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Adurthi Subba Rao (16 December 1912 – 1 October 1975) was an Indian film director, screenwriter, producer, and editor, primarily recognized for his contributions to
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Cinema of India, Indian cinema dedicated to the production of Film, motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film N ...
, with a few works in Hindi and Tamil cinema. In an era dominated by mythological and
fantasy Fantasy is a genre of speculative fiction that involves supernatural or Magic (supernatural), magical elements, often including Fictional universe, imaginary places and Legendary creature, creatures. The genre's roots lie in oral traditions, ...
genres, Subba Rao was a trailblazer in introducing social dramas and contemporary narratives to Telugu cinema. Over his career, he won seven
National Film Awards The National Film Awards are awards for artistic and technical merit given for "Excellence within the Cinema of India, Indian film industry". Established in 1954, it has been administered, along with the International Film Festival of India ...
and three
Nandi Awards The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
. Subba Rao began his cinematic career as an associate to Uday Shankar in the 1948 Hindi film ''Kalpana''. He made his directorial debut with ''Amara Sandesam'' (1954), a film that, although critically acclaimed, did not achieve commercial success. His next film '' Thodi Kodallu'' (1957), which starred Akkineni Nageswara Rao, was a major hit. It led to a long and successful collaboration between the two, resulting in 16 more films together. Following this success, Subba Rao directed several acclaimed films, including '' Mangalya Balam'' (1959), and '' Nammina Bantu'' (1960), the latter of which was screened at the San Sebastián International Film Festival. Other notable films, such as '' Velugu Needalu'' (1961), '' Manchi Manasulu'' (1962), and '' Doctor Chakravarthy'' (1964) further solidified his reputation as a leading filmmaker. In 1964, he directed ''Mooga Mansulu'', one of the earliest Telugu films to explore the theme of
reincarnation Reincarnation, also known as rebirth or transmigration, is the Philosophy, philosophical or Religion, religious concept that the non-physical essence of a living being begins a new lifespan (disambiguation), lifespan in a different physical ...
. The film was a significant success and was screened at the
Karlovy Vary International Film Festival The Karlovy Vary International Film Festival (, KVIFF) is an annual film festival held in Karlovy Vary, Czech Republic. The Karlovy Vary Festival is one of the oldest in the world and has become Central and Eastern Europe, Central and Eastern Eur ...
. His 1965 film ''Thene Manasulu'', made with a cast of newcomers, became a runaway success, marking
Krishna Krishna (; Sanskrit language, Sanskrit: कृष्ण, ) is a major deity in Hinduism. He is worshipped as the eighth avatar of Vishnu and also as the Supreme God (Hinduism), Supreme God in his own right. He is the god of protection, c ...
's first lead role and introducing Ram Mohan to Telugu cinema. In 1968, he ventured into courtroom drama with '' Sudigundalu'', a film noted for its " film with a key" narrative, which received special mentions at the Tashkent and Moscow Film Festivals. Several of Subba Rao's films, including ''Thodi Kodallu'' (1957), ''Mangalya Balam'' (1959), ''Nammina Bantu'' (1960), ''Mooga Manasulu'' (1964), ''Doctor Chakravarthy'' (1964), and ''Sudigundalu'' (1968), won the National Film Award for Best Telugu Feature Film. Additionally, his Tamil film '' Kumudham'' (1961) won the National Film Award for Best Tamil Feature Film. K. Viswanath, who would later become a celebrated filmmaker, worked as an associate director under Subba Rao before making his own directorial debut. In recognition of Subba Rao's contributions to cinema, the Telugu Film Chamber of Commerce instituted the Adurthi Subba Rao Award in his honour.


