2010 Brazilian General Election
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General elections were held in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
on 3 October 2010 to elect the president, National Congress and state governors. As no presidential candidate received more than 50% in the first round of voting, a second round was held on 31 October to choose a successor to
Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known Mononym, mononymously as Lula, is a Brazilian politician, trade unionist and former metalworker who has served as the 39th president of Brazil since 2023. A mem ...
of the
Workers' Party Workers' Party is a name used by several political parties throughout the world. The name has been used by both organisations on the left and right of the political spectrum. It is currently used by followers of Marxism, Marxism–Leninism, Maoism ...
(PT), who was constitutionally ineligible to run for a third term as he had already served two terms after winning the elections in 2002 and being re-elected in 2006.Barrionuevo, Alexei
"The Health of a Likely Presidential Candidate Comes Under Brazil's Microscope"
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', May 23, 2009. Retrieved June 14, 2009.
With the support of Lula, the ruling PT nominated
Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil from 2011 until her impeachment and removal from office on 31 August 2016. She is the only woman to have held the ...
, a former member and co-founder of the Democratic Labour Party, who joined Lula's administration as Ministry of Mines and Energy and later served as presidential
Chief of Staff The title chief of staff (or head of staff) identifies the leader of a complex organization such as the armed forces, institution, or body of persons and it also may identify a principal staff officer (PSO), who is the coordinator of the supportin ...
. For her vice presidential
running mate A running mate is a person running together with another person on a joint ticket during an election. The term is most often used in reference to the person in the subordinate position (such as the vice presidential candidate running with a pre ...
, Dilma chose
Michel Temer Michel Miguel Elias Temer Lulia (; born 23 September 1940) is a Brazilian politician, lawyer and writer who served as the 37th president of Brazil from 31 August 2016 to 1 January 2019. He took office after the Impeachment of Dilma Rousseff, impe ...
, a member of the centre-right
Brazilian Democratic Movement The Brazilian Democratic Movement (, MDB) is a Brazilian political party. It is considered a " big tent party" and it is one of the parties with the greatest representation throughout the national territory, with the most numbers of senators, ...
, who served as President of the Chamber of Deputies and previously considered a presidential run in his own right. The centre-right
Brazilian Social Democracy Party The Brazilian Social Democracy Party (, PSDB), also known as the Brazilian Social Democratic Party or the Party of Brazilian Social Democracy,. is a Centre-right politics, centre-right political party in Brazil. As the formerly third largest p ...
(PSDB) nominated José Serra, who resigned as Governor of São Paulo to mount his presidential campaign. A former Mayor of São Paulo who had served as Minister of Health during the Cardoso Administration, Serra had previously been the presidential nominee of his party in
2002 The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...
. For his vice presidential running mate, Serra chose Indio da Costa, a conservative Federal Deputy from
Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...
who was a member of the right-wing Democrats party. Da Costa, who became embroiled in controversy over his suggestion that the Workers' Party was linked to the international drug trade, received international comparisons to American politician
Sarah Palin Sarah Louise Palin (; Heath; born February 11, 1964) is an American politician, commentator, and author who served as the ninth governor of Alaska from 2006 until her resignation in 2009. She was the 2008 Republican vice presidential nomi ...
. Marina Silva, a
Senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
from the northwestern state of
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and former Minister of the Environment under Lula, left the PT to mount a candidacy as part of the Green Party. Silva criticized the environmental policies of the Lula Administration and ran a campaign in support of
sustainable development Sustainable development is an approach to growth and Human development (economics), human development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs.United Nations General ...
, ending corruption, and decriminalizing marijuana. Silva, who would've been the first
Black Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
woman to serve as President, saw support from younger voters and managed to win almost 20% of the vote in the first round, well exceeding initial expectations. In the first round, Dilma received 47% of the vote, Serra 33% and Silva 19%. Dilma went on to defeat Serra in the second round, becoming the first (and to date only) female President of Brazil. The elections were the first since
1989 1989 was a turning point in political history with the "Revolutions of 1989" which ended communism in Eastern Bloc of Europe, starting in Poland and Hungary, with experiments in power-sharing coming to a head with the opening of the Berlin W ...
(after the
military dictatorship A military dictatorship, or a military regime, is a type of dictatorship in which Power (social and political), power is held by one or more military officers. Military dictatorships are led by either a single military dictator, known as a Polit ...
) that Lula did not run for the presidency.Colitt, Raymond
"Positions of Brazil's leading candidates"
Reuters. January 11, 2010.
In the parliamentary elections, a "red wave" saw the PT become the largest party in the Chamber for the first time ever with 88 deputies, and elected Marco Maia as President of the lower house. Collectively, its coalition, '' For Brazil to keep on changing'', elected 311 deputies."Saiba a nova composição da Câmara"
G1. October 4, 2010.
Four parties in the coalition lost seats; the
Brazilian Democratic Movement Party The Brazilian Democratic Movement (, MDB) is a Brazilian political party. It is considered a " big tent party" and it is one of the parties with the greatest representation throughout the national territory, with the most numbers of senators, ...
(PMDB), Brazilian Republican Party (PRB), Democratic Labour Party (PDT), and the Christian Labour Party (PTC). However, only the PTC failed to gain seats in either house. The
Republic Party The Liberal Party (, PL) is a far-right political party in Brazil. From its foundation in 2006 until 2019, it was called the Party of the Republic (, PR). The party was founded in 2006 as a merger of the 1985 Liberal Party and the Party of t ...
(RP) had the biggest gain, electing 16 deputies more than in 2006. In the Senate, the centre-left coalition was able to elect 39 seats, against 10 won by the opposition."Partidos aliados de Dilma elegem mais senadores que a oposição"
. R7. October 4, 2010.
PT reached an all-time high in the upper house, electing 12 senators and becoming the second largest party in the Senate, behind only the PMDB. The other parties in the coalition did not have any significant gains, with the exception being the Communist Party of Brazil (PCdoB), which was able to elect the first female Communist Senator in Brazilian history ( Vanessa Grazziotin, from Amazonas). The anti- Lula bloc suffered substantial losses in both houses. The Democrats (DEM), which had been the second largest party in the Senate during the previous 2007-2011 legislature, was the fourth largest, and managed to elect only 2 seats, reducing their total to 6 seats, tied with the Brazilian Labour Party (PTB) from the same coalition. It also had the largest loss in the Chamber, losing 22 seats, and was closely followed by its ally, the
Brazilian Social Democratic Party The Brazilian Social Democracy Party (, PSDB), also known as the Brazilian Social Democratic Party or the Party of Brazilian Social Democracy,. is a Centre-right politics, centre-right political party in Brazil. As the formerly third largest p ...
(PSDB), which lost 13 seats. Overall, the '' Brazil can do more'' coalition lost control of 44 seats in the Chamber and 11 in the Senate. Influential members of the opposition during the Lula administration, such as Arthur Virgílio, Heráclito Fortes, Marco Maciel, and Tasso Jereissati, were not able to obtain re-election and will no longer serve in the National Congress. Other opposition members were more successful than the centre-right ''Brazil can do more'' coalition. The Socialism and Liberty Party (PSOL) was able to elect two senators, gaining an extra seat when compared to the previous legislature. It also kept its three seats in the Chamber. The Green Party (PV) gained two extra seats in the Chamber, in spite of losing its only seat in the Senate.


