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Adam Christopher Thurai Powell, (born 11 August 1981) is a British director. His work directing music videos spans a wide range of genres, including hardcore,
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
,
hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
and pop. His portfolio includes many mainstream artists such as
Bring Me the Horizon Bring Me the Horizon are a British Rock music, rock band, formed in Sheffield, England in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean (musician), Matt Kean. T ...
,
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
, Jamie T,
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
, and
Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
. He was nominated as Best New Director at the UK Music Video Awards in 2009. His video for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
track " UGH!" was also nominated for 'Best Group Video' Award at the MTV VMA's in Japan.


Career

Powell began his interest in film while shooting amateur skate videos, and editing them at home. After the initial buzz of editing these short clips to music, he began catering for bands who wanted him to create low budget music videos. He was able to build momentum as one of the UK's most prominent music video directors after signing for Black Dog Films, Ridley Scott Associates In 2013, for the musician Sivu, Adam Powell made the decision to create a music video purely from the imagery shown while the artist was in an MRI machine. Of the result Powell explained, “The video is a collection of data gathered from MRI scans and is inspired by research into improving the management of children born with cleft lip and palate. I've just recently been obsessed with the idea of capturing images without conventional cameras/lenses.” Adam Powell has also worked as an editor for James Copeman on Magnetic Man's " Anthemic" featuring P Money and
Vato Gonzalez Vato Gonzalez (born 6 June 1983 as Björn Franken) is a Dutch record producer, songwriter, artist, DJ, who is signed to Spinnin' Records and DOORN Records. Best known for his single Badman Riddim (Jump) (featuring Foreign Beggars), which reached ...
's " Badman Riddim (Jump)". Adam briefly stepped outside the realm of music videos when he took on the role as editor for Rose McGowan's directorial debut, in her short film 'Dawn' which premiered at the
Sundance Film Festival The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023. The festival has acted ...
. He has also worked alongside Swedish director
Jonas Åkerlund Hans Uno Jonas Åkerlund (; born 10 November 1965) is a Swedish filmmaker and musician who is best known for his work in music videos. Åkerlund was a member of the Swedish black metal band Bathory. He has directed well-known videos for artists ...
as
Second Unit A second unit is a discrete team of filmmakers tasked with filming shots or sequences of a production, separate from the main or "first" unit. The second unit will often shoot simultaneously with the other unit or units, allowing the filming s ...
director on
The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the Album era, rock era. In the early 1960s, the band pione ...
’ " Doom And Gloom" and has also worked with Åkerlund as editor on commercials for various clients such as
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
, H&M and
Johnnie Walker Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's ...
.


