10 Bold

10 Bold Drama (set to rebrand as 10 Drama in 2025) is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to reflect the fact it was never HD in all markets and included more scripted and adventure-based programming aimed at males between the ages of 25 and 54. As of October 2018, the channel now primarily broadcasts dramatic programming.

History

Sports format channel

The channel commenced broadcasting as One HD on 26 March 2009 at 7.00pm in Melbourne (due to live coverage of the Australian Football League) and at 7.30pm in Sydney, Brisbane, Adelaide and Perth. The channel, owned by Network Ten, featured nonstop sport content including live sport, sports documentaries and sports-themed movies.

One initially broadcast in high definition on digital channels 1 and 11 with a standard-definition simulcast on digital channel 12 known as One SD or One Digital. At launch, One replaced the previous Ten HD service and a standard-definition simulcast of Ten HD called TenSD2.

One HD began broadcasting on Macquarie Media Group's owned and operated Southern Cross Ten regional television stations on digital channel 50 at 7.00pm on 2 July 2009. Tasmania didn't broadcast it until 30 July 2009, and Mildura didn't broadcast it until 1 December 2009.

The simulcast on digital channel 11 was later reallocated for Ten's standard-definition digital multichannel Eleven (now 10 Peach) on 15 December 2010 in preparation for its launch on 11 January 2011. As a result, the channel's high definition simulcast was moved to channel 12, replacing the standard-definition simulcast.

In 2011, the channel began to dilute its all-sport format to include adventure-themed reality programming such as ''Ice Road Truckers'' and '' Black Gold'', and a weekly feature-length movie or documentary, usually, but not limited to, a sporting theme. In April 2011, it was revealed that the channel would shift to a more broad general entertainment channel aimed towards a younger male demographic, whilst still featuring sports programming.

Sports and entertainment channel

It was confirmed on 4 April 2011 that due to unsupportable overheads associated with running the station as an "all-sport" channel, One HD would begin to air more general entertainment programming alongside sport, particularly shows aimed at an older male audience and would also be rebranded as One. The changes were intended to make the channel a greater competitor against 7mate, which has a similar scope, and took place on 8 May 2011.

One's updated schedule included factuals such as '' Everest: Beyond the Limit'', '' Extreme Fishing with Robson Green'', ''Airline'', '' Long Way Round'', ''Ice Road Truckers'', '' An Idiot Abroad'', '' Cops'', dramas such as ''Terriers'', '' Lights Out'', ''Sons of Anarchy'', '' Burn Notice'', '' Breakout Kings'' and ''Psych'' and films such as '' The Last King of Scotland'', ''28 Weeks Later'', '' Babylon AD'', '' Jarhead'', '' Pitch Black'', '' Doom'', ''Hitman and'' '' The Manchurian Candidate''.

As a result of the revival of 10 HD on 2 March 2016, the channel was reduced to standard definition.

10 Bold (2018–2024)

On 31 October 2018, One relaunched as 10 Boss, as part of a larger rebranding of Network Ten. Chief content officer Beverley McGarvey described "Boss" as reflecting an overall "attitude" in its programming, exemplified by a focus on characters with "bold" personalities or could be reasonably described as being a "boss" (such as ''Judge Judy''). 10 Boss primarily targets viewers over the age of 40, and focuses primarily on dramas (such as '' Madam Secretary'' and '' NCIS'').

On 10 December 2018, the channel was renamed 10 Bold, due to trademark conflicts with Fairfax Media (which had completed its merger with Nine Entertainment Co.) and the ''Australian Financial Review'' publication ''Boss''. A press release promoting the rebranding acknowledged the conflict, describing the change as being an "early Christmas present to Nine", and quipping that "it's better to be bold than bossy".

10 Drama (2024–present)

On 5 June 2024, it was announced that the channel would rebrand as 10 Bold Drama on 12 June 2024, as part of a rebranding of Bold and Peach to include their main genres in their names.

On 16 June 2025, the channel was announced to be rebranding from 10 Bold Drama to 10 Drama, removing the BOLD branding after eight years following its introduction, in 2018 alongside 10 Peach.

Programming

The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Ten.
Programs aired on the channel are scripted and adventure-based programming aimed at males between the ages of 25 and 54, mix of genres, including reality, lifestyle, drama, classic sitcoms from the 60s, 70s and 80s, comedies, live sport and action films.