Electoral system

The president was elected using the
two-round system The two-round system (TRS or 2RS), sometimes called ballotage, top-two runoff, or two-round plurality, is a single-winner electoral system which aims to elect a member who has support of the majority of voters. The two-round system involves one ...
; if no candidate received a majority in the first round of voting, a second round would be held. According to the Constitution, each state is represented by three senators elected by a majority of the votes. They are directly elected to an eight-year term, and there is no limit on the number of terms a senator may serve. Alternating, one third and then two thirds of the seats are up for election every four years. In 2006, one third of the seats were up for election and thus in 2010 two thirds of the seats were up for election, corresponding to two of the senators elected by each one of the 26 Brazilian states and the Federal District. The members of the Chamber of Deputies are elected by a system of proportional representation for a four-year term.


Presidential candidates

The candidates of the two major political groups of the country were Lula's former
Chief of Staff The title chief of staff (or head of staff) identifies the leader of a complex organization such as the armed forces, institution, or body of persons and it also may identify a principal staff officer (PSO), who is the coordinator of the supportin ...
,
Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil from 2011 until her impeachment and removal from office on 31 August 2016. She is the only woman to have held the ...
, of the ruling
centre-left Centre-left politics is the range of left-wing political ideologies that lean closer to the political centre. Ideologies commonly associated with it include social democracy, social liberalism, progressivism, and green politics. Ideas commo ...
democratic socialist Democratic socialism is a left-wing economic and political philosophy that supports political democracy and some form of a socially owned economy, with a particular emphasis on economic democracy, workplace democracy, and workers' self-mana ...
/
social democratic Social democracy is a Social philosophy, social, Economic ideology, economic, and political philosophy within socialism that supports Democracy, political and economic democracy and a gradualist, reformist, and democratic approach toward achi ...
Workers' Party (PT), and São Paulo State former governor, José Serra, from the
centre-right Centre-right politics is the set of right-wing politics, right-wing political ideologies that lean closer to the political centre. It is commonly associated with conservatism, Christian democracy, liberal conservatism, and conservative liberalis ...
opposition coalition formed mainly by theColitt, Raymond
"Key names in Brazil's 2010 presidential race"
Reuters. December 17, 2010.
Social Democratic Party (PSDB), and the
right-wing Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
Democrats (DEM). Another main candidate was Marina Silva, Lula's former Minister of Environment. She is the candidate for the Green Party (PV), which she joined on late 2009 after leaving the PT, which she helped establishing in the 1980s. She has obtained international recognition as a defender of the
Amazon Rainforest The Amazon rainforest, also called the Amazon jungle or Amazonia, is a Tropical and subtropical moist broadleaf forests, moist broadleaf tropical rainforest in the Amazon biome that covers most of the Amazon basin of South America. This basin ...
, but is less known in her native Brazil, being unable to obtain more support than the other two major candidates in opinion polls.Uol.com, synthesis of late-2010 opinion poll result

