''Anniemal'' is the debut album by Norwegian singer
Annie. It was first released by
679 Recordings
679 Artists (formally known as Sixsevenine and 679 Recordings) was a Warner Music Group-owned record label based in London, England.
It was started by Nick Worthington who after leaving XL Recordings in 2001, started the company with Warner Mu ...
in September 2004. Annie began recording music in 1999 with her boyfriend, Tore Kroknes, who died in 2001. She returned to recording later that year, collaborating with
Richard X,
Röyksopp
Röyksopp () a Norwegian electronic music duo from Tromsø formed in 1998. The duo consists of childhood friends Svein Berge and Torbjørn Brundtland who formed Röyksopp during the Bergen Wave. After experimenting with different Electronic Mu ...
, and Timo Kaukolampi.
The album combines Annie's thin, airy vocals with heavily layered beats. It is heavily influenced by 1980s
dance-pop
Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
. Upon release, the album was successful in Norway. Blogs leaked tracks from ''Anniemal'' before it was released internationally, and publications from other countries soon praised the album for its blissful but melancholic sound.
Before releasing the album internationally in 2005, Annie's record label 679 Recordings was not confident in the album's ability to achieve commercial success overseas, so it did not heavily promote ''Anniemal''. The album eventually sold over 100,000 copies worldwide. It yielded four singles: "
Chewing Gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
", "
Heartbeat", "Happy Without You", and "Always Too Late".
Background and development
In the late 1990s, Annie held a monthly DJ night called Pop Till You Drop with friend Frøken Blytt in her hometown of
Bergen
Bergen (, ) is a city and municipalities of Norway, municipality in Vestland county on the Western Norway, west coast of Norway. Bergen is the list of towns and cities in Norway, second-largest city in Norway after the capital Oslo.
By May 20 ...
, Norway.
There she met producer Tore Kroknes, and the two began dating.
Annie and Kroknes borrowed a small studio from
downtempo
Downtempo (or downbeat) is a broad label for electronic music that features an atmospheric sound and slower beats than would typically be found in dance music. Closely related to ambient music but with greater emphasis on rhythm, the style may ...
duo
Röyksopp
Röyksopp () a Norwegian electronic music duo from Tromsø formed in 1998. The duo consists of childhood friends Svein Berge and Torbjørn Brundtland who formed Röyksopp during the Bergen Wave. After experimenting with different Electronic Mu ...
to record her debut single "
The Greatest Hit". The song, which uses a sample of
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
's 1982 dance-pop single "
Everybody", had a limited edition release in 1999. It became an underground hit at clubs in Norway and Britain, resulting in offers for record deals.
The two recorded Annie's second single, titled "I Will Get On". She focused on vocals and melodies in music, and Kroknes concentrated on production, influenced by
techno
Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (bpm). The central rhythm is typically in common time ( ) and often ...
,
disco
Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
and
house music
House is a genre of electronic dance music characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago's underground ...
.
As she began to work on her debut album, Kroknes became ill due to a heart defect. He died eighteen months later, in April 2001.
Because of their plan to make the album together, Annie struggled with the idea of collaborating with anyone else and stopped work on it entirely.
Half a year passed before Annie returned to music.
She asked Timo Kaukolampi from Finnish electronic group
Op:l Bastards to DJ in Bergen.
Starting with a song titled "Kiss Me", he had Annie contribute vocals to some of his tracks.
She asked Kaukolampi to work on the album, and he produced nine of its songs for her.
She could not afford to rent a studio, so Annie recorded demos by asking to use local studios at night or borrowing one owned by her friend.
In late 2003, Annie signed with 679 Recordings, and the advance enabled her to complete the record. Producer
Richard X, impressed with "The Greatest Hit", asked her to record vocals for his debut album ''
Richard X Presents His X-Factor Vol. 1''. In exchange, he contributed "Chewing Gum" and "Me Plus One", both written with
Hannah Robinson
Hannah Robinson (born in Derbyshire) is a British songwriter. Her best-known compositions include Rachel Stevens's UK No. 2 hit " Some Girls", Ladyhawke's " My Delirium" and Annie's "Chewing Gum". Robinson began her career as a vocalist and ...
.
Annie also worked with Röyksopp, who co-wrote and produced three songs on the album.
