Alan Hilburg was an American trust communications and branding consultant. Hilburg specialized in crisis management, litigation and organizational brand alignment. Hilburg worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with, Ford, Disney, YUM Brands, BP and the U.S. Veterans Administration. He had also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy), transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg had over 30 years of experience as a communications strategist consultant and had also written two New York Times best-selling books and produced several Emmy-nominated documentaries.

Education

Hilburg attended Franklin College in Indiana and graduated from

New York Institute of Technology The New York Institute of Technology (NYIT or New York Tech) is a Private university, private research university, research university founded in 1955. It has two main campuses in New York (state), New York—one in Old Westbury, on Long I ...

(NYIT).

Career

After working as a senior executive at

Burson-Marsteller Burson (formerly Burson Cohn & Wolfe (BCW)) is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients. In February 2018, parent WPP Group PLC announced that it had merged it ...

, Hilburg established his own branding and consulting firm called Hilburg and Associates in 1987. Later, his company was acquired by Porter Novelli, a division of

Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer r ...

, in 2002. The acquisition led to the creation of a new division called PNConsulting in which Hilburg carried on as president and CEO. Hilburg has been behind national marketing and branding campaigns such as Wendy's " Where's the beef?," General Electric's " Bringing Good Things to Life," and AT&T's Olympic Torch Run. Hilburg also architected the renaissance of Bill Russell's post-playing career, working closely with Russell for more than 30 years. Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times best-selling books: ''Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century'' with former Boston Celtics Hall of Fame player

Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played Center (basketball), center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. He was t ...

and W. F. Rockwell's ''Twelve Hats of a Company President''. Hilburg served as the executive producer of the

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

documentary featuring Russell. Hilburg was also the executive producer of the first environmental film and second

IMAX IMAX is a proprietary system of High-definition video, high-resolution cameras, film formats, film projectors, and movie theater, theaters known for having very large screens with a tall aspect ratio (image), aspect ratio (approximately ei ...

movie "Living Planet", which received an Academy award nomination, and also the executive producer of the

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...

Special, "New Sweden."

CEO, Culture, Crisis management consulting

Hilburg is known for aiding CEOs, brands and high-profile individuals during times of trust-threatening crises and litigation transitions. He has been the recipient of six Silver Anvil Awards for international communications excellence and five Clios for his advertising campaigns. Hilburg is also an accredited ( APR) member of the

Public Relations Society of America The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations an ...

(PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.

References

External links

Alan Hilburg, 10th Anniversary of LSPR (VIDEO)

Biography at PRSA St. Louis
{{DEFAULTSORT:Hilburg, Alan American chief executives New York Institute of Technology alumni Branding consultants Living people Year of birth missing (living people)