Videography

2004 :"Only Tools And Corpses" for The Rotted 2005 :"Bleeding June" for Blood Red Summer :"Untitled" for Life For Land 2006 :"Nothing Tastes Like This" for Send More Paramedics :"Mr. Music Man" for The King Blues :"Firin'" for Data Flow :"Mr. Park's Hand?" for Sometimenever 2007 :"Blood Fever" for Send More Paramedics :"The Stand" for Floors And Walls :"A Wasp In A Jar" for Down I Go :"High Road" for This Is Menace :"Bite Your Tongue and Walk Away" for The Fall, The Rise :"Indian 2" for *shels :"Buried At Sea" for
Architects An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
:"Always" for
Architects An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
:"The Blood Stays On The Blade" for
Your Demise Your Demise is a British hardcore punk band from St Albans, England, formed in 2004. They shared stages and toured worldwide with the likes of Comeback Kid, Basement, Trapped Under Ice, Man Overboard, Enter Shikari, Parkway Drive, A Day ...
:"Black Art Number One" for The Ghost of a Thousand 2008 :"He Spoke Of Success" for Open The Skies :"Kill 'Em Dead Cowboy" for NATO :"Silent Era" for From Grace :"They Told Me You Were Dead" for Shaped by Fate :"The Comedown" for
Bring Me the Horizon Bring Me the Horizon are a British Rock music, rock band, formed in Sheffield, England in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean (musician), Matt Kean. T ...
:"Boulder" for The King Blues :"The Grotesque" for Johnny Truant :"Death Rides" for Johnny Truant :"Early Grave" for
Architects An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
2009 :"Fire Fire" for Jamie T :" Chelsea Smile" for
Bring Me the Horizon Bring Me the Horizon are a British Rock music, rock band, formed in Sheffield, England in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean (musician), Matt Kean. T ...
:" The Vulture (Acts I & II)" for
Gallows A gallows (or less precisely scaffold) is a frame or elevated beam, typically wooden, from which objects can be suspended or "weighed". Gallows were thus widely used to suspend public weighing scales for large and heavy objects such as sa ...
:"London Is The Reason" for
Gallows A gallows (or less precisely scaffold) is a frame or elevated beam, typically wooden, from which objects can be suspended or "weighed". Gallows were thus widely used to suspend public weighing scales for large and heavy objects such as sa ...
:"I Got Love" for The King Blues :"Sticks 'n' Stones" for Jamie T :"Let's Hang The Landlord" for The King Blues :"Tear The Place Up" for
Skunk Anansie Skunk Anansie are a British Rock music, rock band whose members include Skin (musician), Skin (vocals, guitar), Cass (bass, guitar), Ace (guitar) and Mark Richardson (musician), Mark Richardson (drums). Skunk Anansie formed in 1994, disbanded ...
:"The Road" for
Frank Turner Francis Edward Turner (born 28 December 1981) is an English Punk rock, punk and Folk music, folk singer-songwriter from Meonstoke, Hampshire. He began his career as the vocalist of post-hardcore band Million Dead, then embarked upon a primaril ...
:"I Dread The Night" for
Gallows A gallows (or less precisely scaffold) is a frame or elevated beam, typically wooden, from which objects can be suspended or "weighed". Gallows were thus widely used to suspend public weighing scales for large and heavy objects such as sa ...
:"Fireworks" for Tell It To The Marines :"The Sadness Will Never End" for
Bring Me the Horizon Bring Me the Horizon are a British Rock music, rock band, formed in Sheffield, England in 2004. The group currently consists of lead vocalist Oli Sykes, drummer Matt Nicholls, guitarist Lee Malia and bassist Matt Kean (musician), Matt Kean. T ...
:"The Man's Machine" for Jamie T :"Misery" for
Gallows A gallows (or less precisely scaffold) is a frame or elevated beam, typically wooden, from which objects can be suspended or "weighed". Gallows were thus widely used to suspend public weighing scales for large and heavy objects such as sa ...
:"Grey Britain (Full Film)" for
Gallows A gallows (or less precisely scaffold) is a frame or elevated beam, typically wooden, from which objects can be suspended or "weighed". Gallows were thus widely used to suspend public weighing scales for large and heavy objects such as sa ...
2010 :"Nine to Five" for Mouthwash :"14 Coleman St." for Great Cynics :" Don't Go There" for Giggs feat. B.o.B :"Emily's Heart" for Jamie T :" Liquid Confidence (Nothing to Lose)" for You Me at Six :"It's The Weekend" for MyToyBox :"25 Knives" for Sometimenever :" Look What the Cat Dragged In" for Giggs :"
Headbutt A headbutt or butt is a targeted strike (attack), strike with the head, typically involving the use of robust parts of the headbutter's Skull#Humans, cranium as the area of impact. The most effective headbutts strike the most sensitive areas of ...
" for The King Blues :" Gangsta?" for
Tinchy Stryder Kwasi Esono Danquah III ( ; born 14 September 1986), better known by his stage name Tinchy Stryder, is a British rapper, singer, songwriter, entrepreneur and investor. Stryder has released three solo studio albums, '' Star in the Hood'' (2007 ...
:"Holiday" for The King Blues :"Hustle On" for Giggs :"
Game Over "Game over" is a message in video games which informs the player that their play session has ended, usually because the player has reached a loss condition. It also sometimes appears at the successful completion of a session, especially in ga ...
" for
Tinchy Stryder Kwasi Esono Danquah III ( ; born 14 September 1986), better known by his stage name Tinchy Stryder, is a British rapper, singer, songwriter, entrepreneur and investor. Stryder has released three solo studio albums, '' Star in the Hood'' (2007 ...
feat.
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, Devlin,
