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Presidential elections were held in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
on November 4, 2008. The Democratic ticket of
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
, the junior
senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
from
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
, and
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
, the senior
senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
from
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
, defeated the Republican ticket of
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
, the senior
senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
from
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
, and Sarah Palin, the
governor A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
of
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
. Obama became the first
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
to be elected to the presidency. Incumbent Republican President
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
was ineligible to pursue a third term due to the term limits established by the Twenty-second Amendment; this was the first election since 1952 in which neither the incumbent president nor vice president was on the ballot, and the first since 1928 in which neither ran for the nomination. McCain secured the Republican nomination by March 2008, defeating his main challengers
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
and Mike Huckabee, and selected Palin as his running mate. The Democratic primaries were marked by a sharp contest between Obama and the initial front-runner, former first lady and Senator
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
, as well as other challengers who dropped out before most of the primaries were held, including Senators John Edwards and
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
. Clinton's victory in the New Hampshire primary made her the first woman to win a major party's presidential primary. After a long primary season, Obama narrowly secured the Democratic nomination in June 2008 and selected Biden as his running mate. Bush's popularity had significantly declined during his second term, which was attributed to the growing disdain for the
Iraq war The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
, his response to Hurricane Katrina, the Abu Ghraib torture controversy, and the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
. McCain opted to distance himself from Bush and did not campaign with him, nor did Bush appear in person at the
2008 Republican National Convention The 2008 Republican National Convention took place at the Xcel Energy Center in Saint Paul, Minnesota, from September 1, through September 4, 2008. The first day of the Republican Party (United States), Republican Party's convention fell on Labo ...
, although he did endorse McCain. Obama strongly opposed the Iraq war, as well as a troop surge that had begun in 2007, while McCain supported the war. Obama campaigned on the theme that "Washington must change", while McCain emphasized his experience. McCain's decision to suspend his campaign during the height of the financial crisis backfired as voters viewed his response as erratic. Obama won a decisive victory over McCain, winning the Electoral College and popular vote by sizable margins, and flipping nine states that had voted Republican in
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...
:
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
,
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
,
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
,
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
,
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
,
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
, and
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
, as well as Nebraska's 2nd congressional district. Obama won every state in the Great Lakes region. Obama received the largest share of the popular vote won by a Democrat since Lyndon B. Johnson in 1964 and was the first Democrat to win an outright majority of the popular vote since
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
in
1976 Events January * January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 18 – Full diplomatic ...
. At the time, Obama also received the most popular votes in history, a record which would be broken in
2020 The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...
. , this is the most recent time a Democrat carried Indiana and North Carolina in a presidential election and the most recent time a Democrat won the male vote in a presidential election.


Background

Article Two of the United States Constitution Article Two of the United States Constitution establishes the executive branch of the federal government, which carries out and enforces federal laws. Article Two vests the power of the executive branch in the office of the President of the Un ...
says that the President and
Vice President of the United States The vice president of the United States (VPOTUS) is the second-highest ranking office in the Executive branch of the United States government, executive branch of the U.S. federal government, after the president of the United States, and ranks f ...
must be natural-born citizens of the United States, at least 35 years old, and residents of the United States for at least 14 years. Candidates for president typically seek the nomination of a political party, in which case each party devises a method (such as a primary election) to choose a candidate for the position. Traditionally, the primaries are
indirect election An indirect election or ''hierarchical voting,'' is an election in which voters do not choose directly among candidates or parties for an office ( direct voting system), but elect people who in turn choose candidates or parties. It is one of the o ...
s where voters cast ballots for a slate of party delegates pledged to a particular candidate. The party's delegates then officially nominate a candidate to run on the party's behalf. The general election in November is also an indirect election, where voters cast ballots for a slate of members of the Electoral College; these electors in turn directly elect the president and vice president. President
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
, a Republican and former Governor of Texas, was ineligible to seek reelection to a third term due to the Twenty-second Amendment; in accordance with Section1 of the Twentieth Amendment, his term expired at noon Eastern Standard Time on January 20, 2009.


Nominations


Democratic Party nomination


Candidate


Withdrawn candidates


Before the primaries

Media speculation had begun almost immediately after the results of the 2004 presidential election were released. In the 2006 midterm elections, the Democrats regained majorities in both houses of the U.S. Congress. Early polls taken before anyone had announced a candidacy had shown Senators
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
and
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
as the most popular potential Democratic candidates. Nevertheless, the media speculated on several other candidates, including
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
, the runner-up in the 2000 election;
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician, and diplomat who served as the 68th United States secretary of state from 2013 to 2017 in the Presidency of Barack Obama#Administration, administration of Barac ...
, the runner-up in the 2004 election; John Edwards, Kerry's
running mate A running mate is a person running together with another person on a joint ticket during an election. The term is most often used in reference to the person in the subordinate position (such as the vice presidential candidate running with a pre ...
in 2004; Delaware Senator
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
; New Mexico Governor Bill Richardson; Iowa Governor Tom Vilsack; and Indiana Senator Evan Bayh. Edwards was one of the first to formally announce his candidacy for the presidency, on December 28, 2006. This run would be his second attempt at the presidency. Clinton announced intentions to run in the Democratic primaries on January 20, 2007. Obama announced his candidacy on February 10 in his home state of Illinois.


Early primaries and caucuses

Early in the year, the support for Barack Obama started to increase in the polls and he passed Clinton for the top spot in Iowa; he ended up winning the caucus in that state, with Edwards coming in second and Clinton in third. Obama's win was fueled mostly by first time caucus-goers and Independents and showed voters viewed him as the "candidate of change". Iowa has since been viewed as the state that jump-started Obama's campaign and set him on track to win both the nomination and the presidency. After the Iowa caucus, Biden and Connecticut Senator Chris Dodd withdrew from the nomination contest. Obama became the new front runner in New Hampshire, when his poll numbers skyrocketed after his Iowa victory. The Clinton campaign was struggling after a huge loss in Iowa and no strategy beyond the early primaries and caucuses. According to ''
The Vancouver Sun The ''Vancouver Sun'', also known as the ''Sun'', is a daily broadsheet newspaper based in Vancouver, British Columbia, Canada. The newspaper is currently published by the Pacific Newspaper Group, a division of Postmedia Network, and is the larg ...
'', campaign strategists had "mapped a victory scenario that envisioned the former first lady wrapping up the Democratic presidential nomination by Super Tuesday on Feb. 5." In what is considered a turning point for her campaign, Clinton had a strong performance at the Saint Anselm College, ABC, and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
debates several days before the New Hampshire primary as well as an emotional interview in a public broadcast live on TV. Clinton won that primary by 2% of the vote, contrary to the predictions of pollsters who consistently had her trailing Obama for a few days up to the primary date. Clinton's win was the first time a woman had ever won a major American party's presidential primary for the purposes of delegate selection. On January 30, 2008, after placing in third in the New Hampshire and South Carolina primaries, Edwards announced that he was suspending his campaign for the presidency, but he did not initially endorse any remaining candidates.


Super Tuesday

Super Tuesday was February 5, 2008, when the largest-ever number of simultaneous state primary elections was held. Super Tuesday ended up leaving the Democrats in a virtual tie, with Obama amassing 847 delegates to Clinton's 834 from the 23 states that held Democratic primaries.
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
was one of the Super Tuesday states that could provide a large number of delegates to the candidates. Obama trailed in the California polling by an average of 6.0% before the primary; he ended up losing that state by 8.3% of the vote. Some analysts cited a large Latino turnout that voted for Clinton as the deciding factor. The
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
,
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
,
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
,
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
, U.S. Virgin Islands, the District of Columbia, Maryland, and Virginia primaries and the Washington and Maine caucuses all took place after Super Tuesday in February. Obama won all of them, giving him 10 consecutive victories after Super Tuesday.