Original programming

Current programming

Documentary

* '' 48 Hours''
* '' Bondi Rescue''

Drama

* ''Bull''
* '' The Code''
* '' Diagnosis: Murder''
* '' Hawaii Five-0''
* '' In the Dark''
* '' JAG''
* ''Jake and the Fatman''
* ''L.A.'s Finest''
* ''MacGyver (2016 TV series)''
* '' Nash Bridges''
* '' NCIS''
* ''Numbers''
* '' NCIS: Los Angeles''
* ''Scorpion''
* ''Star Trek''
* '' Star Trek: Enterprise''
* '' Star Trek: The Next Generation''
* '' Star Trek: Voyager''
* ''Walker, Texas Ranger''

Lifestyle

* ''Adventure Angler''
* ''All 4 Adventure''
* ''ETs Fishing Classics''
* '' Extreme Fishing with Robson Green''
* ''Fishing Edge''
* ''The Home Team''
* '' I Fish''
* ''Into Water and Beyond''
* ''Just Go''
* ''Let's Do Coffee''
* ''The Offroad Adventure Show''
* '' Pat Callinan's 4x4 Adventures''
* ''Reel Action''
* ''Reel Rock''
* ''River to Reef''
* ''Robson Green Extreme Fisherman''
* '' Robson's Extreme Fishing Challenge''
* '' What's Up Downunder''

Talk show

* '' The Doctors''
* '' Dr. Phil''

Reality

* '' Hunted''
* ''Shark Tank''

Factual

* ''Car Crash Britain: Caught on Camera''

Sport

* '' A-League Men'' (2022–present)
* '' A-League Women'' (2021–present)
* ''Australia Cup'' (2024–present)
* '' National Basketball League'' (2024–present)

Former programming

Comedy

* '' An Idiot Abroad''
* '' Back in the Game''
* ''Common Law''
* '' The Crazy Ones''
* '' Dads''
* '' Die on Your Feet''
* '' Fast Forward''
* ''Get Smart''
* '' Hogan's Heroes''
* '' The Last Man on Earth''
* '' Last Man Standing''
* ''The League''
* '' M*A*S*H''
* ''The Millers''
* ''Psych''
* '' Raising Hope''
* '' Sex & Drugs & Rock & Roll''
* '' Sirens''
* ''Wedding Band''
* '' Whose Line Is It Anyway?''

Documentary

* ''Black Ops''
* ''Great Bear Stakeout with Billy Connolly''
* ''The Longest Day''
* ''Madagascar''
* ''Megafactories''
* '' Megastructures''
* ''MegaStructures Breakdown''
* ''Moments of Impact''
* ''Monkeys Revealed''
* '' Nature's Great Events''
* ''Ross Noble's Australian Trip''
* '' Ross Kemp: Back on the Frontline''
* ''Ross Kemp: Middle East''
* '' Ross Kemp: Return to Afghanistan''
* '' Ross Kemp in Search of Pirates''
* ''Sport Science''
* '' Totally Wild''
* ''Vanity Fair Confidential''
* ''Working With Dangerous Animals''
* ''World's Busiest''

Drama

* ''The Americans''
* '' Awake''
* '' Blue Bloods''
* '' Burn Notice''
* '' CSI: Crime Scene Investigation''
* '' CSI: Cyber''
* '' CSI: Miami''
* '' CSI: NY''
* '' Elementary''
* ''Extant''
* '' Gang Related''
* '' The Glades''
* '' Graceland''
* '' Highlander: The Series''
* ''Homeland''
* '' The Killing''
* '' Law & Order: Special Victims Unit''
* '' Legends''
* ''MacGyver (1985 TV series)''
* '' Madam Secretary''
* '' Matlock''
* ''The Mentalist''
* '' Mr & Mrs Murder''
* ''NYC 22''
* '' Ripper Street''
* '' Rush''
* ''Sons of Anarchy''
* '' Those Who Kill''
* ''Touch''
* ''Tyrant''
* '' White Collar''
* '' Zoo''

Factual

* ''Emergency Search & Rescue''
* '' Gold Coast Cops''
* '' Territory Cops''