last viewed October 3, 2010


Lula's potential successors

As Lula was ineligible to run for a third consecutive term due to term limits established by the Constitution of Brazil, Brazilian constitution, speculation mounted in the years prior to the election around who might take the mantle of the
Workers' Party Workers' Party is a name used by several political parties throughout the world. The name has been used by both organisations on the left and right of the political spectrum. It is currently used by followers of Marxism, Marxism–Leninism, Maoism ...
in his absence. Though Lula was widely popular, many commentators speculated that his likely successors in the PT would fail to generate his populist touch. Polling conducted in Lula's second term found that a slim majority favored amending the constitution to allow Lula to run for a third term, but he opposed such efforts. Two of Lula's key allies tipped as potential successors, former Minister of Finance
Antonio Palocci Antonio Palocci Filho (born 4 October 1960) is a Brazilian physician and politician, and formerly Chief of Staff of Brazil under President Dilma Rousseff. He was the finance minister of the Brazilian federal government from 1 January 2003 to ...
and former presidential
Chief of Staff The title chief of staff (or head of staff) identifies the leader of a complex organization such as the armed forces, institution, or body of persons and it also may identify a principal staff officer (PSO), who is the coordinator of the supportin ...
José Dirceu, were harmed by their involvement in the 2005
Mensalão scandal The Mensalão scandal (, ) was a major parliamentary alleged vote-buying scandal by Luiz Inácio Lula da Silva's administration that threatened to bring down his government in 2005. ''Mensalão'' is a neologism, an augmentative variant of the w ...
. In 2008, Lula announced that he wanted a woman to succeed him in the presidency. Former Mayor of São Paulo Marta Suplicy, who served at the helm of Brazil's largest city from 2001 to 2005, was considered to be, along with Dilma, the most likely candidate to lead the PT in the 2010 presidential election. Polling conducted in 2008 found her to be a more popular potential presidential candidate than Dilma. After losing her bid for reelection in 2004, Suplicy was appointed by Lula to the position of Minister of Tourism, which was speculated to be an attempt at elevating her profile for a 2010 presidential bid. In 2008, Suplicy mounted another bid was for Mayor of São Paulo, which was seen as a precursor to a potential presidential bid in 2010; Suplicy lost the election, damaging her political fortunes. Ciro Gomes, former governor of
Ceará Ceará (, ) is one of the 26 states of Brazil, located in the Northeast Region, Brazil, northeastern part of the country, on the Atlantic Ocean, Atlantic coast. It is the List of Brazilian states by population, eighth-largest Brazilian State by ...
and Minister for National Integration during Lula's first cabinet, was a possible candidate for the
Brazilian Socialist Party The Brazilian Socialist Party (, PSB) is a political party in Brazil. It was founded in 1947, before being abolished by the military regime in 1965 and re-organised in 1989 after the re-democratisation of Brazil. It elected six Governors in 201 ...
(PSB). In the years prior to the election, there was some speculation that Lula would support Ciro, a formal rival of his, in the 2010 election if no potential PT candidates appeared viable. Following the selection of Dilma as the candidate of the PT, the ruling centre-left group was worried that Ciro's bid could take votes from Rousseff, and thus, on April 27, PSB declined to launch his candidacy in order to support her. Gomes, a populist who had appeared on third place in polls from May 2009 to April 2010, had been a presidential candidate in 1998 and 2002, when he had a poor result after making sexist remarks and struggling to control his temper. In addition to Dilma, Suplicy, and Gomes, other PT members or allies were mentioned as being potentially tapped by Lula to run in his absence.
Senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
Aloizio Mercadante of
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
, a key power-player in the PT who helped found the party and served as Lula's vice presidential running-mate in the 1994 presidential election, was also mentioned as a possible successor.


PSDB nomination

José Serra, the governor of São Paulo, resigned from the position to mount a bid for the presidency as a member of the dominant centre-right
Brazilian Social Democratic Party The Brazilian Social Democracy Party (, PSDB), also known as the Brazilian Social Democratic Party or the Party of Brazilian Social Democracy,. is a Centre-right politics, centre-right political party in Brazil. As the formerly third largest p ...
(PSDB). Serra previously served as the party's candidate in the 2002 presidential election, where he lost to Lula.
Aécio Neves Aécio Neves da Cunha (; born 10 March 1960) is a Brazilian economist, politician and former president of the Brazilian Social Democracy Party (PSDB). He was the 17th List of Governors of Minas Gerais, Governor of Minas Gerais from 1 January 20 ...
, the popular Governor of Minas Gerais, was considered another potential candidate for the party, and later served as the party's nominee in the 2014 presidential election. During the campaign, Serra sought to challenge the perception of the PSDB as an elitist party. Serra's moderate positions on social issues such as
abortion Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
and religious issues, where he took a secularist approach compared to many conservative politicians, was noted.


