Anti-aging creams are predominantly

moisturizer A moisturizer, or emollient, is a Cosmetics, cosmetic preparation used for protecting, moisturizing, and lubricating the Human skin, skin. These functions are normally performed by Sebaceous gland, sebum produced by healthy skin. The word "emollie ...

-based

skin care Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...

products marketed with unproven claims of making the consumer look younger by reducing, masking or preventing signs of skin

aging Ageing (or aging in American English) is the process of becoming Old age, older until death. The term refers mainly to humans, many other animals, and fungi; whereas for example, bacteria, perennial plants and some simple animals are potentiall ...

. Anti-aging supplements are ingestible products promoted to diminish the effects of aging, including

vitamin supplements Vitamins are organic molecules (or a set of closely related molecules called vitamers) that are essential to an organism in small quantities for proper metabolic function. Essential nutrients cannot be synthesized in the organism in suff ...

, powders, and teas. Anti-aging cream

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False health claims

In the United States, anti-aging products are commonly marketed with false

health claim A health claim on a food label and in food marketing is a claim by a manufacturer of food products that their food will reduce the risk of developing a disease or condition. For example, it is claimed by the manufacturers of oat cereals that oa ...

s, and are deemed to be among various scams on consumers. Since 2007, the US

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

(FDA) has issued dozens of warning letters to manufacturers of skin care products with false marketing including supposed anti-aging effects about the benefits of such products, which are not authorized to be marketed as

drugs A drug is any chemical substance other than a nutrient or an essential dietary ingredient, which, when administered to a living organism, produces a biological effect. Consumption of drugs can be via inhalation, injection, smoking, ingestio ...

that would require FDA approval to be safe and effective for treating the aging process.

Audience marketing

Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...

has been effective at getting children and teenagers to buy anti-aging skin care products. Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are common in the 21st century. Marketing of anti-aging products has been criticized as reinforcing

ageism Ageism, also called agism in American English, is a type of discrimination based on one's age, generally used to refer to age-based discrimination against Old age, elderly people. The term was coined in 1969 by Robert Neil Butler to describe this ...

, particularly against women. Anti-aging promotions specifically reinforce the belief that older people should look like middle-aged people, and that old age comes with a loss of gender identity.

References

{{DEFAULTSORT:Anti-Aging Cream Ageing Skin care Cosmetics Anti-aging substances