Lifestyle

* ''4WD Touring Australia''
* ''Big Fish Small Boats''
* '' Blokesworld''
* '' Car Torque''
* ''Driving Wars''
* '' Escape with ET''
* ''Extreme Boats Big Angry Fish''
* ''Extreme Collectors''
* ''Far Flung with Gary Mehigan''
* ''Freddie Flintoff: Lord of the Fries''
* ''Hardliners''
* ''International Fishing Series''
* '' The Living Room''
* ''Merv Hughes Fishing''
* ''Ozzie Holiday''
* ''Temporary Australians''

Light entertainment

* '' Can of Worms''
* '' Darren & Brose''
* '' The Late Show with David Letterman''

Game shows

* '' Celebrity Name Game''
* '' Family Feud''
* ''Jeopardy!'' (2008–2009 series only)
* ''Pointless''

News and current affairs

* '' The Bolt Report''

Reality

* ''Airline''
* '' Beach Patrol''
* '' Black Gold''
* '' Bondi Ink Tattoo''
* '' Cops''
* '' Everest: Beyond the Limit''
* ''Fear Factor''
* '' Fight Master: Bellator MMA''
* ''Firies''
* ''Garage Gold''
* '' GT Academy''
* '' Hell's Kitchen''
* ''Ice Road Truckers''
* ''MasterChef Australia''
* '' Operation Repo''
* '' Scrappers''
* ''Shred''
* '' Thrill Seekers''
* '' Undercover Boss''
* '' Whacked Out Sports''
* ''World Class Bartender of the Year''
* '' World's Toughest Trucker''

Sport

* '' Aussie Racing Cars''
* '' Australian GT Championship''
* '' Australian Rally Championship''
* '' ANDRA Pro Series Drag Racing''
* '' Aussie Millions Poker Championship''
* '' Before the Game'' (except in VIC)
* '' The Back Page''
* ''Bellator MMA''
* '' Dunlop Super2 Series''
* ''ESports Gfinity Elite Series Australia''
* '' FIA Formula E Championship''
* '' FIA World Rally Championship''
* ''The Final Siren''
* '' Football's Greatest Managers''
* '' Football's Greatest Teams''
* ''Football Stars of Tomorrow''
* '' FIA Formula 1 World Championship'' (Highlight show)
* '' The Game Plan AFL''
* '' The Game Plan NRL''
* '' German Bundesliga'' (2009-2010)
* ''Gillette World Sport''
* '' Glory''
* ''International Fishing Series''
* '' Just for Kicks''
* ''Monster Jam''
* ''MySurf.tv''
* '' NASCAR Sprint Cup Series''
* '' NASCAR Nationwide Series''
* ''MotoGP''
* ''Netball: ANZ Championship''
* ''Netball: Constellation Cup''
* '' Netball: International Series''
* '' Netball World Cup''
* ''Omnisport''
* ''One Week at a Time AFL''
* ''One Week at a Time NRL''
* ''The Open Championship''
* ''Porsche Carrera Cup Australia Championship, Porsche Carrera Cup Highlights''
* ''NASCAR: Highlights''
* ''NHRA Camping World Drag Racing Series''
* ''RPM (TV series), RPM''
* ''The Road to Rio''
* ''The Rugby Championship''
* ''Silverstone Race to the Sky, Race to the Sky''
* ''Socceroos''
* ''Sports Tonight (Australian TV program), Sports Tonight''
* ''Supercars Championship, Supercars: Highlights''
* ''Super Rugby Extra Time''
* ''SuperUtes Series''
* ''Targa Tasmania''
* ''Trans-Tasman Muscle Car Battle''
* ''Thursday Night Live (TV series), Thursday Night Live''
* ''The Western Front (TV series), The Western Front''
* ''Wild Racers''
* ''Women's Big Bash League''
* ''World Football News''
* ''World Series Sprintcars''
* ''World Skateboarding Championship''
* ''World Sport''

Major Sponsors

* Harvey Norman
* Hungry Jack's
* Mars Bar
* Panasonic
* Sportsbet
* Toyota

Sport rights

In 2008, prior to the channel launching, Ten secured the rights for both the 2010 Commonwealth Games, 2010 & 2014 Commonwealth Games, 2014 editions of the Commonwealth Games, simulcasting on the channel. For the 2010 games in Delhi, it was also shared with Foxtel.

On 17 March 2009, the Australian Swimming Championships was broadcast on Ten HD before the launch of the channel on 26 March 2009 showing Live in 2009 until 2015, when the Seven Network secured a nine-year deal with Swimming Australia.