Rather than recording and selecting from a large number of songs, Annie stopped after around thirteen and compiled the track list. She selected the title ''Anniemal'' based on a suggestion by Kroknes. The two had planned on writing a song titled "Anniemal", so she chose it as the album's title because to her, "it just made sense. Anniemal is simple and easy and good."
Composition
When working on songs, Annie was involved with the whole recording and production processes, with a focus on the melodies.
Annie stated that while promoting the album, she wanted to make sure people knew of her involvement in the album's writing and production.
Of its twelve songs, ten were co-written by Annie. She stated that although singing songs written by someone else might not feel less personal, "It's special to be on the stage and actually sing something you had done." With respect to her involvement in the songwriting process, Annie referred to herself as "a bit of a control freak".
The lyrics of ''Anniemal'' generally describe falling in or out of love.
Annie's vocals are thin and breathy, working within a narrow vocal range.
Reviewers noted a sense of melancholy in the vocals,
suggesting that it could be attributed to the death of Kroknes.
Annie acknowledged that none of the songs "are directly happy" and that some are "happy but still a bit melancholy."
She stated that she thought bittersweet melodies "
oundtimeless…Very Scandinavian of me!" She insisted, however, that she tries to write songs that are cheerful:
"For me, it's really easy to write depressive songs and that's why I never do that. I try to do songs that are a bit happier and a bit more complicated. I think there are too many songwriters writing sad, depressive songs, and I find it really boring, listening to music where people are just complaining. People should stop whining! I find it much more challenging to make songs that are pop songs, to make happy songs, and that's why I like to do it. I really like to make quite hopeful, happy music with a little bit of melancholy in it, with a little spice of melancholy."
''Anniemal'' focuses on heavily layered beats, with a strong 1980s influence. Annie was influenced by 1980s dance-pop, and on "No Easy Love", she includes a sample of
Shakatak's 1982 song "Easier Said Than Done".
Unlike many of her contemporaries, Annie avoids using an ironic or
kitsch
''Kitsch'' ( ; loanword from German) is a term applied to art and design that is perceived as Naivety, naïve imitation, overly eccentric, gratuitous or of banal Taste (sociology), taste.
The modern avant-garde traditionally opposed kitsch ...
y in her take on 1980s music. The songs' styles span genres including
bubblegum pop
Bubblegum (also called bubblegum pop) is pop music in a catchy and upbeat style that is marketed for children and adolescents. The term also refers to a more specific rock and pop subgenre, originating in the United States in the late 1960s, th ...
,
electro, disco,
R&B, dance-pop, and
rock.
Annie's DJing experiences taught her about sound and production and affected her music. She stated that she wanted to make a pop album that would not quickly become dated, "an album that you could listen to in five years and it wouldn't sound terrible." Annie considered excluding "Greatest Hit" from ''Anniemal'' to achieve this but ultimately included it because she felt it did not sound as if it were five years old.
Critical reception
''Anniemal'' received acclaim from music critics. At
Metacritic
Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which assigns a
normalised rating out of 100 to reviews from mainstream critics, the album received an
average
In colloquial, ordinary language, an average is a single number or value that best represents a set of data. The type of average taken as most typically representative of a list of numbers is the arithmetic mean the sum of the numbers divided by ...
score of 81, based on 23 reviews, which indicates "universal acclaim".
Scott Plagenhoef of ''
Pitchfork
A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials.
The term is also applie ...
'' referred to the songs as a "dozen slices of stylish, sophisticated electro-pop, crisp tracks that move between the fizzy and the woozy, all anchored by Annie's breathy (sometimes almost muted) vocals."
The site's endorsement was uncommon during a period when sites covering independent music were often dismissive of pop acts.
In his review for
AllMusic
AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
, Andy Kellman described ''Anniemal'' as "cunning" but also "deeply affecting".
Dylan Hicks' review for ''
The Village Voice
''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'' stated that the
blogosphere
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
and British music press overrated ''Anniemal'' but that "an overrated good record is still a good record".
Jody Rosen
Jody Rosen (born June 21, 1969 in New York City) is an American journalist and author. He is a contributing writer for ''The New York Times Magazine''.
Career Journalism
Rosen served as critic-at-large for '' T: The New York Times Style Magaz ...
wrote for ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' that the album "is a true album, strong from top to bottom" and that "there is charm in
nnie'sdeadpan delivery, and her songwriting is full of the flair for melody for which
Scandinavian pop is famous."