Efforts by PSOL

Heloísa Helena, a prominent former
senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
from
Alagoas Alagoas () is one of the 27 federative units of Brazil and is situated in the eastern part of the Northeast Region, Brazil, Northeast Region. It borders: Pernambuco (N and NW); Sergipe (S); Bahia (SW); and the Atlantic Ocean (E). Its capital is ...
, considered a presidential candidacy on the Socialism and Liberty Party (PSOL) ticket. Formerly a member of the dominant Workers' Party (PT), Helena was expelled from the PT in 2003 for criticizing the party's move to the centre under the Lula presidency. In the run-up to the election, Helena was considered a serious prospective candidate, being described as the only viable candidate who could potentially abandon the country's market-friendly economic policies. However, she declined to run for president in order to win back her Senate seat; she lost her race for Senate. Faria, Tales
"PSol aprova resolução para se afastar de Marina Silva"
. ''Último Segundo''. December 8, 2009.
On June 30, 2010, Plínio de Arruda Sampaio, a longtime politician who was formerly a senior PT official, was chosen to serve as PSOL's presidential nominee at the 2010 convention. There were speculations that PSOL would form a broad coalition with Marina Silva. As the media printed such news, the United Socialist Workers' Party announced that if this coalition was formed, it would launch the candidacy of its president José Maria de Almeida. However, a resolution approved by members of PSOL determined that the coalition would be formed if PV gave up its alliances with the Lula administration, PSDB, DEM, and
neoliberal Neoliberalism is a political and economic ideology that advocates for free-market capitalism, which became dominant in policy-making from the late 20th century onward. The term has multiple, competing definitions, and is most often used pej ...
stances. This resolution would make it very hard for the two parties to ally, since PV is led by José Sarney's son Sarney Filho and Silva herself has said that her candidacy could not be perceived as opposing Lula. Another faction of PV, led by Fernando Gabeira, is explicitly in favor of an alliance with PSDB, which left very few people in the party able to accept the proposal. As ''Rede Brasil Atual'' reported, "the coalition move more by the desire of Green Party pre-candidate, Marina Silva, and Socialism and Liberty Party President, Heloísa Helena, than by aspirations of both parties".


Other candidacies

The election also featured five candidates from smaller parties, bringing the number of presidential candidates to a total of nine."Saiba quem são os candidatos à Presidência"
R7. July 1, 2010
They are Ivan Pinheiro from the Brazilian Communist Party (PCB), José Maria de Almeida from the United Socialist Workers' Party (PSTU), Rui Costa Pimenta from the Workers' Cause Party (PCO), José Maria Eymael from the Christian Social Democratic Party (PSDC), and Levy Fidélix from the Brazilian Labour Renewal Party (PRTB). According to the
Superior Electoral Court The Superior Electoral Court (, TSE) is the highest body of the Brazilian Election Justice, Brazilian Electoral Justice, which also comprises one Regional Electoral Court (Brazil), Regional Electoral Court (, TRE) in each of the 26 states and th ...
's guidelines, they were not able to participate in televised debates, since their parties were not represented in the lower house of the National Congress. Agência Estado
"Cinco "nanicos" ficam de fora dos debates na TV"
. ''O Estado de S. Paulo''. August 5, 2010.


Candidates in the runoff


Candidates failing to make the runoff


Campaign

The official campaign began on July 6, 2010.
''Jornal da Globo''. July 7, 2010.
The Superior Electoral Court accepted the candidacies of all nine applicant candidates. According to the Superior Electoral Court's guidelines, once the official campaign began the candidates are allowed to participate on marches, motorcades, and use sound trucks to ask for votes and distributing leaflets. They are forbidden to distribute shirts, hats, and gifts such as keyrings and pens. Rallies are allowed, but music concerts are prohibited. The candidates are not allowed to advertise on streetlights, bridges, clubs and other places of common use. Billboard ads are also prohibited, as well as attendance in inauguration of public premises.


Issues

Both candidates offered little threat to the economic stability of the country, but they differed significantly on issues such as fiscal discipline,
foreign policy Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
and state intervention. They were both likely to maintain a primary budget surplus to make public debt payments and reduce the ratio of debt to GDP. Some analysts believe Serra would have contained expenditure more effectively. Rousseff, in the other hand, favors a bigger role for state enterprises in the economy, which could reduce participation by private firms in sectors such as banking, oil and gas. Serra, who authorized the sale of Nossa Caixa bank in 2008, is seen as more open to
privatization Privatization (rendered privatisation in British English) can mean several different things, most commonly referring to moving something from the public sector into the private sector. It is also sometimes used as a synonym for deregulation w ...
, as well as cuts in the
public sector The public sector, also called the state sector, is the part of the economy composed of both public services and public enterprises. Public sectors include the public goods and governmental services such as the military, law enforcement, pu ...
payroll. While past elections brought economic instability, in 2010 neither candidate was expected to stray far from current economic policies.Prada, Paulo
"For Brazil, It's Finally Tomorrow"
''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
''. March 29, 2010.
Rousseff was expected to continue Lula's foreign policy, boosting ties with developing nations, pushing for reform of multilateral bodies and lobbying for a permanent seat on the U.N. Security Council. Serra would likely have cooled ties with Lula's left-wing allies in
Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
, which could affect energy investments in both
Bolivia Bolivia, officially the Plurinational State of Bolivia, is a landlocked country located in central South America. The country features diverse geography, including vast Amazonian plains, tropical lowlands, mountains, the Gran Chaco Province, w ...
and
Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...
. He could also take a harder line in trade disputes with Argentina and
Mercosur The Southern Common Market (commonly known by abbreviation ''Mercosur'' in Spanish and ''Mercosul'' in Portuguese) is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full me ...
. According to Mark Weisbrot, in an
op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...
published by '' The Guardian Unlimited'' on January 29, 2010, if the centre-right candidate wins the race, it "would really be a huge win for the .S.
State Department The United States Department of State (DOS), or simply the State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs o ...
." He argues that "while U.S. officials under both Bush and Obama have maintained a friendly posture toward Brazil, it is obvious that they deeply resent the changes in Brazilian foreign policy ..and its independent stances with regard to the
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
,
Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
and elsewhere."


