100PLUS (often pronounced as "hundred plus") is a brand of isotonic

sports drink Sports drinks, also known as electrolyte drinks, are non-caffeinated functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and (especially) after training or competition. The eviden ...

manufactured by

Fraser and Neave Fraser and Neave, Limited (F&N) is a Thai-Singaporean food and beverage and publishing and printing industries conglomerate. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi. Listed in Singapore, the group's sub ...

. It was created and launched in 1983 in both

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

, with the name commemorating 100 years of Fraser and Neave's founding.

Production

100PLUS is popular in both Malaysia and Singapore. It has been consistently voted the number one isotonic drink brand in Malaysia and Singapore in various surveys since its introduction in 1983. One of its main competitors in Singapore is H-TWO-O, which is manufactured by

Yeo Hiap Seng Yeo Hiap Seng Limited ( zh, t=楊協成, s=杨协成, p=Yáng Xiéchéng, poj=Iûⁿ Hia̍p-sêng, Commonly known as Yeo's) is a Singaporean beverage company. It operates as an investment holding company as well as a drink manufacturer in Sing ...

. Four flavours are available– original, Tangy Tangerine, Lemon Lime, Berries and Active. In 2017, a non-carbonated version called 100PLUS Active was introduced. 100PLUS is sold in Malaysia, Singapore,

Brunei Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

, the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

Cambodia Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...

Laos Laos, officially the Lao People's Democratic Republic (LPDR), is the only landlocked country in Southeast Asia. It is bordered by Myanmar and China to the northwest, Vietnam to the east, Cambodia to the southeast, and Thailand to the west and ...

Myanmar Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and has ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Papua New Guinea Papua New Guinea, officially the Independent State of Papua New Guinea, is an island country in Oceania that comprises the eastern half of the island of New Guinea and offshore islands in Melanesia, a region of the southwestern Pacific Ocean n ...

Maldives The Maldives, officially the Republic of Maldives, and historically known as the Maldive Islands, is an Archipelagic state, archipelagic country in South Asia located in the Indian Ocean. The Maldives is southwest of Sri Lanka and India, abou ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

and

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

. In Canada, 100PLUS is sold at T&T Supermarkets in

British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...

Alberta Alberta is a Provinces and territories of Canada, province in Canada. It is a part of Western Canada and is one of the three Canadian Prairies, prairie provinces. Alberta is bordered by British Columbia to its west, Saskatchewan to its east, t ...

and

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

. The authorised distributor for Canada is Palm Resources Inc. It is sometimes available in other parts of the world, such as

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

in Coles/Woolworths Supermarkets and Asian stores. It can also be seen in Asian shops in the UK. After 7 years being in the Sri Lankan market through partnership between F&N and Browns Pharmaceuticals Ltd since 2018, 100PLUS was relaunch in the country through Bolt Distribution, a member of the Sri Lankan Thakral Group in 2024 to further enhance its presence.

Marketing

100PLUS is the only drink endorsed by the National Sports Council of Malaysia. Its brand ambassador is

Lee Chong Wei Lee Chong Wei (; born 21 October 1982) is a Malaysian former professional badminton player. As a singles player, Lee was ranked first worldwide for 349 weeks, including a 199-week streak from 21 August 2008 to 14 June 2012. He is the fifth ...

, a Malaysian Olympic silver medallist in badminton. Other athletes sponsored by 100PLUS include Malaysian sprinter Khairul Hafiz Jantan and Singaporean marathoner Mok Ying Ren.

Holdings Bhd (F&N) signed a strategic beverage distribution agreement with

AirAsia Capital A Berhad (), operating as AirAsia (stylised as ''airasia'') is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. Established in 1993 and commencing operations in 1996, the airline is the largest in M ...

in 2010 in its bid to grow the 100PLUS brand further by offering the drink for onboard sale. Since 2013, 100PLUS has been the sponsor of

Myanmar Football Federation The Myanmar Football Federation ( MFF; ) is the governing body of football in Myanmar. The MFF oversees the Burmese men's national team, the women's national team, and youth national teams as well as national football championships and profes ...

and

Myanmar National League The Myanmar National League (abbreviated MNL) is the premier national professional football league of Myanmar. In 2009, the league replaced the Myanmar Premier League, which consisted only of 14 Yangon-based football clubs, with eight profession ...