Rosen also contributed a review to ''
Slate
Slate is a fine-grained, foliated, homogeneous, metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade, regional metamorphism. It is the finest-grained foliated metamorphic ro ...
'', where she noted that "other singers have made whole careers out of singles less winning than 'Chewing Gum,' but
'Anniemal''includes several other superb songs".
Kitty Empire's review in ''
The Observer
''The Observer'' is a British newspaper published on Sundays. First published in 1791, it is the world's oldest Sunday newspaper.
In 1993 it was acquired by Guardian Media Group Limited, and operated as a sister paper to ''The Guardian'' ...
'' stated that the album's songs "boast a winning combination of innocence and experience, breezy blonde melodies and just-so productions". ''
PopMatters
''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, ...
'' Pierre Hamilton called ''Anniemal'' "riveting" for how "it lacks the waxy sheen" that listeners were used to hearing in manufactured pop music.
However, a second ''PopMatters'' review, written by Rob Horning, criticised the album for using a similar formula to previous generations of electropop, adding that the result was "exquisitely empty…enough to suck the feelings out of its listeners and leave them happily vacant, blank and unburdened." In his review for ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' magazine, Michael Paoletta described the album as "slinky and sensual, cool and classy, fun and fiery" and labeled it "one of the best debut albums of 2005."
Several reviewers drew parallels between mainstream pop acts and Annie. ''
Entertainment Weekly
''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
''s Raymond Fiore called the album an "addictive" debut where Annie "flaunts whispery
Kylie cool and old-school-Madonna cheekiness", but added that "this sugar rush of an album proves…candy is best consumed in moderation."
Hua Hsu of ''
Blender
A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
'' magazine made a similar comparison, proclaiming Annie the "Kylie Minogue hipsters don't have to feel guilty about liking".
Barry Walters of ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
'' touted how the album "comes packed with both instant surface fizz and quirky finesse that sustains repeated listenings", and ending his review, "Goodbye,
Britney. Hello, Annie."
''Pitchfork'' listed ''Anniemal'' at number fifteen on its list of the top fifty albums of 2004, stating that its strength was how "its downtime feels so decidedly personal", and the album appeared at number 167 on ''Pitchfork''s list of the top 200 albums of the 2000s.
The album was placed on ''
Slant Magazine
''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New Yor ...
''s list of best albums of the 2000s at number twenty-three. ''Rolling Stone'' ranked ''Anniemal'' number thirty-nine on its "Top 50 Records of 2005" list, exclaiming, "Hail the Norse goddess."
Release and commercial performance
679 Recordings first released ''Anniemal'' in Norway on 28 September 2004. The album debuted at its peak of number six on the Norwegian Albums Chart.
It won in the pop category at the 2005 Alarm Prizes, and Annie won for newcomer of the year. She again won for Newcomer of the Year at
Spellemannprisen
The Spellemannprisen (also referred to as the Norwegian Grammy Awards) is a Norwegian music award ceremony presented by International Federation of the Phonographic Industry#Local associations, IFPI Norge and :no:FONO, FONO. It was first awarded i ...
2005, where she was invited to present an award.
Following the album's Norwegian release, the songs were leaked onto the Internet, and some appeared on year-end best-of lists in other countries.
Annie stated that she had not expected North American publications to show interest in the album because she thought "the record sounds really European." The songs reached an international audience through online blogs, message boards, and
file sharing
File sharing is the practice of distributing or providing access to digital media, such as computer programs, multimedia (audio, images and video), documents or electronic books. Common methods of storage, transmission and dispersion include ...
networks before they had been released outside Scandinavia. This was more common for independent bands, and Annie became the first European dance-pop musician to cultivate an underground fanbase this way.
679 released the album in the rest of Europe during early 2005 but was unsure how to categorise and market ''Anniemal''. It asked Annie about artists like
Goldfrapp
Goldfrapp were an English electronic music duo from London, formed in 1999. The duo consisted of Alison Goldfrapp (vocals, synthesiser) and Will Gregory (synthesiser).
Despite favourable reviews and a short-listing for the Mercury Prize, thei ...
whose audiences 679 thought it should target. Uncertain that the album's Internet hype would significantly bolster the album's sales, the label did not heavily promote it. In support of the album, Annie opened for English
alternative dance
Alternative dance (also known as indie dance or underground dance in the United States) is a musical genre that mixes alternative rock with electronic dance music. Although largely confined to the British Isles, it has gained worldwide exposure ...
band
Saint Etienne at several June 2005 gigs in the United Kingdom. Annie had never performed her songs live before the release of ''Anniemal'', so replicating the sound of more electronic songs like "Chewing Gum" became a long process.
