* Anikspray & Anik Ghee was launched in the year 1965 by Lipton from the facility in Etah (U.P).
* HLL acquired Lipton India in 1972 and added two more brands - Anik Madhur, Anik Milkana.
* In 1999 Dutch multinational Numico Ltd, through its subsidiary company Nutricia (India) Pvt Ltd acquired dairy business from HLL and launched Anik Anytime Dairy whitener.
* The company expanded distribution to 1000 distributors & 3.1 lac outlets
* In 2003, a Consortium of 4 companies headed by Mirage Impex acquired the business from Nutricia. MP Glychem earlier version of Anik industries was already operating Sourabh dairy in MP via Dewas facility.
* In 2016, Lactalis acquired a dairy business from Anik Industries & established Anik Milk Products Pvt Ltd.
History
At its heyday, the brand Anikspray was originally developed and owned by Lipton India and
Hindustan Unilever Limited.
In 1999, Hindustan Unilever sold its dairy products business as well the brands Anik, Anikspray and Anik Ghee to
Nutricia (India) Private Limited, which was owned by the Dutch consumer products giant
Numico
Nutricia is a Danone brand that specialises in therapeutic food and infant formula, including medical nutrition for babies with specific needs.
The former company, N.V. Nutricia., was established in The Netherlands by brothers Jan and Martinus ...
.
In 2003, Numico decided to cease its operations in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and sold Nutricia to a consortium of four companies headed by Mirage Impex.
The deal involving Mirage Impex was steered by Ashok Phadnis, a dairy business veteran who was previously the managing director of th
Madhya Pradesh Dairy Federation
Current Operations
Today, Anik Spray is manufactured by Anik Milk Products Private Limited, based in the city of
Indore
Indore (; ISO 15919, ISO: , ) is the largest and most populous Cities in India, city in the Indian state of Madhya Pradesh. The commercial capital of the state, it has been declared as the List of cleanest cities in India, cleanest city of In ...
,
Madhya Pradesh
Madhya Pradesh (; ; ) is a state in central India. Its capital is Bhopal and the largest city is Indore, Indore. Other major cities includes Gwalior, Jabalpur, and Sagar, Madhya Pradesh, Sagar. Madhya Pradesh is the List of states and union te ...
, India.
Other than Anik Spray, the company also produces ghee that is sold under the brand name Anik Ghee.
See also
*
Amulspray
*
Amul
The Anand Milk Union Limited commonly known as Amul is an Indian dairy brand owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat. GCMMF is controlled by 3.6 million milk producers. ...
References
External links
*http://mediabulletins.com/business-world/desi-ghee-for-desi-celebrations-anik-ghee-brings-high-quality-ghee-for-better-health/
*https://www.pninews.com/anik-ghee-brings-high-quality-ghee-for-better-health/
*https://www.pioneeralliance.in/business_news?id=35514/Anik-Ghee-has-brought-high-quality-ghee-for-better-health
*http://businessnewsthisweek.com/business/desi-ghee-for-desi-celebrations-anik-ghee-brings-high-quality-ghee-for-better-health/
*https://adsspot.me/media/tv-commercials/milkana-cows-go-shopping-707d09490bfa
*https://www.flickr.com/photos/megs-mayhem/1037775335
*http://businessnewsthisweek.com/business/desi-ghee-for-desi-celebrations-anik-ghee-brings-high-quality-ghee-for-better-health/
*https://www.exchange4media.com/advertising-news/scarecrow-m-c-saatchi-wins-creative-duties-of-7-fmcg-brands-including-4-from-emami-group-91051.html
Indian brands
Dairy products companies of India
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