In October 2011, it was confirmed that the National Basketball League games would be delayed. During the 2012–13 season, some Friday night games were shown live on the channel at 9.30pm. Live Sunday games returned to 10 at 2pm.

By March 2012, sport was very much a secondary focus of 10 Bold. Sport is only shown when it clashes with 10's regular programming or as HD simulcast when it airs on 10. Moto GP races airs only on 10 Bold except for the Australian GP round which airs on 10 as well as 10 Bold as HD simulcast. F1 qualifying is shown on 10 Bold live while 10 replays later on.

The channel broadcast Formula One Grand Prix every qualifying session shown live with a half-hour preview, rights were held till 2015, including IPTV rights from 2011 to 2015 and from 2015 onwards Formula One showed a 1-hour highlight package at 9.30pm Mondays on One that aren't live on Network Ten while continuing with a simulcast on 10Play, tenplay.

10 Bold broadcast Moto GP every race live (qualifying in highlights only from 2014 onwards) from 2010 till 2014, then from 2015 to 2016. Moto2 and Moto3 and MotoGP will be shown on the Australian Motorcycle Grand Prix round only on Ten.

The channel had previously showed NASCAR, between 2010 and 2014 airing both Sprint Cup and Nationwide Series highlights. Every NASCAR Sprint Cup race was shown live between 2011 and 2014.

In 2016, the channel showed highlights for every round of Super Rugby every Sunday morning and replays of every Wallabies Test at around midday, that was previously shown on TEN from The Rugby Championship and Spring Tour.

In May 2021, it was announced that Network 10 would have rights to the A-Leagues A-League Men, men's and A-League Women, women's competition, with all games being streamed on 10's paid streaming service Paramount+ and women's games to be shown for free on 10play. The current 2024-25 season, two A-League men games will be shown on 10 Bold every Saturday week.

Availability

10 Bold Drama is available in 1080i high definition from the network's five metropolitan owned-and-operated stations, TEN (TV station), TEN Sydney, ATV (Australia), ATV Melbourne, TVQ Brisbane, ADS (TV station), ADS Adelaide, and NEW (TV station), NEW Perth and is also available in regional Australia in 576i standard definition from Southern Cross Austereo's owned-and-operated stations, SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria (Australia), Victoria, CTC (TV station), CTC in Southern New South Wales/Australian Capital Territory and TNQ in Regional Queensland. WIN Television through its owned-and-operated stations, NRN in Northern New South Wales, MGS/LRS in eastern South Australia, and MTN (TV station), MDN in Griffith, NSW, Griffith and the Murrumbidgee Irrigation Area, MIA. Digital joint-venture stations, MDV (TV station), MDV in Mildura, TDT (TV station), TDT in Tasmania, West Digital Television, WDT in regional Western Australia, DTD (TV station), DTD in Darwin, Northern Territory, Darwin, and Central Digital Television, CDT in Central Australia (including remote NT, QLD and SA) also broadcast 10 Bold Drama but in 1080i high definition just like 10 Bold Drama in 10's owned and operated station, O&O stations.

Due to the relaunch of 10 HD on 2 March 2016, the channel was reduced to a standard-definition television channel in metropolitan areas for 5 years until 23 September 2021 at 6am when it switched back to a high-definition channel.

One was available to Foxtel cable subscribers via its HD+ package, and One SD was available on its basic cable service when it was broadcast.

Logo and identity history

File:ONE TV Logo.png, 26 March 2009 – 7 May 2011
File:One HD (logo).svg, 7 May 2011 – 31 October 2018
File:10 Boss logo 2018.svg, 31 October 2018 – 4 November 2018
File:10 Boss 2018 (stacked).svg, 5 November – 10 December 2018
File:10 Bold 2018.svg, 10 December 2018 – 12 June 2024
File:10 Bold Drama 2024.svg, 12 June 2024 – present

Identity history

*26 March 2009 – 7 May 2011: ''Sharing One Passion Sport'' / ''Sport Lives Here''
*8 May 2011 – 31 October 2018: ''It All Lives Here''
*31 October 2018 – present: ''Heroes Live Here''

See also

*List of digital television channels in Australia

References

External links

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{{DEFAULTSORT:10 Bold
Network 10
Digital terrestrial television in Australia
English-language television stations in Australia
Men's mass media
Men's interest channels
Television channels and stations established in 2009
2009 establishments in Australia