Early life

Adurthi Subba Rao was born to Sathanna Panthulu and Rajalakshmamma on 16 December 1912 in Rajahmundry. His father was a Revenue Department official. He completed school final (
Matriculation Matriculation is the formal process of entering a university, or of becoming eligible to enter by fulfilling certain academic requirements such as a matriculation examination. Australia In Australia, the term ''matriculation'' is seldom used no ...
) at the age of 14. He joined Kakinada PR College to do his Pre-University Course. As a college student, he developed a passion for
photography Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...
and
films A film, also known as a movie or motion picture, is a work of Visual arts, visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are gen ...
. Defying his father, he went to
Bombay Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian States and union territories of India, state of Maharashtra. Mumbai is the financial centre, financial capital and the list of cities i ...
with the little money he had given him. He joined the St. Xavier's College there in a three-year course of photography, and completed two years.


Career


Early career

Subba Rao then worked in the processing and printing department of Bombay Film Lab. Then he joined film editor Dina Narvekar as his assistant. He started his film career as a cinematographer, editor and screenwriter. His started as an assistant director and later became the editor for Uday Shankar on his Hindi film ''Kalpana'' (1948). His debut film as an editor was Tamil film ''Parijatapaharanam''. He also worked as a writer penning stories, dialogues, and lyrics. Some of the films he wrote were V''anarani'' (1946), ''Mangalasootram'', O''ka Roju Raju'' (1944), ''Circus Raju'', etc. Later, he moved to Prakash Studios as an editor but also worked in other departments. K. S. Prakash Rao let him direct some parts in his films such as ''Deeksha'' (1951), '' Kanna Talli'' (1953) and ''Baalanandam'' (1954) for Prakash Studios. He also worked for C. Pullayya's ''Sankranthi'' (1952) as editor at the same time.


Directorial debut and breakthrough

Subba Rao debuted as a director with ''Amara Sandesam'' (1954) which was critically acclaimed but not commercially successful. After watching the film, Akkineni Nageswara Rao recommended him to his friend and business partner in Annapurna Pictures, Dukkipati Madhusudhana Rao, who gave Subba Rao the chance to direct the film '' Thodi Kodallu'' (1957), adapted from Sarat Chandra Chatterjee's Bengali novel ''Nishkruti.'' It became a super hit. The film won the Certificate of merit for Best Feature Film in Telugu. In 1959, he directed romantic drama '' Mangalya Balam''. Subba Rao adapted ''Mangalya Balam'' to the Telugu screen from the Bengali film '' Agni Pariksha'' (1954), The Telugu version was simultaneously shot in Tamil as '' Manjal Mahimai''; both versions became box office successes. The former winning the National Film Award for Best Feature Film in Telugu, and the Filmfare Award for Best Film – Telugu in 1960. The 1960 film '' Nammina Bantu'' was simultaneously shot in Tamil as '' Pattaliyin Vetri''. Upon release both versions received critical acclaim. The Telugu work was screened at the San Sebastián International Film Festival. The film also won the National Film Award for Best Feature Film in Telugu for that year. In 1961, he directed '' Kumudham'' written by K. S. Gopalakrishnan. ''Kumudham'' was released on 29 July 1961 with final reel length of and became a commercial success at box office. The film received Certificate of Merit for Third Best Feature Film at 9th National Film Awards. It was remade by Subba Rao himself in Telugu as '' Manchi Manasulu'' (1962). Subba Rao's next work was '' Mooga Mansulu'' (1964) based on the concept of
reincarnation Reincarnation, also known as rebirth or transmigration, is the Philosophy, philosophical or Religion, religious concept that the non-physical essence of a living being begins a new lifespan (disambiguation), lifespan in a different physical ...
. The film was remade in
Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
as ''
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
'' (1967) directed by Subba Rao himself, while the Tamil '' Praptham'' (1971) was remade from Subba Rao's work. The Telugu version received the National Film Award for Best Feature Film in Telugu, and the Filmfare Best Film Award (Telugu) in 1964 and was screened at the
Karlovy Vary International Film Festival The Karlovy Vary International Film Festival (, KVIFF) is an annual film festival held in Karlovy Vary, Czech Republic. The Karlovy Vary Festival is one of the oldest in the world and has become Central and Eastern Europe, Central and Eastern Eur ...
. The 1964 film '' Doctor Chakravarthy,'' an adaptation of the novel ''Chakrabhramanam'', was awarded the National Film Award for Best Feature Film in Telugu, and the state Nandi Award for that year. In 1968, Subba Rao experimented with courtroom drama and
detective fiction Detective fiction is a subgenre of crime fiction and mystery fiction in which an criminal investigation, investigator or a detective—whether professional, amateur or retired—investigates a crime, often murder. The detective genre began around ...
in his work '' Sudigundalu''. The film received special mention at the Tashkent and Moscow Film Festivals for its inherent " film with a key" narrative. The film has garnered the National Film Award for Best Feature Film in Telugu, Nandi Award for Best Feature Film, and the Filmfare Award for Best Film - Telugu for that year and was featured at the
International Film Festival of India The International Film Festival of India (IFFI), founded in 1952, is an annual film festival currently held in Goa, on the western coast of India. The festival aims at providing a common platform for the cinemas of the world to project the excel ...
. Subba Rao scripted and directed the 1976
biographical film A biographical film or biopic () is a film that dramatizes the life of an actual person or group of people. Such films show the life of a historical person and the central character's real name is used. They differ from Docudrama, docudrama films ...
'' Mahakavi Kshetrayya'' based on the life of Kshetrayya, Subba Rao had expired in the middle of the making of the film and director C. S. Rao completed the rest of the shoot.