Ohio, Texas, and Pennsylvania

On March 4, Hillary Clinton carried
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
and
Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...
in the Democratic primaries; some considered these wins, especially Ohio, a "surprise upset" by 10%, although she did lead in the polling averages in both states. She also carried the primary in Texas, but Obama won the Texas caucuses held the same day and netted more delegates from the state than Clinton. Only one state held a primary in April. This was
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
, on April 22. Although Obama made a strong effort to win Pennsylvania, Hillary Clinton won that primary by nearly 10%, with approximately 55% of the vote. Obama had outspent Clinton three to one in Pennsylvania, but his comment at a San Francisco fundraiser that small-town Americans "cling" to guns and religion drew sharp criticism from the Clinton campaign and may have hurt his chances in the Keystone State. In addition, Clinton had several advantages in Pennsylvania. Throughout the primary process, she relied on the support of older, white, working class voters. Pennsylvania held a closed primary, which means that only registered Democrats could vote, and, according to Ron Elving of NPR, the established Democratic electorate "was older, whiter, more Catholic and more working-class than in most of the primaries to date." After Pennsylvania, Obama had a higher number of delegates and popular votes than Clinton did and was still in a stronger position to win the nomination. Clinton, however, had received the endorsement of more superdelegates than Obama.


Indiana and North Carolina

On May 6,
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
and
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
held their Democratic presidential primaries. Clinton and Obama campaigned aggressively there before the voting took place. Polling had shown Obama a few points ahead in North Carolina and Clinton similarly leading in Indiana. In the actual results, Obama outperformed the polls by several points in both states, winning by a significant margin in North Carolina and losing by only 1.1% in Indiana (50.56% to 49.44%). After these primaries, most pundits declared that it had become "increasingly improbable," if not impossible, for Clinton to win the nomination. The small win in Indiana barely kept her campaign alive for the next month. Although she did manage to win the majority of the remaining primaries and delegates, it was not enough to overcome Obama's substantial delegate lead.


Florida and Michigan

During late 2007, the two parties adopted rules against states' moving their primaries to an earlier date in the year. For the Republicans, the penalty for this violation was supposed to be the loss of half the state party's delegates to the convention. The Democratic penalty was the complete exclusion from the national convention of delegates from states that broke these rules. The Democratic Party allowed only four states to hold elections before February 5, 2008. Clinton won a majority of delegates and popular votes from both states (though 40% voted uncommitted in Michigan) and subsequently led a fight to seat all the Florida and Michigan delegates. There was some speculation that the fight over the delegates could last until the convention in August. On May 31, 2008, the Rules and Bylaws Committee of the Democratic Party reached a compromise on the Florida and Michigan delegate situation. The committee decided to seat delegates from Michigan and Florida at the convention in August, but to only award each a half-vote.


Clinching the nomination

The major political party nomination process (technically) continues through June of an election year. In previous cycles, the candidates were effectively chosen by the end of the primaries held in March, but, in this cycle, Barack Obama did not win enough delegates to secure the nomination until June 3, after a 17-month campaign against Hillary Clinton. He had a wide lead in states won, while Clinton had won majorities in several of the larger states. Now, because a form of
proportional representation Proportional representation (PR) refers to any electoral system under which subgroups of an electorate are reflected proportionately in the elected body. The concept applies mainly to political divisions (Political party, political parties) amon ...
and popular vote decided Democratic state delegate contests, numbers were close between Clinton and Obama. By May, Clinton claimed to hold a lead in the popular vote, but the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
found that her numbers were "accurate only" in one close scenario. In June, after the last of the primaries had taken place, Obama secured the Democratic nomination for president, with the help of multiple super delegate endorsements (most of the super delegates had refused to declare their support for either candidate until the primaries were completed). He was the first African American to win the nomination of a major political party in the United States. For several days, Clinton refused to concede the race, although she signaled her presidential campaign was ending in a post-primary speech on June 3 in her home state of New York. She finally conceded the nomination to Obama on June 7. She pledged her full support to the presumptive nominee and vowed to do everything she could to help him get elected.


Republican Party nomination

Not only was the 2008 election the first time since 1952 that neither the
incumbent The incumbent is the current holder of an office or position. In an election, the incumbent is the person holding or acting in the position that is up for election, regardless of whether they are seeking re-election. There may or may not be ...
president nor the incumbent vice president was a candidate in the general election, but it was also the first time since the 1928 election that neither sought his party's nomination for president; as Bush was term-limited from seeking another nomination, the unique aspect was Vice President Cheney's decision not to seek the Republican nomination.Charles G. Dawes, 30th Vice President (1925–1929)
, U.S. Senate.
The 2008 election was also the third presidential election since 1896 in which neither the incumbent president, the incumbent vice president, nor a current or former member of the incumbent president's Cabinet won the nomination of either major party the others being 1920 and 1952. With no members of the Bush administration emerging as major contenders for the Republican nomination, the Republican race was as open as the Democratic race.


Candidate


Withdrawn candidates


Before the primaries

Immediately after the 2006 midterm elections, media pundits began speculating, as they did about the Democrats, about potential Republican candidates for president in 2008. In November 2006, former New York City Mayor Rudolph Giuliani led in the polls, followed closely by Arizona Senator
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
. The media speculated that Giuliani's
pro-choice Abortion-rights movements, also self-styled as pro-choice movements, are movements that advocate for legal access to induced abortion services, including elective abortion. They seek to represent and support women who wish to terminate their ...
stance on
abortion Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
and McCain's age and support of the unpopular
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
would be detriments to their candidacies. Giuliani remained the frontrunner in the polls throughout most of 2007, with McCain and former
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
Senator Fred Thompson fighting for second place.
Arkansas Arkansas ( ) is a landlocked state in the West South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma ...
Governor Mike Huckabee, Giuliani, former
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
governor
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
, and
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
Representative Ron Paul announced their candidacies on January 28, February 5, February 13, and March 12, respectively. McCain officially announced his candidacy on March 1, 2007, after several informal announcements. In the third quarter of 2007, the top four GOP (Republican) fundraisers were Romney, Giuliani, Thompson, and Ron Paul. MSNBC's Chuck Todd christened Giuliani and
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
the front runners after the second Republican presidential debate in early 2007.


Early primaries/caucuses

Huckabee, winner of Iowa, had little to no money and hoped for at least a third-place finish in New Hampshire. McCain eventually displaced Rudy Giuliani and Romney as the front runner in
New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
. McCain staged a turnaround victory, having been written off by the pundits and polling in single digits less than a month before the race. With the Republicans stripping Michigan and Florida of half their delegates for moving their primaries into January 2008 against party rules, the race for the nomination was based there. McCain meanwhile managed a small victory over Huckabee in
South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...
, setting him up for a larger and more important victory over Romney in
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
, which held a closed primary on January 29. By this time, after several scandals, no success in the early primaries, and a third-place finish in Florida, Giuliani conceded the nomination and endorsed John McCain the next day.


Super Tuesday

McCain was also endorsed in February by
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
Governor
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...
before the California primary took place on Super Tuesday. This gave him a significant boost in the polls for the state's primary, which awarded the greatest number of delegates of all the states. On Super Tuesday, McCain won his home state of Arizona, taking all 53 delegates. He also won nearly all of California's 173 delegates, the largest of the Super Tuesday prizes. McCain also scored wins in seven other states, picking up 574 delegates. Huckabee was the "surprise performer", winning 5 states and 218 delegates. Romney won 7 states and 231 delegates. Two days later, Romney suspended his presidential campaign, saying that if he stayed in the race, he would "forestall the launch of a national campaign and be making it easier for Senator Clinton or Obama to win". His departure left Huckabee and Paul as McCain's only major challengers in the remaining primaries and caucuses. Romney endorsed McCain on February 14. Louisiana, the
District of Columbia Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
,
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
,
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
, and Washington held primaries in February after Super Tuesday. Despite McCain picking up big victories, Huckabee won Louisiana and Kansas. McCain narrowly carried the Washington caucuses over Huckabee and Paul, who amassed a large showing. The
Virgin Islands The Virgin Islands () are an archipelago between the Atlantic Ocean, North Atlantic Ocean and northeastern Caribbean Sea, geographically forming part of the Leeward Islands of the Lesser Antilles in the Caribbean, Caribbean islands or West Indie ...
and
Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...
closed February for the Republicans. After Super Tuesday, John McCain had become the clear front runner, but by the end of February, he still had not acquired enough delegates to secure the nomination. In March, John McCain clinched the Republican nomination after sweeping all four primaries,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
,
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
,
Vermont Vermont () is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, New Hampshire to the east, New York (state), New York to the west, and the Provinces and territories of Ca ...
, and
Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...
, putting him over the top of the 1,191 delegates required to win the GOP nomination. Mike Huckabee then conceded the race to McCain, leaving Ron Paul, who had just 16 delegates, as his only remaining opponent. Romney would eventually become the Republican presidential nominee 4 years later, which he then lost to
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
.