Public health

One of the main public health issues debated in the election, raised by Rousseff's campaign, was addiction to
crack cocaine Crack cocaine, commonly known simply as crack, and also known as rock, is a free base form of the stimulant cocaine that can be Smoking, smoked. Crack offers a short, intense Euphoria (emotion), high to smokers. The ''Manual of Adolescent Sub ...
. As a response to her campaign, Serra said he would establish clinics to treat addicts."Veja as principais propostas dos presidenciáveis Dilma, Marina e Serra para cinco áreas"
. R7. July 7, 2010.
He also said he would hand over 150 medical specialties clinics in two years. Rousseff said she would expand measures currently implemented by the Lula government. She also advocated for national production and distribution of medicines, through increased public investment. Silva advocated for focus on disease prevention.


Education

Serra pledged to invest in the infrastructure of
primary Primary or primaries may refer to: Arts, entertainment, and media Music Groups and labels * Primary (band), from Australia * Primary (musician), hip hop musician and record producer from South Korea * Primary Music, Israeli record label Work ...
public schools, while Rousseff said that eradicating
illiteracy Literacy is the ability to read and write, while illiteracy refers to an inability to read and write. Some researchers suggest that the study of "literacy" as a concept can be divided into two periods: the period before 1950, when literacy was ...
was her top priority. She also proposed the creation of a National Articulated System of Education to redesign the mechanisms employed in managing the sector. Silva said her focus was to invest intensively in all levels of formal education. She advocated the expansion of technologies access and the adoption of central lines to be addressed by educators.


Welfare

Serra compromised to retain '' Bolsa Família'', claiming it would be expanded through aids to young people that take
vocational education Vocational education is education that prepares people for a skilled craft. Vocational education can also be seen as that type of education given to an individual to prepare that individual to be gainfully employed or self employed with req ...
courses. Dilma said that she would expand the program, defending the "institutional strengthening" of the Ministry of Social Development and Action Against Hunger, which meant that the ministry would be responsible for integrating all social policies of the government. Silva defended a "third generation of social welfare", which would be achieved through partnerships with the private sector and the structuring of more educational projects.


Employment

Serra committed to expand technical schools in order to create more jobs. He said that improving the infrastructure of public services would be a tool for creating new jobs. Rousseff defended the maintenance of the economic policies of the Lula government, but also promised to hold a tax reform in order to alleviate the expenses of workers. Silva proposed the creation of
green job Green jobs (green-collar jobs, sustainability jobs, eco jobs or environmental jobs) are, according to the  United Nations Environment Program, "work in agricultural, manufacturing, research and development (R&D), administrative, and se ...
s through tax incentives for environmentally friendly businesses, in order to reduce the emission and consumption of
carbon dioxide Carbon dioxide is a chemical compound with the chemical formula . It is made up of molecules that each have one carbon atom covalent bond, covalently double bonded to two oxygen atoms. It is found in a gas state at room temperature and at norma ...
.


Public safety

Although it was not included on his government plan, Serra's main proposal for public safety was the creation of a Ministry of Public Safety. On the other hand, Rousseff promised to expand the current National Public Security and Citizenship Program to the whole country. She also proposed the creation of a Constitutional Fund for Public Security, which would give aids in the wages of police officers nationwide. Silva defended the creation of a "new institutional structure for public safety", which would combine the police work with investments in preventive policies.


Debates

For the 2010 presidential election, the Superior Electoral Court approved three televised debates, in addition to an unprecedented internet debate, which would be held by UOL and '' Folha de S.Paulo'' on August 18. EFE
"Final da Libertadores teve audiência maior que debate dos presidenciáveis"
European Pressphoto Agency. August 6, 2010.
According to the Superior Electoral Court's guidelines, the candidates whose parties are not represented in the lower chamber of the National Congress were not able to participate in televised debates. Such candidates challenged this decision in order to be able to participate on the debates. The first presidential debate took place on August 5, held by
Rede Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman :pt:João Saad, Jo ...
. The second debate was held on August 18, 2010 by internet portal UOL and newspaper '' Folha de S.Paulo''. It was the first presidential debate broadcast exclusively through the internet in the history of the country.


