Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Index (search Engine)
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science. An alternate name for the process, in the context of search engines designed to find web pages on the Internet, is '' web indexing''. Popular search engines focus on the full-text indexing of online, natural language documents. Media types such as pictures, video, audio, and graphics are also searchable. Meta search engines reuse the indices of other services and do not store a local index whereas cache-based search engines permanently store the index along with the corpus. Unlike full-text indices, partial-text services restrict the depth indexed to reduce index size. Larger services typically perform indexing at a predetermined time interval due to the required time and processing costs, while agent-based search ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Link Building
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. Link types Editorial link Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners. Resource link Resource links ar ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Spamming
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing), or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly. Spamming remains economically viable because advertisers have no operating costs beyond the management of th ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Black Hat Hacker
A black hat (black hat hacker or blackhat) is a computer hacker who violates laws or ethical standards for nefarious purposes, such as cybercrime, cyberwarfare, or malice. These acts can range from piracy to identity theft. A black hat is often referred to as a "cracker". The term originates from 1950s westerns, with "bad guys" (criminals) typically depicted as having worn black hats and "good guys" (heroes) wearing white ones. In the same way, black hat hacking is contrasted with the more ethical white hat approach to hacking. Additionally, there exists a third category, called grey hat hacking, characterized by individuals who hack, usually with good intentions but by illegal means. Description Criminals who intentionally enter computer networks with malicious intent are known as "black hat hackers". They may distribute malware that steals data (particularly login credentials), financial information, or personal information (such as passwords or credit card numbers). This ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Backlink
From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in Search engine results page, search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Som ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Vector Space Model
Vector space model or term vector model is an algebraic model for representing text documents (or more generally, items) as vector space, vectors such that the distance between vectors represents the relevance between the documents. It is used in information filtering, information retrieval, index (search engine), indexing and relevancy rankings. Its first use was in the SMART Information Retrieval System. Definitions In this section we consider a particular vector space model based on the Bag-of-words model, bag-of-words representation. Documents and queries are represented as vectors. :d_j = ( w_ ,w_ , \dotsc ,w_ ) :q = ( w_ ,w_ , \dotsc ,w_ ) Each Dimension (vector space), dimension corresponds to a separate term. If a term occurs in the document, its value in the vector is non-zero. Several different ways of computing these values, also known as (term) weights, have been developed. One of the best known schemes is tf-idf weighting (see the example below). The definition of ' ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Meta Tag
Meta most commonly refers to: * Meta (prefix), a common affix and word in English ( in Greek) * Meta Platforms, an American multinational technology conglomerate (formerly ''Facebook, Inc.'') Meta or META may also refer to: Businesses * Meta (academic company), performing analysis of scientific literature (2009–2022) * Meta (augmented reality company), a maker of digital eyewear (2013–2019) * Meta Linhas Aéreas, a Brazilian airline (1991–2011; formerly ''META'') * MetaBank, an American bank (founded 1954; now ''Pathward'') Computing * Meta element (<meta … >), an (X)HTML element providing a webpage's structured metadata * Metadata, data about data * META II, a compiler-writing language * Meta key, a modifier key on 1970s/80s workstation keyboards * FF Meta, a typeface * Metasequoia (software), a 3D computer graphics package * Metaverse, proposed networks of 3D virtual worlds for social connection * Imagination META, a microprocessor * Meta-Wiki, a Wikimedia ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Word
A word is a basic element of language that carries semantics, meaning, can be used on its own, and is uninterruptible. Despite the fact that language speakers often have an intuitive grasp of what a word is, there is no consensus among linguistics, linguists on its definition and numerous attempts to find specific criteria of the concept remain controversial. Different standards have been proposed, depending on the theoretical background and descriptive context; these do not converge on a single definition. Some specific definitions of the term "word" are employed to convey its different meanings at different levels of description, for example based on phonology, phonological, grammar, grammatical or orthography, orthographic basis. Others suggest that the concept is simply a convention used in everyday situations. The concept of "word" is distinguished from that of a morpheme, which is the smallest unit of language that has a meaning, even if it cannot stand on its own. Words a ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Anchor Text
The anchor text, link label, or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the " a element", or . The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text. Usually, web search engines analyze anchor text from hyperlinks on web pages. The words contained in the anchor text can determine the ranking that the page will receive from search engines. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too. Overview Anchor text usually gives the user relevant descriptive or contextual information ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |