflect th ...
, and
gamepad
A gamepad is a type of video game controller held in two hands, where the fingers (especially thumbs) are used to provide input. They are typically the main input device for video game consoles.
Features
Gamepads generally feature a set of ...
s.
Calls can be presented via windows of participants's personas.
The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
announced plans to develop apps for visionOS, including a
Disney+
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 1 ...
app incorporating mixed-reality experiences. Over 100
Apple Arcade
Apple Arcade is a video game subscription service offered by Apple Inc. It is available through a dedicated tab of the App Store on devices running iOS 13, tvOS 13, iPadOS 13, and macOS Catalina or later. The service launched on September ...
games will be compatible with visionOS at launch.
The company is working with
Unity Technologies
Unity Software Inc. (doing business as Unity Technologies) is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technolo ...
to support the
Unity engine
Unity is a cross-platform game engine developed by Unity Technologies, first announced and released in June 2005 at Apple Worldwide Developers Conference as a Mac OS X game engine. The engine has since been gradually extended to support a varie ...
on visionOS.
WebXR
WebXR Device API is a Web application programming interface (API) that describes support for accessing augmented reality and virtual reality devices, such as the HTC Vive, Oculus Rift, Oculus Quest, Google Cardboard, HoloLens, Magic Leap ...
will be supported in
Safari
A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
for visionOS. visionOS will be backwards compatible with existing iOS/
iPadOS
iPadOS is a mobile operating system developed by Apple Inc. for its iPad line of tablet computers. It is a rebranded variant of iOS, the operating system used by Apple's iPhones, renamed to reflect the diverging features of the two product ...
apps, which will be rendered in windows within the user environment.
Reception
Pre-release and unveiling
Samuel Axon of ''
Ars Technica
''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sc ...
'' felt that the Vision Pro was "truly something I had never seen before", noting the intuitiveness of its user interface in a choreographed demo given by Apple, and praising a dinosaur
tech demo
A technology demonstration (or tech demo), also known as demonstrator model, is a prototype, rough example or an otherwise incomplete version of a conceivable product or future system, put together as proof of concept with the primary purpose of ...
for its immersiveness. Axon felt that its displays were dim but "much better than other headsets I've used on this front, even if it still wasn’t perfect", and that the personas looked "surreal" but conveyed body language better than a more stylized avatar (such as
Animoji or
Horizon Worlds
''Horizon Worlds'' (formerly ''Facebook Horizon'') is a free virtual reality, online video game with an integrated game creation system developed and published by Meta Platforms. On this multi-player virtual platform, players move and interact ...
).
He argued that the Vision Pro was not a
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), e ...
(VR) platform, nor a competitor to
Meta Platforms
Meta Platforms, Inc., (file no. 3835815) doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instag ...
'
Quest
A quest is a journey toward a specific mission or a goal. The word serves as a plot device in mythology and fiction: a difficult journey towards a goal, often symbolic or allegorical. Tales of quests figure prominently in the folklore of ev ...
(formerly Oculus) product line, due to its positioning as "primarily an AR device that just happens to have a few VR features", and not as a mass market consumer product.
Media outlets observed that Meta had announced the
Meta Quest 3
The Quest 3 is a virtual reality (VR) headset developed by Reality Labs, a division of Meta Platforms. It was unveiled on June 1, 2023, and released on October 10 as a successor to the Quest 2 and as the 3rd generation of the Meta Quest.
T ...
shortly before WWDC, seemingly in anticipation of Apple's announcement.
Jay Peters of ''
The Verge
''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts.
The website launched on November 1, 2011, and uses Vox Media' ...
'' similarly noted that Apple had deliberately avoided presenting the Vision Pro as a VR platform, such as not referring to the device as a "headset", describing it as an AR device and "spatial computer", and only demonstrating non-VR games displayed in windows and controlled using an external gamepad, rather than fully-immersive experiences such as games and social platforms. He suggested that this positioning "leaves wiggle room for the likely future of this technology that looks nothing like a bulky VR headset:
AR glasses."
The Vision Pro has been criticized due to its high cost, seen by some as too high to go mainstream;
the three priciest components in the Vision Pro are its camera and sensor array, its dual Apple silicon chips, and the twin 4K micro-OLED virtual reality displays. Apple is reportedly working on a cheaper model that is scheduled for release for the end of 2025 as well as a second-generation model with a faster processor. The Vision Pro also faced criticism over its short battery lifespan,
appearing distracting to others,
and its lack of HDMI input
and haptic feedback.
See also
*
HoloLens 2
Microsoft HoloLens 2 is an augmented reality (AR) headset developed and manufactured by Microsoft. It is the successor to the original Microsoft HoloLens. The first variant of the device, The HoloLens 2 enterprise edition, debuted on February 24 ...
*
Meta Quest Pro
The Meta Quest Pro is a mixed reality (MR) headset developed by Reality Labs, a division of Meta Platforms (formerly Facebook, Inc.).
Unveiled on October 11, 2022, it is a high-end headset designed for mixed reality and virtual reality appli ...
*
Google Glass
Google Glass, or simply Glass, is a brand of smart glasses developed and sold by Google. It was developed by X (previously Google X), with the mission of producing an ubiquitous computer. Google Glass displays information to the wearer using ...
References
External links
*
Apple Vision Pro Press Release
{{Augmented Reality and Virtual Reality
Apple Inc. hardware
Products introduced in 2023
Virtual reality headsets
Wearable devices
Augmented_reality
Virtual_reality
Virtual world communities
Metaverse
Upcoming products
2024 in video gaming