Andrea Febbraio is an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

entrepreneur, writer, professor, and podcaster. Febbraio is the founder of Hypercast, an Italian podcast startup. He is also the creator of the podcast "Ciao Cicci." As a writer, Febbraio is the co-author of ''Viral Video: Content is King, Distribution is Queen'' and ''Buzz Marketing Nei Social Media'', business books in the field of

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

and social media. Febbraio is an

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...

and venture capitalist as well as a senior lecturer at

SDA Bocconi School of Management SDA Bocconi School of Management (SDA standing for Scuola di Direzione Aziendale) was founded in 1971 and is the graduate business school of Bocconi University in Milan and Rome, Italy. SDA Bocconi is Triple accreditation, triple accredited by t ...

and LUISS Business School. His success as an entrepreneur was documented in the book ''Startup di Successo'', a book detailing 20 years of Italy's internet entrepreneurs.

Career

Febbraio began his career working at internet platform and digital media agencies during the

dot-com boom The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Intern ...

in the 1990s. He is an economics graduate and became a business school lecturer in 2010. Febbraio is the former CEO of PromoDigital, an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

company founded by Diego Masi in 2008. The company was the first

buzz marketing Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a ...

platform in Italy and was sold two years later to the Wikio Group, Europe's top blog-ranking service. Febbraio's expanded his career to encompass that of an

educator A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. w ...

in 2010. He is a senior lecturer at

and LUISS Business School where he teaches

M.B.A. A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

students. He is also a professional speaker, previously speaking at events such as the

Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

, Social Media Week, I Strategy, and IAB Forum. His investing career is that of an angel investor as well as a partner in the venture capital firm Adriadne Capital. As a writer, Febbraio has published two books. The first is ''Buzz Marketing Nei Social Media,'' a business book about buzz marketing in social media that was published in 2009. In 2014, he co-authored ''Viral Video: Content is King, Distribution is Queen'' along with Dario Caiazzo and Umberto Lisiero.

Bibliography

References

{{DEFAULTSORT:Febbraio, Andrea Living people Italian businesspeople Italian non-fiction writers Italian male non-fiction writers Year of birth missing (living people)