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Secret Ingredient
A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. Companies can go to elaborate lengths to maintain secrecy, repackaging ingredients in one location, partially mixing them in another and relabeling them for shipment to a third, and so on. Secret ingredients are normally not patented because that would result in publication, but they are protected by trade secret laws. Employees who need access to the secret are usually required to sign non-disclosure agreements. Notable secret ingredients * Merchandise 7X, the "secret ingredient" or "secret formula" in Coca-Cola. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the World of Coca-Cola in Atlanta. *KFC's " Colonel's sec ...
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Competitive Advantage
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information. Overview The term ''competitive advantage'' refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited ...
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Spice
In the culinary arts, a spice is any seed, fruit, root, Bark (botany), bark, or other plant substance in a form primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish (food), garnish. Spices and seasoning do not mean the same thing, but spices fall under the seasoning category with herbs. Spices are sometimes used in medicine, Sacred rite, religious rituals, cosmetics, or perfume production. They are usually classified into spices, spice seeds, and herbal categories. For example, vanilla is commonly used as an ingredient in Aroma compound, fragrance manufacturing. Plant-based sweeteners such as sugar are not considered spices. Spices can be used in various forms, including fresh, whole, dried, grated, chopped, crushed, ground, or extracted into a tincture. These processes may occur before the spice is sold, during meal preparation in the kitchen, or even at the ...
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Kräuterlikör
Kräuterlikör () (herbal liqueur or spiced liqueur) is a type of liqueur that is flavored with herbs or spices and is traditionally drunk neat or on ice as a digestif, which is very similar to the concept of an Italian amaro. A distinction is made between sweet herbal liqueur, Halbbitter (''half-bitter'') and Bitter (or Kräuterbitter). Herbal bitters are produced all over the world, and many regions in Germany have their own specialties. The history of Kräuterlikör recipes dates back to Middle Ages, medieval authors like Hildegard of Bingen. Mixtures of alcohol and bitter substances were used as medicine to increase bile and gastric acid secretion. Nowadays, Kräuterlikör is also served as an ingredient of different cocktails and long drinks. Widely sold liqueur brands are Riga Black Balsam (Latvia), Jägermeister, Killepitsch, Kuemmerling, Schierker Feuerstein, Schwartzhog, Wurzelpeter, and Underberg (Germany), Gammel Dansk (Denmark), Gessler (company), Altvater (Austria) ...
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Becherovka
Becherovka (), formerly Karlsbader Becherbitter, is a herbal bitters, often drunk as a digestif. It is produced in Karlovy Vary, Czech Republic by the Jan Becher company. The brand is owned by Pernod Ricard. It is made from a secret recipe based on more than twenty types of herbs and spices. Becherovka is often described as having a gingery or cinnamon flavor. Its alcohol content is 38% ABV (76 proof), and it is usually served chilled. History The inventor of Becher Bitter was Josef Vitus Becher (1769–1840) from the city then known as Carlsbad, later spelled Karlsbad. Apart from trading in spices and colonial goods in his shop, "Haus der drei Lerchen / Dům U Tří skřivanů" ("House of the Three Woodlarks"), he also produced alcoholic beverages. In 1794, he rented a still-house and began to experiment with spirits. In 1805 Prince Maxmillian Friedrich von Plettenberg arrived in Carlsbad for medical treatment, accompanied by his personal physician, Christian Frobri ...
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France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlantic, North Atlantic, the French West Indies, and List of islands of France, many islands in Oceania and the Indian Ocean, giving it Exclusive economic zone of France, one of the largest discontiguous exclusive economic zones in the world. Metropolitan France shares borders with Belgium and Luxembourg to the north; Germany to the northeast; Switzerland to the east; Italy and Monaco to the southeast; Andorra and Spain to the south; and a maritime border with the United Kingdom to the northwest. Its metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea. Its Regions of France, eighteen integral regions—five of which are overseas—span a combined area of and hav ...
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Chartreuse Liqueur
Chartreuse (, , ) is a French herbal liqueur available in green and yellow versions that differ in taste and alcohol content. The liqueur has been made by Carthusian monks since 1737, reportedly according to instructions set out in a manuscript given to them by François Annibal d'Estrées in 1605. It was named after the monks' Grande Chartreuse monastery, located in the Chartreuse Mountains north of Grenoble. Today the liqueur is produced in their distillery in nearby Aiguenoire. It is composed of distilled alcohol aged with 130 herbs, plants and flowers, and sweetened. The color chartreuse takes its name from the drink. History According to tradition, a marshal of artillery to French king Henry IV, François Hannibal d'Estrées, presented the Carthusian monks at Vauvert, near Paris, with an alchemical manuscript that contained a recipe for an "elixir of long life" in 1605. The recipe eventually reached the religious order's headquarters at the Grande Chartreuse monaste ...
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Irn-Bru
Irn-Bru ( "iron brew", ) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola. Originally selling it as Iron Brew, the drink's makers, A.G. Barr, were forced to change the name of the drink in 1946 following a change in the law that stipulated that the marketing of products be "literally true". As the drink did not contain much iron, nor was it brewed, the passage of this legislation led the company to change the product's name to the presently used Irn-Bru. Irn-Bru ...
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The Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy eating, young women's interests, and local news featuring columnists. It was created to provide a progressive alternative to conservative news websites such as the Drudge Report. The site contains its own content and user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Arianna Huffington, Andrew Breitbart, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005, as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315 million, with Arianna ...
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Big Secrets
''Big Secrets'' is a series of books written by William Poundstone, and also the title of the first book in the series. History In each book, Poundstone seeks to explore a number of mysteries, and reveal "the uncensored truth about all sorts of stuff you are never supposed to know" (the series' tagline and the first book's subtitle). Some of the mysteries Poundstone explores are urban legends (such as what happened to Walt Disney after his death), while others are day-to-day matters which many people may not think to contemplate, such as what barcodes mean, the Coca-Cola formula, secret air frequencies, or what makes up KFC's 11 herbs and spices recipe. Other mysteries explored in the series include Mount Weather, the number stations, backmasking on records, the secrets of Scientology, the true identities of The Residents, the initiation rites of the Freemasons and of college fraternities, anti-counterfeiting devices on money and documents, and the magic of David Copp ...
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William Poundstone
William Poundstone is an American author, columnist, and skeptic. He has written a number of books including the '' Big Secrets'' series and a biography of Carl Sagan Carl Edward Sagan (; ; November 9, 1934December 20, 1996) was an American astronomer, planetary scientist and science communicator. His best known scientific contribution is his research on the possibility of extraterrestrial life, including e .... Early life and education Poundstone attended MIT and studied physics. Personal life An enthusiastic fan of the fiction author Harry Stephen Keeler, Poundstone maintains the Keeler homepage and contributed to the anthology ''A to Izzard: A Harry Stephen Keeler Companion'' (2002). He is a cousin of comedian Paula Poundstone. Bibliography * * * * * * * * * reprints ''Big Secrets'' and ''Biggest Secrets'' * * * * * * * * Released as ''How to Predict Everything'' in the UK
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Hamburger
A hamburger (or simply a burger) consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing, and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger. Under some definitions, and in some cultures, a hamburger is considered a sandwich. Hamburgers are typically associated with fast-food restaurants and diners but are also sold at other restaurants, including high-end establishments. There are many international and regional variations of hamburgers. Some of the largest multinational fast-food chains feature burgers as one of their core products: McDonald's Big Mac and Burger King's Whopper have become global icons of American culture. Etymology an ...
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McDonald's Corporation
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon Franchising, franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1 ...
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