Mentorship

Subba Rao's Biography has been published by veteran actor
Krishna Krishna (; Sanskrit language, Sanskrit: कृष्ण, ) is a major deity in Hinduism. He is worshipped as the eighth avatar of Vishnu and also as the Supreme God (Hinduism), Supreme God in his own right. He is the god of protection, c ...
, who made his Telugu film debut under the direction of Subba Rao. K. Viswanath has worked as an associate director of Subba Rao for many years. The Telugu film chamber of commerce has instituted the ''Adurthi Subba Rao Award'' in his honour.Events – Adurthi Subbarao Awards Presented gallery clips actors actress stills images
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Filmography


Awards


National Film Awards The National Film Awards are awards for artistic and technical merit given for "Excellence within the Cinema of India, Indian film industry". Established in 1954, it has been administered, along with the International Film Festival of India ...

; National Film Award for Best Feature Film in Telugu *'' Sudigundalu'' - 1967 *'' Doctor Chakravarthy'' - 1964 *'' Mooga Manasulu'' - 1963 *'' Nammina Bantu'' - 1960 *'' Mangalya Balam'' - 1959 *'' Thodi Kodallu'' - 1957 ; National Film Award for Best Feature Film in Tamil *'' Kumudham'' - 1961 ;
Nandi Awards The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
*1964 - Nandi Award for Best Feature Film - '' Doctor Chakravarthy'' *1967 - Nandi Award for Best Feature Film - '' Sudigundalu'' *1976 - Nandi Award for Best Feature Film - '' Mahakavi Kshetrayya'' ;
Filmfare Awards South The Filmfare Awards South are annual awards that honour artistic and technical excellence in the Telugu cinema, Tamil cinema, Malayalam cinema and Kannada cinema. They are presented by ''Filmfare'' magazine of The Times Group. When it was intr ...
* Filmfare Award for Best Film – Telugu - '' Sudigundalu''


References


External links

*
Adurthi Subba Rao
at
Adurthi Subba Rao
at Kinopoisk {{DEFAULTSORT:Rao, Adurthi Subba Telugu film directors Film producers from Andhra Pradesh Cinematographers from Andhra Pradesh Telugu film cinematographers St. Xavier's College, Mumbai alumni Telugu film producers Filmfare Awards South winners Nandi Award winners 1912 births 1975 deaths Writers from Rajahmundry Film directors from Andhra Pradesh 20th-century Indian people Hindi-language film directors Tamil film directors Telugu screenwriters Hindi-language screenwriters 20th-century Indian dramatists and playwrights Screenwriters from Andhra Pradesh 20th-century Indian screenwriters