Dream 107.2 was an

Independent Local Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. As a result of the buyouts and mergers permitted by the Broadcasting Act 1990, and deregulation resulting from the Communications Act 2 ...

station, primarily serving

Winchester Winchester (, ) is a City status in the United Kingdom, cathedral city in Hampshire, England. The city lies at the heart of the wider City of Winchester, a local government Districts of England, district, at the western end of the South Downs N ...

Eastleigh Eastleigh is a town in Hampshire, England, between Southampton and Winchester. It is the largest town and the administrative seat of the Borough of Eastleigh, with a population of 24,011 at the United Kingdom 2011 census, 2011 census. The town ...

and their conurbations, owned by the

Tindle Radio Group Tindle Radio is a media company which owns commercial radio stations and a DAB multiplex business in the Channel Islands and Ireland. It has its head office in Farnham, Surrey, shared with Tindle Newspapers. History Sir Ray Tindle acquire ...

History

Win 107.2 Win FM, the on-air name of Winchester Independent Radio, was an Independent Local Radio station for Winchester, in Hampshire, England, and surrounding areas. After two one-month trial broadcasts in 1996 and 1997 it won a permanent licence and b ...

launched in 1999 financed by Radio Investments Ltd, from studios in The Brooks Shopping Centre in Winchester town centre, and marketed with the slogan "best music, breaking news". A buyout of Radio Investments saw the station rebrand to 107.2 Win FM in 2004 under the ownership of

The Local Radio Company The Local Radio Company was a British media company, based in Redruth, Cornwall, that owned eleven Independent Local Radio stations in the UK. After takeover talks with UTV Media, UKRD Group and Hallwood Financial, UKRD acquired the majority ...

. Win FM was sold to the

Tindle Radio Tindle Radio is a media company which owns commercial radio stations and a DAB multiplex business in the Channel Islands and Ireland. It has its head office in Farnham, Surrey, shared with Tindle Newspapers. History Sir Ray Tindle acquire ...

in September 2006, and in an effort to distinguish the station from its more successful rivals in its transmission area, was rebranded as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy in early 2008 akin to that of London-based Magic 105.4 and latter-day competitor The Coast 106, which launched in October 2008. In November 2008 Dream 107.2 became a relay for Radio Hampshire, simulcasting all output except for "four hours a day of bespoke programming". The first song to be played on Dream 107.2 was

Candi Staton Canzetta Maria "Candi" Staton (, ) (born March 13, 1940) is an American singer–songwriter, best known in the United States for her 1970 cover of Tammy Wynette's " Stand by Your Man" and her 1976 disco chart-topper " Young Hearts Run Free". In E ...

's "

Young Hearts Run Free "Young Hearts Run Free" is a disco song written by David Crawford and originally recorded by American soul singer Candi Staton in 1976. In 1996, it was covered by American house music singer Kym Mazelle for the triple-platinum selling soundtrack ...

" during Breakfast with Andy Green and the last was

The Moody Blues The Moody Blues were an English rock band formed in Birmingham in May 1964. The band initially consisted of Graeme Edge (drums), Denny Laine (guitar/vocals), Mike Pinder (keyboards/vocals), Ray Thomas (multi-instrumentalist/vocals) and Clint W ...

' "

Go Now "Go Now" is a song composed by Larry Banks and Milton Bennett and first recorded by Bessie Banks, released as a single in January 1964. The best-known version was recorded by the Moody Blues and released the same year. Bessie Banks version ...

" which was played during Pippa Head's Mid-Morning Show.

Performance

Faced with competition from several regional rivals, Dream struggled to deliver large numbers of listeners, and withdrew from RAJAR audience measurement surveys a year before its closure. In its final survey (in the final quarter of 2007), Dream had 9,000 weekly listeners, with a market share of 1.4%.

External links

Radio Hampshire's Official website

References

Defunct radio stations in the United Kingdom Winchester Radio stations established in 1999 Radio stations disestablished in 2008 Radio stations in Hampshire 1999 establishments in England 2008 disestablishments in England {{UK-radio-station-stub