Electoral programme

According to the electoral law, all free-to-air television and radio networks must carry two 50-minute time slots a day"Brazil candidates begin daily election broadcasts"
BBC. August 18, 2010.
from August 17 until September 30, 2010.Dáu, Priscila
"Começa amanhã horário eleitoral gratuito no rádio e na televisão"
. ''Correio''. September 16, 2010.
The time allocated to each candidate is based on the number of seats held by the parties comprising their coalition in the Chamber of Deputies. The electoral programs are considered a key campaign tool in Brazil, where TV and radio are the main sources of information for most voters. The free air time on radio and TV also includes candidates contesting races for Governors, Legislative Assemblies, and both houses of the Congress. Parties are also allowed to run six 30-second advertisements per day. Serra's electoral programs on TV were criticized for focusing too much on public health issues, with ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' correspondent Jonathan Wheatley saying that " newould think he was running for health minister".Wheatley, Jonathan
"Brazil's election: who's your choice?"
''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
''. August 18, 2010.
In the other hand, Rousseff's programs have been noted for their professionalism and production quality, while Marina Silva's programs were criticized for their lack of cohesion. Noblat, Ricardo
"Deu a louca no programa de Marina"
''O Globo''. August 19, 2010.
Journalist Ricardo Noblat commented on his blog that her first TV program seemed more like "a
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
documentary on the environment" than an electoral program. Serra was also the target of criticism by Silva on the UOL/''Folha'' debate for the use of a scenic
favela Favela () is an umbrella name for several types of impoverished neighborhoods in Brazil. The term, which means slum or ghetto, was first used in the Slum of Providência in the center of Rio de Janeiro in the late 19th century, which was b ...
in his program, while São Paulo still has many slums. After the airing of Serra's second program, singer Elba Ramalho, which had one of her songs featured in it, released a note stating that she did not recorded the jingle used by the candidate, and that is not her voice featured in the program."Elba Ramalho esclarece que não gravou jingle para Serra"
. Terra. August 18, 2010.
Although she publicly supported Serra in 2002, she stated she would maintain her neutrality in this election. In spite of this declaration, Ramalho decided to support Rousseff on the second round. Serra's first television program was also the target of ridicule by
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
users over the unintended
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
of a phrase he said.""Serra comedor" se espalha nas redes sociais"
. Terra Eleições. August 18, 2010.
In the video, which has been posted over 24 times on Google Video, he cites examples of people which benefited from his former public office experiences. However, in order to exemplify it, he used the preposition ''como'', which can be used as both "as" and the first person inflection of the verb "to eat", that has a negative connotation for "to have sex with". According to a poll conducted by Census Institute on August 20–22, 42.9% of voters claimed they are watching or listening to the electoral programs on either radio or TV. Campanerut, Camila
"Pesquisa CNT/Sensus: Dilma tem 46% das intenções de voto; Serra, 28,1%"
BOL. August 24, 2010.
Dilma had the best electoral programs for 56% of them, while Serra's programs were preferred by 34%. Silva's programs were chosen as the best by only 7.5% of them.


Second round alliances

On October 20, after PSOL instructed its members to vote for either PT's Dilma Rousseff or blank/null in the second round, Pasini, Mariana

G1. October 15, 2010.
Heloísa Helena decided to leave the presidency of the party. Agência Brasil
"Heloísa Helena deixa presidência do PSol por causa do apoio à Dilma"
. ''Correio Braziliense''. October 20, 2010.
She felt that the party "lacked identity" with the support to Rousseff. The party's presidential candidate declared that he would vote null, while PSOL's congressmen declared their "critical vote" on Rousseff. Party members were oriented "not to give any votes to Serra". PCB took a similar stance, saying they will "defeat Serra on the ballots and Dilma on the streets". PSTU, in the other hand, advocated the null voting on the second round. PV held a convention, where most of the 92 voting members decided that the party should stay neutral in the second round. Rodrigo Rodrigues

Último Segundo. October 17, 2010.
Party members were free to support either of the two candidates, but they were forbidden to use flags or other party symbols. If they did so, they could have been punished with disaffiliation. On October 14, the Progressive Party, a member of the ''Lulista'' coalition bloc in the National Congress which had remained neutral in the first round, decided to support Dilma. Mestieri, Gabriel
"PP formaliza apoio a Dilma no 2º turno"
. R7. October 14, 2010.
Most of its directories and candidates had already supported Rousseff on the first round. The Brazilian Labour Renewal Party also supported Rousseff in the second round. Levy Fidélix posted a photo on his
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
account where he is accompanied by supporters holding flags of Rousseff's campaign.


Opinion polls

From January 1, 2010 up to the day preceding the election, all polls had to be registered with the
Superior Electoral Court The Superior Electoral Court (, TSE) is the highest body of the Brazilian Election Justice, Brazilian Electoral Justice, which also comprises one Regional Electoral Court (Brazil), Regional Electoral Court (, TRE) in each of the 26 states and th ...
. According to polls, Rousseff was most likely to have won the race in the first round with over 50% of the valid voting intentions. She had a rapid increase in her popularity since mid-2009, and thus consolidated her lead against Serra, who had led the polls for over two years. She was given a further boost when incumbent President Lula campaigned on her behalf on her television programmes. Marina Silva was not able to reach more than 10% in the polls, but at the end of the campaign she experienced a rapid boost, and achieved 14% at the last poll. The other candidates had been unable to reach more than 2%. The number of undecided voters and those who declared an intention to vote blank or null was at about 12% according to the last poll.


