The Ad Standards Council (ASC) is a regulatory body of the
advertising industry under the
Philippines Department of Finance.
History
The Ad Standards Council (ASC) was established by the
Kapisanan ng mga Brodkaster ng Pilipinas
The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; ) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 1973 in order to promote professional and ethical s ...
(KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the
Advertising Board of the Philippines
Advertising Board of the Philippines (Adboard) was an advertising trade association in the Philippines. Founded in 1974, it served as a centralized Industry self-regulation, self-regulatory body for the country's advertising industry until its c ...
(AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016.
Role
The ASC is a
self-regulatory organization
Self-regulation may refer to:
*Emotional self-regulation
*Self-control, in sociology/psychology
*Self-regulated learning, in educational psychology
*Self-regulation theory (SRT), a system of conscious personal management
*Industry self-regulation, ...
and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
,
radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
, print,
internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
,
out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising code of ethics. The Code of Ethics are based on prevailing national laws such as the Consumer Protection Act and the Milk Code and international standards such as the ASEAN handbook for cosmetic products. The ASC does not regulate political ads such as one used by candidates for elections.
See also
*
Movie and Television Review and Classification Board
The Movie and Television Review and Classification Board (MTRCB; ; is a Philippine government agency under the Office of the President of the Philippines that is responsible for the classification and review of television programs, motion p ...
References
{{reflist
2008 establishments in the Philippines
Advertising in the Philippines
Self-regulatory organizations of the advertising industry