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AVM Productions is an Indian film production studio founded by A. V. Meiyappa Chettiar. It is the oldest film studio in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. The filming studios are located in
Vadapalani Vadapalani is a neighbourhood in the city of Chennai in Tamil Nadu, India. It is known for its film studios, the Vadapalani Andavar Temple, and Vengeeswarar Temples which are important pilgrimage centres for Hindus. Situated in the western par ...
,
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
. It has produced over 300 films in Tamil, Telugu,
Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
,
Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...
and
Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
cinema. AVM has introduced numerous actors in Southern industries, some of the prominent actors are Superstar Rajinikanth,
Sivaji Ganesan Villupuram. Chinnaiya Manrayar Ganesamoorthy (1 October 1928 – 21 July 2001), better known by his stage name Sivaji Ganesan, was an Indian actor and film producer. He was mainly active in Tamil cinema during the latter half of the 20th centur ...
, Rajkumar, S. S. Rajendran, Vyjayanthimala,
Kamal Haasan Parthasarathy Srinivasan (born 7 November 1954), known professionally as Kamal Haasan, is an Indian actor, filmmaker and politician who predominantly works in Tamil cinema. Considered as one of the most accomplished actors of Indian Cinema, Haas ...
and many more. The AVM Studios besides the shooting floors, has recording, dubbing and a preview theatre. The complex also houses facilities for production and post production processing.


Early history

Born on 28 July 1907, Avichi Meiyappan hailed from a Nattukottai Nagarathar family of Karaikudi in Tamil Nadu. Avichi
Chettiar Chettiar (also spelt as Chetti and Chetty) is a title used by many traders, weaving, agricultural and land-owning castes in South India, especially in the Indian states of Tamil Nadu, Kerala and Karnataka. Etymology Chettiar/Chetty is deri ...
ran a mini-department store, named AV & Sons. It sold gramophone records. Meiyappan, who joined his father's shop as a teenager, and decided to produce gramophone records instead of just selling them. He came to Madras where, along with friends K. S. Narayana Iyengar, Subbaiah
Chettiar Chettiar (also spelt as Chetti and Chetty) is a title used by many traders, weaving, agricultural and land-owning castes in South India, especially in the Indian states of Tamil Nadu, Kerala and Karnataka. Etymology Chettiar/Chetty is deri ...
and others promoted Saraswathi Stores. AVM Productions ventured into
streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
space by announcing '' Tamil Rockerz'', a crime thriller series inspired from a real-life film piracy group, directed by Arivazhagan.


Maiden venture

The dawn of the talkie era (1931) inspired Meiyappan to start Saraswathi Sound Productions and he launched his maiden movie venture, Alli Arjuna a Hindu mythology based movie. The film was shot in
Calcutta Kolkata, also known as Calcutta (List of renamed places in India#West Bengal, its official name until 2001), is the capital and largest city of the Indian States and union territories of India, state of West Bengal. It lies on the eastern ba ...
and proved a total flop as the one that followed named Ratnavali. At this point, an aspiring amateur actor and college graduate A. T. Krishnaswamy joined the unit as assistant director who was associated with Meiyappan for nearly a decade and wrote and directed the early AVM productions. The reverses forced Meiyappan to lie low but only for a while. In association with Jayanthilal, a cinema house owner based in
Bangalore Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...
, he promoted a new company Pragati Pictures Limited. Grabbing an opportunity that came his way, AVM made Nandakumar, Tamil version of a Marathi film launching it as a Pragati production. The highlight of this movie was the debut of T. R. Mahalingam in to Tamil movie Industry. The film was a landmark because for the first time playback singing was tried, with Lalitha Venkatraman singing for the actor who played Devaki. Meiyappan took the sprawling Club House off Mount Road on lease and shot scenes without going to studios and erecting sets. Soon after he shifted his unit to another sprawling edifice known as Admiralty House in Adyar.