Results


President


Chamber of Deputies


Senate


International reactions

* : President of the European Commission
José Manuel Barroso José Manuel Durão Barroso (; born 23 March 1956) is a Portuguese politician and law professor. He previously served from 2002 to 2004 as the List of Prime Ministers of Portugal, 114th prime minister of Portugal and from 2004–2014 as the 11 ...
congratulated Rousseff for her victory in the presidential elections, and highlighted the historical significance of a woman to assume these functions for the first time in Brazil. "Allow me to highlight and congratulate you with the historical significance of the first election of a woman as President of the Federative Republic of Brazil," read the message sent by José Manuel Barroso to the new President of Brazil. The European leader recalled that "Brazil is a strategic partner of prime importance for the EU, sharing values and common strategic objectives" and advocated the continuation of Brazil's role in world affairs, a country "stronger, able to contribute to the resolution of global problems, to the stability and prosperity of Latin America and the intensification of bilateral relations with the European Union". According to Barroso, "The European Commission is confident that it will continue to work with Your Excellency and your Government in deepening the strategic partnership between the EU and Brazil, established in July 2007, and that it will further strengthen in the coming years". * : The Foreign Ministry issued a statement wishing success to Rousseff. "This victory affirms the continuity of policies that have been developed, both in
Mercosur The Southern Common Market (commonly known by abbreviation ''Mercosur'' in Spanish and ''Mercosul'' in Portuguese) is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full me ...
and Unasur, for the well-being of our peoples and the entire Latin American community."The statement also stressed the importance of the Brazilian election in consolidating democracy on the continent.Líderes internacionais parabenizam Dilma pela vitória
G1.com.br. Retrieved on 2010-11-01. .
* : President Evo Morales issued a statement calling Rousseff's victory as a "triumph of democracy". According to Morales, Rousseff with the support for Lula, re-imposed democracy in a "united Latin America that invests in change." * : President Georgi Parvanov called the elected president of Brazil, Dilma Rousseff, inviting her to visit Bulgaria, the country of origin of her father. Parvanov said in his congratulatory message, that the campaign and the elections in Brazil were accompanied with "a huge interest in Bulgaria". "The victory of Rousseff filled the Bulgarian people with pride" he said. She eventually visited Bulgaria in October 2011. * : Vice President Angelino Garzon stated that Colombia will maintain "a level of understanding" with Brazil following the election of the country's new president. "With the new Brazilian government, Colombia will maintain the excellent relations we have been having with President uiz InácioLula a Silva" Garzon said. He added that Colombia intends to strengthen its relationship with the neighboring country and maintain cooperation between them. * : The Foreign Ministry expressed "their warm appreciation" to the government and people of Brazil for the second round of the presidential elections held the previous day which resulted in the election of Dilma Rousseff. "Costa Rica offers its warmest appreciation to the Brazilian people that once again demonstrated their proven talent for democratic freedom." * : An unnamed Salvadoran government agency issued a congratulatory message to Dilma Rousseff and published a photo of the president of El Salvador,
Mauricio Funes Carlos Mauricio Funes Cartagena (18 October 1959 – 21 January 2025) was a Salvadoran politician and journalist who served as the 79th president of El Salvador from 2009 to 2014. Funes won the 2009 presidential election as the candidate of t ...
, with a flag of the Worker's Party of Brazil. "Brazil is now the world leader of a new democratic order, popular, progressive and humanist." Funes is married to Brazilian Vanda Pignato. "On my behalf, and the first lady of the republic, my dear wife Wanda, and my son Gabriel, who is also a Brazilian citizen, as well as on behalf of the people and government of El Salvador, I extend our congratulations and shows affection of the elected president of Brazil", said Funes. * : President
Nicolas Sarkozy Nicolas Paul Stéphane Sarközy de Nagy-Bocsa ( ; ; born 28 January 1955) is a French politician who served as President of France from 2007 to 2012. In 2021, he was found guilty of having tried to bribe a judge in 2014 to obtain information ...
expressed his "very warm congratulations" to Dilma Rousseff in a statement issued shortly after the announcement of official results. For Sarkozy, the election reflects the "recognition of the Brazilian people for the considerable work done by President Lula to make Brazil a modern and fairer country." "France and Brazil share the same values and a common vision of the world," said the French president. In addition, Sarkozy reiterated that the two countries "are convinced that it is urgent to combat climate change" and "believe in a renewed multilateralism to organize the multipolar world, taking into account the realities of the twenty-first century". He said Dilma Rousseff "can continue to count on the friendship and unfailing support of France." * : The president's office congratulated Dilma Rousseff for her victory in Brazil's presidential elections. "The government of President Alvaro Colom and the people of Guatemala congratulate the brotherly people of Brazil for the democratic party held this Sunday in their country." * : President Bharrat Jagdeo sent a congratulatory message to Dilma Rousseff, expressing his "best wishes in preparing to assume the leadership of the country that has become one of the most progressive and influential of our hemisphere". He noted that both countries enjoy "excellent relations" and expressed confidence that Rousseff's policies for Brazil will allow the "continuation of political stability and a great economic and social progress". * : President
Mahmoud Ahmadinejad Mahmoud Ahmadinejad (born Mahmoud Sabbaghian on 28 October 1956) is an Iranian Iranian principlists, principlist and Iranian nationalism, nationalist politician who served as the sixth president of Iran from 2005 to 2013. He is currently a mem ...
sent a message of congratulations to Dilma, stating that he is "sure that in your term in office, Brazil will move faster in the path of progress and development...and Iran-Brazil ties have considerably expanded in the recent years and I am sure that this trend will continue in your term in office." He also said Brazil has "eye-catching progress which I am certain will continue and consolidate under your leadership," while adding that relations between Iran and Brazil had borne "valuable results on bilateral, regional and international". * : President
