Vinyl Banners
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Vinyl Banners
Vinyl banners are a form of banners made of vinyl. They are used for outdoor advertising. The most commonly used material is PVC (polyvinyl chloride). Most banners are now digitally printed on large format inkjet printers which are capable of printing a full color outdoor billboard on a single piece of material. Materials The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as to as heavy as , and may be double- or single-sided. Large banners are usually manufactured with a special mesh PVC material that is UV and wind resistant. Grommets (eyelets) can also be added to facilitate hanging of the banner. A high frequency weld, stitching, or banner hem tape are also used to fasten the hems neatly, and provide the insertion of grommets/eyelets. Printing Most banners are now digitally printed on large format inkjet printers which are capable of printing a full color outdoor bi ...
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Banner
A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing message is also a banner. Banner-making is an ancient craft. Church banners commonly portray the saint to whom the church is dedicated. The word derives from Old French ''baniere'' (modern ), from Late Latin ''bandum'', which was borrowed from a Germanic languages, Germanic source (compare ). Cognates include Italian language, Italian ''bandiera'', Portuguese language, Portuguese ''bandeira'', and Spanish language, Spanish ''bandera''. Vexillum The vexillum was a flag-like object used as a military standard by units in the Ancient Roman army. The word ''vexillum'' itself is a diminutive of the Latin ''velum'', meaning a sail, which confir ...
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Inkjet Printer
Inkjet printing is a type of printer (computing), computer printing that recreates a digital image by propelling droplets of ink onto paper or plastic substrates. Inkjet printers were the most commonly used type of printer in 2008, and range from small inexpensive consumer models to expensive professional machines. By 2019, laser printing, laser printers outsold inkjet printers by nearly a 2:1 ratio, 9.6% vs 5.1% of all computer peripherals. The concept of inkjet printing originated in the 20th century, and the technology was first extensively developed in the early 1950s. While working at Canon Inc., Canon in Japan, Ichiro Endo suggested the idea for a "bubble jet" printer, while around the same time Jon Vaught at Hewlett-Packard (HP) was developing a similar idea. In the late 1970s, inkjet printers that could Digital printing, reproduce digital images generated by computers were developed, mainly by Epson, HP and Canon. In the worldwide consumer market, four manufacturers ac ...
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Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advert ...
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Company Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's ''Online Etymology Dictionary'' states that the first surviving written record of the term 'logo' dates back to 1937, and that the term was "probably a shortening of logogram". History Numerous ...
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