AppleBottoms is a fashion brand for women launched in 2003 by rap artist

Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, and actor. He grew up in St. Louis, Missouri, and embarked on his musical career in 1993 as a member of the Midwest hip hop g ...

, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories. The brand was launched with a model search televised on

VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...

. It quickly became popular in the hip hop community, and is referenced in various rap songs, including

Twista Carl Terrell Mitchell (born November 27, 1973), better known by his stage name Twista (also known as Tung Twista), is an American rapper. He is best known for his Chopper (rap), chopper style of rapping and for once holding the title of fastest ...

's "

Overnight Celebrity "Overnight Celebrity" is the second single from Twista's 2004 album ''Kamikaze''. The song was produced and features uncredited vocals by Kanye West and violin by Miri Ben-Ari. It contains a sample of the 1978 song "Cause I Love You" By Lenny Wi ...

", MC Jin's "36-24-36", DaCav5's "Tetris",

Flo Rida Tramar Lacel Dillard (born September 16, 1979), known professionally as Flo Rida ( ), is an American rapper and singer. His 2007 debut and breakout single "Low (Flo Rida song), Low" was number one for 10 weeks in the United States and broke the ...

's " Low", and

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

's "

Shake That "Shake That" (also known as "Shake That Ass") is a song by American rapper Eminem featuring fellow American rapper Nate Dogg. It's the second and final single taken from the former's first compilation album, ''Curtain Call: The Hits'' (2005), as ...

". In 2006, it was the sixth most searched for denim brand on Google. The brand's last ad campaign was in 2010, and featured Nelly. On March 7, 2020, Nelly hinted at a comeback by the brand via

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. The relaunch was set for November 2024.

References

External links

* 2003 in fashion Clothing brands of the United States Hip-hop fashion {{Fashion-stub