Alala (
Ancient Greek: (alalá); "battle-cry" or "war-cry") was the
personification
Personification occurs when a thing or abstraction is represented as a person, in literature or art, as a type of anthropomorphic metaphor. The type of personification discussed here excludes passing literary effects such as "Shadows hold their b ...
of the
war cry in
Greek mythology. Her name derives from the
onomatopoeic
Onomatopoeia is the process of creating a word that phonetically imitates, resembles, or suggests the sound that it describes. Such a word itself is also called an onomatopoeia. Common onomatopoeias include animal noises such as ''oink'', ''m ...
Greek word (alalḗ), hence the verb (alalázō), "to raise the war-cry". Greek soldiers attacked the enemy with this cry in order to cause panic in their lines and it was asserted that Athenians adopted it to emulate the cry of the owl, the bird of their patron goddess
Athena.

According to
Pindar, Alala was the daughter of
Polemos, the personification of war, and was characterised by the poet as "Prelude of spears, to whom soldiers are sacrificed for their city’s sake in the holy sacrifice of death". Her
aunt was the war goddess
Enyo and her
uncle was the war god
Ares
Ares (; grc, Ἄρης, ''Árēs'' ) is the Greek god of war and courage. He is one of the Twelve Olympians, and the son of Zeus and Hera. The Greeks were ambivalent towards him. He embodies the physical valor necessary for success in war b ...
, whose poetic
epithet
An epithet (, ), also byname, is a descriptive term (word or phrase) known for accompanying or occurring in place of a name and having entered common usage. It has various shades of meaning when applied to seemingly real or fictitious people, di ...
is ''Alaláxios'' (). As such she is one of the attendants of Ares out on the
battlefield, along with the rest of his entourage:
Phobos and
Deimos Deimos, a Greek word for ''dread'', may refer to:
* Deimos (deity), one of the sons of Ares and Aphrodite in Greek mythology
* Deimos (moon), the smaller and outermost of Mars' two natural satellites
* Elecnor Deimos, a Spanish aerospace company
* ...
(his sons);
Eris/
Discordia, with the
Androktasiai,
Makhai,
Hysminai, and the
Phonoi (Eris' children); the
Spartoi, and the
Keres.
In Italy the war-cry (modified as ''Eja Eja Alalà'') /e.jɑ e.jɑ ɑ.lɑ.'lɑ/ was invented by
Gabriele D'Annunzio in August 1917, using the Greek cry preceded by a Sardinian shout, in place of what he considered the barbaric 'Hip! Hip! Hurrah!'. It was used by the aviation corps soon afterwards before setting out on a dangerous flight during
World War I. In 1919 it was associated with the corps that captured
Fiume and was then adopted by the
Fascist
Fascism is a far-right, Authoritarianism, authoritarian, ultranationalism, ultra-nationalist political Political ideology, ideology and Political movement, movement,: "extreme militaristic nationalism, contempt for electoral democracy and pol ...
movement. Later a young Polish sympathiser, Artur Maria Swinarski (1900–65), used the cry as the title of a collection of his poems in 1926.
[Isabelle Vonlanthen, ''Dichten für das Vaterland'', Zürich, 2012]
p. 229
/ref>
See also
* Battle cry
A battle cry or war cry is a yell or chant taken up in battle, usually by members of the same combatant group.
Battle cries are not necessarily articulate (e.g. "Eulaliaaaa!", "Alala"..), although they often aim to invoke patriotic or religious ...
* Ululation
References
{{reflist
War goddesses
Greek goddesses
Battle cries
Greek war deities
Personifications in Greek mythology