''Çelu'' (; ) is the third

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

(EP) by Albanian singer and songwriter

Elvana Gjata Elvana Gjata (; born 3 February 1987) is an Albanian singer-songwriter, actress and entrepreneur. Born and raised in Tirana, she has been referred to as a "Diva of Albanian music". She rose to recognition in Albania and other Albanian-speaking ...

released on 16 April 2021 by Loudcom Media under exclusive license from East Music Matters (EMM). Gjata contributed significantly to the writing process of and collaborated extensively with Albanian composer Pirro Çako and Macedonian producer Darko Dimitrov on its songs.

Background and composition

Distributed by Loudcom Media under exclusive license from East Music Matters (EMM), "Çelu" was announced to be released on 16 April 2021 preceded by the extended play's title and its cover on Gjata's official

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two day prior to release. Containing songs written in the

Albanian language Albanian (Endonym and exonym, endonym: , , or ) is an Indo-European languages, Indo-European language and the only surviving representative of the Albanoid, Albanoid branch, which belongs to the Paleo-Balkan languages, Paleo-Balkan group. It ...

, the composing, writing and producing process for the record was predominantly handled by Gjata herself along Albanian composer Pirro Çako and Macedonian producer Darko Dimitrov. Albanian producer Andi Islami provided additional mastering and mixing production for the record. Çako and Dimitrov had previously collaborated with the singer on numerous songs and albums, including on her second extended play, '' 3'', in 2018.

Release and promotion

Loudcom Media under exclusive license from East Music Matters (EMM) made "Çelu" available for digital download and

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

in various countries on 16 April 2021. The

cover artwork Cover or covers may refer to: Packaging * Another name for a lid * Cover (philately), generic term for envelope or package * Album cover, the front of the packaging * Book cover or magazine cover ** Book design ** Back cover copy, part of c ...

for "Çelu" was shot by Albanian photographer Endrit Mërtiri and portrays a close-up image of Gjata's face in front of a turbulent background while wearing a white jumpsuit designed by American designer Sara Wong. Three songs succeeded "Çelu" in April 2021 to commercial success in Albania. "Drandofilat" peaked at number one in her native country, while both "Kunadhe" and "Mos u ngut" also reached the top 10 at number 4 and 9, respectively. Six

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

s, one for each of the song on the extended play except for "Vendi im", were released simultaneously with the release on 16 April at 19:00 (

CET CET or cet may refer to: Places * Cet, Albania * Cet, standard astronomical abbreviation for the constellation Cetus * Colchester Town railway station (National Rail code CET), in Colchester, England Arts, entertainment, and media * Comcast En ...

). The visuals were directed by Blendi Kalivaçi and edited by Sami Leka, while production was handled by Max Production.Credits adapted from YouTube. ''Note: Open description for credits.'' * * * * * * Each of the video occurs in the same location but have independent storylines, with Gjata embodying different female characters as well as adopting different looks.

Personnel

Credits adapted from Tidal and

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. ''Note: Open "Credits" for credits.'' *

songwriting, vocals *Andi Islamimastering, mixing * Darko Dimitrovmastering, mixing, producing *Gent Rushiinstrumentalist * Pirro Çakocomposing *Shkëlqim Duleinstrumentalist

Track listing

Release history

References

{{Authority control 2021 EPs Elvana Gjata albums Albanian-language albums