Third party and other nominations

Along with the Democratic and Republican parties, three other parties nominated candidates with ballot access in enough states to win the minimum 270 electoral votes needed to win the election. These were the Constitution Party, the Green Party, and the Libertarian Party. In addition, independent candidate Ralph Nader ran his own campaign. The Constitution Party nominated writer, pastor, and conservative talk show host Chuck Baldwin for president, and attorney Darrell Castle from Tennessee for vice president. While campaigning, Baldwin voiced his opposition to the
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
, the Sixteenth Amendment, '' Roe v. Wade'', the
IRS The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
, and the
Federal Reserve The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of ...
. The Green Party nominated former Democratic representative Cynthia McKinney from Georgia for president, and political activist Rosa Clemente from New York for vice president. McKinney campaigned on a platform that supported single-payer universal health care, the withdrawal of American troops from Iraq and Afghanistan, reparations for African Americans, and the creation of a Department of Peace. The Libertarian Party nominated former Republican representative Bob Barr from Georgia for president, and his former rival for the Libertarian nomination Wayne Allyn Root from Nevada, for vice president. During the 2008 presidential campaign, Barr advocated a reworking or abolition of the
income tax An income tax is a tax imposed on individuals or entities (taxpayers) in respect of the income or profits earned by them (commonly called taxable income). Income tax generally is computed as the product of a tax rate times the taxable income. Tax ...
and opposed the war in Iraq and the Patriot Act.


Candidates gallery

File:Naderspeak.JPG, File:Bob Barr-2008 cropped.jpg, File:CBaldwin08.jpg, File:Cynthia McKinney.jpg,


Party conventions

* April 23–26, 2008: 2008 Constitution Party National Convention held in
Kansas City, Missouri Kansas City, Missouri, abbreviated KC or KCMO, is the largest city in the U.S. state of Missouri by List of cities in Missouri, population and area. The city lies within Jackson County, Missouri, Jackson, Clay County, Missouri, Clay, and Pl ...
. * May 23–26, 2008: 2008 Libertarian National Convention, held in
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, Colorado. * July 10–13, 2008: 2008 Green Party National Convention, held in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, Illinois. * August 25–28, 2008:
2008 Democratic National Convention The 2008 Democratic National Convention was a quadrennial United States presidential nominating convention, presidential nominating convention of the Democratic Party (United States), Democratic Party where it adopted its national platform an ...
, held in
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, Colorado. * September 1–4, 2008:
2008 Republican National Convention The 2008 Republican National Convention took place at the Xcel Energy Center in Saint Paul, Minnesota, from September 1, through September 4, 2008. The first day of the Republican Party (United States), Republican Party's convention fell on Labo ...
, held in
Saint Paul, Minnesota Saint Paul (often abbreviated St. Paul) is the List of capitals in the United States, capital city of the U.S. state of Minnesota and the county seat of Ramsey County, Minnesota, Ramsey County. As of the 2020 United States census, 2020 census, ...
.


General election campaign


Issues


Iraq

Until the onset of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
, the unpopular
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
was a key issue during the campaign. John McCain supported the war while Barack Obama opposed it (Obama's early and strong opposition to the war helped him stand out against the other Democratic candidates during the primaries, as well as stand out to a war-weary electorate during the general campaign). Though McCain meant it as a peacetime presence like the United States maintained in Germany and Japan after
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
,; video at his statement that the United States could be in Iraq for as much as the next 50 to 100 years would prove costly. Obama used it against him as part of his strategy to tie him to the unpopular President Bush. John McCain's support for the troop 'surge' employed by General David Petraeus, which was one of several factors credited with improving the security situation in Iraq, may have boosted McCain's stance on the issue in voters' minds. McCain (who supported the invasion) argued that his support for the successful surge showed his superior judgment. However, Obama was quick to remind voters that there would have been no need for a "surge" had there been no war at all, thus questioning McCain's judgment.


Bush's unpopularity

George W. Bush had become increasingly unpopular among Americans by late 2005 due in part by the growing unpopularity of the
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
domestically and internationally, as well as Bush's handling of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
and
Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
in 2005. By the time Obama was elected as
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
on November 4, 2008, Bush's approval rating was in the low to mid 20s and his disapproval grew increasingly significant, being in the high 60s, and even low 70s in some polls. Polls consistently showed that his approval ratings among American voters had averaged around 30 percent.Presidential Job Approval Center
Gallup.com
In March 2008, Bush endorsed McCain at the White House, but did not make a single appearance for McCain during the campaign. Bush appeared at the 2008 GOP convention only through a live video broadcast. He chose not to appear in person due to disaster events in the Gulf of Mexico in the aftermath of Hurricane Gustav. Although he supported the war in Iraq, McCain made an effort to show that he had disagreed with Bush on many other key issues such as climate change. During the entire general election campaign, Obama countered by pointing out in ads and at numerous campaign rallies that McCain had claimed in an interview that he voted with Bush 90% of the time, and congressional voting records supported this for the years Bush was in office.


Age issue

Similar to Senator Bob Dole's 1996 presidential campaign, one of the more widely leveled charges against McCain was the issue of his age—he turned 72 in August and there was widespread concern about the idea of electing a man who would be 80 years old if he completed two full terms in office (the oldest president,
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
, had been a month shy of 78 when he left office in January 1989). In addition, McCain suffered from the ill effects of his captivity in North Vietnam and reportedly had difficulty lifting his arms above his head. His age in particular was considered a liability against the youthful Senator Obama, who was nearly twenty-five years his junior. McCain, by comparison, was born before World War II and belonged to the Silent Generation. Much like Bob Dole, McCain attempted to counter these charges by releasing all of his medical records, something Obama did not do. McCain's wife Cindy dismissed concerns about his health by arguing that "We went hiking the
Grand Canyon The Grand Canyon is a steep-sided canyon carved by the Colorado River in Arizona, United States. The Grand Canyon is long, up to wide and attains a depth of over a mile (). The canyon and adjacent rim are contained within Grand Canyon Nati ...
last summer and ohndid great and had no trouble keeping up with us." McCain also appeared at several campaign stops with his still-active 95-year-old mother. In a speech on the House floor, Pennsylvania Congressman John Murtha criticized McCain's age by saying "Seven presidents have come and gone since I've been in Congress, and I saw the toll the job took on each one of them." If elected, McCain would have been the first president born in the 1930s. McCain ultimately died in 2018, just one year after the completion of Obama's second term. Like the Clinton campaign in 1996, Obama avoided discussing McCain's age directly, instead preferring to simply call his ideas and message "old" and "old hat". He also made a strong appeal to youth voters and back during his primary contest with Hillary Clinton, had stated "When I watched the feud between the Clintons and ewt Gingrichunfold during the 1990s, I was reminded of old quarrels started on college campuses long ago. It's time for a new generation to take over." Obama's active use of a Blackberry and other modern technology also stood in contrast to the Arizona Senator's admission that he was an infrequent user of email and the internet. McCain's service in Vietnam, while marketable to baby boomers, was referred to as "unimportant" to younger voters. Obama promised "universal health care, full employment, a green America, and an America respected instead of feared by its enemies". Polls regularly found the general electorate as a whole divided more evenly between 'change' and 'experience' as candidate qualities than the Democratic primary electorate, which split in favor of 'change' by a nearly 2–1 margin. Advantages for McCain and Obama on experience and the ability to bring change, respectively, remained steady through the November 4 election. However, final pre-election polling found that voters considered Obama's inexperience less of an impediment than McCain's association with sitting president George W. Bush, an association which was rhetorically framed by the Obama campaign throughout the election season as "more of the same". McCain appeared to undercut his line of attack by picking first-term Alaska governor Sarah Palin to be his running mate. Palin had been governor only since 2006, and before that had been a council member and mayor of Wasilla. The choice of Palin was controversial; however, it appeared to solve two pressing concerns—McCain's age and health (since a youthful vice president would succeed him to office if he died or became incapacitated) and appealing to right-wing conservatives, a group that had been comparatively unmoved by McCain. Palin also came off as more down-to-earth and relatable to average Americans than McCain, widely criticized as a "Beltway insider". However, media interviews suggested that Palin lacked knowledge on certain key issues, and they cast doubt among many voters about her qualifications to be vice president or president. In this regard, her inexperience was also a liability when McCain's age and health were factored in—there was a higher-than-normal probability of Palin succeeding to the presidency. "One 72-year-old heartbeat away from the presidency" became a popular anti-GOP slogan. She also came under attack on everything from her 17-year-old daughter giving birth to a child out of wedlock to actively participating in hunting moose and other animals. Because of Palin's conservative views, there was also concern that she would alienate independents and moderates, two groups that pundits observed McCain would need to win the election.