Chipmunk Chipmunks are small, striped rodents of subtribe Tamiina. Chipmunks are found in North America, with the exception of the Siberian chipmunk which is found primarily in Asia. Taxonomy and systematics Chipmunks are classified as four genera: '' ...
, Professor Green &
Tinie Tempah Patrick Chukwuemeka Okogwu (born 7 November 1988), better known by his stage name Tinie (formerly Tinie Tempah), is a British rapper and singer. He has been signed to Parlophone since 2009, now a subsidiary of Warner Music Group. He created his ...
2011 :"Darling Buds Of May" for Viva Brother :"Look What I Done" for Maverick Sabre :" Changed the Way You Kiss Me" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:"Say Silence (Heaven & Earth)" for Tellison :"People F**K People" for Holy Show :" Redemption Days" for Josh Osho feat.
Ghostface Killah Dennis David Coles (born May 9, 1970), better known by his stage name Ghostface Killah, is an American rapper and a member of the hip hop group Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of ''Enter the Wu-Tang ...
:" Stay Awake" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:"Poseidon" for Down I Go :"
People Help the People "People Help the People" is the second single taken from Cherry Ghost's début album, '' Thirst for Romance''. It was made available to download on 11 June 2007, and followed two weeks later on CD and 7-inch vinyl. The band played the song liv ...
" for Birdy :"
Midnight Run ''Midnight Run'' is a 1988 American action comedy film directed by Martin Brest from a screenplay by George Gallo. It stars Robert De Niro, Charles Grodin, Yaphet Kotto, John Ashton (actor), John Ashton, Dennis Farina and Joe Pantoliano. In the ...
" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:" Nothing's Real but Love" for
Rebecca Ferguson Rebecca Louisa Ferguson Sundström (born 19 October 1983) is a Swedish actress. Ferguson began her television acting career in 1999 with the Swedish soap opera ''Nya tider'' and made her motion picture acting debut in 2004 with the Swedish slash ...
2012 :" Are You Not Entertained?" for Dot Rotten :" Too Good to Lose" for
Rebecca Ferguson Rebecca Louisa Ferguson Sundström (born 19 October 1983) is a Swedish actress. Ferguson began her television acting career in 1999 with the Swedish soap opera ''Nya tider'' and made her motion picture acting debut in 2004 with the Swedish slash ...
:"Squeeze" for Man Like Me :"London Town" for Man Like Me :" I'll Get Along" for Michael Kiwanuka :" Say Nothing" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:" Take The World" for
Tinchy Stryder Kwasi Esono Danquah III ( ; born 14 September 1986), better known by his stage name Tinchy Stryder, is a British rapper, singer, songwriter, entrepreneur and investor. Stryder has released three solo studio albums, '' Star in the Hood'' (2007 ...
feat. Bridget Kelly 2013 :"Better Man Than He" for Sivu :"Bodies" for Sivu :"Sex" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
:"I Lost Myself" for Sivu :"Girls" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
2014 :"Can't Stop Now" for Sivu :" One More Day (Stay with Me)" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:"Somebody Loves You" for
Betty Who Jessica Anne Newham (born 5 October 1991), known by her stage name Betty Who, is an Australian musician and singer. After independently releasing her debut single, "Somebody Loves You (Betty Who song), Somebody Loves You" (2012), and her debut ...
:"Heart Out" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
:"Fossils" for
Circa Waves Circa Waves are an English indie rock band formed in Liverpool in 2013. The band consists of lead vocalist and guitarist Kieran Shudall, guitarist Joe Falconer, bassist Sam Rourke, and drummer Colin Jones. History Early years (2013) Shudall met ...
:"You & I (Forever)" for Jessie Ware 2015 :" Doing It" for
Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
feat.
Rita Ora Rita Sahatçiu Ora (; born Rita Sahatçiu; 26 November 1990) is a British singer-songwriter, television personality, and actress. Born in Pristina, modern-day Kosovo, she rose to prominence when she featured on DJ Fresh's 2012 single, "Hot Rig ...
:"She Wants" for Sunset Sons :" Whisky Story" for
Example Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, an ...
:"About You" for Fine Print :"UGH!" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
2016 :"
Beats 1 Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), ...
Live In LA" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
2017 :" Yuk Foo" for
Wolf Alice Wolf Alice are a Rock music, rock band from London. Formed in 2010 as an acoustic duo made up of singer Ellie Rowsell and guitarist Joff Oddie, Wolf Alice have also featured bassist Theo Ellis and drummer Joel Amey since 2012. Wolf Alice playe ...
2018 :" Love It If We Made It" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
:"Narcissist" for
No Rome Guendoline Rome Viray Gomez (born 30 August 1999), better known by his stage name No Rome, is a London-based Filipino musician from San Francisco del Monte. He is best known for his 2021 single " Spinning", which featured Charli XCX and the 197 ...
feat.
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...
2020 :" If You're Too Shy (Let Me Know)" for
The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...


References


External links

*
Adam Powell at the IMVDb.comAdam Powell at the MVDbase.comAdam Powell on promonews.tvStatus Magazine interview with Adam Powell

rockindustry.co.uk interview with Adam PowellAdam Powell official web page

Adam Powell: How I Became A Music Video Director for Sound on SoundAdam Powell at VideoStatic
{{DEFAULTSORT:Powell, Adam 1981 births Living people British music video directors