Antoria is a UK guitar

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

dating back to the 1950s, which has changed hands three times. Originally the brand consisted of guitars made in

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

(first by Guyatone and then by FujiGen); contemporary Antorias come from

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

and

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

. Current products commercialised under the Antoria brand are

electric Electricity is the set of physical phenomena associated with the presence and motion of matter possessing an electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by Maxwel ...

, acoustic guitars and

basses Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in the b ...

History

The Antoria brand consisted of Guyatone-made guitars exported to the UK from Japan. Hank Marvin played an Antoria LG50 prior to Cliff Richard buying him his more famous Fender Stratocaster.

Jeff Beck Geoffrey Arnold Beck (24 June 1944 – 10 January 2023) was an English musician. He rose to prominence as the guitarist of the rock band the Yardbirds, and afterwards founded and fronted the Jeff Beck Group and Beck, Bogert & Appice. In 1975, ...

played one, as did

Big Jim Sullivan James George Tomkins (14 February 1941 – 2 October 2012), known professionally as Big Jim Sullivan, was an English guitarist. Best known as a session guitarist, he was one of the most in-demand studio musicians in the UK in the 1960s ...

when he was playing with

Marty Wilde Marty Wilde, (born Reginald Leonard Smith; 15 April 1939) is an English singer and songwriter. He was among the first generation of British pop stars to emulate American rock and roll, scoring several 1950s and 1960s hit singles including " E ...

. They were imported by James T. Coppock (Leeds) Ltd, Charles Summerfield Ltd and J. L. Music Ltd. Some Antoria guitars may have been manufactured in

Bavaria Bavaria, officially the Free State of Bavaria, is a States of Germany, state in the southeast of Germany. With an area of , it is the list of German states by area, largest German state by land area, comprising approximately 1/5 of the total l ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

, by

Framus Framus is a German string instrument manufacturing company, that existed from 1946 until 1975. The Framus brand was revived in 1995 as part of Warwick GmbH & Co Music Equipment KG, in Markneukirchen, Germany. The company has offices located in M ...

.September 2018 – A Potted History of the Guitar Part VII
on Crave Guitars In the 1970s, Antoria imported guitars made in the FujiGen factory, which also manufactured

Ibanez is a Japanese guitar brand owned by Hoshino Gakki. Based in Nagoya, Aichi Prefecture, Aichi, Japan, Hoshino Gakki was one of the first Japanese musical instrument companies to gain a significant foothold in import guitar sales in the United Stat ...

guitars. Later, production shifted to Korea, where, among other models, an imitation

Gibson ES-335 The Gibson ES-335 is a semi-hollow body semi-acoustic guitar introduced by the Gibson Guitar Corporation as part of its Gibson ES Series, ES (Electric Spanish) series 1958 in music, in 1958. It has a solid maple wood block running through the cente ...

was made (a model also sold under the

Harmony In music, harmony is the concept of combining different sounds in order to create new, distinct musical ideas. Theories of harmony seek to describe or explain the effects created by distinct pitches or tones coinciding with one another; harm ...

brand). James T. Coppock ceased trading in the early 1980s and Antoria guitar production ceased. Then, probably in the 1980s, John Lawson acquired the brand and distributed guitars using the name until 2006. In January 2007, the Antoria brand was purchased by Adam Hall Limited, and then in 2010 by Tim Gentle Music of

Stockton-on-Tees Stockton-on-Tees is a market town in County Durham, England, with a population of 84,815 at the 2021 UK census. It gives its name to and is the largest settlement in the wider Borough of Stockton-on-Tees. It is part of Teesside and the Tees Val ...

. The new Antoria electric guitars are manufactured in South Korea, and their acoustic and electro-acoustic guitars in China.

References

External links

Official website
{{Guitar brands British brands Electric guitars Acoustic guitars Bass guitars