Economy

Polls taken in the last few months of the presidential campaign and exit polls conducted on Election Day showed the economy as the top concern for voters. In the fall of 2008, many news sources were reporting that the economy was suffering its most serious downturn since the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. During this period, John McCain's election prospects fell with several politically costly comments about the economy. On August 20, John McCain said in an interview with ''
Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American political digital newspaper company founded by American banker and media executive Robert Allbritton in 2007. It covers politics and policy in the Unit ...
'' that he was uncertain how many houses he and his wife, Cindy, owned; "I think—I'll have my staff get to you," he told the media outlet. Both on the stump and in Obama's political ad, "Seven", the gaffe was used to portray McCain as somebody unable to relate to the concerns of ordinary Americans. This out-of-touch image was further cultivated when, on September 15, the day of the Lehman Brothers bankruptcy, at a morning rally in
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
, McCain declared that "the fundamentals of our economy are strong," despite what he described as "tremendous turmoil in our financial markets and Wall Street." With the perception among voters to the contrary, the comment appeared to cost McCain politically. On September 24, 2008, after the onset of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
, McCain announced that he was suspending his campaign to return to Washington so he could help craft a $700 billion bailout package for the troubled financial industry, and he stated that he would not debate Obama until Congress passed the bailout bill. Despite this decision, McCain was portrayed as somebody not playing a significant role in the negotiations for the first version of the bill, which fell short of passage in the House. He eventually decided to attend the first presidential debate on September 26, despite Congress' lack of immediate action on the bill. His ineffectiveness in the negotiations and his reversal in decision to attend the debates were seized upon to portray McCain as erratic in his response to the economy. Days later, a second version of the original bailout bill was passed by both the House and Senate, with Obama, his vice presidential running mate
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
, and McCain all voting for the measure (Hillary Clinton would as well). All the aforementioned remarks and campaign issues hurt McCain's standing with voters. All these also occurred after the onset of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
and after McCain's poll numbers had started to fall. Although sound bites of all of these "missteps" were played repeatedly on national television, many pundits and analysts say that the actual financial crisis and economic conditions caused McCain's large drop in support in mid-September and severely damaged his campaign.


Health care

John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
's proposals focused on open-market competition rather than government funding or control. At the heart of his plan were tax credits – $2,500 for individuals and $5,000 for families who do not subscribe to or do not have access to health care through their employer. To help people who are denied coverage by insurance companies due to pre-existing conditions, McCain proposed working with states to create what he calls a "Guaranteed Access Plan".
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
called for
universal health care Universal health care (also called universal health coverage, universal coverage, or universal care) is a health care system in which all residents of a particular country or region are assured access to health care. It is generally organized a ...
. His health care plan proposed creating a National Health Insurance Exchange that would include both private insurance plans and a Medicare-like government run option. Coverage would be guaranteed regardless of health status, and premiums would not vary based on health status either. It would have required parents to cover their children, but did not require adults to buy insurance. Critics of McCain's plan argued that it would not significantly reduce the number of uninsured Americans, would increase costs, reduce consumer protections and lead to less generous benefit packages.Thomas Buchmueller, Sherry A. Glied, Anne Royalty, and Katherine Swartz
"Cost And Coverage Implications Of The McCain Plan To Restructure Health Insurance,"
'' Health Affairs'', September 16, 2008
Critics of Obama's plan argued that it would increase federal regulation of private health insurance without addressing the underlying incentives behind rising health care spending.Joseph Antos, Gail Wilensky, and Hanns Kuttner
"The Obama Plan: More Regulation, Unsustainable Spending,"
'' Health Affairs'', September 16, 2008
Mark Pauly suggested that a combination of the two approaches would work better than either one alone. A poll released in early November 2008 found that voters supporting Obama listed health care as their second priority; voters supporting McCain listed it as fourth, tied with the war in Iraq. Affordability was the primary health care priority among both sets of voters. Obama voters were more likely than McCain voters to believe government can do much about health care costs.


Presidential debates

The United States presidential election of 2008 was sponsored by the Commission on Presidential Debates (CPD), a
bipartisan Bipartisanship, sometimes referred to as nonpartisanship, is a political situation, usually in the context of a two-party system (especially those of the United States and some other western countries), in which opposing Political party, politica ...
organization that sponsored four debates that occurred at various locations around the United States (U.S.) in September and October 2008. Three of the debates involved the presidential nominees, and one involved the vice-presidential nominees.
Another debate was sponsored by the
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
political union and took place there on October 19. All candidates who could theoretically win the 270 electoral votes needed to win the election were invited, and Ralph Nader, Cynthia McKinney, and Chuck Baldwin agreed to attend. Amy Goodman, principal host of '' Democracy Now!'', moderated. It was broadcast on cable by
C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American Cable television in the United States, cable and Satellite television in the United States, satellite television network, created in 1979 by the cable television industry as a Non ...
and on the Internet by Break-the-Matrix.


Campaign costs

The reported cost of campaigning for president has increased significantly in recent years. One source reported that if the costs for both Democratic and Republican campaigns were added together (for the presidential primary election, general election, and the political conventions), the costs have more than doubled in only eight years ($448.9 million in 1996, $649.5 million in 2000, and $1.01 billion in 2004). In January 2007, Federal Election Commission Chairman Michael E. Toner estimated that the 2008 race would be a $1 billion election, and that to be taken seriously, a candidate would have needed to raise at least $100 million by the end of 2007.


Expense summary

According to required campaign filings as reported by the
Federal Election Commission The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
(FEC), 148 candidates for all parties collectively raised $1,644,712,232 and spent $1,601,104,696 for the primary and general campaigns combined through November 24, 2008. The amounts raised and spent by the major candidates, according to the same source, were as follows:


Notable expressions and phrases

* Drill, baby, drill: Republican self-described energy policy * Yes We Can: Obama's campaign slogan * That one: McCain's reference to Obama during the 2nd debate. * Lipstick on a pig: Obama used this phrase to insinuate that any changes that McCain was advocating from the policies of
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
would only be slight modifications of Bush's policies but the underlying policies would be the same, and in Obama's opinion, bad. Some called it sexist, claiming it was a reference to Sarah Palin, who cracked a joke during the Republican convention that the only difference between a hockey mom and a pit bull is lipstick.


Electoral College forecasts

Elections analysts and political pundits issue probabilistic forecasts of the composition of the Electoral College. These forecasts use a variety of factors to estimate the likelihood of each candidate winning the Electoral College electors for that state. Most election predictors use the following ratings: * "tossup": no advantage * "tilt" (used by some predictors): advantage that is not quite as strong as "lean" * "lean" or "leans": slight advantage * "likely": significant, but surmountable, advantage * "safe" or "solid": near-certain chance of victory Below is a list of states considered by one or more forecast to be competitive; states that are deemed to be "safe" or "solid" by forecasters ''
The Cook Political Report Amy Elizabeth Walter (born October 19, 1969)"Profile: Amy Walter"
RealClearPolitics RealClearPolitics (RCP) is an American political news website and polling data aggregator. It was founded in 2000 by former options trader John McIntyre and former advertising agency account executive Tom Bevan. It features selected polit ...
'', and '' FiveThirtyEight''.


Internet campaigns


Fundraising

Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, consultant, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 20 ...
collected large contributions through the Internet in his 2004 primary run. In 2008, candidates went even further to reach out to Internet users through their own sites and such sites as
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
, MySpace, and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. On December 16, 2007, Ron Paul collected $6 million, more money on a single day through Internet donations than any presidential candidate in US history.