By September of that year, the album had sold 20,000 copies.

For its 7 June 2005 American release, ''Anniemal'' was distributed by
Big Beat Records. To promote the album, Annie performed a set of DJing gigs in the United States for the Anniemix Tour during late June and early July 2005. She and Kaukolampi spun vinyl, and Annie performed her songs during the tour. Before the tour began, ''Anniemal'' was selling over one thousand copies per week in the US,
and it went on to sell a total of 22 thousand copies there.
Although it did not chart on the US
''Billboard'' 200, ''Anniemal'' reached number thirteen on the
Top Electronic Albums chart.
When released in Australia the following year, the album failed to chart on the
ARIA Albums Chart
The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
but peaked at number twenty-five on the Dance Albums Chart.
''Anniemal'' sold a total of over 100,000 copies worldwide.
Singles
"Chewing Gum" was released as the album's lead single in September 2004. Built around a retro beat by Richard X, the song uses chewing gum as a metaphor for men, with Annie singing "You spit it out when all the flavor has gone/Wrap him round your finger like you're playing with gum". It was the album's most commercially successful single, reaching number eight on the Norwegian Singles Chart and number twenty-five on the
UK Singles Chart.
It was also a critical success, listed thirty-first on the 2004
Pazz & Jop
Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abse ...
list, a survey of several hundred music critics conducted by
Robert Christgau
Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and later became a ...
.
"Heartbeat" was the second single released from ''Anniemal''. It narrates a night of going to clubs with friends, using a beat symbolizing a heartbeat, which doubles its tempo when Annie's persona catches the attention of her romantic interest on the dancefloor.
Like "Chewing Gum", it received acclaim from music critics. It was one place behind "Chewing Gum" on the Pazz & Jop list,
and ''Pitchfork'' named it the best single of 2004. However, it did not sell as well as "Chewing Gum", reaching number eighteen in Norway and fifty in the United Kingdom.
"Happy Without You" and "Always Too Late" were released as the third and fourth singles in 2005, but neither charted.
Track listing
Personnel
Credits adapted from ''Anniemal'' album liner notes.
* Annie – vocals
(all tracks); producer
(8–12); arrangement
(10)
* Abdissa Assefa – percussion
(6, 7, 11); drums
(9, 11)
*
Svein Berge – producer
(5, 12); backing vocals, instruments
(5)
*
Torbjørn Brundtland – producer
(5, 8, 12); backing vocals, instruments
(5); additional producer
(10)
* Veikka Ercola – mixing, producer
(7)
* Erot in the Sandal – arrangement, producer
(10)
* Freezer Unit – additional programming
(7)
* Pete Hofmann – mixing
(1–3, 6); engineer
(2); additional programming
(3, 6); guitar
(4)
* Timo Kaukolampi – producer
(1, 3, 6, 7, 9, 11, 12)
* Pekka Lahti – bass
(7, 11)
* Sami Nieminen –
Hammond organ
The Hammond organ is an electric organ invented by Laurens Hammond and John M. Hanert, first manufactured in 1935. Multiple models have been produced, most of which use sliding #Drawbars, drawbars to vary sounds. Until 1975, sound was created ...
(11)
* Tuomo Puranen – synthesiser
(6); bass
(9); synth soundscape
(11)
* Jyri Riikonen – additional programming
(7)
*
Hannah Robinson
Hannah Robinson (born in Derbyshire) is a British songwriter. Her best-known compositions include Rachel Stevens's UK No. 2 hit " Some Girls", Ladyhawke's " My Delirium" and Annie's "Chewing Gum". Robinson began her career as a vocalist and ...
– backing vocals
(2, 4)
* Yngve Sætre – additional producer
(3, 6); mixing
(9, 11, 12); engineer
(12)
* Fredrik Saroea – piano
(11)
* Magnus Unnar – photography
* David Vogt – violin
(1)
*
Richard X – producer
(1, 2, 4); backing vocals
(4)
Charts
Release history
References
External links
*
*
{{Authority control
2004 debut albums
679 Artists albums
Albums produced by Richard X
Annie (singer) albums
Big Beat Records (American record label) albums