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Andrea Febbraio
Andrea Febbraio is an Italian entrepreneur, writer, professor, and podcaster. Febbraio is the founder of Hypercast, an Italian podcast startup. He is also the creator of the podcast "Ciao Cicci". As a writer, Febbraio is the co-author of ''Viral Video: Content is King, Distribution is Queen'' and ''Buzz Marketing Nei Social Media'', business books in the field of digital marketing and social media. Febbraio is an angel investor and venture capitalist as well as a senior lecturer at SDA Bocconi School of Management and LUISS Business School. His success as an entrepreneur was documented in the book ''Startup di successo'', a book detailing 20 years of Italy's internet entrepreneurs. Career Febbraio began his career working at internet platform and digital media agencies during the dot-com boom in the 1990s. He is an economics graduate and became a business school lecturer in 2010. Febbraio is the former CEO of PromoDigital, an online advertising company he founded in 2008. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Italians
, flag = , flag_caption = Flag of Italy, The national flag of Italy , population = , regions = Italy 55,551,000 , region1 = Brazil , pop1 = 25–33 million , ref1 = , region2 = Argentina , pop2 = 20–25 million , ref2 = , region3 = United States , pop3 = 17-20 million , ref3 = , region4 = France , pop4 = 1-5 million , ref4 = , region5 = Venezuela , pop5 = 1-5 million , ref5 = , region6 = Paraguay , pop6 = 2.5 million , region7 = Colombia , pop7 = 2 million , ref7 = , region8 = Canada , pop8 = 1.5 million , ref8 = , region9 = Australia , pop9 = 1.0 million , ref9 = , region10 = Uruguay , pop10 = 1.0 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet cha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Angel Investor
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or ownership equity. Angel investors usually give support to start-ups at the initial moments (where risks of the start-ups failing are relatively high) and when most investors are not prepared to back them. In a survey of 150 founders conducted by Wilbur Labs, about 70% of entrepreneurs will face potential business failure, and nearly 66% will face this potential failure within 25 months of launching their company. A small but increasing number of angel investors invest online through equity crowdfunding or organize themselves into angel groups or angel networks to share investment capital, as well as to provide advice to their portfolio companies. Over the last 50 years, the number of angel investors has greatly increased. Etymology and origi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SDA Bocconi School Of Management
SDA Bocconi School of Management (SDA standing for Scuola di Direzione Aziendale) is the graduate business school of Bocconi University. It is the leading School of Management in Italy and also stands among the top-ranked European institutions. SDA Bocconi offers executive, custom and MBA programs, as well as specialized masters, and regularly takes on research projects on commission. SDA Bocconi School of Management also has an offshore presence in Mumbai, India called thSDA Bocconi Asia Center. In 1998, SDA Bocconi was the first school in Italy to be accredited by EQUIS and is now one of only 100 business schools worldwide to hold the "triple crown", having been accredited by three international accreditation associations: AACSB, EQUIS and AMBA (Association of MBAs). The School has also been accredited by CSQNet and holds the ISO 9001:2000 quality rating from the Funded Projects Services Center. Memberships SDA Bocconi is a member of the European Foundation for Management D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Libera Università Internazionale Degli Studi Sociali Guido Carli
Libera Università Internazionale degli Studi Sociali "Guido Carli" (Italian for ''Free International University of Social Studies "Guido Carli"''), known by the acronym "LUISS" or "LUISS Guido Carli", is a prestigious private university located in Rome, Italy, founded in 1974 by a group of entrepreneurs led by Umberto Agnelli, brother of Gianni Agnelli. It provides undergraduate and post-graduate education, in addition to a range of Double Degree programs, in the fields of finance, business, management, law and political science. It is located near the historical center of the city, between the neighborhoods of Parioli and Trieste. The university is supported by Confindustria, the Italian confederation of industries. Luiss has four different campuses: one in Viale Romania, one in Via Parenzo, one in Villa Blanc and the last one in Viale Pola. It also has a library in Via Santa Costanza. History In 1974 a group of entrepreneurs led by Umberto Agnelli (the brother of Gianni Ag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dot-com Company
A dot-com company, or simply a dot-com (alternatively rendered dot.com, dot com, dotcom or .com), is a company that does most of its business on the Internet, usually through a website on the World Wide Web that uses the popular top-level domain ".com". As of 2021, .com is by far the most used TLD, with almost half of all registrations. The suffix .com in a URL usually (but not always) refers to a commercial or for-profit entity, as opposed to a non-commercial entity or non-profit organization, which usually use .org. The name for the domain came from the word ''commercial'', as that is the main intended use. Since the .com companies are web-based, often their products or services are delivered via web-based mechanisms, even when physical products are involved. On the other hand, some .com companies do not offer any physical products. History Origin of the .com domain (1985-1991) The .com top-level domain (TLD) was one of the first seven created when the Internet was firs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Buzz
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz. Strategies Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wikio Group
The Wikio Group is a group of online startup enterprises in the field of social media marketing. It includes the brands Ebuzzing, Nomao, Overblog, Wikio News, Wikio Buzz and Wikio Experts. The group employs over 130 people in total and holds offices in Paris, Toulouse, London, Rome, Milan and Luxembourg. In 2010, the Wikio Group doubled its revenue to more than 10 million Euro. With more than 27 million unique users per month, the group is one of the leaders for social media in Europe today. History The information portal Wikio was founded in June 2006 by Pierre Chappaz. In December 2009, it was joined by Ebuzzing which is a service bringing together bloggers and companies. The merger enabled Wikio to further establish itself on the European market for social media marketing. Wikio also acquired the Italian buzz platform Promodigital and in March 2010 it took over Neotia, a Buzz Monitoring and Online Reputation Management Platform. In September 2010, Wikio and OverBlog fuse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Teacher
A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. when showing a colleague how to perform a specific task). In some countries, teaching young people of school age may be carried out in an informal setting, such as within the family (homeschooling), rather than in a formal setting such as a school or college. Some other professions may involve a significant amount of teaching (e.g. youth worker, pastor). In most countries, ''formal'' teaching of students is usually carried out by paid professional teachers. This article focuses on those who are ''employed'', as their main role, to teach others in a ''formal'' education context, such as at a school or other place of ''initial'' formal education or training. Duties and functions A teacher's role may vary among cultures. Teachers may prov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Of Business Administration
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy. It originated in the United States in the early 20th century when the country industrialized and companies sought scientific management. Some programs also include elective courses and concentrations for further study in a particular area, for example, accounting, finance, marketing, and human resources, but an MBA is intended to be a generalized program. MBA programs in the United States typically require ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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