Promotion

The 2008 election was the first time that a majority of the voting-age population preferred to get their news from the
Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
. Not only did the Internet allow candidates to raise money, but also it gave them a tool to appeal to newer and younger demographics. Political pundits were now evaluating candidates based on their social media following. Senator Barack Obama's victory is credited to his competitive edge in social media and Internet following. Obama had over 2 million American supporters on
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
and 100,000 followers on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, while McCain attracted only 600,000 Facebook supporters (likes) and 4,600 followers on Twitter. Obama's YouTube channel held 115,000 subscribers and more than 97 million video views. Obama had maintained a similar advantage over Senator Hillary Clinton in the Democratic primary. Obama's edge in social media was crucial to the election outcome. According to a study by the Pew Internet and American Life project, 35 percent of Americans relied on online video for election news. Ten percent of Americans used social networking sites to learn about the election. The 2008 election showed huge increases in Internet use. Another study done after the election gave a lot of insight on young voters. Thirty-seven percent of Americans ages 18–24 got election news from social networking sites. Almost a quarter of Americans saw something about the election in an online video. YouTube and other online video outlets allowed candidates to advertise in ways like never before. The Republican Party in particular was criticized for not adequately using social media and other means to reach young voters. Anonymous and semi-anonymous smear campaigns, traditionally done with fliers and push calling, also spread to the Internet. Organizations specializing in the production and distribution of viral material, such as Brave New Films, emerged; such organizations have been said to be having a growing influence on American politics.


Controversies


Voter suppression allegations

Allegations of voter list purges using unlawful criteria caused controversy in at least six swing states:
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
,
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
,
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
and
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
. On October 5, 2008, the Republican Lt. Governor of Montana, John Bohlinger, accused the Montana Republican Party of vote caging to purge 6,000 voters from three counties which trend Democratic. Allegations arose in Michigan that the Republican Party planned to challenge the eligibility of voters based on lists of foreclosed homes. The campaign of Democratic presidential nominee
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
filed a lawsuit challenging this. The House Judiciary Committee wrote to the Department of Justice requesting an investigation. Libertarian candidate Bob Barr filed a lawsuit in
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
to have Obama and McCain removed from the ballot in that state. His campaign alleged that both of the candidates had missed the August 26 deadline to file and had been included on the ballot in violation of Texas election law. Neither Obama nor McCain had been confirmed as the candidate of their respective parties at the time of the deadline. The Texas Supreme Court dismissed the lawsuit without explanation. In
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
, identified by both parties as a key state, allegations surfaced from both Republicans and Democrats that individuals from out of state were moving to the state temporarily and attempting to vote despite not meeting the state's requirement of permanent residency for more than 29 days. The Franklin County Board of Elections referred 55 cases of possible voting irregularities to the local prosecutor. Three groups attracted particular notice: 'Vote from Home,' 'Vote Today Ohio,' and 'Drop Everything and Come to Ohio.' Vote from Home attracted the most attention when thirteen of the group's members moved to the same location in eastern Columbus. Members of the group organized by Marc Gustafson, including several Marshall and
Rhodes Rhodes (; ) is the largest of the Dodecanese islands of Greece and is their historical capital; it is the List of islands in the Mediterranean#By area, ninth largest island in the Mediterranean Sea. Administratively, the island forms a separ ...
scholars studying at
Oxford University The University of Oxford is a collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the second-oldest continuously operating u ...
, settled with Franklin County Prosecutor Ron O'Brien to have their challenged ballots withdrawn. The Obama campaign and others alleged that members of the McCain campaign had also voted without properly establishing residency. Since 1953, only six people in Ohio have gone to prison for illegal voting.


Media bias

Republicans and independents leveled significant criticism at media outlets' coverage of the presidential election season. An October 22, 2008
Pew Research Center The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...
poll estimated 70% of registered voters believed journalists wanted Barack Obama to win the election, as opposed to 9% for John McCain. Another Pew survey, conducted after the election, found that 67% of voters thought that the press fairly covered Obama, versus 30% who viewed the coverage as unfair. Regarding McCain, 53% of voters viewed his press coverage as fair versus 44% who characterized it as unfair. Among affiliated Democrats, 83% believed the press fairly covered Obama; just 22% of Republicans thought the press was fair to McCain. At the February debate, Tim Russert of
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
was criticized for what some perceived as disproportionately tough questioning of Democratic presidential contender
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
. Among the questions, Russert had asked Clinton, but not Obama, to provide the name of the new Russian President ( Dmitry Medvedev). This was later parodied on ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
''. In October 2007, liberal commentators accused Russert of harassing Clinton over the issue of supporting drivers' licenses for illegal immigrants. On April 16,
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
hosted a debate in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
, Pennsylvania. Moderators Charles Gibson and George Stephanopoulos were criticized by viewers,
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
gers and media critics for the poor quality of their questions. Many viewers said they considered some of the questions irrelevant when measured against the importance of the faltering economy or the
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
. Included in that category were continued questions about Obama's former pastor, Senator Hillary Clinton's assertion that she had to duck sniper fire in Bosnia more than a decade ago, and Senator Obama's not wearing an American flag pin. The moderators focused on campaign gaffes and some believed they focused too much on Obama. Stephanopoulos defended their performance, saying "Senator Obama was the front-runner" and the questions were "not inappropriate or irrelevant at all." In an
op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...
published on April 27, 2008, in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Elizabeth Edwards wrote that the media covered much more of "the rancor of the campaign" and "amount of money spent" than "the candidates' priorities, policies and principles." Author Erica Jong commented that "our press has become a sea of triviality, meanness and irrelevant chatter." A Gallup poll released on May 29, 2008, also estimated that more Americans felt the media was being harder on Hillary Clinton than they were towards Barack Obama. ''Time'' magazine columnist Mark Halperin stated that the media during the 2008 election had a "blind, almost slavish" worship of Obama. The Project for Excellence in Journalism and
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
's Joan Shorenstein Center on the Press, Politics and Public Policy conducted a study of 5,374 media narratives and assertions about the presidential candidates from January 1 through March 9, 2008. The study found that Obama received 69% favorable coverage and Clinton received 67%, compared to only 43% favorable media coverage of McCain. Another study by the Center for Media and Public Affairs at
George Mason University George Mason University (GMU) is a Public university, public research university in Fairfax County, Virginia, United States. Located in Northern Virginia near Washington, D.C., the university is named in honor of George Mason, a Founding Father ...
found the media coverage of Obama to be 72% negative from June 8 to July 21 compared to 57% negative for McCain. An October 29 study found 29% of stories about Obama to be negative, compared to 57% of stories about McCain being negative.


Timeline


Conduct

Election Day was on November 4, 2008. The majority of states allowed early voting, with all states allowing some form of absentee voting. Voters cast votes for listed presidential candidates but were actually selecting representatives for their state's Electoral College slate. A McCain victory quickly became improbable as Obama amassed early wins in his home state of
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
, the Northeast, and the critical battleground states of
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
and
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
by 9:30 pm Eastern Standard Time. Obama won the entire Northeast by comfortable margins and the Great Lakes states of
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
,
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
, and
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
by double digits. McCain held on to traditionally Republican states like
North Dakota North Dakota ( ) is a U.S. state in the Upper Midwest, named after the indigenous Dakota people, Dakota and Sioux peoples. It is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north and by the U.S. states of Minneso ...
,
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...
,
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
(though notably, Obama did win an electoral vote from Nebraska's 2nd congressional district),
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
,
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
,
Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...
,
Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
,
Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...
,
Wyoming Wyoming ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States, Western United States. It borders Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho t ...
, and his home state of
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
. Out of the southern states, Obama won
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
,
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
,
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
,
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
, and
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
. Obama also won the hotly contested states of
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
and
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
, which
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
had won in 2000 and George W. Bush in 2004. Also, for only the second time since
1936 Events January–February * January 20 – The Prince of Wales succeeds to the throne of the United Kingdom as King Edward VIII, following the death of his father, George V, at Sandringham House. * January 28 – Death and state funer ...
( 1964 being the other),
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
went Democratic, giving Obama all eight Great Lakes states, the first time a presidential candidate had won all of them since Richard Nixon in 1972. CNN and
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
called Virginia for Obama shortly before 11:00 pm, leaving him only 50 electoral votes shy of victory with only six West Coast states (
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
,
Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
, Washington,
Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...
,
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
, and
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
) still voting. All American networks called the election in favor of Obama at 11:00 pm as the polls closed on the West Coast. Obama was immediately declared the winner in California, Oregon, Washington, and Hawaii, McCain won Idaho, and the Electoral College totals were updated to 297 for Obama and 146 for McCain (270 are needed to win). McCain gave a concession speech half an hour later in his hometown of
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
. Obama appeared just before midnight Eastern Time in Grant Park,
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, in front of a crowd of 250,000 people to deliver his victory speech. Following Obama's speech, spontaneous street parties broke out in cities across the United States including
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
,
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, Chicago, Columbus,
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
,
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, Portland, Washington, D.C.,
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
,
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, Madison, and
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and around the world in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
;
Bonn Bonn () is a federal city in the German state of North Rhine-Westphalia, located on the banks of the Rhine. With a population exceeding 300,000, it lies about south-southeast of Cologne, in the southernmost part of the Rhine-Ruhr region. This ...
;
Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
; Obama, Japan;
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
;
Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...
;
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
; and
Nairobi Nairobi is the Capital city, capital and largest city of Kenya. The city lies in the south-central part of Kenya, at an elevation of . The name is derived from the Maasai language, Maasai phrase , which translates to 'place of cool waters', a ...
. Later on election night, after Obama was named the winner, he picked up several more wins in swing states in which the polls had shown a close race. These included
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
,
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
, and the western states of
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
and
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
. All of these states had been carried by Bush in
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...
.
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
and the
bellwether A bellwether is a leader or an indicator of trends.bellwether
" ''Cambridge Dictionary''. Re ...
state of
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
remained undecided for several days. Eventually Obama was declared the winner in North Carolina and McCain in Missouri, with Obama pulling out a rare win in Nebraska's 2nd congressional district. This put the projected electoral vote count at 365 for Obama and 173 for McCain. Obama's victories in the populous swing states of Florida, Ohio, Pennsylvania, North Carolina, and Virginia contributed to his decisive win. The presidential electors cast their ballots for president and vice president, and Congress tallied these votes on January 8, 2009.