. The sponsorship is extended to 2020 to support major football events in the country, the various football teams within the national setup, football tournaments for youth development and the local professional competitions. F&N announced in 2013 the rebranding of 100PLUS. From 2016, 100PLUS is the title sponsor of Malaysia's second-tier football competition, the

Malaysia Premier League The Malaysia Premier League () was the second-tier professional football league in Malaysia. It replaced the Liga Perdana 2 in the Malaysian football league system. The Malaysia Premier League was contested by 12 clubs. The season usually ra ...

as well become synonymously known as the sponsor for various Malaysian sports. 100PLUS also sponsors the

2017 Southeast Asian Games The 2017 Southeast Asian Games (), officially known as the 29th Southeast Asian Games, or the 29th SEA Games, and commonly known as Kuala Lumpur 2017, were a Southeast Asian multi-sport event that took place from 19 to 30 August 2017 in Kuala ...

and

2017 ASEAN Para Games The 2017 ASEAN Para Games (), officially known as the 9th ASEAN Para Games (), was a Southeast Asian Disabled sports, disabled multi-sport event held in Kuala Lumpur, Malaysia, 17 days after the 2017 Southeast Asian Games from 17 to 23 September ...

, which were held in Kuala Lumpur. In 2018, 100PLUS become one of the official partners sponsor of

2018 AFF Championship The 2018 AFF Championship was the 12th edition of the AFF Championship, the Association football, football championship of nations affiliated to the ASEAN Football Federation (AFF), and the 6th under the name AFF Suzuki Cup. This was the first t ...

, the Southeast Asian regional football championship tournament. 100PLUS is also the active sponsor for LPL Cricket and the Royal College Rugby team of Sri Lanka.

Ingredients

100PLUS contains

carbonated water Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quali ...

sucrose Sucrose, a disaccharide, is a sugar composed of glucose and fructose subunits. It is produced naturally in plants and is the main constituent of white sugar. It has the molecular formula . For human consumption, sucrose is extracted and refined ...

glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecular formula , which is often abbreviated as Glc. It is overall the most abundant monosaccharide, a subcategory of carbohydrates. It is mainly made by plants and most algae d ...

citric acid Citric acid is an organic compound with the formula . It is a Transparency and translucency, colorless Weak acid, weak organic acid. It occurs naturally in Citrus, citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, ...

sodium citrate Sodium citrate may refer to any of the sodium salts of citric acid (though most commonly the third): * Monosodium citrate * Disodium citrate * Trisodium citrate The three forms of salt are collectively known by the E number E331. Applications ...

sodium chloride Sodium chloride , commonly known as Salt#Edible salt, edible salt, is an ionic compound with the chemical formula NaCl, representing a 1:1 ratio of sodium and chloride ions. It is transparent or translucent, brittle, hygroscopic, and occurs a ...

potassium phosphate Potassium phosphate is a generic term for the salts of potassium and phosphate ions including: * Monopotassium phosphate (KH2PO4) (Molar mass approx: 136 g/mol) * Dipotassium phosphate (K2HPO4) (Molar mass approx: 174 g/mol) * Tripotassium p ...

, flavourings,

sodium benzoate Sodium benzoate also known as benzoate of soda is the sodium salt of benzoic acid, widely used as a food preservative (with an E number of E211) and a pickling agent. It appears as a white crystalline chemical with the formula C6H5COONa. Pro ...

and

calcium phosphate The term calcium phosphate refers to a family of materials and minerals containing calcium ions (Ca2+) together with inorganic phosphate anions. Some so-called calcium phosphates contain oxide and hydroxide as well. Calcium phosphates are white ...

. It contains ingredients like sodium, minerals and

electrolyte An electrolyte is a substance that conducts electricity through the movement of ions, but not through the movement of electrons. This includes most soluble Salt (chemistry), salts, acids, and Base (chemistry), bases, dissolved in a polar solven ...

s which is similar to that in the human body to help maintain the body's pH level. It's not known in what proportion or quantity these ingredients are represented. In 2018, 100PLUS was "reformulated to contain 6g or less sugar per 100ml, and now carry the Healthier Choice Logo (HCL) from the Health Ministry."

References

External links

100plus (Malaysia)

100plus (Singapore)
{{Malaysian food and drinks companies 1983 establishments in Malaysia 1983 establishments in Singapore Sports drinks Malaysian brands Singaporean brands Products introduced in 1983