Felipe Calderón Felipe de Jesús Calderón Hinojosa (; born 18 August 1962) is a Mexican politician and lawyer who served as the 63rd president of Mexico from 2006 to 2012 and Secretary of Energy during the presidency of Vicente Fox between 2003 and 2004. ...
contacted Rousseff by telephone and expressed his willingness to "continue the strengthening of bilateral relations", and conveyed his approval "for his exemplary civic and democratic exercise" of the election. * : King Mohammed VI sent a congratulatory message to Rousseff. In this message, the Monarch expressed to Rousseff his best wishes for good health, happiness and success in her high office and in her endeavours to lead the Brazilian people towards further progress and prosperity. "The democratic choice expressed by the people of Brazil is a tribute to your lofty human qualities and vast political experience. It attests to the Brazilian people's trust in your ability to lead your country towards further social and economic accomplishments and enhance its standing at regional and international levels," the King said. * : President
Daniel Ortega José Daniel Ortega Saavedra (; ; born 11 November 1945) is a Nicaraguan politician and dictator who has been the president of Nicaragua, co-president of Nicaragua since 18 February 2025, alongside his wife Rosario Murillo. He was the 54th an ...
sent an enthusiastic greeting to Dilma Rousseff, for her victory in the presidential elections, "What a joy and blessing the triumph of a woman as president of immense Brazil, that integrates cultures and proposals; Brazil that has grown amongst the world, with a worthy policy demanding recognition and participation of the ations of theSouth, against the rich arrogant powers of the North," reads the message. * : President
Fernando Lugo Fernando Armindo Lugo Méndez (; born 30 May 1951) is a Paraguayan politician and Loss of clerical state, laicized Bishops in the Catholic Church, Catholic bishop who was President of Paraguay from 2008 to 2012. Previously, he was a Roman Cath ...
spoke by telephone with the president-elect of Brazil, Dilma Rousseff, to congratulate her electoral victory, said the Paraguayan Minister of Justice and Labour, Humberto Blasco. Miguel Lopez Perito, Chief of Staff, said that Rousseff's election "represents a favorable position" to Paraguay. * : President Alan Garcia expressed his most sincere congratulations and best wishes on behalf of the people and Government of Peru. He expressed interest and commitment of his Government to further strengthen and deepen the strategic ties between Peru and Brazil, said the report issued by the Presidency. * : President
Aníbal Cavaco Silva Aníbal António Cavaco Silva (; born 15 July 1939) is a Portuguese economist and politician who served as the 19th president of Portugal, from 9 March 2006 to 9 March 2016, and as prime minister of Portugal, from 6 November 1985 to 25 October ...
signed an official statement that says he is confident that the mandate of Dilma Rousseff " illprovide a renewed opportunity to deepen our relationship and our strategic cooperation. You can, Your Excellency, have my strong personal commitment accordingly." Silva invited the President-elect to visit Portugal soon. "I ask you to accept my hope for the personal happiness of Your Excellency and the continued prosperity and progress of the brotherly people of Brazil" concluded the president. Prime Minister Jose Socrates also congratulated the president-elect. * : President
Dmitry Medvedev Dmitry Anatolyevich Medvedev (born 14 September 1965) is a Russian politician and lawyer who has served as Deputy Chairman of the Security Council of Russia since 2020. Medvedev was also President of Russia between 2008 and 2012 and Prime Mini ...
congratulated the new president of Brazil, Rousseff, for her "convincing" victory: "Accept my sincere congratulations on the occasion of her convincing victory in presidential elections," said Medvedev in a message addressed to Dilma Rousseff. The Russian president praised the "important achievements in the development of friendly relations and cooperation between Russia and Brazil" and was "ready" to continue with this association, according to the Kremlin statement. "I wish you success in this high office and wish happiness and prosperity to the Brazilian people" he added. * : Prime Minister
José Luis Rodríguez Zapatero José Luis Rodríguez Zapatero (; born 4 August 1960) is a Spanish politician and member of the Spanish Socialist Workers' Party (PSOE). He was the Prime Minister of Spain being elected for two terms, in the 2004 and 2008 general elections. O ...
sent a telegram of congratulations to Dilma Rousseff that highlights that he will continue to work to maintain good relations between the two countries. * : President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
spoke by telephone with the president-elect of Brazil, Dilma Rousseff, to congratulate her and wish good luck on her government. Obama invited Dilma Rousseff to visit the United States and expressed interest in continuing the strategic projects with the Brazilian government, like those established in the energy area. The State Department also separately congratulated Rousseff on her win. "The exemplary electoral process again illustrates Brazil's long-standing respect for democratic governance, civil rights and individual liberties, values that we share in common," State Department spokesman Philip Crowley said in a statement. "We look forward to working with president-elect Dilma Rousseff to deepen our partnership and advance common goals for the benefit of our two peoples and the Americas." * : President José Mujica spoke by telephone with President-elect Dilma Rousseff and expressed his satisfaction with her electoral success. * : President
Hugo Chávez Hugo Rafael Chávez Frías (; ; 28 July 1954 – 5 March 2013) was a Venezuelan politician, Bolivarian Revolution, revolutionary, and Officer (armed forces), military officer who served as the 52nd president of Venezuela from 1999 until De ...
congratulated Dilma at the end of his TV show " Aló Presidente," saying: "Sister, friend, welcome to the club. I send you a kiss, a hug. Viva Lula!"


Analysis

One of the important outcomes of the election was seen as the role of new media. ''
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'' also analysed the difference between the Brazil and
Myanmar Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and has ...
elections where the former was a "defeat for big media" and the latter saw a media clampdown in the run-up to the election.


References


External links


Picking Lula's Replacement: Brazil's Presidential Race Heads to Runoff
– video report by ''
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'' {{Brazilian elections
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Presidential elections in Brazil October 2010 in South America