Turnout

The
voter turnout In political science, voter turnout is the participation rate (often defined as those who cast a ballot) of a given election. This is typically either the percentage of Voter registration, registered voters, Suffrage, eligible voters, or all Voti ...
for this election was broadly predicted to be high by American standards, and a record number of votes were cast. The final tally of total votes counted was 131.3 million, compared to 122.3 million in 2004 (which also boasted the highest record since 1968, the last presidential election before the
voting age A legal voting age is the minimum age that a person is allowed to Voting, vote in a democracy, democratic process. For General election, general elections around the world, the right to vote is restricted to adults, and most nations use 18 year ...
was lowered to 18). Expressed as a percentage of eligible voters, 131.2 million votes could reflect a turnout as high as 63.0% of eligible voters, which would be the highest since 1960. This 63.0% turnout rate is based on an estimated eligible voter population of 208,323,000. Another estimate puts the eligible voter population at 213,313,508, resulting in a turnout rate of 61.6%, which would be the highest turnout rate since 1968. Broken down by age group, voters under 35 voted for Obama by a large majority with McCain most popular among voters over 60. Voters between 35 and 59 were nearly split 50/50 between the two candidates.
American University The American University (AU or American) is a Private university, private University charter#Federal, federally chartered research university in Washington, D.C., United States. Its main campus spans 90-acres (36 ha) on Ward Circle, in the Spri ...
's Center for the Study of the American Electorate released a report on November 6, 2008, two days after the election, which concluded that the anticipated increase in turnout had failed to materialize. That report was the basis for some news articles that indicated voter turnout failed to meet expectations. When the remaining votes were counted after the release of the report, the total number of votes cast in the presidential election was raised to 131.2 million, which surpassed the American University report's preliminary estimate of 126.5 to 128.5 million voters by a factor of between 2% and 4%. The election saw increased participation from
African Americans African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa ...
, who made up 13.0% of the electorate, versus 11.1% in 2004. According to exit polls, over 95% of African Americans voted for Obama. This played a critical role in Southern states such as North Carolina. 74% of North Carolina's registered African American voters turned out, as opposed to 69% of North Carolinians in general, with Obama carrying 100% (with rounding) of African-American females and African Americans age 18 to 29, according to exit polling. This was also the case in Virginia, where much higher turnout among African Americans propelled Obama to victory in the former Republican stronghold. Even in southern states in which Obama was unsuccessful, such as Georgia and Mississippi, due to large African American turnout he was much more competitive than John Kerry in 2004.


Ballot access

No other candidate had ballot access in enough states to win 270 electoral votes. All six candidates appeared on the ballot for a majority of the voters, while the 17 other listed candidates were available to no more than 30% of the voters. The following candidates and parties had ballot listing or write-in status in more than one state: *
Alan Keyes Alan Lee Keyes (born August 7, 1950) is an American politician, political scientist, and perennial candidate who served as the Assistant Secretary of State for International Organization Affairs from 1985 to 1987. A member of the Republican P ...
(America's Independent Party) received 47,746 votes; listed in three states: Colorado and Florida, plus California (listed as American Independent), and also had write-in status in Kentucky, Ohio, Texas, and Utah. * Ron Paul received 42,426 votes; listed in Louisiana (Louisiana Taxpayers) and in Montana (Constitution), with write-in status in California. * Gloria La Riva ( Party for Socialism and Liberation) received 6,808 votes nationally; listed in 12 states: Arkansas, Colorado, Florida, Iowa, Louisiana, New Jersey, New York, Rhode Island, Utah, Vermont, Washington, and Wisconsin. * Brian Moore ( Socialist Party, see Brian Moore presidential campaign, 2008) received 6,538 votes; listed in eight states: Colorado, Florida, Iowa, New Jersey, Ohio, and Wisconsin, and Tennessee (independent) and Vermont (Liberty Union). He also filed for write-in status in 17 other states: Alaska, Connecticut, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Montana, New York, North Carolina, Oregon, Texas, Utah, Virginia, Washington, and Wyoming. * Róger Calero ( Socialist Workers Party) received 5,151 votes; listed in ten states. He was listed by name in Delaware, Minnesota, New Jersey, New York, and Vermont. James Harris was listed as his stand-in in Colorado, Florida, Iowa, Louisiana, and Washington, and also had write-in status in California. * Charles Jay ( Boston Tea Party) received 2,422 votes; listed in Colorado and Florida, and in Tennessee (as independent), with write-in status in Arizona, Montana, and Utah. * Tom Stevens ( Objectivist) received 755 votes; listed in Colorado and Florida. * Gene Amondson (
Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...
) received 653 votes; listed in Colorado, Florida, and Louisiana. * Jonathan Allen (Heartquake) received 483 votes; listed only in Colorado, with write-in status in Arizona, Georgia, Montana, Texas, and other states. The following candidates (parties) were listed on the ballot in only one state: * Richard Duncan (Independent) – Ohio; 3,905 votes. * John Joseph Polachek ( New Party) Illinois; 1,149 votes. * Frank McEnulty ( New American Independent) – Colorado (listed as unaffiliated); 829 votes. * Jeffrey Wamboldt ( We the People) – Wisconsin; 764 votes. * Jeff Boss (Vote Here) – New Jersey; 639 votes. * George Phillies – New Hampshire (also listed with the label Libertarian); 531 votes. * Ted Weill (
Reform Reform refers to the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The modern usage of the word emerged in the late 18th century and is believed to have originated from Christopher Wyvill's Association movement, which ...
) – Mississippi; 481 votes. * Bradford Lyttle ( U.S. Pacifist) – Colorado; 110 votes. In Nevada, 6,267 votes were cast for " None of These Candidates". In the three states that officially keep track of "blank" votes for president, 103,193 votes were recorded as "blank". More than 100,000 write-in votes were cast and recorded for a scattering of other candidates, including 62 votes for "
Santa Claus Santa Claus (also known as Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle or Santa) is a legendary figure originating in Western Christian culture who is said to bring gifts during the late evening and overnight hours on Chris ...
" (in ten states) and 11 votes for "
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
" (in five states). According to the Federal Election Commission, an unusually high number of "miscellaneous" write-ins were cast for president in 2008, including 112,597 tallied in the 17 states that record votes for non-listed candidates. There were more presidential candidates on the ballot than at any other time in U. S. history, except for the 1992 election, which also had 23 candidates listed in at least one state.


Results

Of the 3,154 counties/districts/independent cities making returns, McCain won the most popular votes in 2,270 (71.97%) while Obama carried 884 (28.03%). Popular vote totals are from the official Federal Election Commission report. The results of the electoral vote were certified by Congress on January 8, 2009.