Later history

In 1940, Meiyappan produced '' Bhoo Kailas'', a Telugu mythological film which created history. Its lead players were from Telugu and Kannada cinema, and was directed by Sundar Rao Nadkarni, a Mangalorean who had his training in Bombay. The film turned out to be a big hit and also won critical acclaim. Meiyappan struck gold with comedy next. '' Sabapathy'' (1941) with the saucer-eyed T. R. Ramachandran in the lead, along with Kali N. Rathnam and K. Sarangapani was a runaway success. Then came a series of hits like En Manaivi, Harishchandra (1943), Sri Valli. The city of
Madras Chennai, also known as Madras ( its official name until 1996), is the capital and largest city of Tamil Nadu, the southernmost state of India. It is located on the Coromandel Coast of the Bay of Bengal. According to the 2011 Indian ce ...
began to feel the strains of the
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
raging on elsewhere and to reduce the exposure from Japanese bombing, Meiyappan moved his facilities to Karaikudi. In the outskirts of the town karaikudi he occupied a drama auditorium with a large open area around it on long lease and erected a studio. Thus was born AVM Productions with AVM Studios. Hits like Nam Iruvar (1947), Parasakthi (1952), Andha Naal (1954), and the National Award-winning Hum Panchhi Ek Daal Ke (1957) followed. Meiyappan died on 12 August 1979, and after his demise his sons took over the mantle. In 2007, AVM produced '' Sivaji'' which at 95 crore, was said to be the most expensive film ever made in the history of the Indian film industry at that time. In 2013, AVM led by Aruna Guhan and Aparna Guhan started producing films to be screened only on the net. Their first such production was a 55-minute-film, titled ''Idhuvum Kadandhu Pogum''.


Filmography


Films


Serials

*''Aachi International'' Sun TV * ''Aarthi'' Raj TV *''Aasai'' Sun TV * ''Aval Oru Minsaram'' Kalaignar * ''Dhik Dhik Dhik'' Sun TV *''Galatta Kudumbam Season 1'' Sun TV *''Galatta Kudumbam Season 2 (Galatta Sirippu)'' Sun TV * ''Geethanjali'' Raj TV *''Girija M. A.'' Jaya TV *''Nimmathi Ungal Choice'' Sun TV *''Gopi'' Sun TV *''Roja'' Jaya TV *''Manathil Uruthi Vendum'' Jaya TV *''Take It Easy Vazhkai'' Sun TV * ''Vaazhnthu Kaatugiren'' Sun TV * ''Oru Pennin Kathai'' Sun TV * ’'Muthukkal'' Sun TV '' * ''Nambikkai'' Sun TV * ''Sorgam'' Sun TV * ''Nimmathi'' Sun TV * ''Naanayam'' Sun TV * ''Sondham'' Sun TV * ''Paasam'' Sun TV * ''Vaazhkai'' Sun TV * ''Savale Samaali'' Raj TV * ''Vairanenjam'' Kalaignar * ''Uravukku Kai Koduppom'' Kalaignar * ''Vairakkiyam'' Kalaignar * ''Mohini'' Kalaignar


Malayalam serials

*''Jeevitham'' (Surya TV)) *''Nirvathi Nirvathi Ningal choice'' (Surya TV) *''Swantham Maalotty'' (Surya TV) *''Swarna Manasu'' (Asianet)


Telugu serials

*''Aadajanma'' (Star Maa) *''Aarthi'' (ETV) *''Akka'' (Gemini TV) *''Akila'' (Gemini TV) *''Aanandam Mee choice'' (Gemini TV) *''Deivam'' (Gemini TV/Star Maa) *''Eenatti Ramayanam'' (ETV) *''Matrudevatha''(ETV) *''Jeevitham'' (Gemini TV) *''Nammakam'' (Gemini TV) *''Janaki'' (Gemini TV) *''Jyothi'' (Gemini TV) *''Swargam'' (Gemini TV) *''Paasam'' (Gemini TV) *''Aasha'' (Gemini TV) *''Samsaram'' (Star Maa/Vissa TV) *''Swanthanga Raktha Sambandham'' (Star Maa) *''Kodalu Dhithina Kapuram'' (Gemini TV)


Web series

* Tamil Rockerz (Sony Liv)


Awards


Notes


References


External links

* {{Authority control Film distributors of India Film production companies of India Film production companies based in Chennai Indian film studios Mass media companies established in 1945 Indian companies established in 1945 Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award Producers who won the Best Children's Film National Film Award Television production companies of Tamil Nadu