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Radio Promotion
Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company. Those involved are known as record pluggers. Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015
Retrieved 18 February 2020 They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.


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Record Company
"Big Three" music labels A record label or record company is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, artist financing and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publi ...
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Radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves. They can be received by other antennas connected to a radio receiver; this is the fundamental principle of radio communication. In addition to communication, radio is used for radar, radio navigation, remote control, remote sensing, and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking, and satellite communication, among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. In radar, used to locate and track ob ...
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Radio Programming
Radio programming is the process of organising a schedule of radio content for commercial broadcasting and public broadcasting by radio stations. History The original inventors of radio, from Guglielmo Marconi's time on, expected it to be used for one-on-one wireless communication tasks where telephones and telegraphs could not be used because of the problems involved in stringing copper wires from one point to another, such as in ship-to-shore communications. Those inventors had no expectations whatever that radio would become a major mass media entertainment and information medium earning many millions of dollars in revenues annually through radio advertising commercials or sponsorship. These latter uses were brought about after 1920 by business entrepreneurs such as David Sarnoff, who created the National Broadcasting Company (NBC), and William S. Paley, who built Columbia Broadcasting System (CBS). These broadcasting (as opposed to narrowcasting) business organizations ...
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Radio Stations
Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in ''satellite radio'' the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a Radio receiver, broadcast radio receiver (''radio''). Stations are often affiliated with a radio network that provides content in a common radio format, either in broadcast syndication or simulcast, or both. The code, encoding of a radio broadcast depends on whether it uses an analog signal, analog or digital signal. Analog radio broadcasts use one of two types of radio wave modulation: amplitude modulation for AM radio, or frequency modulation for FM radio. Newer, digital radio stations transmit in several different digital audio standards, such as DAB (Digital Audio Broadcas ...
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Single (music)
In Music industry, music, a single is a type of Art release#Music, release of a song Sound recording, recording of fewer tracks than an album (LP record, LP), typically one or two tracks. A single can be released for record sales, sale to the public in a variety of physical or digital formats. Singles may be standalone tracks or connected to an artist's album, and in the latter case would often have at least one single release before the album itself, called lead singles. The single was defined in the mid-20th century with the ''45'' (named after its speed in revolutions per minute), a type of 7-inch sized vinyl records, vinyl record containing an A-side and B-side, A-side and a B-side, i.e. one song on each side. The single format was highly influential in pop music and the early days of rock and roll, and it was the format used for jukeboxes and preferred by younger populations in the 1950s and 1960s. Singles in Digital distribution, digital form became very popular in the ...
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Compact Disk
The compact disc (CD) is a digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of holding of uncompressed stereo audio. First released in Japan in October 1982, the CD was the second optical disc format to reach the market, following the larger LaserDisc (LD). In later years, the technology was adapted for computer data storage as CD-ROM and subsequently expanded into various writable and multimedia formats. , over 200 billion CDs (including audio CDs, CD-ROMs, and CD-Rs) had been sold worldwide. Standard CDs have a diameter of and typically hold up to 74 minutes of audio or approximately of data. This was later regularly extended to 80 minutes or by reducing the spacing between data tracks, with some discs unofficially reaching up to 99 minutes or which falls outside established specifications. Smaller variants, such as the Mini CD ...
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Payola
Payola, in the music industry, is the name given to the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. Under U.S. law, a radio station must disclose songs they were paid to play on the air as sponsored airtime. The number of times the songs are played can influence the perceived popularity of a song, and payola may be used to influence these meters. The Federal Communications Commission (FCC) treats payola as a violation of the Sponsorship Identification Rules, which requires any broadcast of paid material to include a disclosure. The term ''payola'', coined by entertainment magazine '' Variety'' in 1938, is a combination of "pay" and "-ola", the latter of which is a suffix of product names common in the early 20th century, such as Pianola, Victrola, Amberola, Mazola, Crayola, Rock-Ola, Shinola, or brands such as the radio equipment manufacturer Motorola. History Prior to the 1930s, there was little p ...
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Spin (radio)
In broadcasting, rotation is the repeated airing of a limited playlist of songs on a radio station or satellite radio channel, or music videos on a TV network. They are usually in a different order each time. However, they are not completely shuffled, so as to avoid varying the time between any two consecutive plays of a given song by either too much or too little. When measuring airplay, the number of times a song is played is counted as spins. Stations playing new music typically have a short rotation of around four hours, while stations playing "classics" may go as long as eight hours, with a few stations promising "no repeats" where a song is not played again during a broadcast day to allow a much broader playlist (or if there is a purposeful repeat on that type of station, it ties into a station contest for a prize, such as tickets to the played artist's concert). College radio and indie radio stations sometimes have no particular rotation, only the music director's sugg ...
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Music Industry
The music industry are individuals and organizations that earn money by Songwriter, writing songs and musical compositions, creating and selling Sound recording and reproduction, recorded music and sheet music, presenting live music, concerts, as well as the organizations that aid, train, represent and supply music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who write songs and musical compositions; the singers, musicians, Conducting, conductors, and bandleaders who perform the music; the record labels, music publishers, Recording studio, recording studios, Record producer, music producers, audio engineers, Record shop, retail and digital music stores, and Performance rights organisation, performance rights organizations who create and sell recorded music and sheet music; and the talent agent, booking agents, Promoter (entertainment), promoters, music venues, road crew, and audio engineers who help organiz ...
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