Results by state

The following table records the official vote tallies for each state for those presidential candidates who were listed on ballots in enough states to have a theoretical chance for a majority in the Electoral College. State popular vote results are from the official Federal Election Commission report. The column labeled "Margin" shows Obama's margin of victory over McCain (the margin is negative for states and districts won by McCain).
Note: Maine and Nebraska each allow for their electoral votes to be split between candidates. In both states, two electoral votes are awarded to the winner of the statewide race and one electoral vote is awarded to the winner of each congressional district.


States and EV districts that flipped from Republican to Democratic

*
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
*
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
*
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
*
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
* Nebraska's 2nd congressional district *
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
*
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
*
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
*
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
*
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...


Cartographic gallery

File:ElectoralCollege2008-Large.png, Results by state with
pie chart A pie chart (or a circle chart) is a circular Statistical graphics, statistical graphic which is divided into slices to illustrate numerical proportion. In a pie chart, the arc length of each slice (and consequently its central angle and area) ...
s for the electoral college and popular vote. Note that the depicted split in Nebraska's electoral votes denotes the one electoral vote won by Obama in Nebraska's second congressional district and is not representative of the district's actual geographical boundaries. File:2008 United States presidential election results map by county.svg, Results by county, shaded according to winning candidate's percentage of the vote. File:2008 Presidential Election by County Flips.svg, Results by county flips from 2004 to the 2008 presidential election File:Presidential Elections 2004-2008 Swing in County Margins.svg, Change in vote margins at the county level from the 2004 election to the 2008 election. Obama made dramatic gains in every region of the country except for Arizona (McCain's home state), Alaska (Palin's home state), Appalachia, and the inner South, where McCain improved over Bush. File:ElectionMapPurpleCounty.png, Presidential popular votes by county as a scale from red/Republican to blue/Democratic. File:2008CartogramElection.jpg,
Cartogram A cartogram (also called a value-area map or an anamorphic map, the latter common among German-speakers) is a thematic map of a set of features (countries, provinces, etc.), in which their geographic size is altered to be Proportionality (math ...
of popular vote with each county rescaled in proportion to its population. Deeper blue represents a Democratic majority; brighter red represents a Republican majority. File:2008 presidential election, results by congressional district (popular vote percentage).svg, Results by congressional districts, shaded according to winning candidate's percentage of the vote.


Close states

States where the margin of victory was under 1% (26 electoral votes; 15 won by Obama, 11 by McCain): # Missouri, 0.14% (3,903 votes) – 11 electoral votes # North Carolina, 0.32% (14,177 votes) – 15 electoral votes States where the margin of victory was between 1% and 5% (62 electoral votes; 59 won by Obama, 3 by McCain): # Indiana, 1.04% (28,391 votes) – 11 electoral votes # Nebraska's 2nd congressional district, 1.22% (3,370 votes) – 1 electoral vote # Montana, 2.26% (11,096 votes) – 3 electoral votes # Florida, 2.81% (236,450 votes) – 27 electoral votes # Ohio, 4.59% (262,224 votes) – 20 electoral votes States/districts where the margin of victory was between 5% and 10% (73 electoral votes; 33 won by Obama, 40 by McCain): # Georgia, 5.21% (204,636 votes) – 15 electoral votes # Virginia, 6.30% (234,527 votes) – 13 electoral votes # South Dakota, 8.41% (32,130 votes) – 3 electoral votes # Arizona, 8.52% (195,404 votes) – 10 electoral votes # North Dakota, 8.63% (27,323 votes) – 3 electoral votes # Colorado, 8.95% (215,004 votes) – 9 electoral votes ( tipping-point state for Obama victory) # South Carolina, 8.97% (172,447 votes) – 8 electoral votes # Iowa, 9.54% (146,561 votes) – 7 electoral votes( tipping-point state for McCain victory) # New Hampshire, 9.61% (68,292 votes) – 4 electoral votes # Nebraska's 1st congressional district, 9.77% (26,768 votes) – 1 electoral vote Blue denotes states or congressional districts won by Democrat Barack Obama; red denotes those won by Republican John McCain.


Statistics

Counties with highest percentage of Democratic vote: #
Prince George's County, Maryland Prince George's County (often shortened to PG County or PG) is located in the U.S. state of Maryland bordering the eastern portion of Washington, D.C. As of the 2020 United States census, 2020 U.S. census, the population was 967,201, making it ...
88.87% # Bronx County, New York 88.71% #
Shannon County, South Dakota Oglala Lakota County (known as Shannon County until May 2015) is a County (United States), county in southwestern South Dakota, United States. As of the 2020 United States census, 2020 census, the population was 13,672. Oglala Lakota County doe ...
88.69% Counties with highest percentage of Republican vote: # King County, Texas 92.64% # Roberts County, Texas 92.08% # Ochiltree County, Texas 91.70% # Glasscock County, Texas 90.13% # Beaver County, Oklahoma 89.25%


Voter demographics

Source: Exit polls conducted by Edison Research of Somerville, New Jersey, for the National Election Pool, a consortium of ABC News, Associated Press, CBS News, CNN, Fox News, and NBC News.


Analysis

Obama, having a
white White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
mother and
Kenya Kenya, officially the Republic of Kenya, is a country located in East Africa. With an estimated population of more than 52.4 million as of mid-2024, Kenya is the 27th-most-populous country in the world and the 7th most populous in Africa. ...
n father of the Luo ethnic group, became the first
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
as well as the first biracial president. Several black people had previously run for president, including Shirley Chisholm, Jesse Jackson, Lenora Fulani, Carol Moseley Braun,
Alan Keyes Alan Lee Keyes (born August 7, 1950) is an American politician, political scientist, and perennial candidate who served as the Assistant Secretary of State for International Organization Affairs from 1985 to 1987. A member of the Republican P ...
, and
Al Sharpton Alfred Charles Sharpton Jr. (born October 3, 1954) is an American civil rights and social justice activist, Baptists, Baptist minister, radio talk show host, and TV personality, who is also the founder of the National Action Network civil rig ...
, though Obama was the first one ever to win the nomination of a major party, let alone the general election. The Obama-Biden ticket was also the first winning ticket in American history in which neither candidate was a white Protestant, as Biden is
Roman Catholic The Catholic Church (), also known as the Roman Catholic Church, is the largest Christian church, with 1.27 to 1.41 billion baptized Catholics worldwide as of 2025. It is among the world's oldest and largest international institut ...
and the first Roman Catholic to be elected vice president; all previous tickets with Catholic vice presidential candidates had been defeated ( 1964,
1972 Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, ...
, 1984). The Obama-Biden ticket was the first winning ticket consisting of two sitting senators since 1960 ( John F. Kennedy/ Lyndon B. Johnson) (in the previous election cycle (
2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...
) Democrats also nominated two sitting senators,
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician, and diplomat who served as the 68th United States secretary of state from 2013 to 2017 in the Presidency of Barack Obama#Administration, administration of Barac ...
of
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
and John Edwards of
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
, but they lost to incumbents Bush and Cheney), and Obama became the first Northern Democratic president since Kennedy. Also, Obama became the first Democratic candidate to win a majority of the popular vote since
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
in
1976 Events January * January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 18 – Full diplomatic ...
, the first to win a majority of both votes and states since Lyndon Johnson in 1964, and the first Northern Democrat to win a majority of both votes and states since Franklin Roosevelt in
1944 Events Below, the events of World War II have the "WWII" prefix. January * January 2 – WWII: ** Free France, Free French General Jean de Lattre de Tassigny is appointed to command First Army (France), French Army B, part of the Sixt ...
. Obama became the first Northern Democrat to win any state in the former Confederacy since Hubert Humphrey won Texas in 1968. This was the first presidential election since 1952 in which neither of the major-party nominees was the incumbent president or vice-president. This is the only election where both major party nominees were Senators. Prior to the election, commentators discussed whether Senator Obama would be able to redraw the electoral map by winning states that had been voting for Republican candidates in recent decades. In many ways, he was successful. He won every region of the country by double digits except the
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, which John McCain won by nine percent, although Obama nonetheless carried
Delaware Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
, the
District of Columbia Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
,
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
,
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
,
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
, and
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
(the South as defined by the US Census Bureau). McCain won every state in the Deep South, where white voters had generally supported Republican candidates by increasingly large margins in the previous few decades. Obama won all of the 2004 swing states (states that either Kerry or Bush won by less than 5%) by a margin of 8.5 percent or more except for Ohio, which he carried by 4.5 percent. Obama also defied political bellwethers, becoming the first person to win the presidency while losing
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
since
1956 Events January * January 1 – The Anglo-Egyptian Sudan, Anglo-Egyptian Condominium ends in Sudan after 57 years. * January 8 – Operation Auca: Five U.S. evangelical Christian Missionary, missionaries, Nate Saint, Roger Youderian, E ...
and while losing
Kentucky Kentucky (, ), officially the Commonwealth of Kentucky, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Illinois, Indiana, and Ohio to the north, West Virginia to the ...
and
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
since 1960. He was the first Democrat to ever win the presidency without carrying Missouri, to win without carrying
Arkansas Arkansas ( ) is a landlocked state in the West South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma ...
since that state joined the Union in 1836, and the first to win without
West Virginia West Virginia is a mountainous U.S. state, state in the Southern United States, Southern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States.The United States Census Bureau, Census Bureau and the Association of American ...
since 1916 (and, because one West Virginia elector had voted Democratic in 1916, Obama became the first Democrat to win the White House without any of the state's electors since its founding in 1863).
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
and
Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
voted for the Democratic nominee for the first time since 1964, as did a solitary electoral vote from Nebraska's 2nd congressional district. Indiana would return to being a reliably red state in subsequent elections; Virginia, however, has been won by Democrats in every presidential election since and would grow increasingly Democratic at the state level.
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
, which Obama was the first Democrat to carry since
1976 Events January * January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 18 – Full diplomatic ...
, would return to the Republican column in the following elections, though only by narrow margins each time. Obama was also relatively competitive in some traditionally Republican states he lost, notably
Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...
, which he lost by under 3%, and
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
, which he lost by just 5%. He is also the only 21st-century Democrat to lose
North Dakota North Dakota ( ) is a U.S. state in the Upper Midwest, named after the indigenous Dakota people, Dakota and Sioux peoples. It is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north and by the U.S. states of Minneso ...
and
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...
by just single digits. McCain remains the last presidential candidate to receive fewer than 200 electoral votes. This was the first presidential election in which
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
split its electoral votes between two candidates. Together with
Maine Maine ( ) is a U.S. state, state in the New England region of the United States, and the northeasternmost state in the Contiguous United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Provinces and ...
, which would not split its votes until
2016 2016 was designated as: * International Year of Pulses by the sixty-eighth session of the United Nations General Assembly. * International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...
, Nebraska is one of two states that allow a split in electoral votes without faithless electors: a candidate receives one electoral vote for each congressional district won (Nebraska has three, Maine two), while the statewide winner receives an additional two electoral votes. Obama won the electoral vote from Nebraska's 2nd congressional district, largely comprising the city of
Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
. Nebraska's other four electoral votes went to John McCain. This would not happen again until
2020 The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...
. , this election is the last time that Indiana or North Carolina voted Democratic, and is also the most recent election where one of the nominees has since died. Until
2024 The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...
this was also the most recent election in which any of the major presidential nominees had any military experience. This election exhibited the continuation of some of the polarization trends evident in the
2000 2000 was designated as the International Year for the Culture of Peace and the World Mathematics, Mathematical Year. Popular culture holds the year 2000 as the first year of the 21st century and the 3rd millennium, because of a tende ...
and 2004 elections. McCain won whites 55–43 percent, while Obama won blacks 95–4 percent, Hispanics 67–31 percent, and Asians 62–35 percent. Voters aged 18–29 voted for Obama by 66–32 percent while elderly voters backed McCain 53–45 percent. The 25-year age gap between McCain and Obama was the widest in U.S. presidential election history among the top two candidates.


See also

* Barack Obama religion conspiracy theories * Barack Obama citizenship conspiracy theories *
First inauguration of Barack Obama The first United States presidential inauguration, inauguration of Barack Obama as the 44th president of the United States took place on Tuesday, January 20, 2009, at the West Front of the United States Capitol in Washington, D.C. The 56th ina ...
* Newspaper endorsements in the 2008 United States presidential election * Presidential transition of Barack Obama *
2008 United States gubernatorial elections United States gubernatorial elections were held on November 4, 2008, in 11 states and two territories. Prior to the election, eight of the total seats were held by Democratic Party (United States), Democrats and five by Republican Party (United S ...
*
2008 United States House of Representatives elections The 2008 United States House of Representatives elections were held on November 4, 2008, to elect members to the United States House of Representatives to serve in the 111th United States Congress from January 3, 2009, until January 3, 2011. It ...
* 2008 United States Senate elections * Third-party and independent candidates for the 2008 United States presidential election


Opinion polling

* Nationwide opinion polling for the 2008 United States presidential election * Statewide opinion polling for the 2008 United States presidential election * International opinion polling for the 2008 United States presidential election * Scientific forecasts: FiveThirtyEight


Notes


References


Further reading

* Balz, Dan, and Haynes Johnson. ''The Battle for America 2008: The Story of an Extraordinary Election'' (2009), by leading reporters with inside information * Crotty, William. "Policy and Politics: The Bush Administration and the 2008 Presidential Election," ''Polity,'' July 2009, Vol. 41 Issue 3, pp 282–31
online
* Curtis, Mark. ''Age of Obama: A Reporter's Journey With Clinton, McCain and Obama in the Making of the President in 2008'' (2009) * Gidlow, Liette. ''Obama, Clinton, Palin: Making History in Election 2008'' (2012) * Nelson, Michael. ''The Elections of 2008'' (2009), factual summar
except and text search
* Plouffe, David. ''The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory''. 2009 * Sussman, Glen. "Choosing a New Direction: The Presidential Election of 2008," ''White House Studies,'' 2009, Vol. 9 Issue 1, pp 1–20 * Wolffe, Richard. ''Renegade: The Making of a President'' (2010
excerpt and text search
, narrative


Voters

* Abramson, Paul R., John H. Aldrich, and David W. Rohde. ''Change and Continuity in the 2008 Elections'' (2009
excerpt and text search
* Corwin E. Smidt and others. ''The Disappearing God Gap? Religion in the 2008 Presidential Election'' (Oxford University Press; 2010) 278 pages. Finds that the gap between church-attending traditionalists and other voters is not closing, as has been claimed, but is changing in significant ways; draws on survey data from voters who were interviewed in the spring of 2008 and then again after the election. * Crespino, Joseph. "The U.S. South and the 2008 Election," ''Southern Spaces'' (2008
online
* Jessee, Stephen A. "Voter Ideology and Candidate Positioning in the 2008 Presidential Election," ''American Politics Research,'' March 2010, Vol. 38 Issue 2, pp 195–210 * Kenski, Kate, Bruce W. Hardy, and Kathleen Hall Jamieson. ''The Obama Victory: How Media, Money, and Message Shaped the 2008 Election'' (Oxford University Press; 2010) 378 pages. Draws on interviews with key campaign advisors as well as the National Annenberg Election Survey
excerpt and text search
* Sabato, Larry. ''The Year of Obama: How Barack Obama Won the White House'' (2009) * Stempel III, Guido H. and Thomas K. Hargrove, eds. ''The 21st-Century Voter: Who Votes, How They Vote, and Why They Vote'' (2 vol. 2015). * Todd, Chuck, and Sheldon Gawiser. ''How Barack Obama Won: A State-by-State Guide to the Historic 2008 Presidential Election'' (2009
excerpt and text search


External links


Beyond Red and Blue: 7 Ways to View the Presidential Election Map
��from ''
Scientific American ''Scientific American'', informally abbreviated ''SciAm'' or sometimes ''SA'', is an American popular science magazine. Many scientists, including Albert Einstein and Nikola Tesla, have contributed articles to it, with more than 150 Nobel Pri ...
''
Campaign commercials from the 2008 election

US Election 2008 Web Monitor




* Joseph Crespino
"The U.S. South and the 2008 Election"
''Southern Spaces'', December 11, 2008.
Election of 2008 in Counting the Votes
* {{Authority control Barack Obama 2008 presidential campaign John McCain 2008 presidential campaign Barack Obama John McCain Joe Biden Sarah Palin November 2008 in the United States Impacts of the Iraq War Post–civil rights era in African-American history Presidency of George W. Bush Presidency of Barack Obama